1. University of Georgia
Athens, GA • Private
Marketing communications coordinators are responsible for maximizing the visibility of the company they work for. They meet with clients, or marketing managers, on a regular basis to discuss the image or concept they wish to exemplify and oversee the creation of communication materials across various platforms.
As a marketing communications coordinator, you're responsible for delegating tasks among the members of a communications team, creating timelines for projects, and monitoring progress. Creating marketing campaigns involves finding the right format for the messages and proper channels to spread the word. Planning communications strategies, creating content for online and printed media, supporting executive staff, and performing administrative tasks will all be on your plate.
Most marketing communications coordinators have a bachelor's degree in communications or a related study. The field is to grow 20% over the next few years, creating an estimated 139,200 jobs in the United States.
There are certain skills that many marketing communications coordinators have in order to accomplish their responsibilities. By taking a look through resumes, we were able to narrow down the most common skills for a person in this position. We discovered that a lot of resumes listed analytical skills, communication skills and detail oriented.
If you're interested in becoming a marketing communications coordinator, one of the first things to consider is how much education you need. We've determined that 83.1% of marketing communications coordinators have a bachelor's degree. In terms of higher education levels, we found that 8.9% of marketing communications coordinators have master's degrees. Even though most marketing communications coordinators have a college degree, it's impossible to become one with only a high school degree or GED.
In addition to switching up your job search, it might prove helpful to look at a career path for your specific job. Now, what's a career path you ask? Well, it's practically a map that shows how you might advance from one job title to another. Our career paths are especially detailed with salary changes. So, for example, if you started out with the role of marketing communications specialist you might progress to a role such as marketing specialist eventually. Later on in your career, you could end up with the title marketing program manager.
What Am I Worth?
The role of a marketing communications coordinator includes a wide range of responsibilities. These responsibilities can vary based on an individual's specific job, company, or industry.Here are some general marketing communications coordinator responsibilities:
There are several types of marketing communications coordinator, including:
Marketing coordinators are important for any company. If you don't get word out about your company, how do you expect customers to come around? That's where marketing coordinators come into play. And it's also why their job is so important.
Marketing coordinators have a special skill. They can analyze market trends to determine exactly who their target audience is and how to appeal to them. It's truly a gift, and honestly, they seem a little nonhuman for that skill at times. But all of this helps the company attract more clients and get their name out there. Again, can't stress how important marketing coordinators are.
This job can come with a bit of stress, especially since it's an important position. But also because you have to stay ahead of your competitors. Sometimes you'll have to guess if a promotional product will hit well with your target audience. And most of the times it does. But sometimes a product will flop and that brings on a whole new kind of stress.
Facebook. Instagram. Twitter. LinkedIn. The common thread running through these social media platforms is marketing. Gone are the days of billboards and traditional poster advertisements. Big companies, such as General Motors, Johnson Johnson, and Nestle, are approaching new marketing companies to help run their digital ads on these social media platforms. In fact, small and medium enterprises today are relying on social media to increase sales and brand reach.
In the world of marketing consultancy, we can definitely take a page from the book of Gary Vaynerchuk. An entrepreneur who took his/her dad's wine retail business from 3 million to 60 million a year and founded one of the most influential ad agency, VaynerMedia. According to Gary, the number one principle driving a business is attention. If a company cannot garner attention, then customer value cannot be transferred. On a day-to-day basis, Gary spends his/her time having sit-downs to educate clients, interacting with his/her team in strategizing social media campaigns, directing social media posts, contributing to the content on his/her YouTube channel and helping young entrepreneurs in their business marketing initiatives.
To be a successful marketing consultant, you need to have a vast knowledge of how the social media platform works for marketing a business. Employers generally require a degree in business or marketing for entry-level roles and employees can move up to more senior roles with time and experience. The salary of a marketing consultant is an average of $27 per hour.
A communication Coordinator supports the communication department to perform administrative tasks in executing and improving communication strategies. He/She also puts down several contents to assist marketing and communication endeavors. This includes copywriting, newsletter, and press release. Primarily, you are meant to assist the communication department in implementing and building a master plan to improve company objectives. The success and failure of your work must be well monitored by giving an analysis and reporting the campaigns and strategies. As a communication Coordinator, familiarity with the latest industry trends helps you provide recommendations for communication strategies and practices. You also cannot ignore media publicity; therefore, responding to media inquiries and maintaining a relationship with journalists helps your work to be more effective.
Your responsibilities include organizing press conferences, coordinating volunteers, assisting the staff, and performing outreach to magazines, press, and influencers to improve the company's productivity. Uncommon interpersonal skills, public speaking skills, exceptional writing skills, management and organizational skills, and knowledge of communication and marketing morals are all essential skills of a communication Coordinator. The average salary of a communication Coordinator annually is $45,000. A bachelor's degree in Mass Communication, Journalism, or other related fields will set you up for the role.
Mouse over a state to see the number of active marketing communications coordinator jobs in each state. The darker areas on the map show where marketing communications coordinators earn the highest salaries across all 50 states.
|Rank||State||Number of Jobs||Average Salary|
Athens, GA • Private
Philadelphia, PA • Private
Madison, WI • Private
Stanford, CA • Private
Evanston, IL • Private
College Park, MD • Private
Minneapolis, MN • Private
Muncie, IN • Private
West Lafayette, IN • Private
Washington, DC • Private
The skills section on your resume can be almost as important as the experience section, so you want it to be an accurate portrayal of what you can do. Luckily, we've found all of the skills you'll need so even if you don't have these skills yet, you know what you need to work on. Out of all the resumes we looked through, 7.4% of marketing communications coordinators listed press releases on their resume, but soft skills such as analytical skills and communication skills are important as well.
Zippia allows you to choose from different easy-to-use Marketing Communications Coordinator templates, and provides you with expert advice. Using the templates, you can rest assured that the structure and format of your Marketing Communications Coordinator resume is top notch. Choose a template with the colors, fonts & text sizes that are appropriate for your industry.
After extensive research and analysis, Zippia's data science team found that:
1. Data Analysis Immersive (Full-time)
Learn to problem solve, and effectively communicate, like an analyst. This course teaches you to use industry-standard tools to make ethical, data-driven decisions. Experience hands-on training to master SQL, Excel, Tableau, PowerBI, and Python – tools listed in virtually every data analytics job posting across industries...
2. Data Analytics (Part Time)
Harness Excel, SQL, and Tableau to drive powerful analysis and insights. Build confidence and credibility to apply this versatile skill set to countless jobs. This course is offered in person and live online, in a remote classroom setting...
3. Intro to Statistics
Statistics is about extracting meaning from data. In this class, we will introduce techniques for visualizing relationships in data and systematic techniques for understanding the relationships using mathematics...
Some places are better than others when it comes to starting a career as a marketing communications coordinator. The best states for people in this position are New Jersey, California, New York, and Washington. Marketing communications coordinators make the most in New Jersey with an average salary of $59,559. Whereas in California and New York, they would average $57,704 and $56,851, respectively. While marketing communications coordinators would only make an average of $56,625 in Washington, you would still make more there than in the rest of the country. We determined these as the best states based on job availability and pay. By finding the median salary, cost of living, and using the Bureau of Labor Statistics' Location Quotient, we narrowed down our list of states to these four.
3. New York
|Rank||Company||Average Salary||Hourly Rate||Job Openings|
|9||Washington State University||$51,765||$24.89||5|
|10||Aurora Health Care||$49,475||$23.79||4|