How to hire a marketing communications manager

How to hire a marketing communications manager, step by step

Here's a step-by-step marketing communications manager hiring guide:

• Step 1: Identify your hiring needs
• Step 2: Create an ideal candidate profile
• Step 3: Make a budget
• Step 4: Write a marketing communications manager job description
• Step 5: Post your job
• Step 6: Interview candidates
• Step 7: Send a job offer and onboard your new marketing communications manager
• Step 8: Go through the hiring process checklist

What does a marketing communications manager do?

Post a marketing communications manager job for free, promote it for a fee

Post free

1. Identify your hiring needs

   The marketing communications manager hiring process starts by determining what type of worker you actually need. Certain roles might require a full-time employee, whereas part-time workers or contractors can do others.

   Determine employee vs contractor status

   Is the person you're thinking of hiring a US citizen or green card holder?

   Yes

   No

   You should also consider the ideal background you'd like them a marketing communications manager to have before you start to hire. For example, what industry or field would you like them to have experience in, what level of seniority or education does the job require, and how much it'll cost to hire a marketing communications manager that fits the bill.

   Here's a comparison of marketing communications manager salaries for various roles:

   Type of Marketing Communications Manager	Description	Hourly rate
   Marketing Communications Manager	Advertising, promotions, and marketing managers plan programs to generate interest in products or services. They work with art directors, sales agents, and financial staff members.	$28-56
   Manager, Field Marketing	A field marketing manager oversees a company's field marketing operations, aiming to improve brand awareness and reach sales goals. Their responsibilities primarily revolve around devising marketing strategies, participating in organizing campaigns and trade shows, setting objectives for the team, and monitoring the progress of marketing programs, ensuring they are functioning effectively and efficiently... Show more	$32-61
   Marketing Lead	A marketing lead is a professional who is responsible for overseeing a team of marketing specialists to help a company achieve its marketing goals. Marketing leads are required to create and manage marketing plans so that they can deliver marketing campaigns on time and escalate issues that may prevent prompt delivery... Show more	$35-70

   Show more

2. Create an ideal candidate profile

   Common skills:

   • Web Content
   • Marketing Campaigns
   • Digital Marketing
   • Project Management
   • Press Releases
   • Facebook
   • Content Development
   • PowerPoint
   • Twitter
   • SEO
   • Communications Strategy
   • YouTube
   • Trade Shows
   • Graphic Design

   Check all skills

   Responsibilities:

   • Manage enrollment advertising (print, digital, SEM, radio), marketing campaigns, and analytics reports.
   • Manage company's Facebook page and develop social media strategy.
   • Lead corporate rebranding and develop new core messaging to transition existing outdate business image.
   • Point of contact for internal and external stakeholders to evaluate customer satisfaction while achieving internal KPIs.
   • Manage email campaign calendar, produce and launch all email communications including audience segmentation, HTML and tracking/reporting.
   • Lead marketing operations include integrating and administering Salesforce, HubSpot, InsideSales.com, and RainKing processes and mechanics.

   More marketing communications manager duties

3. Make a budget

   Including a salary range in the marketing communications manager job description is a good way to get more applicants. A marketing communications manager salary can be affected by several factors, such as the location of the job, the level of experience, education, certifications, and the employer's prestige.

   For example, the average salary for a marketing communications manager in Missouri may be lower than in Washington, and an entry-level engineer typically earns less than a senior-level marketing communications manager. Additionally, a marketing communications manager with lots of experience in the field may command a higher salary as a result.

   Average marketing communications manager salary

   $84,146yearly

   $40.45 hourly rate

   ---

   Entry-level marketing communications manager salary

   $60,000 yearly salary

   Updated January 13, 2026

   Average marketing communications manager salary by state

   Rank	State	Avg. salary	Hourly rate
   1	California	$105,551	$51
   2	Washington	$102,443	$49
   3	District of Columbia	$98,068	$47
   4	Massachusetts	$94,284	$45
   5	North Carolina	$91,886	$44
   6	Maryland	$90,585	$44
   7	New York	$84,829	$41
   8	Georgia	$81,843	$39
   9	Virginia	$81,589	$39
   10	Illinois	$80,884	$39
   11	Minnesota	$78,449	$38
   12	Wisconsin	$77,784	$37
   13	Oregon	$75,535	$36
   14	Pennsylvania	$73,604	$35
   15	Indiana	$72,874	$35
   16	Texas	$71,157	$34
   17	Ohio	$71,011	$34
   18	Iowa	$71,000	$34
   19	Florida	$70,134	$34
   20	Arizona	$69,854	$34

   Average marketing communications manager salary by company

   Company

   Rank	Company	Average salary	Hourly rate	Job openings
   1	Boston Consulting Group	$148,903	$71.59	4
   2	Meta	$148,678	$71.48	584
   3	Dorsey & Whitney	$136,380	$65.57
   4	Western Digital	$130,460	$62.72	10
   5	Vista Equity Partners	$129,214	$62.12	3
   6	Applied Materials	$126,976	$61.05	18
   7	Apple	$124,716	$59.96	45
   8	Microsoft	$124,384	$59.80	100
   9	Accenture	$123,734	$59.49	755
   10	Stryker	$116,642	$56.08	61
   11	Amkor Technology, Inc.	$115,615	$55.58
   12	Indium	$114,617	$55.10
   13	eBay	$114,190	$54.90	11
   14	Ernst & Young	$113,509	$54.57	290
   15	Corning Incorporated	$112,545	$54.11	4
   16	J.P. Morgan	$111,659	$53.68
   17	Cisco	$111,219	$53.47	411
   18	Hologic	$110,530	$53.14	17
   19	LinkedIn	$109,442	$52.62	22
   20	Ingredion	$109,118	$52.46	10

4. Writing a marketing communications manager job description

   A marketing communications manager job description should include a summary of the role, required skills, and a list of responsibilities. It's also good to include a salary range and the first name of the hiring manager. Below, you can find an example of a marketing communications manager job description:

   Marketing communications manager job description example

   The Global Marketing Communications Manager will be responsible for developing and implementing integrated marketing communications plans in support of our Global Growth Platform and the wider business priorities. The Manager will drive the Marketing Communications planning process and deliverables with agency partner(s) and manage the strategic development, creative design and copy writing of marketing communications activities and materials. They will collaborate with key stakeholders to brainstorm and align on tactics, create messaging, agree on positioning and co-ordinate approvals. Working in close collaboration with the Global Strategic Marketing platform team, they are accountable for all thought leadership activities as well as the positioning of the Growth Platform externally in the industry. They are responsible for measuring and reporting the results of communications activities and for outlining continuous improvement opportunities. They will work in collaboration with the regional Marketing Communications teams to ensure effective deployment of global communications activities.
   Core responsibilities:
   Leads Global Marketing Communication strategy for select growth platform to enhance our position within the marketplace Monitors competitor communications closely and uses insight to inform global communications strategy and action plans Leverages relevant market research to strengthen the global platform communications Develops and executes integrated marketing communications plans in support of business priorities, including product launches and campaigns, to drive awareness and demand of new and existing solutions Aligns Platform communications strategy with corporate, global, cross-platform and cross-region marketing initiatives
   Drives Marketing Communications planning process and deliverables with agency partner, including development/approval of SOWs, writing briefs/briefing agency, managing timelines, deliverables, and budget Accountable for all thought leadership activities as well as the external positioning of the Growth Platform in the industry Manages strategic and creative design of marketing communications activities and materials including advertising, website, thought leadership, social media, video production, live and virtual events, and client presentations Ensures alignment of event, social and campaign strategies to the global/centralized calendar Collaborates with key stakeholders to brainstorm tactics, create messaging, define positioning, and develop content specific to our key audiences
   Writes and edits copy for range of materials, channels Manages regulatory and legal review process for external facing materials to ensure we consistently release compliant materials Co-ordinates with and manages agency partners Measures and reports results to continuously improve Responsible for managing and reporting Marketing Communications budget
   Working with the Strategic Marketing team, ensures all relevant marketing communications collateral is up to date, and maintain digital content Develops and delivers high impact communications plans and go-to-market tools for global new product launches; track progress in the regions and in the marketplace and uses results to improve effectiveness of campaigns and initiatives.
   Qualified candidates will have: Bachelor's degree or equivalent know-how in communications, marketing, or a related function
   5-7 years of marketing communications experience, preferably in a global B2B environment; food and beverage industry experience a plus. Proficient in Microsoft Office applications and related business and communication tools, including Adobe Acrobat, Photoshop; Knowledge of Pardot and Salesforce A comprehensive project portfolio that demonstrates your abilities in marketing communications planning, design, and implementation, including new product launches and events Agency management experience Strong interpersonal skills and excellent communicator; strong presentation skills
   Strong project management skills Good copy writing skills Excellent stakeholder management skills Native English speaker or high fluency both written and verbal
   Ingredion provides accommodations to job applicants with disabilities throughout the hiring process. If a job applicant requires an accommodation during the application process or through the selection process, we will work with the applicant to meet the job applicant's accommodation needs.
   
   #LI-MM1
   We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, color, religion, age, national origin, gender, gender identity, gender expression, sexual orientation, marital status, veteran status, military status, or disability status.
   
   Relocation Available:
   Yes, Within Country

   Copy this example

   

5. Post your job

   There are a few common ways to find marketing communications managers for your business:

   • Promoting internally or recruiting from your existing workforce.
   • Ask for referrals from friends, family members, and current employees.
   • Attend job fairs at local colleges to meet candidates with the right educational background.
   • Use social media platforms like LinkedIn, Facebook, and Twitter to recruit passive job-seekers.

   Post your job online:

   • Post your marketing communications manager job on Zippia to find and attract quality marketing communications manager candidates.
   • Use niche websites such as swipe files, exit five, marketinghire, american marketing association.
   • Post a job on free websites.

6. Interview candidates

   Recruiting marketing communications managers requires you to bring your A-game to the interview process. The first interview should introduce the company and the role to the candidate as much as they present their background experience and reasons for applying for the job. During later interviews, you can go into more detail about the technical details of the job and ask behavioral questions to gauge how they'd fit into your current company culture.

   It's also good to ask about candidates' unique skills and talents. You can move on to the technical interview if a candidate is good enough for the next step.

   The right interview questions can help you assess a candidate's hard skills, behavioral intelligence, and soft skills.

7. Send a job offer and onboard your new marketing communications manager

   Once you have selected a candidate for the marketing communications manager position, it is time to create an offer letter. In addition to salary, the offer letter should include details about benefits and perks that are available to the employee. Ensuring your offer is competitive is vital, as qualified candidates may be considering other job opportunities. The candidate may wish to negotiate the terms of the offer, and it is important to be open to discussion and reach a mutually beneficial agreement. After the offer has been accepted, it is a good idea to formalize the agreement with a contract.

   It's equally important to follow up with applicants who don't get the job with an email letting them know that the position has been filled.

   To prepare for the new employee's start date, you can create an onboarding schedule and complete any necessary paperwork, such as employee action forms and onboarding documents like I-9 forms, benefits enrollment, and federal and state tax forms. Human Resources should also ensure that a new employee file is created.

8. Go through the hiring process checklist

   • Determine employee type (full-time, part-time, contractor, etc.)
   • Submit a job requisition form to the HR department
   • Define job responsibilities and requirements
   • Establish budget and timeline
   • Determine hiring decision makers for the role
   • Write job description
   • Post job on job boards, company website, etc.
   • Promote the job internally
   • Process applications through applicant tracking system
   • Review resumes and cover letters
   • Shortlist candidates for screening
   • Hold phone/virtual interview screening with first round of candidates
   • Conduct in-person interviews with top candidates from first round
   • Score candidates based on weighted criteria (e.g., experience, education, background, cultural fit, skill set, etc.)
   • Conduct background checks on top candidates
   • Check references of top candidates
   • Consult with HR and hiring decision makers on job offer specifics
   • Extend offer to top candidate(s)
   • Receive formal job offer acceptance and signed employment contract
   • Inform other candidates that the position has been filled
   • Set and communicate onboarding schedule to new hire(s)
   • Complete new hire paperwork (i9, benefits enrollment, tax forms, etc.)

   Sign up to download full list

   Sign up

How much does it cost to hire a marketing communications manager?