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Marketing communications manager skills for your resume and career

Q: What are marketing services?

Marketing services are any services that promote products or services to potential customers. These can include anything from advertising and public relations to search engine optimization, website design, and social media marketing.

Q: What is STP in marketing?

STP in marketing stands for "Segmentation, Targeting, and Positioning." It's a marketing process used by organizations for analyzing their target markets. This process involves segmenting their consumers into distinct groups based on their needs, wants, and characteristics, targeting specific segments with relevant products and services, and positioning the products and services in a way that makes them preferable to consumers in those segments.

Q: What is social marketing concept?

Social marketing concept is a marketing approach that focuses on promoting prosocial behaviors that have positive impacts on society. Rather than using traditional marketing techniques of trying to sell you something, social marketing uses education to try to persuade you to adopt behaviors that are beneficial to society.

Q: What is societal marketing?

Societal marketing focuses on the social responsibility of businesses to make positive impacts on society. It looks at the ethical, environmental, and social implications of a product or service, and the impact it has on customers, employees, shareholders, and the community.

Q: What is viral marketing?

Viral marketing is a marketing technique that refers to how consumers spread information about a product to other people, much in the same way that a virus spreads from one person to another. Its goal is to encourage individuals to pass on a marketing message on to others, creating the potential for exponential growth in the message's exposure and influence.

Updated January 8, 2025

4 min read

Quoted experts

Lauren Easom M.Ed, GCDF,

Nancy DiTunnariello Ph.D.

Marketing communications manager example skills

Below we've compiled a list of the most critical marketing communications manager skills. We ranked the top skills for marketing communications managers based on the percentage of resumes they appeared on. For example, 8.4% of marketing communications manager resumes contained web content as a skill. Continue reading to find out what skills a marketing communications manager needs to be successful in the workplace.

15 marketing communications manager skills for your resume and career

1. Web Content

Here's how marketing communications managers use web content:

Administered all web content and maintained updates to ensure messaging aligned with current objectives/goals within the agency.
Develop and maintain communications plan, including email marketing calendar and editorial calendar for web content.

2. Marketing Campaigns

Here's how marketing communications managers use marketing campaigns:

Created and executed targeted marketing campaigns, including messaging, target list development, collateral development, and campaign fulfillment.
Collaborated among key executes and support staff to maintain budget controls and lead development efforts through marketing campaigns executed nationwide.

3. Digital Marketing

Here's how marketing communications managers use digital marketing:

Spearheaded and managed a direct to consumer digital marketing strategy including market research, competitive analysis and business case development.
Bolstered local sales team performance through creation of contact management program combining digital marketing with face-to-face follow up.

4. Project Management

Here's how marketing communications managers use project management:

Increased skills of field consultants in providing presentations through project management, cross-functional content development, process improvement and communications.
Executed various sales/education campaigns utilizing project management, design, copy writer/editor, and brand development/management skill sets.

5. Press Releases

Here's how marketing communications managers use press releases:

Manage customer database program by researching attractive market segments, maintaining current customer profiles, and identifying opportunities for press releases.
Serve as communications liaison, writing/disseminating press releases, managing internal/external communications and acting as the company's media spokesperson.

6. Facebook

Here's how marketing communications managers use facebook:

Developed social media strategy and managed staff in implementing new media communications strategies including Facebook, Twitter and e-communications.
Devised and initiated first-ever corporate strategic campaigns in social media, including Twitter and Facebook.

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7. Content Development

Content development refers to how users receive knowledgeable fillings obtained through extensive research, editing, and manipulations of the content to suit their needs.

Here's how marketing communications managers use content development:

Developed training curriculum and provided training to national and international staff on proposal management, content development, and client research.
Identified potential customers for compelling case studies, worked one-on-one with customers in content development and successfully obtained corporate approvals.

8. PowerPoint

Here's how marketing communications managers use powerpoint:

Developed PowerPoint presentations for senior management and sales representatives for renewals and other sales opportunities.
Created presentations using PowerPoint to support human resource workshops and high-level briefings.

9. Twitter

Here's how marketing communications managers use twitter:

Created and managed Twitter page publicizing pertinent information to customers, reaching approximately 9000 followers.
Managed Twitter and LinkedIn communications.

10. SEO

Here's how marketing communications managers use seo:

Supported SEO efforts across company website and pay-per-click advertising.
Analyzed SEO areas of opportunity and improvement.

11. Communications Strategy

A communications strategy helps a company build positive relationships with the public and optimize internal and external operations.

Here's how marketing communications managers use communications strategy:

Developed and implemented an aggressive and forward-leaning communications strategy to position us at the center of business and policy debate.
Direct marketing communications strategy and ongoing audience engagement planning, with authority over all programs targeting stakeholders across diverse demographics.

12. YouTube

Here's how marketing communications managers use youtube:

Produced video content on YouTube that raised total traffic per upload views by 37% over a 6-month period.
Created TouchPad videos and email campaign that drove 300K+ views to YouTube HP Channel site.

13. Trade Shows

Here's how marketing communications managers use trade shows:

Manage internal communications calendar and create promotional materials to support training events and trade shows, increasing registration and attendance.
Researched, recommended, scheduled and coordinated all aspects of company participation in electronics industry trade shows and events.

14. Graphic Design

Graphic design is the art of making visual content to communicate messages. Designers apply different page layout methods and visual hierarchy by using letters and pictures to meet the need of end-users. Most companies use graphic design to sell their product or services and to convey complicated information by using infographics.

Here's how marketing communications managers use graphic design:

Developed and maintained internal graphic design standards, reporting tools, production schedules, collateral library, and material distribution calendar.
Managed three-person team of graphic designers and supervised purchase and placement of newspaper/radio/outdoor advertising for Illinois, Texas and Pennsylvania markets.

15. Integrated Marketing

Here's how marketing communications managers use integrated marketing:

Managed and integrated marketing activities and strategic planning for clients representing banking, hospitality, government, education and nonprofit sectors.
Worked closely with multiple internal departments to implement fully integrated marketing plans that support the organization's overall goals and objectives.

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What skills help Marketing Communications Managers find jobs?

Tell us what job you are looking for, we’ll show you what skills employers want.

What skills stand out on marketing communications manager resumes?

Lauren Easom M.Ed, GCDF

Director, Georgia College

Two skills that employers are always looking for on a resume is an individual's ability to problem solve and work well in a team.

What soft skills should all marketing communications managers possess?

Nancy DiTunnariello Ph.D.

Assistant Professor, Saint John's University

Be personable! During the interview process, individuals are so focused on being "professional" that they forget to show potential employers who they really are. YOU are what sets you apart from other applicants. Also, employers want to see if your personality is a good fit with the company culture and the colleagues/clients you would be working with. Plus, would you want to work for an organization where you have to pretend and assume a false persona all day?

What hard/technical skills are most important for marketing communications managers?

Erin Steffes Ph.D.

Department Chair and Professor, Towson University

As a science and an art, marketing utilizes both soft skills and technical skills on a daily basis. While some technologies are industry-specific, having an understanding and basic mastery of data analysis, statistics, data visualization, digital marketing, marketing research, and customer relationship management will position a candidate well.

What marketing communications manager skills would you recommend for someone trying to advance their career?

Thomas Campbell Ph.D.

Vice Chair, Associate Professor (Playwriting/Dramaturgy), University of Wisconsin - Green Bay

If a graduate needs to take a gap year, what skills would you recommend to enhance, and how should they go about doing it? - Again, I think this depends on your area of expertise; the industry is always evolving and growing, and you need to be evolving and growing with it. So if you're taking a gap year, try to stay involved or engaged in some way. Ideally, you'd be involved in the production and exercising your skills. Still, if that can't happen, you can stay engaged in other ways - help do props for your local community theatre or even volunteer as an usher. If nothing else, you should always be reading about what's happening in the field. Not just Broadway either - what plays and what work is being done in regional cities. Get your hands on and read the new plays coming out, watch the videos released (full productions, interviews, promotional and dramaturgical videos, too), and read the available reviews. Keep your head in the game, even if you're unable to work the way you want to be doing.

What type of skills will young marketing communications managers need?

Dr. Donald Siegel

Foundation Professor of Public Policy and Management and Director, Arizona State University

In our field, computer skills and proficiency with technology and data are in great demand (e.g., data analytics and engineering applications)

What technical skills for a marketing communications manager stand out to employers?

Ira Harris Ph.D.

Professor, General Faculty, Director, M.S. in Commerce Program, University of Virginia

Graduates must not be complacent and assume their skill base will endure over a long period; they must continue to engage and learn in order to understand changes in the landscape and add value. Beyond listing specific computer software or hardware skills, we know from working so closely with employers to place our students that they are looking for students who possess excellent communication skills - including technical communication. Along the lines of communicating, employers seek graduates with the ability to analyze and succinctly synthesize sometimes ambiguous information. Finally, showcasing flexibility and an interest in learning will be important to employers.

Do you want to know more?

List of marketing communications manager skills to add to your resume

The most important skills for a marketing communications manager resume and required skills for a marketing communications manager to have include:

Web Content
Marketing Campaigns
Digital Marketing
Project Management
Press Releases
Facebook
Content Development
PowerPoint
Twitter
SEO
Communications Strategy
YouTube
Trade Shows
Graphic Design
Integrated Marketing
CRM
External Communications

Google Analytics
Content Creation
Marketing Collateral
Communications Plan
Email Marketing
Lead Generation
Media Buying
Content Marketing
Linkedin
ROI
Brand Awareness
HTML
Brand Marketing
Email Campaigns
Instagram
Business Development
Event Planning

Corporate Communications
B2B Marketing
Communications Programs
Copywriting
Marketing Analytics
Collateral Materials
SEM
MarCom
Communications Materials
Creative Development
Promotional Materials
Channel Marketing
Communications Efforts
Marketing Mix
Develop Marketing Materials
Sales Collateral