Become A Marketing Communications Manager

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Working As A Marketing Communications Manager

Communicating with Supervisors, Peers, or Subordinates
Establishing and Maintaining Interpersonal Relationships
Interacting With Computers
Organizing, Planning, and Prioritizing Work
Making Decisions and Solving Problems

Mostly Sitting
Stressful
$85,765
Average Salary

What Does A Marketing Communications Manager Do

A Marketing Communications Manager oversees marketing campaigns, performs budget control and management, and supervises product development. They monitor market conditions in order to predict product sales.

How To Become A Marketing Communications Manager

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. These managers typically have work experience in advertising, marketing, promotions, or sales.

Education

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. For advertising management positions, some employers prefer a bachelor’s degree in advertising or journalism. A relevant course of study might include classes in marketing, consumer behavior, market research, sales, communication methods and technology, visual arts, art history, and photography.

Most marketing managers need a bachelor’s degree. Courses in business law, management, economics, finance, computer science, mathematics, and statistics are advantageous. For example, courses in computer science are helpful in developing an approach to maximize online traffic, by utilizing online search results, because maximizing such traffic is critical for digital advertisements and promotions. In addition, completing an internship while in school can be useful.

Work Experience in a Related Occupation

Advertising, promotional, and marketing managers typically have work experience in advertising, marketing, promotions, or sales. For example, many managers are former sales representatives; buyers or purchasing agents; or public relations specialists.

Important Qualities

Analytical skills. Advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization.

Communication skills. Managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process. They must also be able to communicate persuasively with the public.

Creativity. Advertising, promotions, and marketing managers must be able to generate new and imaginative ideas.

Decisionmaking skills. Managers often must choose between competing advertising and marketing strategies put forward by staff.

Interpersonal skills. These managers must deal with a range of people in different roles, both inside and outside the organization.

Organizational skills. Advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members.

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Marketing Communications Manager jobs

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Marketing Communications Manager Career Paths

Marketing Communications Manager

Marketing Director

Chief Marketing Officer

10 Yearsyrs

Product Marketing Manager Senior Manager

Communications Director

7 Yearsyrs

Writer Search Engine Optimizer

Digital Strategist

5 Yearsyrs

Communications Manager Marketing Director

Director Of Communications And Marketing

9 Yearsyrs

Account Director Communications Director

Director Of Marketing And Public Relations

7 Yearsyrs

Product Marketing Manager Regional Sales Manager

Director Of Sales, Americas

13 Yearsyrs

Senior Manager Communications Director

Director, Corporate Communications

10 Yearsyrs

Business Development Manager Director Of Sales

Director, Strategic Accounts

13 Yearsyrs

Digital Marketing Manager Director Of Digital Marketing

E-Commerce Director

8 Yearsyrs

Writer And Editor Communications Manager

Manager Of Corporate Communications

8 Yearsyrs

Marketing Manager

Marketing Director

7 Yearsyrs

Communications Director Marketing Consultant

Marketing Manager

6 Yearsyrs

Writer And Editor Marketing Consultant

Marketing Strategist

6 Yearsyrs

Marketing Director Business Developer

Marketing/Business Development

8 Yearsyrs

Marketing Manager Regional Sales Manager

Regional Sales Director

10 Yearsyrs

Communications Manager Marketing Manager

Senior Product Manager

9 Yearsyrs

Sales Manager Territory Sales Manager

Territory Account Manager

8 Yearsyrs

Senior Manager Director Of Sales

Vice President Of Sales & Operations

12 Yearsyrs

Communications Director Director, Corporate Communications

Vice President, Corporate Communications

10 Yearsyrs

Business Development Manager Vice President, Business Development

Vice President, Strategy

13 Yearsyrs

Average Length of Employment

Vice President Of Marketing & Communications 4.2 years
Marketing Communications Manager 4.0 years
Senior Marketing Communications Specialist 4.0 years
Manager Of Corporate Communications 3.9 years
Corporate Director Of Marketing 3.6 years
Marketing Services Manager 3.5 years
Senior Director, Marketing & Communications 3.5 years
Director Of Communications And Marketing 3.5 years
Creative Marketing Manager 3.5 years
Marketing And Communication Consultant 3.4 years
Corporate Marketing Manager 3.3 years
Senior Marketing Coordinator 3.2 years
Director Of Publications Marketing 3.2 years
Senior Marketing Specialist 3.1 years
Marketing & Public Relations Manager 2.9 years
Marketing Program Manager 2.9 years
Communications Project Manager 2.8 years
Marketing Communications Specialist 2.7 years
Media Marketing Director 2.7 years
Marketing Communications Writer 2.6 years
Marketing & Media Manager 2.6 years
Assistant Marketing Manager 2.3 years
Marketing Communications Coordinator 2.3 years
Marketing Communications Associate 2.2 years
Marketing Specialist 2.2 years
Marketing Communications Assistant 2.0 years
Marketing Contractor 2.0 years

Top Careers Before Marketing Communications Manager

Marketing Manager 18.9%
Marketing Coordinator 8.9%
Account Executive 7.5%
Marketing Communications Specialist 6.4%
Marketing Director 6.3%
Communications Manager 5.4%
Marketing Specialist 5.3%
Project Manager 4.9%
Account Manager 4.2%
Marketing Assistant 3.7%
Product Manager 3.5%
Marketing Communications Coordinator 3.2%
Marketing Consultant 3.2%
Graphic Designer 2.9%
Public Relations 2.9%
Communications Director 2.9%
Marketing Associate 2.5%
Marketing Program Manager 2.4%
Communications Specialist 2.4%
Manager 2.4%

Top Careers After Marketing Communications Manager

Marketing Manager 21.1%
Marketing Director 13.8%
Marketing Consultant 7.0%
Communications Manager 6.2%
Director Of Communications And Marketing 5.9%
Communications Director 4.8%
Marketing And Communication Consultant 4.6%
Vice President 4.1%
Project Manager 3.7%
Senior Manager Of Marketing 3.1%
Product Marketing Manager 3.1%
Consultant 2.9%
Marketing Specialist 2.6%
Communications Consultant 2.6%
Marketing Program Manager 2.6%
Principal 2.6%
Owner 2.4%
Senior Manager 2.3%
Product Manager 2.3%
Public Relations 2.2%

Marketing Communications Manager Demographics

Gender

Female
66.5%
Male
31.8%
Unknown
1.7%

Ethnicity

White
82.2%
Hispanic or Latino
8.5%
Asian
7.1%
Unknown
1.5%
Black or African American
0.7%

Languages Spoken

Spanish
43.9%
French
17.8%
German
6.2%
Chinese
4.7%
Portuguese
4.4%
Mandarin
4.1%
Italian
3.9%
Japanese
3.1%
Arabic
2.3%
Russian
2.1%
Korean
1.6%
Hebrew
1.6%
Cantonese
1.0%
Dutch
0.8%
Turkish
0.5%
Hawaiian
0.5%
Thai
0.5%
Carrier
0.5%
Romanian
0.3%
Bulgarian
0.3%

Marketing Communications Manager

Unfortunately we don’t have enough data for this section.

Marketing Communications Manager Education

Schools

University of Phoenix
9.2%
San Jose State University
7.9%
University of Texas at Austin
7.1%
Michigan State University
5.9%
Northwestern University
5.9%
New York University
5.6%
Syracuse University
5.2%
University of Washington
5.1%
Boston University
4.9%
Northeastern University
4.5%
San Diego State University
4.2%
Marist College
4.1%
Arizona State University
4.0%
Emerson College
4.0%
University of Kansas
4.0%
Pennsylvania State University
3.8%
DePaul University
3.8%
San Francisco State University
3.7%
West Virginia University
3.6%
University of Houston
3.6%

Majors

Degrees

Bachelors
52.1%
Masters
31.5%
Other
9.5%
Certificate
3.6%
Associate
2.2%
Doctorate
0.7%
Diploma
0.4%
License
0.1%

Marketing Communications Manager

Unfortunately we don’t have enough data for this section.

Job type you want

Full Time

Part Time

Internship

Temporary

Real Marketing Communications Manager Salaries

Job Title	Company	Location	Start Date	Salary
Marketing Communications Manager	Microsoft Corporation	Redmond, WA	Nov 09, 2012	$195,163
Bilingual Marketing & Communications Manager	SONO Studios	Norwalk, CT	Dec 23, 2016	$190,861
Bilingual Marketing & Communications Manager	SONO Studios	Norwalk, CT	Nov 08, 2016	$190,861
Senior Marketing Communications Manager, Digital	Microsoft Corporation	Sunnyvale, CA	Sep 23, 2015	$184,500
Senior Marketing Communications Manager	Microsoft Corporation	Bellevue, WA	Feb 10, 2015	$164,720
Senior Marketing Communications Manager	Microsoft Corporation	Bellevue, WA	Apr 28, 2014	$141,876
Senior Marketing Communication Manager	Microsoft Corporation	Bellevue, WA	Dec 01, 2013	$140,760
Marketing Communications Manager, Brand & Advertis	Microsoft Corporation	Bellevue, WA	Sep 24, 2012	$138,000
Marketing Communications Manager-Windows Phone Division or Other	Microsoft Corporation	Redmond, WA	Dec 16, 2014	$136,680 - $156,680
Marketing Communications Manager	Microsoft Corporation	Redmond, WA	Sep 26, 2016	$135,000
Senior Marketing Communications Manager	Microsoft Corporation	Redmond, WA	Sep 12, 2013	$134,000
Senior Marketing Communications Manager	Microsoft Corporation	Redmond, WA	May 16, 2013	$126,480
Manager, Marketing and Communications	Be Aerospace, Inc.	Winston-Salem, NC	Feb 11, 2016	$126,069
Manager, Marketing & Communications	B/E Aerospace, Inc.	Winston-Salem, NC	Jul 18, 2016	$105,410
Marketing Communications Manager	Atheer, Inc.	Mountain View, CA	Sep 20, 2016	$105,000
Marketing and Communications Manager	ESI Design	New York, NY	Nov 07, 2016	$105,000
Manager, Marketing & Communication Intelligence & Reporting	Visa U.S.A. Inc.	Foster City, CA	Jun 20, 2016	$102,875 - $144,000
Marketing and Communications Manager	26 Bond Street Retail, LLC	New York, NY	Jul 09, 2012	$97,046
Marketing Communications Manager	Openwave Mobility, Inc.	Redwood City, CA	Apr 02, 2013	$95,000 - $110,000
Marketing Communications Manager-A&O	Microsoft Corporation	Bellevue, WA	Mar 01, 2013	$93,567
Marketing Communications Manager	Pinc Solutions	Alameda, CA	Sep 02, 2012	$81,000
Marketing and Communications Manager	Esseco USA, LLC	Windsor, CA	Aug 31, 2013	$79,118
Marketing Communications Manager	Steffan & Co., Incorporated	Arlington, VA	Sep 19, 2011	$78,242
Marketing Communications Manager	Steffan & Co., Incorporated	Arlington, VA	Sep 24, 2011	$78,242
Marketing and Communications Manager	Celistics Servicios Y Logistica USA LLC	Aventura, FL	Sep 15, 2015	$75,000
Marketing Communications Manager	Centercon Properties	Miami, FL	Mar 12, 2015	$73,694
Manager, Campus and Community College Marketing	National University	San Diego, CA	May 01, 2011	$71,490
Marketing Communications Manager	Trackingpoint Inc.	Pflugerville, TX	Sep 25, 2015	$70,000

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Top Skills for A Marketing Communications Manager

Top Marketing Communications Manager Skills

Web Content
Trade Shows
Press Releases

You can check out examples of real life uses of top skills on resumes here:

Developed new business unit marketing materials, including brochure, web content, ad copy, and trade shows booth display.
Planned and executed communications and publicity for trade shows.
Draft all company press releases and research editorial opportunities for senior management.
Collaborate with executive team and marketing directors as key stakeholder to leverage current creative abilities for four new product launches.
Set communications strategy and managed agency professionals and budgets including public relations, social media, and market research.