What is a Marketing Communications Coordinator?

Marketing communications coordinators are responsible for maximizing the visibility of the company they work for. They meet with clients, or marketing managers, on a regular basis to discuss the image or concept they wish to exemplify and oversee the creation of communication materials across various platforms.

As a marketing communications coordinator, you're responsible for delegating tasks among the members of a communications team, creating timelines for projects, and monitoring progress. Creating marketing campaigns involves finding the right format for the messages and proper channels to spread the word. Planning communications strategies, creating content for online and printed media, supporting executive staff, and performing administrative tasks will all be on your plate.

Most marketing communications coordinators have a bachelor's degree in communications or a related study. The field is to grow 20% over the next few years, creating an estimated 139,200 jobs in the United States.

What Does a Marketing Communications Coordinator Do

There are certain skills that many marketing communications coordinators have in order to accomplish their responsibilities. By taking a look through resumes, we were able to narrow down the most common skills for a person in this position. We discovered that a lot of resumes listed analytical skills, communication skills and detail oriented.

Learn more about what a Marketing Communications Coordinator does

How To Become a Marketing Communications Coordinator

If you're interested in becoming a marketing communications coordinator, one of the first things to consider is how much education you need. We've determined that 83.1% of marketing communications coordinators have a bachelor's degree. In terms of higher education levels, we found that 8.9% of marketing communications coordinators have master's degrees. Even though most marketing communications coordinators have a college degree, it's impossible to become one with only a high school degree or GED.

Learn More About How To Become a Marketing Communications Coordinator
Top Marketing Communications Coordinator Jobs Near You

Marketing Communications Coordinator Career Paths

In addition to switching up your job search, it might prove helpful to look at a career path for your specific job. Now, what's a career path you ask? Well, it's practically a map that shows how you might advance from one job title to another. Our career paths are especially detailed with salary changes. So, for example, if you started out with the role of marketing communications specialist you might progress to a role such as marketing specialist eventually. Later on in your career, you could end up with the title marketing program manager.

Marketing Communications Coordinator

Average Salary for a Marketing Communications Coordinator

Marketing Communications Coordinators in America make an average salary of $49,151 per year or $24 per hour. The top 10 percent makes over $67,000 per year, while the bottom 10 percent under $36,000 per year.
Average Marketing Communications Coordinator Salary
$49,151 Yearly
$23.63 hourly
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Roles and Types of Marketing Communications Coordinator

The role of a marketing communications coordinator includes a wide range of responsibilities. These responsibilities can vary based on an individual's specific job, company, or industry.Here are some general marketing communications coordinator responsibilities:

  • Responsible for facilitating all steps of large, high profile marketing communication (marcom) project workflows. Works with marketing communications areas to facilitate projects through all stages (research, design, writing, proofreading, review, printing, mailing
  • Marketing communications including graphic design and video production responsible for the design
  • Update, manage and maintain the firm's marketing collateral system; respond to attorney requests for pitch

There are several types of marketing communications coordinator, including:

Marketing Coordinator

Role:

Marketing coordinators are important for any company. If you don't get word out about your company, how do you expect customers to come around? That's where marketing coordinators come into play. And it's also why their job is so important.

Marketing coordinators have a special skill. They can analyze market trends to determine exactly who their target audience is and how to appeal to them. It's truly a gift, and honestly, they seem a little nonhuman for that skill at times. But all of this helps the company attract more clients and get their name out there. Again, can't stress how important marketing coordinators are.

This job can come with a bit of stress, especially since it's an important position. But also because you have to stay ahead of your competitors. Sometimes you'll have to guess if a promotional product will hit well with your target audience. And most of the times it does. But sometimes a product will flop and that brings on a whole new kind of stress.

  • Average Salary: $48,326
  • Degree: Bachelor's Degree

Marketing Consultant

Role:

Facebook. Instagram. Twitter. LinkedIn. The common thread running through these social media platforms is marketing. Gone are the days of billboards and traditional poster advertisements. Big companies, such as General Motors, Johnson Johnson, and Nestle, are approaching new marketing companies to help run their digital ads on these social media platforms. In fact, small and medium enterprises today are relying on social media to increase sales and brand reach.

In the world of marketing consultancy, we can definitely take a page from the book of Gary Vaynerchuk. An entrepreneur who took his/her dad's wine retail business from 3 million to 60 million a year and founded one of the most influential ad agency, VaynerMedia. According to Gary, the number one principle driving a business is attention. If a company cannot garner attention, then customer value cannot be transferred. On a day-to-day basis, Gary spends his/her time having sit-downs to educate clients, interacting with his/her team in strategizing social media campaigns, directing social media posts, contributing to the content on his/her YouTube channel and helping young entrepreneurs in their business marketing initiatives.

To be a successful marketing consultant, you need to have a vast knowledge of how the social media platform works for marketing a business. Employers generally require a degree in business or marketing for entry-level roles and employees can move up to more senior roles with time and experience. The salary of a marketing consultant is an average of $27 per hour.

  • Average Salary: $70,593
  • Degree: Bachelor's Degree

Communications Coordinator

Role:

A communication Coordinator supports the communication department to perform administrative tasks in executing and improving communication strategies. He/She also puts down several contents to assist marketing and communication endeavors. This includes copywriting, newsletter, and press release. Primarily, you are meant to assist the communication department in implementing and building a master plan to improve company objectives. The success and failure of your work must be well monitored by giving an analysis and reporting the campaigns and strategies. As a communication Coordinator, familiarity with the latest industry trends helps you provide recommendations for communication strategies and practices. You also cannot ignore media publicity; therefore, responding to media inquiries and maintaining a relationship with journalists helps your work to be more effective.

Your responsibilities include organizing press conferences, coordinating volunteers, assisting the staff, and performing outreach to magazines, press, and influencers to improve the company's productivity. Uncommon interpersonal skills, public speaking skills, exceptional writing skills, management and organizational skills, and knowledge of communication and marketing morals are all essential skills of a communication Coordinator. The average salary of a communication Coordinator annually is $45,000. A bachelor's degree in Mass Communication, Journalism, or other related fields will set you up for the role.

  • Average Salary: $47,075
  • Degree: Bachelor's Degree
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States With The Most Marketing Communications Coordinator Jobs

Mouse over a state to see the number of active marketing communications coordinator jobs in each state. The darker areas on the map show where marketing communications coordinators earn the highest salaries across all 50 states.

Average Salary: Job Openings:

Number Of Marketing Communications Coordinator Jobs By State

RankStateNumber of JobsAverage Salary
1California3,983$57,704
2Texas3,190$52,057
3Florida2,272$43,218
4New York2,179$56,851
5Pennsylvania1,853$48,072
6Virginia1,695$49,308
7North Carolina1,621$46,894
8Georgia1,521$55,208
9Illinois1,426$45,911
10Massachusetts1,262$50,188
11Ohio1,261$41,108
12Minnesota1,082$49,671
13Maryland1,070$49,333
14Michigan1,008$44,780
15Colorado983$48,374
16New Jersey964$59,559
17Kansas875$40,911
18Alabama871$44,431
19Washington849$56,625
20Arizona830$44,215
21Tennessee808$45,857
22Wisconsin797$41,902
23Arkansas774$41,328
24Indiana710$34,851
25Missouri689$42,588
26Oklahoma664$44,564
27Connecticut641$56,253
28New Mexico535$44,043
29Oregon533$51,177
30Utah500$40,251
31Kentucky500$34,422
32South Carolina498$37,074
33Idaho428$42,982
34Delaware414$55,846
35Iowa387$51,143
36Louisiana379$43,577
37Nebraska356$34,338
38New Hampshire354$45,407
39Nevada343$41,140
40Mississippi305$37,567
41North Dakota288$36,401
42South Dakota285$39,433
43Maine254$43,638
44Rhode Island220$52,415
45West Virginia207$38,561
46Hawaii181$43,481
47Montana180$33,686
48Vermont168$35,289
49Wyoming153$34,875
50Alaska152$43,538

Marketing Communications Coordinator Education

Marketing Communications Coordinator Majors

Communication
23.7 %
Business
14.3 %
Marketing
13.3 %

Marketing Communications Coordinator Degrees

Bachelors

83.1 %

Masters

8.9 %

Associate

6.0 %

Top Colleges for Marketing Communications Coordinators

1. University of Georgia

Athens, GA • Private

In-State Tuition

$11,830

Enrollment

29,474

2. University of Pennsylvania

Philadelphia, PA • Private

In-State Tuition

$55,584

Enrollment

10,764

3. University of Wisconsin - Madison

Madison, WI • Private

In-State Tuition

$10,555

Enrollment

30,360

4. Stanford University

Stanford, CA • Private

In-State Tuition

$51,354

Enrollment

7,083

5. Northwestern University

Evanston, IL • Private

In-State Tuition

$54,568

Enrollment

8,451

6. University of Maryland - College Park

College Park, MD • Private

In-State Tuition

$10,595

Enrollment

30,184

7. University of Minnesota - Twin Cities

Minneapolis, MN • Private

In-State Tuition

$14,760

Enrollment

31,451

8. Ball State University

Muncie, IN • Private

In-State Tuition

$9,896

Enrollment

15,529

9. Purdue University

West Lafayette, IN • Private

In-State Tuition

$9,992

Enrollment

33,495

10. Howard University

Washington, DC • Private

In-State Tuition

$26,756

Enrollment

6,166

Top Skills For a Marketing Communications Coordinator

The skills section on your resume can be almost as important as the experience section, so you want it to be an accurate portrayal of what you can do. Luckily, we've found all of the skills you'll need so even if you don't have these skills yet, you know what you need to work on. Out of all the resumes we looked through, 7.4% of marketing communications coordinators listed press releases on their resume, but soft skills such as analytical skills and communication skills are important as well.

Choose From 10+ Customizable Marketing Communications Coordinator Resume templates

Zippia allows you to choose from different easy-to-use Marketing Communications Coordinator templates, and provides you with expert advice. Using the templates, you can rest assured that the structure and format of your Marketing Communications Coordinator resume is top notch. Choose a template with the colors, fonts & text sizes that are appropriate for your industry.

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Marketing Communications Coordinator Resume

Marketing Communications Coordinator diversity

Marketing Communications Coordinator Gender Distribution

Female
Female
75%
Male
Male
25%

After extensive research and analysis, Zippia's data science team found that:

  • Among marketing communications coordinators, 75.4% of them are women, while 24.6% are men.

  • The most common race/ethnicity among marketing communications coordinators is White, which makes up 67.4% of all marketing communications coordinators.

  • The most common foreign language among marketing communications coordinators is Spanish at 48.1%.

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Best States For a Marketing Communications Coordinator

Some places are better than others when it comes to starting a career as a marketing communications coordinator. The best states for people in this position are New Jersey, California, New York, and Washington. Marketing communications coordinators make the most in New Jersey with an average salary of $59,559. Whereas in California and New York, they would average $57,704 and $56,851, respectively. While marketing communications coordinators would only make an average of $56,625 in Washington, you would still make more there than in the rest of the country. We determined these as the best states based on job availability and pay. By finding the median salary, cost of living, and using the Bureau of Labor Statistics' Location Quotient, we narrowed down our list of states to these four.

1. Delaware

Total Marketing Communications Coordinator Jobs: 414
Highest 10% Earn:
$80,000
Location Quotient:
2.15

$55,846

Avg. Salary

View 414 Marketing Communications Coordinator Jobs In DE

2. Connecticut

Total Marketing Communications Coordinator Jobs: 641
Highest 10% Earn:
$80,000
Location Quotient:
1.26

$56,253

Avg. Salary

View 641 Marketing Communications Coordinator Jobs In CT

3. New York

Total Marketing Communications Coordinator Jobs: 2,179
Highest 10% Earn:
$81,000
Location Quotient:
1.11

$56,851

Avg. Salary

View 2,179 Marketing Communications Coordinator Jobs In NY
Full List Of Best States For Marketing Communications Coordinators

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Top Marketing Communications Coordinator Employers

Most Common Employers For Marketing Communications Coordinator

RankCompanyAverage SalaryHourly RateJob Openings
1Cisco$93,759$45.085
2Salesforce$66,984$32.204
3AECOM$59,664$28.6824
4SmithBucklin$58,156$27.9613
5Eastman$57,701$27.744
6Qualcomm$57,354$27.5715
7Hyatt Hotels$56,837$27.334
8Douglas Elliman$56,436$27.134
9Washington State University$51,765$24.895
10Aurora Health Care$49,475$23.794
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Updated April 6, 2023