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Become A Marketing Communications Manager

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Working As A Marketing Communications Manager

  • Communicating with Supervisors, Peers, or Subordinates
  • Establishing and Maintaining Interpersonal Relationships
  • Interacting With Computers
  • Organizing, Planning, and Prioritizing Work
  • Making Decisions and Solving Problems
  • Mostly Sitting

  • Stressful

  • $85,000

    Average Salary

What Does A Marketing Communications Manager Do

Advertising, promotions, and marketing managers plan programs to generate interest in products or services. They work with art directors, sales agents, and financial staff members.

Duties

Advertising, promotions, and marketing managers typically do the following:

  • Work with department heads or staff to discuss topics such as budgets and contracts, marketing plans, and the selection of advertising media
  • Plan promotional campaigns such as contests, coupons, or giveaways
  • Plan advertising campaigns, including which media to advertise in, such as radio, television, print, online media, and billboards
  • Negotiate advertising contracts
  • Evaluate the look and feel of websites used in campaigns or layouts, which are sketches or plans for an advertisement
  • Initiate market research studies and analyze their findings to understand customer and market opportunities for businesses
  • Develop pricing strategies for products or services marketed to the target customers of a firm
  • Meet with clients to provide marketing or technical advice
  • Direct the hiring of advertising, promotions, and marketing staff and oversee their daily activities

Advertising managers create interest among potential buyers of a product or service. They do this for a department, for an entire organization, or on a project basis (referred to as an account). Advertising managers work in advertising agencies that put together advertising campaigns for clients, in media firms that sell advertising space or time, and in organizations that advertise heavily.

Advertising managers work with sales staff and others to generate ideas for an advertising campaign. They oversee the staff that develops the advertising. They work with the finance department to prepare a budget and cost estimates for the campaign.

Often, advertising managers serve as liaisons between the client and the advertising or promotion agency that develops and places the ads. In larger organizations with extensive advertising departments, different advertising managers may oversee in-house accounts and creative and media services departments.

In addition, some advertising managers specialize in a particular field or type of advertising. For example, media directors determine the way in which an advertising campaign reaches customers. They can use any or all of various media, including radio, television, newspapers, magazines, the Internet, and outdoor signs. 

Advertising managers known as account executives manage clients’ accounts, but they are not responsible for developing or supervising the creation or presentation of advertising. That task becomes the work of the creative services department.

Promotions managers direct programs that combine advertising with purchasing incentives to increase sales. Often, the programs use direct mail, inserts in newspapers, Internet advertisements, in-store displays, product endorsements, or special events to target customers. Purchasing incentives may include discounts, samples, gifts, rebates, coupons, sweepstakes, or contests.

Marketing managers estimate the demand for products and services that an organization and its competitors offer. They identify potential markets for the organization’s products.

Marketing managers also develop pricing strategies to help organizations maximize their profits and market share while ensuring that the organizations’ customers are satisfied. They work with sales, public relations, and product development staff.

For example, a marketing manager may monitor trends that indicate the need for a new product or service. Then he or she oversees the development of that product or service. For more information on sales or public relations, see the profiles on sales managers, public relations and fundraising managers, public relations specialists, and market research analysts.

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How To Become A Marketing Communications Manager

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. These managers typically have work experience in advertising, marketing, promotions, or sales.

Education

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. For advertising management positions, some employers prefer a bachelor’s degree in advertising or journalism. A relevant course of study might include classes in marketing, consumer behavior, market research, sales, communication methods and technology, visual arts, art history, and photography.

Most marketing managers need a bachelor’s degree. Courses in business law, management, economics, finance, computer science, mathematics, and statistics are advantageous. For example, courses in computer science are helpful in developing an approach to maximize online traffic, by utilizing online search results, because maximizing such traffic is critical for digital advertisements and promotions. In addition, completing an internship while in school can be useful.

Work Experience in a Related Occupation

Advertising, promotional, and marketing managers typically have work experience in advertising, marketing, promotions, or sales. For example, many managers are former sales representatives; buyers or purchasing agents; or public relations specialists.

Important Qualities

Analytical skills. Advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization. 

Communication skills. Managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process. They must also be able to communicate persuasively with the public.

Creativity. Advertising, promotions, and marketing managers must be able to generate new and imaginative ideas.

Decisionmaking skills. Managers often must choose between competing advertising and marketing strategies put forward by staff.

Interpersonal skills. These managers must deal with a range of people in different roles, both inside and outside the organization.

Organizational skills. Advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members.

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Marketing Communications Manager Career Paths

Marketing Communications Manager
Marketing Director
Regional Marketing Director
7 Yearsyrs
Senior Manager Of Marketing Marketing Director
Executive Director, Marketing
9 Yearsyrs
Communications Manager Marketing Director
Director, Strategic Marketing
10 Yearsyrs
Marketing Program Manager
Senior Marketing Program Manager
9 Yearsyrs
Digital Marketing Manager
Senior Manager-Digital Marketing
9 Yearsyrs
Owner Business Development Director
Marketing And Business Development Director
9 Yearsyrs
Senior Manager Of Marketing
Director Of Consumer Marketing
10 Yearsyrs
Product Marketing Manager
Strategic Marketing Manager
8 Yearsyrs
Product Marketing Manager Senior Product Manager
Director Of Marketing And Product Management
9 Yearsyrs
Office Manager Marketing Manager
Marketing Manager, Global Marketing
8 Yearsyrs
Product Marketing Manager Senior Manager Of Marketing
Director Of Marketing Services
9 Yearsyrs
Manager, Field Marketing Brand Manager
Global Brand Manager
9 Yearsyrs
Marketing Manager/Project Manager Marketing Program Manager
Partner Marketing Manager
7 Yearsyrs
Director Account Director
Integrated Marketing Director
8 Yearsyrs
Communications Manager Marketing Program Manager
Group Marketing Manager
8 Yearsyrs
Marketing Manager/Project Manager Marketing Account Manager
Retail Marketing Manager
7 Yearsyrs
Communications Manager Digital Marketing Manager
Manager, Integrated Marketing
7 Yearsyrs
Brand Marketing Manager
Marketing Services Manager
6 Yearsyrs
Marketing Manager/Project Manager Direct Marketing Manager
Marketing Campaign Manager
5 Yearsyrs
Business Development And Marketing Manager
Manager Of International Marketing
5 Yearsyrs
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Do you work as a Marketing Communications Manager?

Help others decide if this is a good career for them

Average Length of Employment
Marketing Manager 2.9 years
Top Careers Before Marketing Communications Manager
Internship 3.3%
Manager 3.3%
Top Careers After Marketing Communications Manager
Consultant 3.3%
Owner 3.0%
Principal 2.6%
Director 2.2%

Do you work as a Marketing Communications Manager?

Marketing Communications Manager Demographics

Gender

Female

62.7%

Male

29.6%

Unknown

7.7%
Ethnicity

White

63.5%

Hispanic or Latino

14.4%

Black or African American

11.1%

Asian

7.2%

Unknown

3.8%
Show More
Foreign Languages Spoken

Spanish

42.5%

French

17.3%

German

6.5%

Italian

5.3%

Chinese

4.6%

Mandarin

4.3%

Portuguese

4.3%

Japanese

3.3%

Russian

2.9%

Arabic

1.9%

Cantonese

1.4%

Korean

1.2%

Hebrew

1.2%

Dutch

0.9%

Turkish

0.5%

Polish

0.5%

Romanian

0.3%

Hawaiian

0.3%

Ukrainian

0.3%

Thai

0.3%
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Marketing Communications Manager Education

Schools

University of Phoenix

11.0%

San Jose State University

7.3%

New York University

6.4%

Marist College

6.2%

University of Texas at Austin

6.1%

Northwestern University

5.8%

University of Washington

5.5%

Michigan State University

5.2%

Iona College

4.9%

San Diego State University

4.2%

Syracuse University

4.0%

Northeastern University

4.0%

Pennsylvania State University

3.9%

Boston University

3.9%

Arizona State University

3.8%

Emerson College

3.8%

DePaul University

3.8%

University of Houston

3.4%

University of Georgia

3.4%

San Francisco State University

3.4%
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Majors

Marketing

21.7%

Business

19.0%

Communication

15.8%

Journalism

6.1%

Public Relations

5.9%

English

5.8%

Management

4.8%

Graphic Design

3.5%

Advertising

2.3%

Political Science

2.1%

Business Communications

1.8%

Fine Arts

1.7%

Psychology

1.7%

Writing

1.6%

Agricultural Public Services

1.2%

Journalism And Mass Communications

1.1%

Education

1.1%

Liberal Arts

1.0%

Finance

1.0%

Project Management

0.9%
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Degrees

Bachelors

53.5%

Masters

30.1%

Other

9.0%

Certificate

3.7%

Associate

2.5%

Doctorate

0.7%

Diploma

0.5%

License

0.2%
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Job type you want
Full Time
Part Time
Internship
Temporary
Average Yearly Salary
$85,000
View Detailed Salary Report
$60,000
Min 10%
$85,000
Median 50%
$85,000
Median 50%
$85,000
Median 50%
$85,000
Median 50%
$85,000
Median 50%
$85,000
Median 50%
$85,000
Median 50%
$120,000
Max 90%
Best Paying Company
Facebook
Highest Paying City
Seattle, WA
Highest Paying State
Washington
Avg Experience Level
3.4 years
How much does a Marketing Communications Manager make at top companies?
The national average salary for a Marketing Communications Manager in the United States is $85,355 per year or $41 per hour. Those in the bottom 10 percent make under $60,000 a year, and the top 10 percent make over $120,000.

Real Marketing Communications Manager Salaries

Job Title Company Location Start Date Salary
Marketing Communications Manager Microsoft Corporation Redmond, WA Nov 09, 2012 $195,163
Bilingual Marketing & Communications Manager SONO Studios Norwalk, CT Nov 08, 2016 $190,861
Bilingual Marketing & Communications Manager SONO Studios Norwalk, CT Dec 23, 2016 $190,861
Senior Marketing Communications Manager, Digital Microsoft Corporation Sunnyvale, CA Sep 23, 2015 $184,500
Senior Marketing Communications Manager Microsoft Corporation Bellevue, WA Feb 10, 2015 $164,720
Senior Marketing Communications Manager Microsoft Corporation Bellevue, WA Apr 28, 2014 $141,876
Senior Marketing Communication Manager Microsoft Corporation Bellevue, WA Dec 01, 2013 $140,760
Marketing Communications Manager, Brand & Advertis Microsoft Corporation Bellevue, WA Sep 24, 2012 $138,000
Marketing Communications Manager-Windows Phone Division or Other Microsoft Corporation Redmond, WA Dec 16, 2014 $136,680 -
$156,680
Marketing Communications Manager Microsoft Corporation Redmond, WA Sep 26, 2016 $135,000
Senior Marketing Communications Manager Microsoft Corporation Redmond, WA Sep 12, 2013 $134,000
Community Marketing Manager Adobe Systems Incorporated San Jose, CA Aug 15, 2011 $130,000
Senior Marketing Communications Manager Microsoft Corporation Redmond, WA May 16, 2013 $126,480
Manager, Marketing & Communication Intelligence & Reporting Visa U.S.A. Inc. Foster City, CA Jun 20, 2016 $102,875 -
$144,000
Marketing and Communications Manager 26 Bond Street Retail, LLC New York, NY Jul 09, 2012 $97,046
Communications and Marketing Manager SMI Media Inc. New York, NY Nov 10, 2014 $95,000
Communications and Marketing Manager SMI Media Inc. New York, NY Nov 03, 2014 $95,000
Communications and Marketing Manager SMI Media Inc. New York, NY Oct 11, 2014 $95,000
Marketing Communications Manager Openwave Mobility, Inc. Redwood City, CA Apr 02, 2013 $95,000 -
$110,000
Principal Marketing Communications Sabre Inc. Southlake, TX Nov 11, 2011 $93,783
Marketing Communications Manager-A&O Microsoft Corporation Bellevue, WA Mar 01, 2013 $93,567
Marketing and Communications Manager Esseco USA, LLC Windsor, CA Aug 31, 2013 $79,118
Marketing Communications Manager Steffan & Co., Incorporated Arlington, VA Sep 24, 2011 $78,242
Marketing Communications Manager Steffan & Co., Incorporated Arlington, VA Sep 19, 2011 $78,242
Marketing and Communications Manager Celistics Servicios Y Logistica USA LLC Aventura, FL Sep 15, 2015 $75,000
Marketing Communications Manager Centercon Properties Miami, FL Mar 12, 2015 $73,694
Communications and Marketing Manager Purna Svarup Foundation Key Biscayne, FL Sep 01, 2013 $73,045
Manager, Campus and Community College Marketing National University San Diego, CA May 01, 2011 $71,490
Marketing Communications Manager Trackingpoint Inc. Pflugerville, TX Sep 25, 2015 $70,000

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Top Skills for A Marketing Communications Manager

  1. Web Application
  2. Trade Shows
  3. Press Releases
You can check out examples of real life uses of top skills on resumes here:
  • Major contributor to business development efforts by employing an advertiser-facing web application for creating, posting, and managing online advertising.
  • Planned and executed communications and publicity for trade shows.
  • Produced press releases, testimonials and corporate presentations * Planned entire display advertising campaign and negotiated rates in trade publications.
  • Initiated the creative production, printing and distribution of collateral materials to support specific marketing initiatives of Automotive Business Forms products.
  • Direct marketing communications strategy and ongoing audience engagement planning, with authority over all programs targeting stakeholders across diverse demographics.

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Top 10 Best States for Marketing Communications Managers

  1. Washington
  2. California
  3. Colorado
  4. New Jersey
  5. Rhode Island
  6. Virginia
  7. Delaware
  8. District of Columbia
  9. Pennsylvania
  10. Arkansas
  • (1,274 jobs)
  • (7,160 jobs)
  • (869 jobs)
  • (1,177 jobs)
  • (158 jobs)
  • (1,061 jobs)
  • (118 jobs)
  • (359 jobs)
  • (1,046 jobs)
  • (131 jobs)

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