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Marketing communications coordinator skills for your resume and career

Updated January 8, 2025
4 min read
Quoted experts
Lauren Easom M.Ed, GCDF,
Dr. Alexander Rose
Marketing communications coordinator example skills
Below we've compiled a list of the most critical marketing communications coordinator skills. We ranked the top skills for marketing communications coordinators based on the percentage of resumes they appeared on. For example, 7.4% of marketing communications coordinator resumes contained press releases as a skill. Continue reading to find out what skills a marketing communications coordinator needs to be successful in the workplace.

15 marketing communications coordinator skills for your resume and career

1. Press Releases

Here's how marketing communications coordinators use press releases:
  • Managed all aspects of written company communications including content development, press releases, executive speeches, and promotional materials.
  • Assisted Public Relations Specialist with developing and pitching press releases to local media highlighting various college functions and announcements.

2. Project Management

Here's how marketing communications coordinators use project management:
  • Provided project management and coordination in implementing joint advertising opportunities and sponsorship agreements with corporate partners.
  • Provided project management and coordination, community outreach, stakeholder engagement, and internal support services.

3. Graphic Design

Graphic design is the art of making visual content to communicate messages. Designers apply different page layout methods and visual hierarchy by using letters and pictures to meet the need of end-users. Most companies use graphic design to sell their product or services and to convey complicated information by using infographics.

Here's how marketing communications coordinators use graphic design:
  • Managed external vendor relationships including copywriters, graphic designers, printers, promotional specialty providers and mail houses.
  • Managed print and electronic publications from project concept to graphic design and final print or electronic distribution.

4. Proofreading

Here's how marketing communications coordinators use proofreading:
  • Assisted the advertising agency with catalog copy-writing and proofreading.
  • Managed the dealer communication distribution process, as well as ad-hoc writing, proofreading and editing of projects.

5. PowerPoint

Here's how marketing communications coordinators use powerpoint:
  • Delivered presentation to executive management through PowerPoint, charts and graphic using primary and secondary data.
  • Provided support in preparing PowerPoint and other presentation materials for company management.

6. Facebook

Here's how marketing communications coordinators use facebook:
  • Developed and monitored digital marketing strategy by linking social media components including website, Facebook, YouTube and Twitter.
  • Designed and maintained websites and Facebook pages for purposes of promoting organizational objectives.

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7. Email Campaigns

Email campaigns fall under the marketing efforts that involve contacting multiple recipients at a time. Email campaigns are the best way to reach subscribers and potential clients and give them relevant offers along with valuable content. It is also an effective way to strengthen the relationship with customers.

Here's how marketing communications coordinators use email campaigns:
  • Managed e-marketing activities including search engine optimization, newsletters, email campaigns, and lead generation.
  • Calculated conversion metrics for monthly membership renewal email campaigns distributed in English, Spanish and Portuguese

8. Marketing Campaigns

Here's how marketing communications coordinators use marketing campaigns:
  • Managed email marketing and landing page development for digital marketing campaigns; collaborated with cross-functional teams to exceed business goals.
  • Develop and implement email-marketing campaigns to encourage awareness and engagement with current and potential candidates and clients.

9. Twitter

Here's how marketing communications coordinators use twitter:
  • Increase social media presence with LinkedIn and Twitter while adhering to quality control standards and policies.
  • Increased company s Twitter followers by approximately 923% over the span of one year.

10. SEO

Here's how marketing communications coordinators use seo:
  • Communicated unique selling propositions through consistent product copy, email, SEO, link-building/social media, and media relations.
  • Researched and coordinated brand new successful social media marketing campaign with national blogger contacts for online publicity and SEO.

11. Trade Shows

Here's how marketing communications coordinators use trade shows:
  • Manage convention communications strategy for over 100 trade shows in cooperation with corporate convention management team.
  • Developed inventory requests and shipped items necessary for specific trade shows/events.

12. Digital Marketing

Here's how marketing communications coordinators use digital marketing:
  • Communicated with outside vendors to resolve issues concerning digital marketing.
  • Curated content for digital marketing.

13. Instagram

Here's how marketing communications coordinators use instagram:
  • Created Instagram and grew to 4,600 followers.
  • Launched department Instagram account (@harttcommunitydivision)

14. CRM

CRM stands for Customer relationship management and it is a complete process through which a business or organization monitors and administers its interactions with the customers. A process in which large amounts of data are collected through marketing via a company's website, polls, surveys, and other social media applications. The basic goal of CRM is to target the right audience for their product, and then fulfill their needs, to increase the sales and revenue of the company.

Here's how marketing communications coordinators use crm:
  • Manage marketing, advertising and sales process in company 2012 - 30% CRM with insight report analyst using BI tools.
  • Contributed to market segmentation, targeting, and positioning: Defined insights and messages in cooperation with the CRM Team.

15. Adobe Creative Suite

Here's how marketing communications coordinators use adobe creative suite:
  • Designed and created publicity using Adobe Creative Suite (banners, posters, digital signage, promotional materials, etc).
  • Created collateral using Adobe Creative Suite, and designed emails and landing pages using CMS and HTML knowledge.
top-skills

What skills help Marketing Communications Coordinators find jobs?

Tell us what job you are looking for, we’ll show you what skills employers want.

What skills stand out on marketing communications coordinator resumes?

Lauren Easom M.Ed, GCDFLauren Easom M.Ed, GCDF LinkedIn profile

Director, Georgia College

Two skills that employers are always looking for on a resume is an individual's ability to problem solve and work well in a team.

What type of skills will young marketing communications coordinators need?

Dr. Alexander RoseDr. Alexander Rose LinkedIn profile

Assistant Professor of Marketing, Idaho State University

The pandemic is accelerating the general trend of digitalization. By far our most in-demand graduates are those with social media and digital marketing knowledge. Remote work, e-commerce, and internet-enabled services will be growth areas during the recovery from the pandemic's recession.

What soft skills should all marketing communications coordinators possess?

Jamie Bowen Ph.D.

Assistant Professor, Austin Peay State University

It is important to have a diverse resume, so having experience working with or in the media is important. Additionally, having public relations abilities or experience can help land that person the job of their dreams.

What hard/technical skills are most important for marketing communications coordinators?

Stephanie Mangus Ph.D.

Sales Faculty and Coach, Center for Professional Selling, Assistant Professor of Marketing, Baylor University

In any business role, employees that can analyze data and craft strategy are really important. In a coordinator role, those skills may not be as necessary but will certainly make them stand out and gain attention for additional roles and responsibilities.

What marketing communications coordinator skills would you recommend for someone trying to advance their career?

Jacqui Lowman Ph.D.Jacqui Lowman Ph.D. LinkedIn profile

Associate Professor, University of Maine at Presque Isle

If people need to take gap years, I would recommend that they continue to work on their communication skills. Read and write/create content for a wide range of audiences. Continue to learn and use technology. Look for opportunities to demonstrate leadership. And work on self-confidence. Volunteering for nonprofits that could use their help would be excellent. Those are great on resumes, will build skills, and the students will feel amazing helping others with their skills.

What technical skills for a marketing communications coordinator stand out to employers?

Dave BaerDave Baer LinkedIn profile

Associate Professor, Lynn University

That all depends on the available position. For animation, they want someone with a strong understanding of how to bring an inanimate object to life and how to apply the twelve principles of animation. For VFX, an understanding of physics, how things work, and they would fall apart. And for games, one must know the game engine a company is using. They should have a set of well-rounded skills in the foundations of modeling, texturing, lighting, and effects. And they should be familiar with and be able to adapt to a company's style.
Do you want to know more?
Read more about what experts have to say about marketing communications coordinator

List of marketing communications coordinator skills to add to your resume

Marketing communications coordinator skills

The most important skills for a marketing communications coordinator resume and required skills for a marketing communications coordinator to have include:

  • Press Releases
  • Project Management
  • Graphic Design
  • Proofreading
  • PowerPoint
  • Facebook
  • Email Campaigns
  • Marketing Campaigns
  • Twitter
  • SEO
  • Trade Shows
  • Digital Marketing
  • Instagram
  • CRM
  • Adobe Creative Suite
  • WordPress
  • Linkedin
  • Market Research
  • Marketing Collateral
  • Email Marketing
  • Communications Strategies
  • Web Content
  • Event Planning
  • External Communications
  • Content Creation
  • YouTube
  • Google Analytics
  • Promotional Materials
  • Flyers
  • HTML
  • Community Outreach
  • Community Events
  • Collateral Materials
  • External Vendors
  • Intranet
  • Pardot
  • Communications Plan
  • SharePoint
  • Blog Posts
  • Content Development
  • Adobe Photoshop
  • Website Creation
  • Media Management
  • Communication Materials
  • Business Development
  • Copywriting
  • Content Management System
  • Event Management
  • ROI

Updated January 8, 2025

Zippia Research Team
Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

Updated January 8, 2025

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