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Become A Marketing Communications Coordinator

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Working As A Marketing Communications Coordinator

  • Getting Information
  • Communicating with Persons Outside Organization
  • Communicating with Supervisors, Peers, or Subordinates
  • Interacting With Computers
  • Thinking Creatively
  • Mostly Sitting

  • Stressful

  • $44,852

    Average Salary

What Does A Marketing Communications Coordinator Do

Public relations specialists create and maintain a favorable public image for the organization they represent. They design media releases to shape public perception of their organization and to increase awareness of its work and goals. 

Duties

Public relations specialists typically do the following:

  • Write press releases and prepare information for the media
  • Respond to information requests from the media
  • Help clients communicate effectively with the public
  • Help maintain their organization's corporate image and identity
  • Draft speeches and arrange interviews for an organization’s top executives
  • Evaluate advertising and promotion programs to determine whether they are compatible with their organization’s public relations efforts
  • Evaluate public opinion of clients through social media

Public relations specialists, also called communications specialists and media specialists, handle an organization’s communication with the public, including consumers, investors, reporters, and other media specialists. In government, public relations specialists may be called press secretaries. In this setting, workers keep the public informed about the activities of government officials and agencies.

Public relations specialists draft press releases and contact people in the media who might print or broadcast their material. Many radio or television special reports, newspaper stories, and magazine articles start at the desks of public relations specialists. For example, a press release might describe a public issue, such as health, energy, or the environment, and what an organization does concerning that issue.

Press releases are increasingly being sent through the Internet and social media, in addition to publication through traditional media outlets. Public relations specialists are often in charge of monitoring and responding to social media questions and concerns.

Public relations specialists are different from advertisers in that they get their stories covered by media instead of purchasing ad space in publications and on television.

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How To Become A Marketing Communications Coordinator

Public relations specialists typically need a bachelor’s degree. Employers prefer candidates who have studied public relations, journalism, communications, English, or business.

Education

Public relations specialists typically need a bachelor’s degree in public relations, journalism, communications, English, or business. Through such programs, students produce a portfolio of work that demonstrates their ability to prospective employers.

Training

Entry-level workers typically begin by maintaining files of material about an organization’s activities, skimming and retaining relevant media articles, and assembling information for speeches and pamphlets. After gaining experience, public relations specialists begin to write news releases, speeches, articles for publication, or carry out public relations programs.

Other Experience

Internships at public relations firms or in the public relations departments of other businesses can be helpful in getting a job as a public relations specialist.

Some employers prefer candidates that have experience communicating with others through a school newspaper or a leadership position in school or in their community.

Important Qualities

Interpersonal skills. Public relations specialists deal with the public and the media regularly; therefore, they must be open and friendly to maintain a favorable image for their organization.

Organizational skills. Public relations specialists are often in charge of managing several events at the same time, requiring superior organizational skills.

Problem-solving skills. Public relations specialists sometimes must explain how a company or client is handling sensitive issues. They must use good judgment in what they report and how they report it.

Speaking skills. Public relations specialists regularly speak on behalf of their organization. When doing so, they must be able to clearly explain the organization’s position.

Writing skills. Public relations specialists must be able to write well-organized and clear press releases and speeches. They must be able to grasp the key messages they want to get across and write them in a short, succinct way to get the attention of busy readers or listeners.

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A Day In The Life: Marketing Manager

DCTC Business Marketing, Marketing Design, Sales, and Social Media Programs

Marketing Communications Coordinator Jobs

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Marketing Communications Coordinator Career Paths

Marketing Communications Coordinator
Marketing Communications Manager Marketing Program Manager Marketing Manager
Brand Marketing Manager
7 Yearsyrs
Communications Manager Senior Copywriter
Brand Strategist
5 Yearsyrs
Communications Director Marketing Consultant Digital Marketing Consultant
Digital Marketing Strategist
6 Yearsyrs
Marketing Manager Marketing Director
Director Of Digital Marketing
10 Yearsyrs
Marketing Director Public Relations Consultant Public Relations Director
Director Of Marketing And Public Relations
6 Yearsyrs
Communications Specialist Communications Manager Communications Director
Director Strategic Communications
11 Yearsyrs
Marketing Communications Manager Communications Manager Communications Director
Director, Corporate Communications
10 Yearsyrs
Marketing Director Property Manager Communications Manager
Internal Communications Manager
9 Yearsyrs
Marketing Communications Specialist Marketing Manager Communications Manager
Manager Of Corporate Communications
7 Yearsyrs
Marketing Specialist Public Relations Manager
Marketing & Public Relations Manager
5 Yearsyrs
Project Manager Business Manager Account Coordinator
Marketing Account Manager
5 Yearsyrs
Marketing Coordinator Marketing Manager
Marketing And Operations Manager
6 Yearsyrs
Marketing Specialist Account Manager Marketing Consultant
Marketing Lead
6 Yearsyrs
Marketing Manager Marketing Communications Manager
Marketing Program Manager
7 Yearsyrs
Marketing Coordinator Marketing Specialist Marketing Manager
Online Marketing Manager
5 Yearsyrs
Communications Manager Account Director Strategist
Senior Strategist
8 Yearsyrs
Marketing Communications Specialist Marketing Communications Manager Marketing Director
Vice President Of Marketing & Communications
12 Yearsyrs
Communications Specialist Writer And Editor Content Manager
Web Content Manager
5 Yearsyrs
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Do you work as a Marketing Communications Coordinator?

Help others decide if this is a good career for them

Average Length of Employment
Top Careers Before Marketing Communications Coordinator
Internship 11.4%
Top Careers After Marketing Communications Coordinator
Manager 2.6%

Do you work as a Marketing Communications Coordinator?

Marketing Communications Coordinator Demographics

Gender

Female

74.4%

Male

24.3%

Unknown

1.3%
Ethnicity

White

63.3%

Hispanic or Latino

13.9%

Black or African American

10.8%

Asian

8.3%

Unknown

3.7%
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Foreign Languages Spoken

Spanish

49.1%

French

15.1%

Mandarin

5.0%

German

4.4%

Italian

3.1%

Portuguese

3.1%

Korean

2.5%

Chinese

2.5%

Arabic

2.5%

Hindi

1.9%

Russian

1.9%

Romanian

1.3%

Hebrew

1.3%

Greek

1.3%

Cantonese

1.3%

Urdu

1.3%

Vietnamese

0.6%

Gujarati

0.6%

Dutch

0.6%

Lithuanian

0.6%
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Marketing Communications Coordinator Education

Schools

Michigan State University

9.5%

San Jose State University

8.2%

University of Phoenix

6.5%

New York University

6.1%

University of Texas at Austin

5.2%

Kennesaw State University

5.2%

University of Alabama

4.8%

George Mason University

4.8%

DePaul University

4.8%

Arizona State University

4.3%

University of Maryland - College Park

4.3%

University of Washington

4.3%

University of Houston

4.3%

Colorado State University

4.3%

Northwestern University

3.9%

Virginia Commonwealth University

3.9%

Temple University

3.9%

University of Minnesota - Twin Cities

3.9%

Georgia State University

3.9%

Oklahoma State University

3.9%
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Majors

Communication

21.4%

Marketing

16.7%

Business

16.4%

Public Relations

7.1%

Journalism

7.0%

English

5.2%

Management

3.6%

Graphic Design

3.2%

Psychology

2.5%

Journalism And Mass Communications

2.1%

Fine Arts

1.9%

Writing

1.9%

Political Science

1.9%

Business Communications

1.8%

Advertising

1.8%

Agricultural Public Services

1.2%

History

1.1%

Kinesiology

1.1%

Project Management

1.1%

Education

1.0%
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Degrees

Bachelors

60.2%

Masters

22.0%

Other

10.0%

Certificate

3.7%

Associate

2.8%

Doctorate

0.9%

Diploma

0.3%

License

0.1%
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Marketing Communications Coordinator Videos

A Day In The Life: Marketing Manager

DCTC Business Marketing, Marketing Design, Sales, and Social Media Programs

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Real Marketing Communications Coordinator Salaries

Job Title Company Location Start Date Salary
Staff Marketing Communications Coordinator Qualcomm Technologies, Inc. San Diego, CA May 06, 2014 $101,400 -
$119,300
Staff Marketing Communications Coordinator Qualcomm Incorporated San Diego, CA May 06, 2014 $101,400 -
$119,300
Senior Marketing Communication Coordinator Qualcomm Mems Technologies Inc. San Jose, CA May 06, 2014 $78,957 -
$111,800
Marketing Communications Coordinator Gyrodata Incorporated Houston, TX Nov 19, 2012 $74,471
Marketing and Communications Coordinator EDUN-Americas, Inc. New York, NY Jul 25, 2016 $60,500
Marketing Communications Coordinator Medical Specialties Distributors, LLC Boston, MA Sep 23, 2016 $60,000
Marketing and Communications Coordinator CLB No.1 Inc. New York, NY Feb 07, 2011 $60,000
International Marketing and Communications Coordinator Sibling Group Holdings, Inc. Orlando, FL Feb 12, 2015 $58,843
Development, Marketing and Communication Coordinat Scalabrini International Migration Network New York, NY May 15, 2013 $58,718
Marketing Communications Coordinator China Telecom (Americas) Corporation Herndon, VA Sep 01, 2013 $52,900
Marketing & Communications Coordinator Swift-Morris Interiors LLC Hoboken, NJ Oct 03, 2016 $52,175
Multimedia Marketing and Communications Design Coordinator M&G Polymers USA LLC Corpus Christi, TX Sep 16, 2016 $49,733 -
$65,000
Multimedia Marketing and Communications Design Coordinator M&G Polymers USA LLC Houston, TX Sep 16, 2016 $49,733 -
$65,000
Marketing Communications Coordinator Altierre Corporation San Jose, CA Aug 24, 2009 $48,000
Marketing Communications Coordinator Altierre Corporation San Jose, CA Aug 17, 2009 $48,000
Marketing Communications Coordinator Altierre Corporation San Jose, CA Aug 10, 2009 $48,000
Marketing and Communications Coordinator Ft Publications, Inc. New York, NY Aug 29, 2016 $46,675
Marketing Communications Production Coordinator W.L. Gore & Associates, Inc. Elkton, MD Sep 20, 2011 $45,000
Marketing Communication & Graphic Arts Coordinator Jes Payroll Clearing, Inc. Columbia, MO Mar 31, 2011 $44,871
Coordinator, Global Communication/Marketing American Asia Express Corp. New York, NY Dec 01, 2009 $41,740
Marketing Communications Coordinator Adecco USA, Inc. Corning, NY Oct 01, 2012 $41,600
Marketing Communications Coordinator Cambridge Technology Enterprises, Inc. Cambridge, MA Oct 11, 2011 $40,227
Marketing and Communications Coordinator Synmeta LLC Irvine, CA Sep 22, 2015 $40,154
Marketing and Communications Coordinator Zqgame, Inc. El Segundo, CA Jul 22, 2013 $40,000
Marketing Communication Coordinator Cambridge Technology Enterprises, Inc. Cambridge, MA Oct 01, 2010 $39,570
Marketing Communications Coordinator Big Boy Radio Network Inc. Burbank, CA Mar 16, 2015 $38,589
Marketing Communications Coordinator W + D MacHinery Company, Inc. Overland Park, KS Sep 08, 2011 $38,400

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Top Skills for A Marketing Communications Coordinator

  1. Company Website
  2. Press Releases
  3. Trade Shows
You can check out examples of real life uses of top skills on resumes here:
  • Promoted online advertising efforts to propel brand recognition and significantly increase web traffic to company websites.
  • Prepared and distributed press releases, organized and coordinated media appearances and correspondence.
  • Developed inventory requests and shipped items necessary for specific trade shows/events.
  • Managed e-marketing activities including search engine optimization, newsletters, email campaigns, and lead generation.
  • Increased blog visits from 4,000 to 16,000 and Facebook followers from 23 to 1,440 in less than a year.

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Top 10 Best States for Marketing Communications Coordinators

  1. District of Columbia
  2. Alaska
  3. Virginia
  4. Connecticut
  5. New Jersey
  6. California
  7. Rhode Island
  8. Nevada
  9. Washington
  10. New York
  • (319 jobs)
  • (35 jobs)
  • (644 jobs)
  • (250 jobs)
  • (526 jobs)
  • (2,702 jobs)
  • (91 jobs)
  • (122 jobs)
  • (463 jobs)
  • (1,508 jobs)

Top Marketing Communications Coordinator Employers

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Marketing Communications Coordinator Videos

A Day In The Life: Marketing Manager

DCTC Business Marketing, Marketing Design, Sales, and Social Media Programs

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