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Job outlook for marketing communications coordinators in the United States
Marketing communications coordinator job growth summary. After extensive research, interviews, and analysis, Zippia's data science team found that:
The projected marketing communications coordinator job growth rate is 19% from 2018-2028.
About 150,300 new jobs for marketing communications coordinators are projected over the next decade.
Marketing communications coordinator salaries have increased 5% for marketing communications coordinators in the last 5 years.
There are over 322,029 marketing communications coordinators currently employed in the United States.
There are 96,492 active marketing communications coordinator job openings in the US.
The average marketing communications coordinator salary is $49,151.
Are marketing communications coordinator jobs in demand?
Marketing communications coordinator job and salary trends over time
Marketing communications coordinator jobs over time
Marketing communications coordinator job growth rate over time
| Year | # of jobs | % of population |
|---|---|---|
| 2021 | 322,029 | 0.10% |
| 2020 | 306,506 | 0.09% |
| 2019 | 301,665 | 0.09% |
| 2018 | 284,338 | 0.09% |
| 2017 | 266,476 | 0.08% |
Average marketing communications coordinator salary over time
Marketing communications coordinator salary by year
| Year | Avg. salary | Hourly rate | % Change |
|---|---|---|---|
| 2026 | $49,151 | $23.63 | +3.2% |
| 2025 | $47,642 | $22.90 | +1.1% |
| 2024 | $47,142 | $22.66 | --0.2% |
| 2023 | $47,224 | $22.70 | +1.1% |
| 2022 | $46,723 | $22.46 | +0.7% |
Marketing communications coordinator jobs by state
Most common states for marketing communications coordinators
| Rank | State | Population | # of jobs | Employment/ 1000ppl |
|---|---|---|---|---|
| 1 | District of Columbia | 693,972 | 366 | 53% |
| 2 | Delaware | 961,939 | 414 | 43% |
| 3 | North Dakota | 755,393 | 288 | 38% |
| 4 | South Dakota | 869,666 | 285 | 33% |
| 5 | Kansas | 2,913,123 | 875 | 30% |
| 6 | Vermont | 623,657 | 168 | 27% |
| 7 | Arkansas | 3,004,279 | 774 | 26% |
| 8 | New Mexico | 2,088,070 | 535 | 26% |
| 9 | New Hampshire | 1,342,795 | 354 | 26% |
| 10 | Wyoming | 579,315 | 153 | 26% |
| 11 | Idaho | 1,716,943 | 428 | 25% |
| 12 | Rhode Island | 1,059,639 | 220 | 21% |
| 13 | Alaska | 739,795 | 152 | 21% |
| 14 | Virginia | 8,470,020 | 1,695 | 20% |
| 15 | Minnesota | 5,576,606 | 1,082 | 19% |
| 16 | Nebraska | 1,920,076 | 356 | 19% |
| 17 | Maine | 1,335,907 | 254 | 19% |
| 18 | Colorado | 5,607,154 | 983 | 18% |
| 19 | Alabama | 4,874,747 | 871 | 18% |
| 20 | Connecticut | 3,588,184 | 641 | 18% |
Most common cities for marketing communications coordinators
| Rank | City | # of jobs | Employment/ 1000ppl | Avg. salary |
|---|---|---|---|---|
| 1 | Amherst | 2 | 5% | $50,701 |
| 2 | Marlborough | 1 | 3% | $50,295 |
| 3 | Charlottesville | 1 | 2% | $48,664 |
| 4 | Concord | 1 | 2% | $44,727 |
| 5 | La Mesa | 1 | 2% | $55,979 |
| 6 | Lenexa | 1 | 2% | $40,866 |
| 7 | Naperville | 1 | 1% | $45,892 |
| 8 | Atlanta | 2 | 0% | $55,221 |
| 9 | Boston | 2 | 0% | $50,036 |
| 10 | Fort Worth | 2 | 0% | $51,873 |
| 11 | Charlotte | 1 | 0% | $46,425 |
| 12 | Chicago | 1 | 0% | $46,015 |
| 13 | Fort Wayne | 1 | 0% | $35,269 |
| 14 | Madison | 1 | 0% | $41,754 |
| 15 | New York | 1 | 0% | $57,104 |
Marketing Communications Coordinator job outlook: Expert opinions
Our panel of marketing communications coordinator experts
University of Louisiana at Monroe
Coastal Carolina University
Grand Valley State University
University of Kentucky
University of Connecticut
Winthrop University
Denison University
Arizona State University
University of Connecticut
Bowie State University
Northeastern University
What will help Marketing Communications Coordinators increase their earning potential?
Matthew Turner Ph.D., M.B.A.: Communication is central to pretty much every business and organization so someone with good communication skills will always be employable. The skills acquired in getting a degree in communication are transferable to many different career paths.
What general advice would you give to a Marketing Communications Coordinator?
Erica Haugtvedt Ph.D.: The skills I think that will become more prevalent and important in the next 3-5 years are critical thinking skills. By critical thinking, I mean looking at the big picture and thinking about values, ethics, and thinking ahead to implications and consequences. AI will be able to produce a lot of words, but whether those words are appropriate to the situation, purpose, and context--whether those words are the words that we need--that will be something that only a conscientious and intelligent person can bring to the situation. People who are able to do that should be leaders in any field.
What Marketing Communications Coordinator skills would you recommend for someone trying to advance their career?
Erica Haugtvedt Ph.D.: Liberal Arts majors are able to enter a wide variety of fields with their skill sets in communication and critical thinking. The advice that I would give to graduates just beginning their careers is to be very observant of whatever workplaces they are entering and figure out what the social dynamics and expectations are, as well as the expectations for what kind of work is valued. Look for what gets rewarded, ask whether what gets rewarded is worthwhile, and think critically about whether there are innovations that are needed that you can (eventually) provide. Figure out what role you need to play, and then figure out what role you want to play and how to get there.
What will help Marketing Communications Coordinators increase their earning potential?
Erica Haugtvedt Ph.D.: You can maximize your salary potential by presenting your previous experience in the best light and keying it to what the jobs you’re applying for want and need, even if you don’t have experience in that exact job before. If you’re able to write a compelling resume, you could land in a better starting position with a higher salary. The other advice I would give is to always negotiate. Even if you only get a little bit more money in salary for asking, all of that adds up over the years!
What general advice would you give to a Marketing Communications Coordinator?
Dr. Holly Sullenger PhD: Find a mentor and ask a lot of questions! A mentor can guide you as you are learning the ropes, give you advice, clear pathways, hold you accountable to your goals, and more.
What Marketing Communications Coordinator skills would you recommend for someone trying to advance their career?
Dr. Holly Sullenger PhD: Soft skills such as communication, active listening, giving and receiving feedback, writing, and presenting well are crucial and will become more important.
What will help Marketing Communications Coordinators increase their earning potential?
Dr. Holly Sullenger PhD: Don't bring up salary in the first interview, look for published salary ranges, connect with current employees on LinkedIn, ask about workplace, teams, leadership, and address salary expectations at the end of the second interview or in response to the job offer.
What general advice would you give to a Marketing Communications Coordinator?
Mr. Daniel Routh: More and more companies want to expand their presence on social media, and someone with good video, photography, writing, and spoken communication skills is in demand. Someone who communicates well also has potential for leadership and promotion, especially in HR and PR fields.
What will help Marketing Communications Coordinators increase their earning potential?
Mr. Daniel Routh: On a day-to-day basis, a communication specialist is likely to be interviewing or networking, planning an event, taking photos or videos, posting and managing social media on Facebook, Instagram, TikTok, X, and YouTube, meeting with teams or clients about branding and marketing, editing videos, or writing news updates.
What general advice would you give to a Marketing Communications Coordinator?
David Painter Ph.D.: Today, a Communication or Public Relations Specialist's day-to-day tasks involve creating, implementing, and managing communication strategies that effectively convey messages to engage, inform, and influence internal and external audiences. These activities may include content creation for social media accounts, websites, newsletters, and press releases; managing and overseeing corporate messaging; and coordinating with marketing teams to promote events, products, services, or causes. Additionally, communication specialists may also handle crisis communications and build relationships with journalists or media outlets to ensure positive coverage. For someone entering the field, these responsibilities require a balance of strong written and oral communication skills, project planning expertise, and relationship-building abilities.
What Marketing Communications Coordinator skills would you recommend for someone trying to advance their career?
David Painter Ph.D.: Many Communication Specialists appreciate the variety in their work as well as their ability to decide which industry they want to promote. From crafting compelling brand narratives for tourist or hospitality organizations to managing digital platforms for financial or legal organizations to strategizing communication plans for sports, fashion, or automotive companies, the possibilities are nearly infinite. Moreover, communication specialists enjoy the creativity, strategic thinking, and collaboration their role demands. However, the job can also be stressful, particularly during crises or when managing conflicting narratives. Long hours and balancing multiple projects can be challenging, but for many, the fast-paced nature and the ability to shape public perception make it worth it.
What will help Marketing Communications Coordinators increase their earning potential?
David Painter Ph.D.: The communication field continues to rapidly evolve with digital and technological advancements making it a dynamic profession involved in many aspects of our daily lives. Indeed, today’s consumers are the best informed and most empowered in history with online reviews, ratings, and critiques of every imaginable product, service, and experience. In this context, organizations recognize the need for skilled professionals to manage their brand image and convey messages effectively, particularly in today's digital world where public perception can shift quickly. Communication Specialists are crucial in navigating these ever-changing conditions, making it an exciting, rewarding, and in-demand career.
What general advice would you give to a Marketing Communications Coordinator?
Andrew Wood Ph.D.: The best way to maximize your salary potential is to demonstrate flexibility in at least two ways. A growing number of employers are expressing generational concerns with recent graduates' abilities to balance their personal priorities with organizational needs. Flexibility in this case reflects an capacity to recognize a problem and to provide solutions to unexpected challenges without needing excess managerial oversight. That said, flexibility also refers to an employee's recognition that they ought not plan to stay at one job (or even within one career) for a lifetime. Dedication to the present job is important; maintaining a broad network beyond one's workplace, though, is also essential to longer-term success.
What Marketing Communications Coordinator skills would you recommend for someone trying to advance their career?
Andrew Wood Ph.D.: People entering the field should become increasingly familiar with technologies related to social media, artificial intelligence, and augmented reality, while demonstrating an interest in contemporary issues such as health care, climate change, environmental justice, community engagement, and similarly high-impact issues. It's one thing to possess a degree in communication studies; it's a much more important thing to translate the field's concepts and theories to the problems (and opportunities) that are transforming our planet.
What general advice would you give to a Marketing Communications Coordinator?
Amy Mehaffey: A Marketing Specialist's daily tasks include developing and implementing marketing campaigns, analyzing market trends, and creating content for various platforms. They also coordinate with other departments at any given company to ensure brand consistency and monitor the effectiveness of marketing efforts through data analysis. Oftentimes, a marketing specialist may be the only person at a company who has an understanding of the importance of outreach, communication, marketing, and telling the business's story. Therefore, this person often becomes somewhat of an internal advocate for the purpose of marketing itself and acts as an educator to their peers on various marketing concepts and tactics. Day-to-day duties are highly dependent on the number of marketing people on the team, ranging from ad buying, writing, public relations, content creation, and more. Larger firms may have marketing specialists with specific emphasis areas like email marketing, social media, analytics, etc.
What Marketing Communications Coordinator skills would you recommend for someone trying to advance their career?
Amy Mehaffey: There is an increasing reliance on digital marketing and data analytics in the field of marketing. Businesses understand the importance of digital technologies, online platforms, and targeted marketing, creating a high demand for skilled professionals in this dynamic and evolving field. Understanding the strategy behind marketing and the connection between data, psychology, and human behavior is crucial. Marketing offers creativity, strategic thinking, and the opportunity to see tangible results from efforts, making it a rewarding career.
What will help Marketing Communications Coordinators increase their earning potential?
Amy Mehaffey: People like being a Marketing Specialist because it offers creativity, strategic thinking, and the opportunity to see tangible results from their efforts. It can be fulfilling to help a business grow. However, individuals in this field may dislike the fast-paced environment, tight deadlines, and the constant need to stay updated with rapidly changing marketing trends and technologies. It requires risk-taking, trusting instincts, and a commitment to lifelong learning to succeed in the marketing field.
What general advice would you give to a Marketing Communications Coordinator?
Dr. Alice Veksler Ph.D., BCPA: We have seen an increased focus on soft skills which are crucial to professional success. This means knowing email/slack/zoom etiquette, knowing how to manage time effectively, having conflict resolution skills, having the ability to effectively collaborate with others, and showing initiative, are all crucial and highly in-demand skills. As we move into a more technological direction, knowing how to use AI will become more and more important. Project management is also a key skill that can substantially improve earning potential (especially if credentialed). Understanding the geo-political climate can also help one's ability to move forward within one's career and if in a corporate setting, can facilitate climbing the corporate ladder. An understanding of, and respect for, diversity is also going to continue to matter to employers so cultural competence will become more and more important as well.
What will help Marketing Communications Coordinators increase their earning potential?
Dr. Alice Veksler Ph.D., BCPA: The single most important thing you can do is learn effective negotiation skills so that you negotiate a good salary and benefits package. Starting salaries will often set the baseline for future earning potential so being able to ensure that you are paid your worth early on is very important. New hires are often hesitant to negotiate salary to their detriment. Effective salary negotiation requires knowing how to do some basic market research to know what is reasonable and requires an understanding of the basics of principled negotiation. For example, it is important to know about positions vs. interests and what a BATNA/WATNA are. Beyond that, you need to stay proactive to ensure you are getting regular salary increases commensurate with norms in the field. Those increases are largely contingent on performance so excelling at the job then becomes the key to ongoing financial success. Making yourself an indispensable and irreplaceable asset to the employer is also very important.
What general advice would you give to a Marketing Communications Coordinator?
Zachary Moore Ph.D., M.B.A.: Marketing is a very diverse field, and salaries can vary considerably depending on the types of jobs young marketers pursue. But generally, taking a bet on oneself by pursuing jobs with a commission-based compensation plan can lead to higher earnings in the long term. In marketing, these positions tend to be in sales. Being willing to take risks and betting on yourself to succeed are important determinants of your career earnings potential.
What Marketing Communications Coordinator skills would you recommend for someone trying to advance their career?
Zachary Moore Ph.D., M.B.A.: Marketing is a dynamic, rapidly evolving field. It always has been, and it always will be. Marketing tactics are driven by the popular culture of the societies companies serve. This said, aspiring marketers must realize that as things change, they must be willing to adapt their tactics to meet the consumer where they are. However, just as things change, there are enduring truths that shape marketing practice. Consumers want to be valued and heard. By keeping these touchstones in mind and staying up to date with modern trends, marketers can develop long-lasting careers and maintain relevancy as society evolves. My biggest advice is to be a successful marketer, you must do three things: 1. Keep your customers at the heart of what you do. 2. Meet your customers where they are. 3. Create value for your customers, company, and self. If a marketer can accomplish these three things, they can develop a career that will withstand the forces of change.
What will help Marketing Communications Coordinators increase their earning potential?
Zachary Moore Ph.D., M.B.A.: Over the next few years, Artificial Intelligence (AI) will continue to evolve and become more important in marketing practice. Learning to work with AI will be a very important skill for marketers. AI skills are broad and encompass many different uses of the technology. While there are some skills that are specific to certain facets of the marketing industry, all aspiring marketers should be familiar with AI tools for content creation (written, graphic, and audio/video), data visualization, text scraping, and marketing research. While AI will certainly shape the marketing field in the coming years, marketers must still be excellent storytellers and communicators. Marketers who can tell compelling stories to various stakeholder groups using traditional tools with the assistance of artificial intelligence will have a potent skill set that will allow them to succeed in their endeavors.
Wendy Weinhold Ph.D.
Associate Professor of JournalismCoastal Carolina University
Communication And Media Studies
What will help Marketing Communications Coordinators increase their earning potential?
Wendy Weinhold Ph.D.: Communication is a major that offers you tremendous flexibility as you start your career, so use that to your advantage. Apply for jobs that interest you and build your portfolio. Your first job is highly unlikely to be your final job, so seek a job that will help you gain skills and prepare you for what’s next.
What Marketing Communications Coordinator skills would you recommend for someone trying to advance their career?
Dr. Mikhila Wildey PhD: I think the ability to engage and connect with people will be very important in the field as we shift more and more to a culture that is driven by AI. Although AI can be a useful tool, it likely won’t ever fully replace the value of human interaction and connection. In addition, employers often comment that they want to see employees with strong work ethic, and I think this will continue to be the case in 3-5 years. Having a strong work ethic can separate the people that move forward in their careers to those who remain stagnant.
What will help Marketing Communications Coordinators increase their earning potential?
Dr. Mikhila Wildey PhD: My general advice for a graduate beginning their career in the field is to work hard, stay open-minded, and network! Most employees won’t stay in the same position for their entire career, and so I often tell graduates to not get too hung up on the first job needing to be the 'perfect' job for them. Often, the first job will be a place where they learn how to navigate the workplace, learn about their own strengths/weaknesses, and figure out what they like and don’t like. I encourage graduates to use this information to help them make decisions about the next steps in their career. And, if they are working hard and networking with people at their job, then opportunities will often times present themselves or be more available to them as they navigate their future career path.
What general advice would you give to a Marketing Communications Coordinator?
Dr. Travis Simkins: Likes: Creativity, Analytical and Quantitative Aspects, Variety, Impact, Collaboration. Dislikes: Pressure and Deadlines, Uncertainty, Measurement and Accountability, Constant Change
What Marketing Communications Coordinator skills would you recommend for someone trying to advance their career?
Dr. Travis Simkins: There are a lot of great reasons to enter the field of marketing now. The demand for digital marketing skills is high, marketing blends creativity and strategy, marketing is about building relationships and understanding consumers, marketing is dynamic and constantly evolving.
What will help Marketing Communications Coordinators increase their earning potential?
Dr. Travis Simkins: Here are some activities that a marketing specialist might engage in on a day-to-day basis: Market Research, Campaign Planning and Execution, Content Creation, Digital Marketing, Brand Management, Relationship Building, Analytics and Reporting, Project Management, Continuous Learning
Ying Lu Ph.D.
Associate ProfessorUniversity of Kentucky
Hospitality Administration/Management
What general advice would you give to a Marketing Communications Coordinator?
Ying Lu Ph.D.: Communication skills. This is a service industry and requires strong communication skills to coordinate various departments and interact with diverse customers. A strong communication make you stand out in the team and make your job easier.
What general advice would you give to a Marketing Communications Coordinator?
Tianxu Chen: But if you could kindly send me the questions you have, I'll coordinate with the career center to gather relevant information.
Bonnye Stuart
Internship Coordinator, Speech Communication Coordinator, Study Abroad Adviser, Integrated Marketing Communication InstructorWinthrop University
Public Relations, Advertising, And Applied Communication
What general advice would you give to a Marketing Communications Coordinator?
Bonnye Stuart: First of all – have an e-portfolio of your work to show what you can do! Share that during the interview. Build trust with your employer during the interview stage that you have the skills and can-do attitude necessary to be an asset to his/her company! Be willing to go the extra mile, take on extra tasks, work long and hard on projects – all without asking if you will be paid extra for doing this!
What will help Marketing Communications Coordinators increase their earning potential?
Dr. Charles St-Georges Ph.D.: Advocate for yourself by clearly articulating all the skills and knowledge your language degree brings with it. This is something that is often underestimated and undervalued as a pay differential conceived of strictly in terms of language competency. Let your employer know everything else your language competency brings to the table.
What general advice would you give to a Marketing Communications Coordinator?
Ms. Katie Malles: The author is Katie Malles, marketing career consultant at the W. P. Carey Career Services Center.
What Marketing Communications Coordinator skills would you recommend for someone trying to advance their career?
Ms. Katie Malles: The author is Katie Malles, marketing career consultant at the W. P. Carey Career Services Center.
What will help Marketing Communications Coordinators increase their earning potential?
Ms. Katie Malles: The author is Katie Malles, marketing career consultant at the W. P. Carey Career Services Center.
What Marketing Communications Coordinator skills would you recommend for someone trying to advance their career?
Scott Wallace: The media market is in a state of flux right now, with many new companies stepping in to the fill the void left by the disappearance of local newspapers. Technology has evolved to the point where a resourceful Digital Media Specialist can perform tasks that once required at least 3-4 people, from writing articles to shooting, editing and posting videos and photos on news sites or social media. It’s an exciting time to be entering the field!
What will help Marketing Communications Coordinators increase their earning potential?
Scott Wallace: One of the beauties of this career is that every day is different. A Digital Media Specialist might be sent out to cover an outdoor concert one day or flooding in a local community the next. A Digital Media Specialist needs to develop a range of skills that include recognizing a good story and being able to tell it with crisp, clear writing and strong visuals. It’s a wonderful way to connect with people from all walks of life. A successful professional will keep up on the news and be keeping a watchful eye on event calendars to seek out opportunities for great storytelling!
What Marketing Communications Coordinator skills would you recommend for someone trying to advance their career?
Dr. Rochelle Daniel: My general advice to a graduate who transitions into that first professional job in the Communication field is similar to advice I give Communication students for navigating internship workspaces (Communications Internship Handbook: What HBCU Students Need to Know, 2022). Be intentional about learning the organizational or office culture, really listen to find out what is expected of you, be flexible and adaptable when there are changes in workflow, and don't be afraid to ask questions.
What general advice would you give to a Marketing Communications Coordinator?
Rob Durant: To truly maximize the value you derive from your career, start by clearly defining what 'value' means to you - whether it's salary, job satisfaction, work-life balance, or professional growth. Understand your priorities and align your career trajectory to meet these goals. Specific steps you can take include developing a consistent habit of enhancing your skills, actively seeking opportunities that resonate with your personal definition of success, and building a strategic network within your industry and beyond.
What Marketing Communications Coordinator skills would you recommend for someone trying to advance their career?
Rob Durant: The marketing landscape is increasingly recognizing and valuing two very important, yet significantly divergent, key skill areas: the adept use of advanced digital tools - especially AI, and a strategic approach to social media that focuses on building genuine connection rather than just cultivating 'Influencers'.
What will help Marketing Communications Coordinators increase their earning potential?
Rob Durant: Congratulations! As you start your career, remember that the 4, 5, 5+ years you spent earning your degree did NOT equip you with all the answers. But hopefully it instilled in you the ability to ask insightful questions. Stay curious, embrace challenges, learn, and grow. Your journey is just beginning, and every experience is a step towards mastering your craft.