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Become A Marketing Communications Manager

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Working As A Marketing Communications Manager

  • Communicating with Supervisors, Peers, or Subordinates
  • Establishing and Maintaining Interpersonal Relationships
  • Interacting With Computers
  • Organizing, Planning, and Prioritizing Work
  • Making Decisions and Solving Problems
  • Mostly Sitting

  • Stressful

  • $84,528

    Average Salary

What Does A Marketing Communications Manager Do

Advertising, promotions, and marketing managers plan programs to generate interest in products or services. They work with art directors, sales agents, and financial staff members.

Duties

Advertising, promotions, and marketing managers typically do the following:

  • Work with department heads or staff to discuss topics such as budgets and contracts, marketing plans, and the selection of advertising media
  • Plan promotional campaigns such as contests, coupons, or giveaways
  • Plan advertising campaigns, including which media to advertise in, such as radio, television, print, online media, and billboards
  • Negotiate advertising contracts
  • Evaluate the look and feel of websites used in campaigns or layouts, which are sketches or plans for an advertisement
  • Initiate market research studies and analyze their findings to understand customer and market opportunities for businesses
  • Develop pricing strategies for products or services marketed to the target customers of a firm
  • Meet with clients to provide marketing or technical advice
  • Direct the hiring of advertising, promotions, and marketing staff and oversee their daily activities

Advertising managers create interest among potential buyers of a product or service. They do this for a department, for an entire organization, or on a project basis (referred to as an account). Advertising managers work in advertising agencies that put together advertising campaigns for clients, in media firms that sell advertising space or time, and in organizations that advertise heavily.

Advertising managers work with sales staff and others to generate ideas for an advertising campaign. They oversee the staff that develops the advertising. They work with the finance department to prepare a budget and cost estimates for the campaign.

Often, advertising managers serve as liaisons between the client and the advertising or promotion agency that develops and places the ads. In larger organizations with extensive advertising departments, different advertising managers may oversee in-house accounts and creative and media services departments.

In addition, some advertising managers specialize in a particular field or type of advertising. For example, media directors determine the way in which an advertising campaign reaches customers. They can use any or all of various media, including radio, television, newspapers, magazines, the Internet, and outdoor signs. 

Advertising managers known as account executives manage clients’ accounts, but they are not responsible for developing or supervising the creation or presentation of advertising. That task becomes the work of the creative services department.

Promotions managers direct programs that combine advertising with purchasing incentives to increase sales. Often, the programs use direct mail, inserts in newspapers, Internet advertisements, in-store displays, product endorsements, or special events to target customers. Purchasing incentives may include discounts, samples, gifts, rebates, coupons, sweepstakes, or contests.

Marketing managers estimate the demand for products and services that an organization and its competitors offer. They identify potential markets for the organization’s products.

Marketing managers also develop pricing strategies to help organizations maximize their profits and market share while ensuring that the organizations’ customers are satisfied. They work with sales, public relations, and product development staff.

For example, a marketing manager may monitor trends that indicate the need for a new product or service. Then he or she oversees the development of that product or service. For more information on sales or public relations, see the profiles on sales managers, public relations and fundraising managers, public relations specialists, and market research analysts.

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How To Become A Marketing Communications Manager

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. These managers typically have work experience in advertising, marketing, promotions, or sales.

Education

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. For advertising management positions, some employers prefer a bachelor’s degree in advertising or journalism. A relevant course of study might include classes in marketing, consumer behavior, market research, sales, communication methods and technology, visual arts, art history, and photography.

Most marketing managers need a bachelor’s degree. Courses in business law, management, economics, finance, computer science, mathematics, and statistics are advantageous. For example, courses in computer science are helpful in developing an approach to maximize online traffic, by utilizing online search results, because maximizing such traffic is critical for digital advertisements and promotions. In addition, completing an internship while in school can be useful.

Work Experience in a Related Occupation

Advertising, promotional, and marketing managers typically have work experience in advertising, marketing, promotions, or sales. For example, many managers are former sales representatives; buyers or purchasing agents; or public relations specialists.

Important Qualities

Analytical skills. Advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization. 

Communication skills. Managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process. They must also be able to communicate persuasively with the public.

Creativity. Advertising, promotions, and marketing managers must be able to generate new and imaginative ideas.

Decisionmaking skills. Managers often must choose between competing advertising and marketing strategies put forward by staff.

Interpersonal skills. These managers must deal with a range of people in different roles, both inside and outside the organization.

Organizational skills. Advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members.

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Marketing Communications Manager Videos

A Day In The Life: Marketing Manager

Career Advice on becoming a Marketing Manager by Sarah S (Full Version)

Katie O'Leary - Marketing Communications Manager

Marketing Communications Manager Jobs

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Marketing Communications Manager Career Paths

Marketing Communications Manager
Manager, Channel Marketing
Director Of Channel Marketing
12 Yearsyrs
Marketing Director
Director Of Consumer Marketing
11 Yearsyrs
Product Marketing Manager Senior Product Manager
Director Of Marketing And Product Management
10 Yearsyrs
Product Marketing Manager Senior Manager Of Marketing
Director Of Marketing Services
9 Yearsyrs
Marketing Manager/Project Manager Senior Manager Of Marketing
Director, Strategic Marketing
10 Yearsyrs
Communications Manager Marketing Director
Executive Director, Marketing
9 Yearsyrs
Regional Marketing Manager Brand Manager
Global Brand Manager
9 Yearsyrs
Brand Manager Product Marketing Manager
Global Product Marketing Manager
9 Yearsyrs
Senior Manager Of Marketing Account Director
Group Account Director
10 Yearsyrs
Senior Project Manager Account Director
Integrated Marketing Director
8 Yearsyrs
Regional Marketing Manager Marketing Manager/Project Manager
Internet Marketing Manager
5 Yearsyrs
Writer And Editor Communications Manager
Manager Of Corporate Communications
7 Yearsyrs
Brand Manager Creative Director
Marketing And Creative Director
7 Yearsyrs
Marketing Manager/Project Manager Marketing Program Manager
Marketing Campaign Manager
5 Yearsyrs
Marketing Director
Marketing Vice President
10 Yearsyrs
Marketing Program Manager Marketing Manager
Partner Marketing Manager
7 Yearsyrs
Senior Manager Of Marketing Marketing Director
Regional Marketing Director
7 Yearsyrs
Communications Manager Digital Marketing Manager
Senior Manager-Digital Marketing
10 Yearsyrs
Brand Marketing Manager Strategic Marketing Manager
Solutions Marketing Manager
9 Yearsyrs
Marketing Program Manager Product Marketing Manager
Strategic Marketing Manager
8 Yearsyrs
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Do you work as a Marketing Communications Manager?

Help others decide if this is a good career for them

Average Length of Employment
Marketing Director 3.0 years
Marketing Manager 2.9 years
Marketing Lead 2.3 years
Top Careers Before Marketing Communications Manager
Internship 2.9%
Manager 2.8%
Top Careers After Marketing Communications Manager
Consultant 3.2%
Principal 2.8%
Owner 2.6%
Manager 2.2%

Do you work as a Marketing Communications Manager?

Marketing Communications Manager Demographics

Gender

Female

66.6%

Male

31.6%

Unknown

1.8%
Ethnicity

White

63.9%

Hispanic or Latino

14.1%

Black or African American

10.9%

Asian

7.5%

Unknown

3.7%
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Foreign Languages Spoken

Spanish

43.3%

French

17.6%

German

6.1%

Chinese

5.0%

Portuguese

4.5%

Mandarin

4.3%

Italian

4.1%

Japanese

3.2%

Russian

2.5%

Arabic

2.3%

Korean

1.4%

Hebrew

1.4%

Cantonese

1.1%

Dutch

0.7%

Turkish

0.5%

Romanian

0.5%

Hawaiian

0.5%

Ukrainian

0.5%

Thai

0.5%

Carrier

0.5%
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Marketing Communications Manager Education

Schools

University of Phoenix

9.6%

San Jose State University

7.5%

University of Texas at Austin

6.7%

New York University

6.1%

Northwestern University

6.0%

Michigan State University

5.9%

University of Washington

5.5%

Syracuse University

5.1%

Boston University

5.0%

Northeastern University

4.4%

San Diego State University

4.1%

Emerson College

4.1%

DePaul University

4.1%

San Francisco State University

4.0%

Arizona State University

4.0%

Marist College

3.7%

West Virginia University

3.7%

Pennsylvania State University

3.6%

Brigham Young University

3.4%

University of Maryland - College Park

3.4%
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Majors

Marketing

22.5%

Business

18.4%

Communication

15.5%

Journalism

6.1%

English

5.9%

Public Relations

5.5%

Management

4.9%

Graphic Design

3.5%

Advertising

2.5%

Political Science

2.0%

Psychology

1.7%

Fine Arts

1.7%

Writing

1.7%

Business Communications

1.6%

Agricultural Public Services

1.3%

Journalism And Mass Communications

1.2%

Education

1.0%

Finance

1.0%

Liberal Arts

1.0%

Project Management

0.9%
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Degrees

Bachelors

52.2%

Masters

31.2%

Other

9.4%

Certificate

3.7%

Associate

2.2%

Doctorate

0.7%

Diploma

0.4%

License

0.1%
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Marketing Communications Manager Videos

A Day In The Life: Marketing Manager

Career Advice on becoming a Marketing Manager by Sarah S (Full Version)

Katie O'Leary - Marketing Communications Manager

Job type you want
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Part Time
Internship
Temporary

Real Marketing Communications Manager Salaries

Job Title Company Location Start Date Salary
Marketing Communications Manager Microsoft Corporation Redmond, WA Nov 09, 2012 $195,163
Bilingual Marketing & Communications Manager SONO Studios Norwalk, CT Dec 23, 2016 $190,861
Bilingual Marketing & Communications Manager SONO Studios Norwalk, CT Nov 08, 2016 $190,861
Senior Marketing Communications Manager, Digital Microsoft Corporation Sunnyvale, CA Sep 23, 2015 $184,500
Senior Marketing Communications Manager Microsoft Corporation Bellevue, WA Feb 10, 2015 $164,720
Senior Marketing Communications Manager Microsoft Corporation Bellevue, WA Apr 28, 2014 $141,876
Senior Marketing Communication Manager Microsoft Corporation Bellevue, WA Dec 01, 2013 $140,760
Marketing Communications Manager, Brand & Advertis Microsoft Corporation Bellevue, WA Sep 24, 2012 $138,000
Marketing Communications Manager-Windows Phone Division or Other Microsoft Corporation Redmond, WA Dec 16, 2014 $136,680 -
$156,680
Marketing Communications Manager Microsoft Corporation Redmond, WA Sep 26, 2016 $135,000
Senior Marketing Communications Manager Microsoft Corporation Redmond, WA Sep 12, 2013 $134,000
Community Marketing Manager Adobe Systems Incorporated San Jose, CA Aug 15, 2011 $130,000
Senior Marketing Communications Manager Microsoft Corporation Redmond, WA May 16, 2013 $126,480
Manager, Marketing & Communication Intelligence & Reporting Visa U.S.A. Inc. Foster City, CA Jun 20, 2016 $102,875 -
$144,000
Marketing and Communications Manager 26 Bond Street Retail, LLC New York, NY Jul 09, 2012 $97,046
Communications and Marketing Manager SMI Media Inc. New York, NY Nov 10, 2014 $95,000
Marketing Communications Manager Openwave Mobility, Inc. Redwood City, CA Apr 02, 2013 $95,000 -
$110,000
Communications and Marketing Manager SMI Media Inc. New York, NY Nov 03, 2014 $95,000
Communications and Marketing Manager SMI Media Inc. New York, NY Oct 11, 2014 $95,000
Principal Marketing Communications Sabre Inc. Southlake, TX Nov 11, 2011 $93,783
Marketing Communications Manager-A&O Microsoft Corporation Bellevue, WA Mar 01, 2013 $93,567
Marketing and Communications Manager Esseco USA, LLC Windsor, CA Aug 31, 2013 $79,118
Marketing Communications Manager Steffan & Co., Incorporated Arlington, VA Sep 19, 2011 $78,242
Marketing Communications Manager Steffan & Co., Incorporated Arlington, VA Sep 24, 2011 $78,242
Marketing and Communications Manager Celistics Servicios Y Logistica USA LLC Aventura, FL Sep 15, 2015 $75,000
Marketing Communications Manager Centercon Properties Miami, FL Mar 12, 2015 $73,694
Communications and Marketing Manager Purna Svarup Foundation Key Biscayne, FL Sep 01, 2013 $73,045
Manager, Campus and Community College Marketing National University San Diego, CA May 01, 2011 $71,490
Community Marketing Manager Culture Amp Inc. San Francisco, CA Feb 23, 2015 $70,000 -
$96,000

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Top Skills for A Marketing Communications Manager

  1. Web
  2. Trade Shows
  3. Press Releases
You can check out examples of real life uses of top skills on resumes here:
  • Collaborated with Information Technology to create the company's information-rich website; decreased customer service phone time and increased shareholder value.
  • Planned and executed communications and publicity for trade shows.
  • Produced press releases, testimonials and corporate presentations *Planned entire display advertising campaign and negotiated rates in trade publications.
  • Monitored reporting and executed appropriate enhancements to ensure emails remained relevant and effective.
  • Developed and implemented an aggressive and forward-leaning communications strategy to position us at the center of business and policy debate.

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Top 10 Best States for Marketing Communications Managers

  1. Washington
  2. California
  3. Colorado
  4. New Jersey
  5. Rhode Island
  6. Virginia
  7. Delaware
  8. District of Columbia
  9. Pennsylvania
  10. Arkansas
  • (1,274 jobs)
  • (7,160 jobs)
  • (869 jobs)
  • (1,177 jobs)
  • (158 jobs)
  • (1,061 jobs)
  • (118 jobs)
  • (359 jobs)
  • (1,046 jobs)
  • (131 jobs)

Top Marketing Communications Manager Employers

Jobs From Top Marketing Communications Manager Employers

Marketing Communications Manager Videos

A Day In The Life: Marketing Manager

Career Advice on becoming a Marketing Manager by Sarah S (Full Version)

Katie O'Leary - Marketing Communications Manager

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