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Become A Marketing Communications Manager

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Working As A Marketing Communications Manager

  • Communicating with Supervisors, Peers, or Subordinates
  • Establishing and Maintaining Interpersonal Relationships
  • Interacting With Computers
  • Organizing, Planning, and Prioritizing Work
  • Making Decisions and Solving Problems
  • Mostly Sitting

  • Stressful

  • $85,765

    Average Salary

What Does A Marketing Communications Manager Do

A Marketing Communications Manager oversees marketing campaigns, performs budget control and management, and supervises product development. They monitor market conditions in order to predict product sales.

How To Become A Marketing Communications Manager

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. These managers typically have work experience in advertising, marketing, promotions, or sales.

Education

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. For advertising management positions, some employers prefer a bachelor’s degree in advertising or journalism. A relevant course of study might include classes in marketing, consumer behavior, market research, sales, communication methods and technology, visual arts, art history, and photography.

Most marketing managers need a bachelor’s degree. Courses in business law, management, economics, finance, computer science, mathematics, and statistics are advantageous. For example, courses in computer science are helpful in developing an approach to maximize online traffic, by utilizing online search results, because maximizing such traffic is critical for digital advertisements and promotions. In addition, completing an internship while in school can be useful.

Work Experience in a Related Occupation

Advertising, promotional, and marketing managers typically have work experience in advertising, marketing, promotions, or sales. For example, many managers are former sales representatives; buyers or purchasing agents; or public relations specialists.

Important Qualities

Analytical skills. Advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization. 

Communication skills. Managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process. They must also be able to communicate persuasively with the public.

Creativity. Advertising, promotions, and marketing managers must be able to generate new and imaginative ideas.

Decisionmaking skills. Managers often must choose between competing advertising and marketing strategies put forward by staff.

Interpersonal skills. These managers must deal with a range of people in different roles, both inside and outside the organization.

Organizational skills. Advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members.

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Marketing Communications Manager jobs

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Real Marketing Communications Manager Salaries

Job Title Company Location Start Date Salary
Marketing Communications Manager Microsoft Corporation Redmond, WA Nov 09, 2012 $195,163
Bilingual Marketing & Communications Manager SONO Studios Norwalk, CT Dec 23, 2016 $190,861
Bilingual Marketing & Communications Manager SONO Studios Norwalk, CT Nov 08, 2016 $190,861
Senior Marketing Communications Manager, Digital Microsoft Corporation Sunnyvale, CA Sep 23, 2015 $184,500
Senior Marketing Communications Manager Microsoft Corporation Bellevue, WA Feb 10, 2015 $164,720
Senior Marketing Communications Manager Microsoft Corporation Bellevue, WA Apr 28, 2014 $141,876
Senior Marketing Communication Manager Microsoft Corporation Bellevue, WA Dec 01, 2013 $140,760
Marketing Communications Manager, Brand & Advertis Microsoft Corporation Bellevue, WA Sep 24, 2012 $138,000
Marketing Communications Manager-Windows Phone Division or Other Microsoft Corporation Redmond, WA Dec 16, 2014 $136,680 -
$156,680
Marketing Communications Manager Microsoft Corporation Redmond, WA Sep 26, 2016 $135,000
Senior Marketing Communications Manager Microsoft Corporation Redmond, WA Sep 12, 2013 $134,000
Senior Marketing Communications Manager Microsoft Corporation Redmond, WA May 16, 2013 $126,480
Manager, Marketing and Communications Be Aerospace, Inc. Winston-Salem, NC Feb 11, 2016 $126,069
Manager, Marketing & Communications B/E Aerospace, Inc. Winston-Salem, NC Jul 18, 2016 $105,410
Marketing Communications Manager Atheer, Inc. Mountain View, CA Sep 20, 2016 $105,000
Marketing and Communications Manager ESI Design New York, NY Nov 07, 2016 $105,000
Manager, Marketing & Communication Intelligence & Reporting Visa U.S.A. Inc. Foster City, CA Jun 20, 2016 $102,875 -
$144,000
Marketing and Communications Manager 26 Bond Street Retail, LLC New York, NY Jul 09, 2012 $97,046
Marketing Communications Manager Openwave Mobility, Inc. Redwood City, CA Apr 02, 2013 $95,000 -
$110,000
Marketing Communications Manager-A&O Microsoft Corporation Bellevue, WA Mar 01, 2013 $93,567
Marketing Communications Manager Pinc Solutions Alameda, CA Sep 02, 2012 $81,000
Marketing and Communications Manager Esseco USA, LLC Windsor, CA Aug 31, 2013 $79,118
Marketing Communications Manager Steffan & Co., Incorporated Arlington, VA Sep 24, 2011 $78,242
Marketing Communications Manager Steffan & Co., Incorporated Arlington, VA Sep 19, 2011 $78,242
Marketing and Communications Manager Celistics Servicios Y Logistica USA LLC Aventura, FL Sep 15, 2015 $75,000
Marketing Communications Manager Centercon Properties Miami, FL Mar 12, 2015 $73,694
Manager, Campus and Community College Marketing National University San Diego, CA May 01, 2011 $71,490
Marketing Communications Manager Trackingpoint Inc. Pflugerville, TX Sep 25, 2015 $70,000

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Top Skills for A Marketing Communications Manager

WebContentTradeShowsPressReleasesNewProductLaunchesCommunicationsStrategyCommunicationsPlanFacebookSEOTwitterProductLinesWebSiteGraphicDesignROIBusinessUnitsSalesCollateralCustomer/MarketResearchInternalCommunicationsCRMBusinessDevelopmentProjectManagement

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Top Marketing Communications Manager Skills

  1. Web Content
  2. Trade Shows
  3. Press Releases
You can check out examples of real life uses of top skills on resumes here:
  • Developed new business unit marketing materials, including brochure, web content, ad copy, and trade shows booth display.
  • Planned and executed communications and publicity for trade shows.
  • Draft all company press releases and research editorial opportunities for senior management.
  • Collaborate with executive team and marketing directors as key stakeholder to leverage current creative abilities for four new product launches.
  • Set communications strategy and managed agency professionals and budgets including public relations, social media, and market research.

Top Marketing Communications Manager Employers

Marketing Communications Manager Videos

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Katie O'Leary - Marketing Communications Manager

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