What does a marketing communications coordinator do?
Marketing communications coordinators play an administrative role in supporting the communications department in the execution and monitoring of communications strategies. The coordinators establish public relations and marketing materials and implement advertising and marketing campaigns. They plan and organize promotional presentations and update calendars. Among the necessary skills for this job are interpersonal skills, computer skills, communication skills, and marketing techniques. They should also have a degree in communications or marketing.
Marketing communications coordinator responsibilities
Here are examples of responsibilities from real marketing communications coordinator resumes:
- Manage the company's video library, training library and YouTube channel.
- Manage and optimize website presence including HTML coding, creating new lading pages and custom image creation.
- Co-developed regional, national and international trade show strategy including logistics, management, qualifying leads, communications and ROI tracking.
- Develop web content, oversee SEO analysis, and promote brand awareness through print materials and email marketing efforts.
- Interpret and gain a working knowledge of HTML coding and CSS for various web layouts.
- Create project proposals using Indesign as well as handled their LinkedIn page and other office responsibilities.
- Survey the success of web communications and CRM client database to identify and define essential components of site functionality.
- Write compelling content for various outlets such as social media, annual SEO strategy report, newsletters, and other outlets.
- Contribute to Facebook social media content.
- Design and maintain websites and Facebook pages for purposes of promoting organizational objectives.
- Review and edit external facing PowerPoint presentations to promote correct brand standards and design consistency.
- Deliver presentation to executive management through PowerPoint, charts and graphic using primary and secondary data.
- Provide physicians assistance with urgent or non urgent referrals, transportation arrangements and follow-up information regarding their patients' progress.
- Analyze a wide array of data to assess impact of CMS on potential customers.
- Serve as subject matter expert in communicating CMS Medicare marketing guidelines to internal staff and business partners.
Marketing communications coordinator skills and personality traits
We calculated that 7% of Marketing Communications Coordinators are proficient in Press Releases, Project Management, and Graphic Design. They’re also known for soft skills such as Analytical skills, Communication skills, and Detail oriented.
We break down the percentage of Marketing Communications Coordinators that have these skills listed on their resume here:
- Press Releases, 7%
Managed all aspects of written company communications including content development, press releases, executive speeches, and promotional materials.
- Project Management, 5%
Provided project management and coordination in implementing joint advertising opportunities and sponsorship agreements with corporate partners.
- Graphic Design, 5%
Managed external vendor relationships including copywriters, graphic designers, printers, promotional specialty providers and mail houses.
- Proofreading, 5%
Assisted the advertising agency with catalog copy-writing and proofreading.
- PowerPoint, 4%
Delivered presentation to executive management through PowerPoint, charts and graphic using primary and secondary data.
- Facebook, 4%
Developed and monitored digital marketing strategy by linking social media components including website, Facebook, YouTube and Twitter.
Common skills that a marketing communications coordinator uses to do their job include "press releases," "project management," and "graphic design." You can find details on the most important marketing communications coordinator responsibilities below.
Analytical skills. One of the key soft skills for a marketing communications coordinator to have is analytical skills. You can see how this relates to what marketing communications coordinators do because "market research analysts must evaluate large amounts of data and information related to market conditions." Additionally, a marketing communications coordinator resume shows how marketing communications coordinators use analytical skills: "assisted in development and distribution of divisional press releases, product briefs, data sheets, and brochures. "
Communication skills. Another essential skill to perform marketing communications coordinator duties is communication skills. Marketing communications coordinators responsibilities require that "market research analysts must be able to clearly convey information when gathering material, interpreting data, and presenting results to clients." Marketing communications coordinators also use communication skills in their role according to a real resume snippet: "facilitated creative production of marketing and communications team, including marketing strategies, branding and social media, community outreach. "
Detail oriented. marketing communications coordinators are also known for detail oriented, which are critical to their duties. You can see how this skill relates to marketing communications coordinator responsibilities, because "market research analysts must pay attention to minutiae to evaluate data." A marketing communications coordinator resume example shows how detail oriented is used in the workplace: "recognized with two promotions for project management and leadership skills in a fast-paced and detail-oriented environment supporting key partners across multiple offices"
The three companies that hire the most marketing communications coordinators are:
- Robert Half11 marketing communications coordinators jobs
- University of South Carolina5 marketing communications coordinators jobs
- University of Maryland, Baltimore3 marketing communications coordinators jobs
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Compare different marketing communications coordinators
Marketing communications coordinator vs. Marketing specialist
A marketing specialist's primary responsibility revolves around conducting thorough market research and analysis to acquire extensive knowledge and understanding of a brand and how it will work in the consumer market. They must determine and come up with strategies and utilize this to develop various programs or campaigns that would be vital in bringing more awareness to the brand, thus boosting sales and improving client base. Furthermore, a marketing specialist must also use their expertise to figure out new opportunities and trends that will work for the company.
While similarities exist, there are also some differences between marketing communications coordinators and marketing specialist. For instance, marketing communications coordinator responsibilities require skills such as "proofreading," "seo," "adobe creative suite," and "communications strategies." Whereas a marketing specialist is skilled in "customer service," "strong project management," "salesforce," and "work ethic." This is part of what separates the two careers.
Marketing specialists earn the highest salaries when working in the technology industry, with an average yearly salary of $64,666. On the other hand, marketing communications coordinators are paid more in the manufacturing industry with an average salary of $58,199.marketing specialists tend to reach similar levels of education than marketing communications coordinators. In fact, marketing specialists are 0.1% more likely to graduate with a Master's Degree and 0.2% more likely to have a Doctoral Degree.Marketing communications coordinator vs. Marketing executive
A marketing executive is responsible for developing effective marketing strategies and promotional campaigns to drive revenues and increase the business' profitability. Marketing executives work closely with the rest of the marketing team to analyze current market trends and design new products and services to meet the public's needs and demands. They also monitor expenses and find efficient ways to reduce costs without compromising the quality of the products. A marketing executive must have excellent communication and leadership skills, especially on guiding the sales team and maximize their productivity and sales potentials by organizing sales training and programs.
In addition to the difference in salary, there are some other key differences worth noting. For example, marketing communications coordinator responsibilities are more likely to require skills like "project management," "graphic design," "proofreading," and "crm." Meanwhile, a marketing executive has duties that require skills in areas such as "product development," "sales strategies," "sales presentations," and "b testing." These differences highlight just how different the day-to-day in each role looks.
Marketing executives earn a higher average salary than marketing communications coordinators. But marketing executives earn the highest pay in the retail industry, with an average salary of $80,121. Additionally, marketing communications coordinators earn the highest salaries in the manufacturing with average pay of $58,199 annually.Average education levels between the two professions vary. Marketing executives tend to reach higher levels of education than marketing communications coordinators. In fact, they're 5.1% more likely to graduate with a Master's Degree and 0.2% more likely to earn a Doctoral Degree.What technology do you think will become more important and prevalent for marketing communications coordinators in the next 3-5 years?
Molly Yanity Ph.D.
Associate Professor of Journalism Chair of Journalism, Quinnipiac University
Marketing communications coordinator vs. Marketing analyst
A marketing analyst specializes in researching market conditions to develop strategies to boost sales and revenues. They are primarily responsible for analyzing competition and trends, identifying the organization's strengths and weaknesses, and determining potential opportunities. There may also be instances where they must train and lead staff, set goals and budgets, and produce presentations and reports. Furthermore, as a marketing analyst, they must share their expertise for the company's benefit while adhering to its vision and mission.
There are many key differences between these two careers, including some of the skills required to perform responsibilities within each role. For example, a marketing communications coordinator is likely to be skilled in "graphic design," "proofreading," "instagram," and "adobe creative suite," while a typical marketing analyst is skilled in "sql," "analyze data," "visualization," and "data analysis."
Marketing analysts make a very good living in the finance industry with an average annual salary of $73,807. On the other hand, marketing communications coordinators are paid the highest salary in the manufacturing industry, with average annual pay of $58,199.When it comes to education, marketing analysts tend to earn higher degree levels compared to marketing communications coordinators. In fact, they're 6.4% more likely to earn a Master's Degree, and 0.3% more likely to graduate with a Doctoral Degree.Marketing communications coordinator vs. Marketing associate
A marketing associate's responsibility is to perform comprehensive market research to identify the latest trends that would provide opportunities to improve the business' marketing strategies. A marketing associate's duties also include creating sales reports and advertising materials, coordinating with the sales team for promotional events, assists with the planning and execution of marketing strategies, evaluating customer satisfaction, and handling administrative tasks as needed. Marketing associates must also have excellent communication skills to help in managing client inquiries and resolve complaints immediately.
Types of marketing communications coordinator
Updated January 8, 2025
