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Become A Marketing Communications Coordinator

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Working As A Marketing Communications Coordinator

  • Analyzing Data or Information
  • Getting Information
  • Interacting With Computers
  • Interpreting the Meaning of Information for Others
  • Communicating with Supervisors, Peers, or Subordinates
  • Mostly Sitting

  • Make Decisions

  • $46,000

    Average Salary

What Does A Marketing Communications Coordinator Do

Market research analysts study market conditions to examine potential sales of a product or service. They help companies understand what products people want, who will buy them, and at what price.

Duties

Market research analysts typically do the following:

  • Monitor and forecast marketing and sales trends
  • Measure the effectiveness of marketing programs and strategies
  • Devise and evaluate methods for collecting data, such as surveys, questionnaires, and opinion polls
  • Gather data on consumers, competitors, and market conditions
  • Analyze data using statistical software
  • Convert complex data and findings into understandable tables, graphs, and written reports
  • Prepare reports and present results to clients and management

Market research analysts research and gather data to help a company market its products or services. They gather data on consumer demographics, preferences, needs, and buying habits. They collect data and information using a variety of methods, such as interviews, questionnaires, focus groups, market analysis surveys, public opinion polls, and literature reviews.

Analysts help determine a company’s position in the marketplace by researching their competitors and analyzing their prices, sales, and marketing methods. Using this information, they may determine potential markets, product demand, and pricing. Their knowledge of the targeted consumer enables them to develop advertising brochures and commercials, sales plans, and product promotions. 

Market research analysts evaluate data using statistical techniques and software. They must interpret what the data mean for their client, and they may forecast future trends. They often make charts, graphs, infographics, and other visual aids to present the results of their research. 

Workers who design and conduct surveys are known as survey researchers.

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How To Become A Marketing Communications Coordinator

Most market research analysts need at least a bachelor’s degree. Top research positions may require a master’s degree. Strong math and analytical skills are essential. 

Education

Market research analysts typically need a bachelor’s degree in market research or a related field. Many have degrees in fields such as statistics, math, and computer science. Others have backgrounds in business administration, the social sciences, or communications.

Courses in statistics, research methods, and marketing are essential for these workers. Courses in communications and social sciences, such as economics or consumer behavior, are also important.

Some market research analyst jobs require a master’s degree. Several schools offer graduate programs in marketing research, but many analysts complete degrees in other fields, such as statistics and marketing, and/or earn a master’s degree in business administration (MBA). A master’s degree is often required for leadership positions or positions that perform more technical research. 

Licenses, Certifications, and Registrations

Certification is voluntary, but analysts may pursue certification to demonstrate a level of professional competency. The Marketing Research Association offers the Professional Researcher Certification (PRC) for market research analysts. Candidates qualify based on experience and knowledge; they must pass an exam, be a member of a professional organization, and have at least 3 years working in opinion and marketing research. Individuals must complete 20 hours of industry-related continuing education courses every 2 years to renew their certification.

Important Qualities

Analytical skills. Market research analysts must be able to understand large amounts of data and information. 

Communication skills. Market research analysts need strong communication skills when gathering information, interpreting data, and presenting results to clients. 

Critical-thinking skills. To determine what marketing strategy would work best for a company, market research analysts must assess all available information.

Detail oriented. Market research analysts must be detail oriented because they often do precise data analysis.

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Marketing Communications Coordinator Jobs

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Marketing Communications Coordinator Career Paths

Marketing Communications Coordinator
Marketing Communications Specialist Marketing Specialist Marketing Manager
Marketing Program Manager
6 Yearsyrs
Marketing Communications Specialist Marketing Specialist Senior Manager Of Marketing
Senior Director Of Marketing
12 Yearsyrs
Marketing Communications Specialist Marketing Consultant Marketing Manager
Manager, Field Marketing
5 Yearsyrs
Marketing Specialist Marketing Manager Marketing Director
Brand Director
10 Yearsyrs
Account Executive Owner Marketing Director
Director Of Marketing And Public Relations
6 Yearsyrs
Account Executive General Manager Marketing Director
Marketing Operations Director
8 Yearsyrs
Account Executive Marketing Consultant Digital Marketing Manager
Senior Manager-Digital Marketing
9 Yearsyrs
Executive Assistant Event Manager
Director Of Marketing And Events
5 Yearsyrs
Communications Specialist Technical Writer Web Developer
Web Content Manager
5 Yearsyrs
Communications Specialist Marketing Consultant Product Marketing Manager
Marketing Manager, Global Marketing
8 Yearsyrs
Executive Assistant Event Manager Marketing Communications Manager
Content Marketing Manager
6 Yearsyrs
Communications Specialist Social Media Specialist Digital Marketing Specialist
Online Marketing Manager
5 Yearsyrs
Executive Assistant Project Manager Senior Product Manager
Marketing Lead
5 Yearsyrs
Marketing And Communication Consultant Marketing Communications Manager Product Marketing Manager
Partner Marketing Manager
7 Yearsyrs
Marketing And Communication Consultant Marketing Communications Manager Marketing Manager/Project Manager
Marketing Account Manager
5 Yearsyrs
Development Coordinator Media Coordinator Digital Marketing Specialist
Digital Marketing Strategist
5 Yearsyrs
Editor Writer/Producer Promotion Manager
Manager, Integrated Marketing
7 Yearsyrs
Freelance Marketing Consultant Marketing Analyst Assistant Marketing Manager
Marketing Services Manager
6 Yearsyrs
Editor Freelance Copywriter Senior Copywriter
Brand Strategist
5 Yearsyrs
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Do you work as a Marketing Communications Coordinator?

Help others decide if this is a good career for them

Average Length of Employment
Top Careers Before Marketing Communications Coordinator
Internship 11.4%
Editor 2.4%
Top Careers After Marketing Communications Coordinator
Manager 2.8%

Do you work as a Marketing Communications Coordinator?

Marketing Communications Coordinator Demographics

Gender

Female

69.3%

Male

22.8%

Unknown

7.9%
Ethnicity

White

61.8%

Hispanic or Latino

15.8%

Black or African American

10.7%

Asian

8.0%

Unknown

3.6%
Show More
Foreign Languages Spoken

Spanish

48.1%

French

13.9%

Mandarin

5.1%

German

5.1%

Portuguese

3.2%

Chinese

3.2%

Hindi

2.8%

Italian

2.8%

Arabic

2.8%

Korean

1.9%

Russian

1.9%

Vietnamese

1.4%

Urdu

1.4%

Romanian

0.9%

Gujarati

0.9%

Dutch

0.9%

Cantonese

0.9%

Greek

0.9%

Japanese

0.9%

Hebrew

0.9%
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Marketing Communications Coordinator Education

Schools

University of Phoenix

9.3%

Michigan State University

7.1%

San Jose State University

6.9%

New York University

6.6%

Arizona State University

6.1%

San Diego State University

5.8%

DePaul University

5.6%

University of Washington

5.0%

University of Texas at Austin

4.8%

University of Florida

4.2%

Kennesaw State University

4.2%

Colorado State University

4.2%

University of South Florida

4.0%

University of North Texas

4.0%

George Mason University

4.0%

University of Houston

4.0%

Florida State University

3.7%

University of Colorado at Boulder

3.7%

University of Alabama

3.4%

University of Minnesota - Twin Cities

3.4%
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Majors

Communication

21.7%

Marketing

16.8%

Business

16.7%

Public Relations

7.0%

Journalism

6.0%

English

5.5%

Management

4.0%

Graphic Design

3.5%

Psychology

2.2%

Business Communications

2.0%

Advertising

2.0%

Fine Arts

1.9%

Political Science

1.8%

Writing

1.8%

Journalism And Mass Communications

1.7%

Agricultural Public Services

1.3%

History

1.2%

Liberal Arts

1.0%

Sociology

1.0%

Photography

0.9%
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Degrees

Bachelors

60.7%

Masters

22.2%

Other

9.4%

Certificate

3.6%

Associate

3.0%

Doctorate

0.7%

Diploma

0.2%

License

0.1%
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Job type you want
Full Time
Part Time
Internship
Temporary
Average Yearly Salary
$46,000
View Detailed Salary Report
$32,000
Min 10%
$46,000
Median 50%
$46,000
Median 50%
$46,000
Median 50%
$46,000
Median 50%
$46,000
Median 50%
$46,000
Median 50%
$46,000
Median 50%
$66,000
Max 90%
Best Paying Company
LifePoint Health
Highest Paying City
Oakland, CA
Highest Paying State
Alaska
Avg Experience Level
2.4 years
How much does a Marketing Communications Coordinator make at top companies?
The national average salary for a Marketing Communications Coordinator in the United States is $46,878 per year or $23 per hour. Those in the bottom 10 percent make under $32,000 a year, and the top 10 percent make over $66,000.

Real Marketing Communications Coordinator Salaries

Job Title Company Location Start Date Salary
Staff Marketing Communications Coordinator Qualcomm Incorporated San Diego, CA May 06, 2014 $101,400 -
$119,300
Staff Marketing Communications Coordinator Qualcomm Technologies, Inc. San Diego, CA May 06, 2014 $101,400 -
$119,300
Senior Marketing Communication Coordinator Qualcomm Mems Technologies Inc. San Jose, CA May 06, 2014 $78,957 -
$111,800
Marketing Communications Coordinator Gyrodata Incorporated Houston, TX Nov 19, 2012 $74,471
Marketing and Communications Coordinator EDUN-Americas, Inc. New York, NY Jul 25, 2016 $60,500
Marketing Communications Coordinator Medical Specialties Distributors, LLC Boston, MA Sep 23, 2016 $60,000
Marketing and Communications Coordinator CLB No.1 Inc. New York, NY Feb 07, 2011 $60,000
International Marketing and Communications Coordinator Sibling Group Holdings, Inc. Orlando, FL Feb 12, 2015 $58,843
Development, Marketing and Communication Coordinat Scalabrini International Migration Network New York, NY May 15, 2013 $58,718
Marketing Communications Coordinator China Telecom (Americas) Corporation Herndon, VA Sep 01, 2013 $52,900
Marketing & Communications Coordinator Swift-Morris Interiors LLC Hoboken, NJ Oct 03, 2016 $52,175
Multimedia Marketing and Communications Design Coordinator M&G Polymers USA LLC Corpus Christi, TX Sep 16, 2016 $49,733 -
$65,000
Multimedia Marketing and Communications Design Coordinator M&G Polymers USA LLC Houston, TX Sep 16, 2016 $49,733 -
$65,000
Marketing Communications Coordinator Altierre Corporation San Jose, CA Aug 24, 2009 $48,000
Marketing Communications Coordinator Altierre Corporation San Jose, CA Aug 17, 2009 $48,000
Marketing Communications Coordinator Altierre Corporation San Jose, CA Aug 10, 2009 $48,000
Marketing and Communications Coordinator Ft Publications, Inc. New York, NY Aug 29, 2016 $46,675
Marketing Communications Production Coordinator W.L. Gore & Associates, Inc. Elkton, MD Sep 20, 2011 $45,000
Marketing Communication & Graphic Arts Coordinator Jes Payroll Clearing, Inc. Columbia, MO Mar 31, 2011 $44,871
Coordinator, Global Communication/Marketing American Asia Express Corp. New York, NY Dec 01, 2009 $41,740
Marketing Communications Coordinator Adecco USA, Inc. Corning, NY Oct 01, 2012 $41,600
Marketing Communications Coordinator Cambridge Technology Enterprises, Inc. Cambridge, MA Oct 11, 2011 $40,227
Marketing and Communications Coordinator Synmeta LLC Irvine, CA Sep 22, 2015 $40,154
Marketing and Communications Coordinator Zqgame, Inc. El Segundo, CA Jul 22, 2013 $40,000
Marketing Communication Coordinator Cambridge Technology Enterprises, Inc. Cambridge, MA Oct 01, 2010 $39,570
Marketing Communications Coordinator Big Boy Radio Network Inc. Burbank, CA Mar 16, 2015 $38,589
Marketing Communications Coordinator W + D MacHinery Company, Inc. Overland Park, KS Sep 08, 2011 $38,400

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Top Skills for A Marketing Communications Coordinator

  1. Company Website
  2. Press Releases
  3. Email
You can check out examples of real life uses of top skills on resumes here:
  • Promoted online advertising efforts to propel brand recognition and significantly increase web traffic to company websites.
  • Developed support material including brochure, Service Unique articles, press releases, post cards, and direct mail pieces.
  • Managed e-marketing activities including search engine optimization, newsletters, email campaigns, and lead generation.
  • Developed inventory requests and shipped items necessary for specific trade shows/events.
  • Plan, organize, and execute for trade shows and industry conferences as well as special events catering to diverse audiences.

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Top 10 Best States for Marketing Communications Coordinators

  1. District of Columbia
  2. Alaska
  3. Virginia
  4. Connecticut
  5. New Jersey
  6. California
  7. Rhode Island
  8. Nevada
  9. Washington
  10. New York
  • (319 jobs)
  • (35 jobs)
  • (644 jobs)
  • (250 jobs)
  • (526 jobs)
  • (2,702 jobs)
  • (91 jobs)
  • (122 jobs)
  • (463 jobs)
  • (1,508 jobs)

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