How to hire a marketing communications coordinator

How to hire a marketing communications coordinator, step by step

Here's a step-by-step marketing communications coordinator hiring guide:

• Step 1: Identify your hiring needs
• Step 2: Create an ideal candidate profile
• Step 3: Make a budget
• Step 4: Write a marketing communications coordinator job description
• Step 5: Post your job
• Step 6: Interview candidates
• Step 7: Send a job offer and onboard your new marketing communications coordinator
• Step 8: Go through the hiring process checklist

What does a marketing communications coordinator do?

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1. Identify your hiring needs

   Before you start hiring a marketing communications coordinator, identify what type of worker you actually need. Certain positions might call for a full-time employee, while others can be done by a part-time worker or contractor.

   Determine employee vs contractor status

   Is the person you're thinking of hiring a US citizen or green card holder?

   Yes

   No

   You should also consider the ideal background you'd like them a marketing communications coordinator to have before you start to hire. For example, what industry or field would you like them to have experience in, what level of seniority or education does the job require, and how much it'll cost to hire a marketing communications coordinator that fits the bill.

   The following list breaks down different types of marketing communications coordinators and their corresponding salaries.

   Type of Marketing Communications Coordinator	Description	Hourly rate
   Marketing Communications Coordinator	Market research analysts study market conditions to examine potential sales of a product or service. They help companies understand what products people want, who will buy them, and at what price.	$17-32
   Marketing Analyst	A marketing analyst specializes in researching market conditions to develop strategies to boost sales and revenues. They are primarily responsible for analyzing competition and trends, identifying the organization's strengths and weaknesses, and determining potential opportunities... Show more	$19-40
   Media Coordinator	A media coordinator acts as a communications professional in charge of developing and implementing target communications and advertising for various media platforms. Media coordinators plan, implement, and monitor the social media strategy of an organization... Show more	$16-30

   Show more

2. Create an ideal candidate profile

   Common skills:

   • Press Releases
   • Project Management
   • Graphic Design
   • Proofreading
   • PowerPoint
   • Facebook
   • Email Campaigns
   • Marketing Campaigns
   • Twitter
   • SEO
   • Trade Shows
   • Digital Marketing
   • Instagram
   • CRM

   Check all skills

   Responsibilities:

   • Manage the company's video library, training library and YouTube channel.
   • Manage and optimize website presence including HTML coding, creating new lading pages and custom image creation.
   • Co-developed regional, national and international trade show strategy including logistics, management, qualifying leads, communications and ROI tracking.
   • Develop web content, oversee SEO analysis, and promote brand awareness through print materials and email marketing efforts.
   • Interpret and gain a working knowledge of HTML coding and CSS for various web layouts.
   • Create project proposals using Indesign as well as handled their LinkedIn page and other office responsibilities.

   More marketing communications coordinator duties

3. Make a budget

   Including a salary range in your marketing communications coordinator job description helps attract top candidates to the position. A marketing communications coordinator salary can be affected by several factors, such as geography, experience, seniority, certifications, and the prestige of the hiring company.

   For example, the average salary for a marketing communications coordinator in Vermont may be lower than in New Jersey, and an entry-level marketing communications coordinator usually earns less than a senior-level marketing communications coordinator. Additionally, a marketing communications coordinator with certifications may command a higher salary, and working for a well-known company or start-up may also impact an employee's pay.

   Average marketing communications coordinator salary

   $49,151yearly

   $23.63 hourly rate

   ---

   Entry-level marketing communications coordinator salary

   $36,000 yearly salary

   Updated January 9, 2026

   Average marketing communications coordinator salary by state

   Rank	State	Avg. salary	Hourly rate
   1	California	$59,757	$29
   2	New Jersey	$59,555	$29
   3	New York	$57,104	$27
   4	Georgia	$55,221	$27
   5	District of Columbia	$54,017	$26
   6	Texas	$52,335	$25
   7	Massachusetts	$50,701	$24
   8	Virginia	$50,651	$24
   9	Minnesota	$49,713	$24
   10	Maryland	$49,593	$24
   11	Colorado	$48,715	$23
   12	Pennsylvania	$48,594	$23
   13	Illinois	$46,015	$22
   14	Michigan	$45,006	$22
   15	Arizona	$43,756	$21
   16	Florida	$43,653	$21
   17	Missouri	$42,621	$20
   18	Ohio	$40,725	$20
   19	Utah	$40,024	$19
   20	South Carolina	$37,143	$18

   Average marketing communications coordinator salary by company

   Company

   Rank	Company	Average salary	Hourly rate	Job openings
   1	Avid	$76,433	$36.75	5
   2	Dorsey & Whitney	$64,579	$31.05
   3	AECOM	$59,664	$28.68	3
   4	Oceaneering	$58,255	$28.01	1
   5	University of Southern California	$58,233	$28.00	2
   6	SmithBucklin	$58,156	$27.96	3
   7	Holland	$57,984	$27.88
   8	Cambridge Technology Enterprises	$57,925	$27.85
   9	Qualcomm	$57,354	$27.57
   10	L3Harris	$57,193	$27.50	14
   11	Douglas Elliman	$56,436	$27.13	3
   12	Beacon Hill Staffing Group	$56,375	$27.10
   13	MACOM	$55,463	$26.66	3
   14	Veolia Water Tech	$55,374	$26.62	1
   15	KeHE	$54,474	$26.19	3
   16	Cal Poly	$54,437	$26.17	2
   17	Kubicki Draper	$54,432	$26.17
   18	Brown University	$54,237	$26.08	1
   19	Asian Pacific Development Center	$54,204	$26.06
   20	Arizona State University	$54,044	$25.98

4. Writing a marketing communications coordinator job description

   A marketing communications coordinator job description should include a summary of the role, required skills, and a list of responsibilities. It's also good to include a salary range and the first name of the hiring manager. To help get you started, here's an example of a marketing communications coordinator job description:

   Marketing communications coordinator job description example

   This is a full-time salary non-exempt position. This job comes with excellent benefits including vacation, holiday, and personal/sick time; medical and dental insurance and employer paid life and AD&D insurance; and options to purchase vision insurance and disability insurance. There is a retirement plan with a 3% company match. We cultivate a friendly and supportive environment to help us achieve our mission impact goals.

   
   

   What You Offer

   Commitment to community non-profit mission of EcoBuilding Bargains and CET. Bi-lingual English/Spanish required. Minimum of 2 years’ experience in a retail marketing and communications environment. College degree in communications, business administration or related field preferred. Knowledge of home construction/renovation desirable.

   Proficient use of MS Office and Adobe Creative Suite software and the ability to learn new software easily required. Experience with WordPress preferred. Video experience required; experience with Final Cut Pro, Adobe Premiere, or other video editing software preferred. Complete knowledge of tracking and usage of Social Media platforms, including, but not limited to, Facebook, Twitter, Instagram, TikTok.

   Excellent phone, email, and in-person communication skills required. Self-starter with ability to multi-task in a fast-paced environment. Excellent organizational and time management skills. Must be able to function in an office: repetitive keyboarding movements and sitting 6-8 hours/day. Must be able to lift 25 lbs. Must be able to walk around the EcoBuilding Bargains showroom to be familiar with the ever-changing inventory and administer virtual appointments.

   
   

   We are looking for someone who can contribute to the diversity to the CET team by bringing their insights and life experience to support our work in historically underserved communities and our success mitigating climate change. If you have enthusiasm for the non-profit mission of CET and feel energized by what you read here, please apply even if you aren't sure you meet every qualification! You may be the right person to grow with us and help us achieve our critical mission impact goals.

   About Us

   EcoBuilding Bargains is an enterprise of the Center for EcoTechnology, a 501(c)(3) not-for-profit in Western Massachusetts with a regional footprint and a national influence. For over 40 years, CET has helped people and businesses save energy and reduce waste. Our three-year mission impact goals for 2020-2022 include helping 115,000 people and businesses save $75,000 lifetime dollars and reducing their impact on the environment equal to taking 100,000 cars off the road, 120,000 tons of waste out of the landfill, and keeping 35,000 homes off the grid for a year! We are passionate about our environmental mission and pride ourselves on offering innovative, practical and cost-effective solutions.

   CET is an equal opportunity employer and provider. Diverse applicants are encouraged to apply. You may include military service assignments and any verified work performed on a volunteer basis.

   Copy this example

   

5. Post your job

   To find marketing communications coordinators for your business, try out a few different recruiting strategies:

   • Consider internal talent. One of the most important talent pools for any company is its current employees.
   • Ask for referrals. Reach out to friends, family members, and your current work to ask if they know any marketing communications coordinators they would recommend.
   • Recruit at local colleges. Attend job fairs at local colleges to recruit entry-level marketing communications coordinators with the right educational background.
   • Social media platforms. LinkedIn, Facebook, and Twitter have more than 3.5 billion users, and they're a great place for company branding and reaching potential job candidates.

   Post your job online:

   • Post your marketing communications coordinator job on Zippia to find and attract quality marketing communications coordinator candidates.
   • Use niche websites such as swipe files, exit five, marketinghire, american marketing association.
   • Post a job on free websites.

6. Interview candidates

   To successfully recruit marketing communications coordinators, your first interview needs to engage with candidates to learn about their interest in the role and experience in the field. You can go into more detail about the company, the role, and the responsibilities during follow-up interviews.

   It's also good to ask about candidates' unique skills and talents to see if they match your ideal candidate profile. If you think a candidate is good enough for the next step, you can move on to the technical interview.

   The right interview questions can help you assess a candidate's hard skills, behavioral intelligence, and soft skills.

7. Send a job offer and onboard your new marketing communications coordinator

   Once you have selected a candidate for the marketing communications coordinator position, it is time to create an offer letter. In addition to salary, the offer letter should include details about benefits and perks that are available to the employee. Ensuring your offer is competitive is vital, as qualified candidates may be considering other job opportunities. The candidate may wish to negotiate the terms of the offer, and it is important to be open to discussion and reach a mutually beneficial agreement. After the offer has been accepted, it is a good idea to formalize the agreement with a contract.

   It's also important to follow up with applicants who do not get the job with an email letting them know that the position is filled.

   To prepare for the new marketing communications coordinator first day, you should share an onboarding schedule with them that covers their first period on the job. You should also quickly complete any necessary paperwork, such as employee action forms and onboarding documents like I-9, benefits enrollment, and federal and state tax forms. Finally, Human Resources must ensure a new employee file is created for internal record keeping.

8. Go through the hiring process checklist

   • Determine employee type (full-time, part-time, contractor, etc.)
   • Submit a job requisition form to the HR department
   • Define job responsibilities and requirements
   • Establish budget and timeline
   • Determine hiring decision makers for the role
   • Write job description
   • Post job on job boards, company website, etc.
   • Promote the job internally
   • Process applications through applicant tracking system
   • Review resumes and cover letters
   • Shortlist candidates for screening
   • Hold phone/virtual interview screening with first round of candidates
   • Conduct in-person interviews with top candidates from first round
   • Score candidates based on weighted criteria (e.g., experience, education, background, cultural fit, skill set, etc.)
   • Conduct background checks on top candidates
   • Check references of top candidates
   • Consult with HR and hiring decision makers on job offer specifics
   • Extend offer to top candidate(s)
   • Receive formal job offer acceptance and signed employment contract
   • Inform other candidates that the position has been filled
   • Set and communicate onboarding schedule to new hire(s)
   • Complete new hire paperwork (i9, benefits enrollment, tax forms, etc.)

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How much does it cost to hire a marketing communications coordinator?