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Become A Marketing Communications Manager

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Working As A Marketing Communications Manager

  • Communicating with Supervisors, Peers, or Subordinates
  • Establishing and Maintaining Interpersonal Relationships
  • Interacting With Computers
  • Organizing, Planning, and Prioritizing Work
  • Making Decisions and Solving Problems
  • Mostly Sitting

  • Stressful

  • $85,765

    Average Salary

What Does A Marketing Communications Manager Do

Advertising, promotions, and marketing managers plan programs to generate interest in products or services. They work with art directors, sales agents, and financial staff members.

Duties

Advertising, promotions, and marketing managers typically do the following:

  • Work with department heads or staff to discuss topics such as budgets and contracts, marketing plans, and the selection of advertising media
  • Plan promotional campaigns such as contests, coupons, or giveaways
  • Plan advertising campaigns, including which media to advertise in, such as radio, television, print, online media, and billboards
  • Negotiate advertising contracts
  • Evaluate the look and feel of websites used in campaigns or layouts, which are sketches or plans for an advertisement
  • Initiate market research studies and analyze their findings to understand customer and market opportunities for businesses
  • Develop pricing strategies for products or services marketed to the target customers of a firm
  • Meet with clients to provide marketing or technical advice
  • Direct the hiring of advertising, promotions, and marketing staff and oversee their daily activities

Advertising managers create interest among potential buyers of a product or service. They do this for a department, for an entire organization, or on a project basis (referred to as an account). Advertising managers work in advertising agencies that put together advertising campaigns for clients, in media firms that sell advertising space or time, and in organizations that advertise heavily.

Advertising managers work with sales staff and others to generate ideas for an advertising campaign. They oversee the staff that develops the advertising. They work with the finance department to prepare a budget and cost estimates for the campaign.

Often, advertising managers serve as liaisons between the client and the advertising or promotion agency that develops and places the ads. In larger organizations with extensive advertising departments, different advertising managers may oversee in-house accounts and creative and media services departments.

In addition, some advertising managers specialize in a particular field or type of advertising. For example, media directors determine the way in which an advertising campaign reaches customers. They can use any or all of various media, including radio, television, newspapers, magazines, the Internet, and outdoor signs. 

Advertising managers known as account executives manage clients’ accounts, but they are not responsible for developing or supervising the creation or presentation of advertising. That task becomes the work of the creative services department.

Promotions managers direct programs that combine advertising with purchasing incentives to increase sales. Often, the programs use direct mail, inserts in newspapers, Internet advertisements, in-store displays, product endorsements, or special events to target customers. Purchasing incentives may include discounts, samples, gifts, rebates, coupons, sweepstakes, or contests.

Marketing managers estimate the demand for products and services that an organization and its competitors offer. They identify potential markets for the organization’s products.

Marketing managers also develop pricing strategies to help organizations maximize their profits and market share while ensuring that the organizations’ customers are satisfied. They work with sales, public relations, and product development staff.

For example, a marketing manager may monitor trends that indicate the need for a new product or service. Then he or she oversees the development of that product or service. For more information on sales or public relations, see the profiles on sales managers, public relations and fundraising managers, public relations specialists, and market research analysts.

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How To Become A Marketing Communications Manager

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. These managers typically have work experience in advertising, marketing, promotions, or sales.

Education

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. For advertising management positions, some employers prefer a bachelor’s degree in advertising or journalism. A relevant course of study might include classes in marketing, consumer behavior, market research, sales, communication methods and technology, visual arts, art history, and photography.

Most marketing managers need a bachelor’s degree. Courses in business law, management, economics, finance, computer science, mathematics, and statistics are advantageous. For example, courses in computer science are helpful in developing an approach to maximize online traffic, by utilizing online search results, because maximizing such traffic is critical for digital advertisements and promotions. In addition, completing an internship while in school can be useful.

Work Experience in a Related Occupation

Advertising, promotional, and marketing managers typically have work experience in advertising, marketing, promotions, or sales. For example, many managers are former sales representatives; buyers or purchasing agents; or public relations specialists.

Important Qualities

Analytical skills. Advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization. 

Communication skills. Managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process. They must also be able to communicate persuasively with the public.

Creativity. Advertising, promotions, and marketing managers must be able to generate new and imaginative ideas.

Decisionmaking skills. Managers often must choose between competing advertising and marketing strategies put forward by staff.

Interpersonal skills. These managers must deal with a range of people in different roles, both inside and outside the organization.

Organizational skills. Advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members.

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Marketing Communications Manager jobs

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Marketing Communications Manager Career Paths

Marketing Communications Manager
Marketing Director
Chief Marketing Officer
10 Yearsyrs
Product Marketing Manager Senior Manager
Communications Director
7 Yearsyrs
Writer Search Engine Optimizer
Digital Strategist
5 Yearsyrs
Communications Manager Marketing Director
Director Of Communications And Marketing
9 Yearsyrs
Account Director Communications Director
Director Of Marketing And Public Relations
7 Yearsyrs
Product Marketing Manager Regional Sales Manager
Director Of Sales, Americas
13 Yearsyrs
Senior Manager Communications Director
Director, Corporate Communications
10 Yearsyrs
Business Development Manager Director Of Sales
Director, Strategic Accounts
13 Yearsyrs
Digital Marketing Manager Director Of Digital Marketing
E-Commerce Director
8 Yearsyrs
Writer And Editor Communications Manager
Manager Of Corporate Communications
8 Yearsyrs
Marketing Manager
Marketing Director
7 Yearsyrs
Communications Director Marketing Consultant
Marketing Manager
6 Yearsyrs
Writer And Editor Marketing Consultant
Marketing Strategist
6 Yearsyrs
Marketing Director Business Developer
Marketing/Business Development
8 Yearsyrs
Marketing Manager Regional Sales Manager
Regional Sales Director
10 Yearsyrs
Communications Manager Marketing Manager
Senior Product Manager
9 Yearsyrs
Sales Manager Territory Sales Manager
Territory Account Manager
8 Yearsyrs
Senior Manager Director Of Sales
Vice President Of Sales & Operations
12 Yearsyrs
Communications Director Director, Corporate Communications
Vice President, Corporate Communications
10 Yearsyrs
Business Development Manager Vice President, Business Development
Vice President, Strategy
13 Yearsyrs
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Average Length of Employment
Marketing Manager 3.1 years
Marketing Director 3.1 years
Senior Strategist 2.7 years
Brand Manager 2.7 years
Marketing Officer 2.5 years
Marketing Lead 2.4 years
Head Of Marketing 2.3 years
Marketing Writer 2.1 years
Top Employers Before
Manager 2.4%
Top Employers After
Consultant 2.9%
Principal 2.6%
Owner 2.4%

Marketing Communications Manager Demographics

Gender

Female

66.5%

Male

31.8%

Unknown

1.7%
Ethnicity

White

82.2%

Hispanic or Latino

8.5%

Asian

7.1%

Unknown

1.5%

Black or African American

0.7%
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Languages Spoken

Spanish

43.9%

French

17.8%

German

6.2%

Chinese

4.7%

Portuguese

4.4%

Mandarin

4.1%

Italian

3.9%

Japanese

3.1%

Arabic

2.3%

Russian

2.1%

Korean

1.6%

Hebrew

1.6%

Cantonese

1.0%

Dutch

0.8%

Turkish

0.5%

Hawaiian

0.5%

Thai

0.5%

Carrier

0.5%

Romanian

0.3%

Bulgarian

0.3%
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Marketing Communications Manager Education

Schools

University of Phoenix

9.2%

San Jose State University

7.9%

University of Texas at Austin

7.1%

Michigan State University

5.9%

Northwestern University

5.9%

New York University

5.6%

Syracuse University

5.2%

University of Washington

5.1%

Boston University

4.9%

Northeastern University

4.5%

San Diego State University

4.2%

Marist College

4.1%

Arizona State University

4.0%

Emerson College

4.0%

University of Kansas

4.0%

Pennsylvania State University

3.8%

DePaul University

3.8%

San Francisco State University

3.7%

West Virginia University

3.6%

University of Houston

3.6%
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Majors

Marketing

22.4%

Business

18.6%

Communication

15.1%

English

6.1%

Journalism

6.0%

Public Relations

5.6%

Management

5.0%

Graphic Design

3.5%

Advertising

2.6%

Political Science

1.8%

Psychology

1.7%

Fine Arts

1.7%

Writing

1.7%

Business Communications

1.6%

Agricultural Public Services

1.4%

Journalism And Mass Communications

1.2%

Education

1.1%

Finance

1.1%

Liberal Arts

0.9%

Photography

0.9%
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Degrees

Bachelors

52.1%

Masters

31.5%

Other

9.5%

Certificate

3.6%

Associate

2.2%

Doctorate

0.7%

Diploma

0.4%

License

0.1%
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Job type you want
Full Time
Part Time
Internship
Temporary

Real Marketing Communications Manager Salaries

Job Title Company Location Start Date Salary
Marketing Communications Manager Microsoft Corporation Redmond, WA Nov 09, 2012 $195,163
Bilingual Marketing & Communications Manager SONO Studios Norwalk, CT Dec 23, 2016 $190,861
Bilingual Marketing & Communications Manager SONO Studios Norwalk, CT Nov 08, 2016 $190,861
Senior Marketing Communications Manager, Digital Microsoft Corporation Sunnyvale, CA Sep 23, 2015 $184,500
Senior Marketing Communications Manager Microsoft Corporation Bellevue, WA Feb 10, 2015 $164,720
Senior Marketing Communications Manager Microsoft Corporation Bellevue, WA Apr 28, 2014 $141,876
Senior Marketing Communication Manager Microsoft Corporation Bellevue, WA Dec 01, 2013 $140,760
Marketing Communications Manager, Brand & Advertis Microsoft Corporation Bellevue, WA Sep 24, 2012 $138,000
Marketing Communications Manager-Windows Phone Division or Other Microsoft Corporation Redmond, WA Dec 16, 2014 $136,680 -
$156,680
Marketing Communications Manager Microsoft Corporation Redmond, WA Sep 26, 2016 $135,000
Senior Marketing Communications Manager Microsoft Corporation Redmond, WA Sep 12, 2013 $134,000
Community Marketing Manager Adobe Systems Incorporated San Jose, CA Aug 15, 2011 $130,000
Senior Marketing Communications Manager Microsoft Corporation Redmond, WA May 16, 2013 $126,480
Manager, Marketing & Communication Intelligence & Reporting Visa U.S.A. Inc. Foster City, CA Jun 20, 2016 $102,875 -
$144,000
Marketing and Communications Manager 26 Bond Street Retail, LLC New York, NY Jul 09, 2012 $97,046
Communications and Marketing Manager SMI Media Inc. New York, NY Nov 10, 2014 $95,000
Marketing Communications Manager Openwave Mobility, Inc. Redwood City, CA Apr 02, 2013 $95,000 -
$110,000
Communications and Marketing Manager SMI Media Inc. New York, NY Nov 03, 2014 $95,000
Communications and Marketing Manager SMI Media Inc. New York, NY Oct 11, 2014 $95,000
Principal Marketing Communications Sabre Inc. Southlake, TX Nov 11, 2011 $93,783
Marketing Communications Manager-A&O Microsoft Corporation Bellevue, WA Mar 01, 2013 $93,567
Marketing and Communications Manager Esseco USA, LLC Windsor, CA Aug 31, 2013 $79,118
Marketing Communications Manager Steffan & Co., Incorporated Arlington, VA Sep 24, 2011 $78,242
Marketing Communications Manager Steffan & Co., Incorporated Arlington, VA Sep 19, 2011 $78,242
Marketing and Communications Manager Celistics Servicios Y Logistica USA LLC Aventura, FL Sep 15, 2015 $75,000
Marketing Communications Manager Centercon Properties Miami, FL Mar 12, 2015 $73,694
Communications and Marketing Manager Purna Svarup Foundation Key Biscayne, FL Sep 01, 2013 $73,045
Manager, Campus and Community College Marketing National University San Diego, CA May 01, 2011 $71,490
Marketing Communications Manager Trackingpoint Inc. Pflugerville, TX Sep 25, 2015 $70,000

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Top Skills for A Marketing Communications Manager

WebContentTradeShowsPressReleasesNewProductLaunchesCommunicationsStrategyCommunicationsPlanFacebookSEOTwitterProductLinesWebSiteGraphicDesignROIBusinessUnitsSalesCollateralCustomer/MarketResearchInternalCommunicationsCRMBusinessDevelopmentProjectManagement

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Top Marketing Communications Manager Skills

  1. Web Content
  2. Trade Shows
  3. Press Releases
You can check out examples of real life uses of top skills on resumes here:
  • Developed new business unit marketing materials, including brochure, web content, ad copy, and trade shows booth display.
  • Planned and executed communications and publicity for trade shows.
  • Draft all company press releases and research editorial opportunities for senior management.
  • Collaborate with executive team and marketing directors as key stakeholder to leverage current creative abilities for four new product launches.
  • Set communications strategy and managed agency professionals and budgets including public relations, social media, and market research.

Top Marketing Communications Manager Employers

Marketing Communications Manager Videos

A Day In The Life: Marketing Manager

Career Advice on becoming a Marketing Manager by Sarah S (Full Version)

Katie O'Leary - Marketing Communications Manager

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