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Public relations specialists typically need a bachelor’s degree. Employers prefer candidates who have studied public relations, journalism, communications, English, or business.Education
Public relations specialists typically need a bachelor’s degree in public relations, journalism, communications, English, or business. Through such programs, students produce a portfolio of work that demonstrates their ability to prospective employers.Training
Entry-level workers typically begin by maintaining files of material about an organization’s activities, skimming and retaining relevant media articles, and assembling information for speeches and pamphlets. After gaining experience, public relations specialists begin to write news releases, speeches, articles for publication, or carry out public relations programs.Other Experience
Internships at public relations firms or in the public relations departments of other businesses can be helpful in getting a job as a public relations specialist.
Some employers prefer candidates that have experience communicating with others through a school newspaper or a leadership position in school or in their community.Important Qualities
Interpersonal skills. Public relations specialists deal with the public and the media regularly; therefore, they must be open and friendly to maintain a favorable image for their organization.
Organizational skills. Public relations specialists are often in charge of managing several events at the same time, requiring superior organizational skills.
Problem-solving skills. Public relations specialists sometimes must explain how a company or client is handling sensitive issues. They must use good judgment in what they report and how they report it.
Speaking skills. Public relations specialists regularly speak on behalf of their organization. When doing so, they must be able to clearly explain the organization’s position.
Writing skills. Public relations specialists must be able to write well-organized and clear press releases and speeches. They must be able to grasp the key messages they want to get across and write them in a short, succinct way to get the attention of busy readers or listeners.
|Job Title||Company||Location||Start Date||Salary|
|Staff Marketing Communications Coordinator||Qualcomm Technologies, Inc.||San Diego, CA||May 06, 2014||$101,400 -
|Staff Marketing Communications Coordinator||Qualcomm Incorporated||San Diego, CA||May 06, 2014||$101,400 -
|Senior Marketing Communication Coordinator||Qualcomm Mems Technologies Inc.||San Jose, CA||May 06, 2014||$78,957 -
|Marketing Communications Coordinator||Gyrodata Incorporated||Houston, TX||Nov 19, 2012||$74,471|
|Marketing and Communications Coordinator||EDUN-Americas, Inc.||New York, NY||Jul 25, 2016||$60,500|
|Marketing Communications Coordinator||Medical Specialties Distributors, LLC||Boston, MA||Sep 23, 2016||$60,000|
|Marketing and Communications Coordinator||CLB No.1 Inc.||New York, NY||Feb 07, 2011||$60,000|
|International Marketing and Communications Coordinator||Sibling Group Holdings, Inc.||Orlando, FL||Feb 12, 2015||$58,843|
|Marketing Communications Coordinator||China Telecom (Americas) Corporation||Herndon, VA||Sep 01, 2013||$52,900|
|Marketing & Communications Coordinator||Swift-Morris Interiors LLC||Hoboken, NJ||Oct 03, 2016||$52,175|
|Multimedia Marketing and Communications Design Coordinator||M&G Polymers USA LLC||Corpus Christi, TX||Sep 16, 2016||$49,733 -
|Multimedia Marketing and Communications Design Coordinator||M&G Polymers USA LLC||Houston, TX||Sep 16, 2016||$49,733 -
|Marketing Communications Coordinator||Altierre Corporation||San Jose, CA||Aug 24, 2009||$48,000|
|Marketing Communications Coordinator||Altierre Corporation||San Jose, CA||Aug 17, 2009||$48,000|
|Marketing Communications Coordinator||Altierre Corporation||San Jose, CA||Aug 10, 2009||$48,000|
|Marketing and Communications Coordinator||Ft Publications, Inc.||New York, NY||Aug 29, 2016||$46,675|
|Marketing Communications Production Coordinator||W.L. Gore & Associates, Inc.||Elkton, MD||Sep 20, 2011||$45,000|
|Marketing Communication & Graphic Arts Coordinator||Jes Payroll Clearing, Inc.||Columbia, MO||Mar 31, 2011||$44,871|
|Coordinator, Global Communication/Marketing||American Asia Express Corp.||New York, NY||Dec 01, 2009||$41,740|
|Marketing Communications Coordinator||Adecco USA, Inc.||Corning, NY||Oct 01, 2012||$41,600|
|Marketing Communications Coordinator||Cambridge Technology Enterprises, Inc.||Cambridge, MA||Oct 11, 2011||$40,227|
|Marketing and Communications Coordinator||Synmeta LLC||Irvine, CA||Sep 22, 2015||$40,154|
|Marketing and Communications Coordinator||Zqgame, Inc.||El Segundo, CA||Jul 22, 2013||$40,000|
|Marketing Communication Coordinator||Cambridge Technology Enterprises, Inc.||Cambridge, MA||Oct 01, 2010||$39,570|
|Marketing Communications Coordinator||Big Boy Radio Network Inc.||Burbank, CA||Mar 16, 2015||$38,589|
|Marketing Communications Coordinator||W + D MacHinery Company, Inc.||Overland Park, KS||Sep 08, 2011||$38,400|
|Marketing and Communications Coordinator||Into Oregon State University, Inc.||Corvallis, OR||Sep 02, 2015||$38,251|
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A Day In The Life: Marketing Manager
DCTC Business Marketing, Marketing Design, Sales, and Social Media Programs