Top Marketing Communications Manager Skills

Below we've compiled a list of the most important skills for a Marketing Communications Manager. We ranked the top skills based on the percentage of Marketing Communications Manager resumes they appeared on. For example, 22.8% of Marketing Communications Manager resumes contained Web Content as a skill. Let's find out what skills a Marketing Communications Manager actually needs in order to be successful in the workplace.

The six most common skills found on Marketing Communications Manager resumes in 2020. Read below to see the full list.

1. Web Content

high Demand
Here's how Web Content is used in Marketing Communications Manager jobs:
  • Administered all web content and maintained updates to ensure messaging aligned with current objectives/goals within the agency.
  • Develop and maintain communications plan, including email marketing calendar and editorial calendar for web content.
  • Directed web content and print publications from conceptual development to postmortem analysis.
  • Produced original Web content and rewrote and edited existing content.
  • Developed and implemented a comprehensive digital web content strategy.
  • Develop internal and external content owner/web content.
  • Coordinated virtual events and interactive web content.
  • Developed and published external web content for BBH University, and built awareness to promote the value of customer training services.
  • Managed Web content, updating product and company information and collaborating with freelance writers to create original articles and press releases.
  • Launched a complete corporate re-branding project for all print and web content with channel focus differentiation (OrthoLogic and OrthoRehab).
  • Recommend and collaborate with various teams to develop new web content and marketing materials to help inform and engage external audiences.
  • Prioritized Web content requests received from key stakeholders while serving as the Online Content Manager for the Impact Marketing Group.
  • Developed collateral, direct marketing, advertising, web content, and customer testimonials to grow business in the U.S.
  • Served as the university s website administrator and was responsible for writing, editing, and posting all web content.
  • Developed web content, white papers, and application stories for trade magazines for Rocket's RSA Security software line.
  • Led promotion of company products through multiple channels including advertising, collateral, public relations, web content management.
  • Managed the development of new collateral materials, web content, and social media campaigns to promote new products.
  • Managed company advertising, external sales communications, open enrollment event planning, proposal writing and web content.
  • Write and edit copy for all emails, web content, blog, marketing collateral and public relations.
  • Originated and distributed communication content including memos, notice, articles, digital communications, web content etc.

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2. Trade Shows

high Demand
Here's how Trade Shows is used in Marketing Communications Manager jobs:
  • Manage internal communications calendar and create promotional materials to support training events and trade shows, increasing registration and attendance.
  • Researched, recommended, scheduled and coordinated all aspects of company participation in electronics industry trade shows and events.
  • Managed lead generation, contact database, Marketing communications and participation and international trade shows.
  • Supported trade show initiatives by coordinating logistics for all automotive related trade shows.
  • Directed high-end video and computer-based multimedia demonstrations for training and major trade shows.
  • Coordinated participation of various organizations for industry or company trade shows and events.
  • Designed innovative strategies and collateral material to generate leads at national trade shows.
  • Supervised preparations for and attended all DeBartolo regional and national trade shows.
  • Designed and created multimedia presentations for trade shows and customer presentations.
  • Identified industry trade shows and magazines for advertising to targeted customers.
  • Planned and executed communications and publicity for trade shows.
  • Produced marketing collateral for trade shows and other events
  • Facilitated participation in over 30 trade shows annually
  • Researched and assessed all sponsorship opportunities including launch parties, trade shows, charity events, beers festivals and sporting events.
  • Managed corporate marketing and internal communications, media communications, trade shows, sales leads and follow-up, and brand imaging.
  • Coordinate all logistics for company trade shows including: booth design, procurement, scheduling and supporting presentation and sales materials.
  • Managed all communications activities - advertising, trade shows, sales promotions, PR, lead handling, and literature fulfillment.
  • Support national and international representatives and distributors by providing necessary marketing materials, videos, posters for trade shows, etc.
  • Implemented creative communication ideas to drive booth traffic, enhance booth assets, to promote trade shows and other corporate events.
  • Planned, managed and executed all client and company events, including trade shows, luncheons and speaking and sponsorship activities.

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3. Press Releases

high Demand
Here's how Press Releases is used in Marketing Communications Manager jobs:
  • Manage customer database program by researching attractive market segments, maintaining current customer profiles, and identifying opportunities for press releases.
  • Initiated all media relations from press releases to instruction manuals to magazine advertising to direct consumer promotions to dealer promotions.
  • Produced press releases, testimonials and corporate presentations *Planned entire display advertising campaign and negotiated rates in trade publications.
  • Developed and implemented all policies and procedures for public relations initiatives, prepared press releases, managed media relationships.
  • Generated press releases and participated in interviews to ensure coverage of all product and technology announcements.
  • Planned, developed and distributed press releases/media alerts; arranged media coverage for corporate/facility events.
  • Facilitated communications with local expatriate magazines to coordinate press releases and articles.
  • Draft all company press releases and research editorial opportunities for senior management.
  • Promoted company by writing press releases and producing marketing materials.
  • Managed public relations agency/analyst relationships, wrote press releases.
  • Write and execute press releases and electronic communications.
  • Managed company advertisements and press releases.
  • Created and distributed press releases/media alerts.
  • Generated and circulated press releases.
  • Write press releases regarding acquisition companies
  • Edited and distributed press releases and pitches to local and national media outlets, securing positive coverage in multiple high-tech publications.
  • Designed and implemented new product launch programs including press releases, product previews and sales promotions to current and prospective customers.
  • Coordinated various marketing fulfillment duties and systems including direct mail, e-mail, letters, press releases and other sales literature.
  • Co-managed outside public relations agency day-to-day activities, wrote and approved press releases, managed press event planning process and budgets.
  • Managed outside PR agency and programs - edited press releases, conducted press and analyst briefings, participated in press tours.

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4. Promotional Materials

high Demand
Here's how Promotional Materials is used in Marketing Communications Manager jobs:
  • Produced copy for informational and promotional materials consistent with demands of secondary mortgage market, corporate goals and positioning.
  • Develop marketing strategy and promotional materials to increase client opportunities, enhance and encourage relations with vendors and subcontractors.
  • Created collateral pieces, advertising copy, promotional materials, and other marketing communications tactics for assigned clients.
  • Ensured corporate branding guidelines were consistent throughout product lines, collateral and promotional materials and event messaging.
  • Led strategic development of promotional materials with global marketing team and directed external contractor and agency activities.
  • Provided strategy development and implementation of promotional materials and programs in consultation with sales and marketing.
  • Traveled worldwide to product installations to direct photo shoots and interview customers for promotional materials.
  • Led cross-functional teams to successfully develop and implement promotional materials for newly launched products.
  • Collaborated with outside vendors to arrange the production and dissemination of promotional materials.
  • Directed the strategic development and production of print collateral and other promotional materials.
  • Managed the development and execution of SPCS RadioShack in-store promotional materials and programs.
  • Created internal sales support materials and external informational and promotional materials.
  • Generated color photos of company products to use in promotional materials.
  • Authorized as Buyer for ordering promotional materials to increase brand recognition.
  • Identified and targeted messaging and promotional materials to enable sales success.
  • Designed, edited and produced promotional materials for system marketing programs.
  • Coordinated public relations and promotional materials for industry awards competition.
  • Develop collateral and promotional materials using Adobe Illustrator or InDesign.
  • Researched and purchased promotional materials and fulfillment services for projects.
  • Designed promotional materials for specific target audiences within our market.

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5. New Product Development

high Demand
Here's how New Product Development is used in Marketing Communications Manager jobs:
  • Developed and directed communications for all new product development campaigns by working closely with legal, regulatory affairs and medical affairs.
  • Supported new product development activities via conducting customer interviews and attending industry events.
  • Develop New Product Development System.
  • Led cross-functional new product development team consisting of R&D, Culinary, Commercialization, and Sensory personnel.
  • Negotiated contracts with suppliers and controlled all phases of new product development and production.
  • Interacted with industry thought leaders to gain feedback on new product development.
  • Assisted in new product development from product functionality to marketing plan.
  • Consulted on new product development and sales program initiatives.
  • Supported timely new product development launch efforts of over $20M annually with appropriate product positioning, promotions and campaigns.
  • Contributed to new product development (GUI), CBTs and the rollout of a new online learning management system.

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6. Communications Strategy

high Demand
Here's how Communications Strategy is used in Marketing Communications Manager jobs:
  • Developed and implemented an aggressive and forward-leaning communications strategy to position us at the center of business and policy debate.
  • Direct marketing communications strategy and ongoing audience engagement planning, with authority over all programs targeting stakeholders across diverse demographics.
  • Managed public relations program using traditional and social media including communications strategy, writing press releases and conducting media relations.
  • Developed marketing communications strategy and calendar to ensure timely messages are delivered utilizing traditional, digital and social media channels.
  • Set communications strategy and managed agency professionals and budgets including public relations, social media, and market research.
  • Led and managed all key aspects of Festival marketing and communications strategy from an operational and financial perspective.
  • Created and executed brand elevation and communications strategy to enhance curriculum while increasing student engagement and employer interaction.
  • Developed specific digital tools to support an innovative sales experience, and led our regional communications strategy.
  • Developed and managed marketing communications strategy and tactical execution for both business-to-business, and direct-to-consumer marketing segments.
  • Develop and execute budgets and the marketing communications strategy for dental laboratory business in North America.
  • Created integrated marketing communications strategy, budget, and resource plan for Microcircuit Materials business unit.
  • Served in high-profile role, fully responsible for developing and implementing a company-wide communications strategy.
  • Managed communications strategy, budget forecasting, and execution plan to meet aggressive regional deadlines.
  • Defined and executed communications strategy for a large, geographically dispersed, software development team.
  • Developed and implemented an integrated marketing communications strategy to increase brand awareness and student enrollment.
  • Developed and executed the global marketing and communications strategy for the tank gauging business.
  • Identify, develop and execute communications strategy for key media contacts and customer references.
  • Defined and directed the company's marketing communications strategy, advertising and promotional programs.
  • Managed communications strategy including media relations, online presence and position, client communications.
  • Developed annual marketing communications strategy and budget in conjunction with VP of Marketing.

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7. Communications Plan

high Demand
Here's how Communications Plan is used in Marketing Communications Manager jobs:
  • Conceptualized and implemented new internal communications plan including a social intranet portal and extensive training module for employees and new hires.
  • Developed and executed marketing and communications plan for the launch of a new consumer electronics satellite telecommunications technology and service.
  • Spearheaded cross-company branding initiatives and messaging/collateral development on a worldwide basis resulting in comprehensive communications plans and yearly introduction calendars.
  • Designed and executed comprehensive marketing communications plan to generate excitement over Sabre Air and prepare customers for new product features.
  • Developed and managed a corporate marketing communications plan, including promotions, printed and on-line communications, and direct marketing.
  • Developed integrated marketing communications plans and strategies tailored to client needs, ensured associated tactics were executed consistently and successfully.
  • Developed yearly strategic marketing communications plan based on marketing goals and objectives that provided direction for projects throughout the year.
  • Developed and executed integrated communications plans for company s business intelligence and call center optimization services for cable operators.
  • Developed strategic communications plans for community based programs, which were integrated throughout the business operations of the organization.
  • Developed annual strategic corporate marketing communications plans and administered national budget, while consulting on international strategic marketing.
  • Created and implemented marketing communications plans that increased revenue by 17 percent and improved customer satisfaction and retention.
  • Developed and managed annual strategic communications plan * Implemented new corporate identity campaign; created new marketing collateral package
  • Developed annual marketing communications plans and budgets and managed corporate-wide internal ad agency of up to 9 persons.
  • Managed corporate branding strategies, public relations activities, marketing communications plans, ad development and media placement.
  • Created global annual marketing communications plan and budget for 15 product lines in collaboration with global cross-functional stakeholders.
  • Developed comprehensive marketing and communications plans for all business units resulting in 30% profit increases across categories.
  • Developed a communications plan for bulk residential properties in order to increase retention and generate additional revenue.
  • Developed and implemented comprehensive, internal and external marketing communications plans for all commercial lines of business.
  • Developed and managed annual strategic communications plan * Hired, supervised, and motivated marketing communications team
  • Developed a successful B2B marketing communications plan to boost brand awareness in the recording equipment industry.

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8. Facebook

high Demand
Here's how Facebook is used in Marketing Communications Manager jobs:
  • Developed social media strategy and managed staff in implementing new media communications strategies including Facebook, Twitter and e-communications.
  • Devised and initiated first-ever corporate strategic campaigns in social media, including Twitter and Facebook.
  • Developed and implemented social media strategies including Twitter and Facebook profile updates.
  • Developed strategy for Facebook and LinkedIn to drive increased audience engagement.
  • Managed company's Facebook page and developed social media strategy.
  • Created corporate social media presence including Twitter and Facebook.
  • Generated 43,000 new targeted Facebook Followers.
  • Established and built relationships with alumni, maintained regular communication via e-mail and social networking tools such as Facebook, LinkedIn.
  • Leveraged APPAM's presence on Facebook, Twitter and other channels increasing site traffic on APPAM's site by 20%.
  • Engage tens of thousands of customers via social media platforms including Facebook, Twitter, YouTube, and industry specific forums.
  • Integrated posted photos and videos and other content from Facebook and YouTube in advertisements, the website and other printed collateral.
  • Created social media programs leveraging Twitter, Facebook, YouTube, and GetInsideHealth to develop customer communities and drive lead capture.
  • Construct and effectively manage IBMSECU s entire social media platform, including Facebook, Twitter, Google+, LinkedIn, YouTube.
  • Leverage social networking opportunities through LinkedIn, Facebook, Twitter and YouTube to increase company profile, brand and product awareness.
  • Researched and produced PR articles and materials for distributor s official website and Facebook to increase brand awareness and enhance sales.
  • Launch and maintain social media strategies using the platforms Facebook, Twitter, LinkedIn and YouTube for more than 13 clients.
  • Leveraged Facebook, Twitter, YouTube and other social outlets in a coherent and complimentary manner to maximize online penetration.
  • Increased social media following on Facebook, Twitter and LinkedIn through strategic, consistent and relevant digital content and advertising.
  • Piloted and implemented social media and digital programs; utilized Facebook, Twitter, LinkedIn, YouTube, and blogs.
  • Provide efficient and cost conscious tools for advancing the brand by use of social media such as Facebook and Twitter.

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9. Twitter

high Demand
Here's how Twitter is used in Marketing Communications Manager jobs:
  • Created and managed Twitter page publicizing pertinent information to customers, reaching approximately 9000 followers.
  • Managed Twitter and LinkedIn communications.
  • Expanded UnitedHealth Group Sales and Marketing LinkedIn Career groups and Twitter handles through creative content creation and high engagement.
  • Led social media marketing and boosted presence across platforms; doubled our Twitter following in 6 months.
  • Prepare and execute TIDO's social media strategy and presence focusing on LinkedIn and Twitter.
  • Increased Twitter followers from less than 200 to nearly 7,000 in one year.
  • Increased Twitter engagement by 100+% by posting content 2-3 times per day.
  • Managed budget for targeted spends for promoted content on LinkedIn and Twitter.
  • Handled company's social media platforms including its LinkedIn and Twitter pages.
  • Performed and shared monthly social audits while launching Twitter Chat program.
  • Reached 10,000 Twitter followers in 10/14.
  • Increased Twitter followers by 700%.
  • Earned Twitter campaign publicity and donation from Mashable.com.
  • Drive Twitter account and coordinate with external user groups, partners and EB marketing to push out messages and counter fud.
  • Managed company LinkedIn, Twitter and Pinterest pages.

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10. SEO

high Demand
Here's how SEO is used in Marketing Communications Manager jobs:
  • Plan and implement marketing communications programs for manufacturer of gaseous filtration media and equipment.
  • Supported SEO efforts across company website and pay-per-click advertising.
  • Analyzed SEO areas of opportunity and improvement.
  • Manage SEO implementation and analysis.
  • Localized and managed website, blog and social media in 7 languages improving SEO and engagement up to 600%.
  • Created content for online marketing programs and email campaigns (included social media, SEO, and keyword research).
  • Developed online marketing initiatives to drive web traffic, including SEO, PPC, design and content of corporate website.
  • Create and manage corporate website, including: brand development, information architecture, content creation, SEO and internationalization.
  • Developed and managed all marketing channels, e-mail campaigns, social media and digital strategies, SFDC integration and SEO.
  • Trained interns, volunteers and employees on SEO, developing guidelines for the Red Cross of Chicago's chapter website.
  • Managed all SEO efforts, content marketing, social media, and redesigns of all marketing collateral for branding cohesion.
  • Managed and optimized paid search campaigns, such as SEO, PPC, Google AdWords, and keyword testing.
  • Planned and largely designed the launch of the new company website which maximized SEO and reinforced company's brand.
  • Worked with clients to generate, SEO copy for websites, PR, blogs, and social media profiles.
  • Launched social media program that generated increase in website traffic and enhanced SEO ranking for industry-leading IT solutions.
  • Oversee all website activates for content by writing copy, design and visibility while managing an SEO agency.
  • Campaign involves traditional print, broadcast, social and digital media platforms, and ongoing measurement and SEO.
  • Increased new revenue by 25% through SEO, landing pages, social media presence and display advertising.
  • Refined SEO/SEM efforts resulting in a significant increase in organic conversions reducing paid search spend by 60%.
  • Web Targeting - Grew incremental sales 41% in underdeveloped channel through web-based marketing including SEM and SEO.

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11. Special Events

high Demand
Here's how Special Events is used in Marketing Communications Manager jobs:
  • Managed internal/ external communications and marketing efforts for national nonprofit, including meetings, special events, and other special initiatives.
  • Developed marketing plans for state-wide income development programs * Implemented public relations and media campaigns; Coordinated and managed special events
  • Developed and implemented marketing plans to maximize awareness and sales of general admission, special events and programming.
  • Assisted in planning special events including staff appreciation day, faculty convocation and student convocation.
  • Represented Goodwill at civic, community, government and association functions/special events.
  • Managed/supervised company special events and produced company videos.
  • Managed special events and industry trade show participation.
  • Administered domestic and international trade show activities, including booth planning and logistics, special events, staffing and on-site management.
  • Organized the details of special events, including negotiating celebrity talent, arranging travel and lodging, and creating detailed itineraries.
  • Work closely with staff members to produce press releases, plan for special events, and maintain the department's website.
  • Organize all professional and public special events, production of monthly newsletter and coordinate all public relations efforts with the media.
  • Managed customer participation for corporate special events, including: NEC World Series of Golf, Davis Cup and Boston Symphony.
  • Conducted event planning for special events and trade shows such as national financial aid conferences including booth design and set up.
  • Planned and executed all events, promotions, and giveaways for grand openings and special events of stores within district.
  • Provide marketing support for special events, including venue logistics, signage, video production, and vendor management.
  • Managed the design and content of the corporate website, the European website, public relations and special events.
  • Acted as creative consultant and provided primary graphic design for special projects, community events, and special events.
  • Planned, managed and executed special events including the opening of Emory Clinic North and other free standing facilities.
  • Published artist for bridal events, photo shoots, makeup lessons, fashion shows, and special events.
  • Conducted market research to successfully introduce print and radio advertising campaigns, promoting brand name and special events.

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12. Graphic Design

high Demand
Here's how Graphic Design is used in Marketing Communications Manager jobs:
  • Developed and maintained internal graphic design standards, reporting tools, production schedules, collateral library, and material distribution calendar.
  • Managed three-person team of graphic designers and supervised purchase and placement of newspaper/radio/outdoor advertising for Illinois, Texas and Pennsylvania markets.
  • Managed daily marketing communications operations, including the supervision of two project managers, a copywriter and a graphic designer.
  • Worked closely with and later managed Graphic Designer to develop consistent branding messages and communication tools for segment audiences.
  • Created content and assisted in graphic design of all internal advertisements for revenue generating association programs and educational events.
  • Direct graphic design, video productions, digital photography, material publication, promotional and collateral materials and displays.
  • Engaged with advertising/graphic design agency to develop company and division-level trade journal advertisements based on editorial calendar requirements.
  • Optimized brand identification and visual consistency of marketing collateral through expert management of graphic designers and technical writers.
  • Synchronized marketing communications utilizing graphic designers, content specialists, sales directors, and third party product/mailing companies.
  • Manage graphic designer and marketing associate to provide guidance and ensure timely completion of marketing projects.
  • Manage graphic designer and communications coordinator direct reports to include time management in payroll software.
  • Formed working relationships with internal and external graphic designers as well as position-specific vendors.
  • Managed a creative services team of professionals including special event manager and graphic designers.
  • Supervised a graphic designer, project coordinator, advertising manager and administrative assistant.
  • Managed outside partners including advertising agencies, graphic designers and Web developers.
  • Worked closely with graphic designers to develop visually effective marketing messages.
  • Provided leadership and direction to communications staff and outside graphic designers.
  • Direct supervisor to team of graphic designers and junior marketing coordinator.
  • Managed professional graphic designer, contract labor and cross-departmental teams.
  • Implemented editorial and graphic design standards implemented throughout the agency.

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13. Business Units

high Demand
Here's how Business Units is used in Marketing Communications Manager jobs:
  • Lead product marketing technology demonstration training across multiple business units specific to external product launches, go-to-market and experiential marketing plans.
  • Developed award-winning product literature to support four industrial and consumer strategic business units with total sales exceeding $500 million.
  • Work across operating business units and stakeholder groups to establish unified market presence across the Toshiba family of companies.
  • Directed the marketing activities for the domestic and international satellite communications business units of this billion dollar company.
  • Worked with various John Hancock business units to provide product positioning and marketing support for investment related materials.
  • Supported a cross-function global vertical team to develop new divisional marketing initiatives for three product business units.
  • Ensured business units were provided with advertising and marketing communication materials according to strategic objectives and plans.
  • Communicated investment platform changes to affected business units and consulted on business unit specific communication plans.
  • Interfaced with critical business units to develop business case analyses for voice telecommunications services.
  • Conceptualized, strategically developed and directed communication plans and projects for Allegiance business units.
  • Managed project-specific budgets of varying scope across business units, marketing respective product portfolios.
  • Engaged stakeholders from many business units to obtain program input and measurement.
  • Developed international marketing communications strategies for 5 business units organized under LCSP.
  • Executed integrated marketing campaigns across several business units and product lines.
  • Managed marketing communications activities for Retail and Strategic Accounts business units.
  • Ensured corporate marketing guidelines were met throughout individual business units.
  • Developed and managed corporate promotional budget supporting strategic business units.
  • Developed coordinating collateral for multiple business units and product lines.
  • Executed multiple integrated campaigns that span across business units.
  • Communicate logistics of marketing campaigns to all business units.

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14. ROI

high Demand
Here's how ROI is used in Marketing Communications Manager jobs:
  • Provided regular reports for information that included participation, cost analysis, and budgetary information for all events to determine ROI.
  • Designed a global metrics package tracking key strategic objectives, resulting in increased organizational effectiveness, accountability, and ROI.
  • Managed company event participation including integrated marketing communications and booth design resulting in significant increase in booth traffic and ROI.
  • Designed and executed all marketing and communications campaigns, and closely monitored their efficacy to ensure budget discipline and ROI.
  • Received recognition from Detroit Diesel for negotiating a 60-engine order with an account that historically purchased from the competition.
  • Monitored quality, effectiveness, and ROI of communications strategies/tactics to provide recommendations for improvement to business management.
  • Manage reporting and ROI analysis for all marketing communications tactics to yield decisions on future marketing communications programs.
  • Participated with management and sales team to develop targeted product marketing strategies that maximized effectiveness and ROI.
  • Maximized ROI, selected publications and measured effectiveness through focus groups, lead generation and data analysis.
  • Support Marketing Director on KPI development and provide outgoing program analysis with quantitative and qualitative ROI research.
  • Defined ROI metrics and developed consistent reporting for global marketing communications and sales promotional activities.
  • Measured overall program successes and fine-tuned campaigns as needed to continually maximize effectiveness and ROI.
  • Introduced high-level relationship-marketing program featuring Forbes; generated greater than 65x ROI.
  • Established national market office guidelines to maximize ROI on corporate sponsorship dollars.
  • Developed and managed reporting metrics for ROI and overall program effectiveness.
  • Developed ROI metrics for all communications utilizing the lead management process.
  • Developed new internal tracking ideology for ROI analysis and reporting.
  • Adhered to yearly marketing/advertising budgets with analysis on ROI.
  • Developed first-ever corporate online ROI data reporting procedures.
  • Analyzed ROI for marketing activities, including advertisements.

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15. Email

average Demand
Here's how Email is used in Marketing Communications Manager jobs:
  • Developed and produced in-house direct response and educational client email communications, and web-based and print client newsletters.
  • Managed email campaign calendar, produced and launched all email communications including audience segmentation, HTML and tracking/reporting.
  • Maximized internal and external communications through email newsletters that launched industry news, new products and service offerings.
  • Organized editorial calendar for planning and tracking email campaigns including email blasts and quarterly newsletters.
  • Devised and implemented email contact strategy to nurture prospects into leads and revenue- generating customers.
  • Created content and strategy for email campaigns, identifying target audience and cross-marketing opportunities.
  • Managed email/telemarketing lead generation campaigns and collaborated with Sales leadership on content and messaging.
  • Monitored reporting and executed appropriate enhancements to ensure emails remained relevant and effective.
  • Organized, planned, executed mass email/email marketing programs from conception through implementation.
  • Developed and implemented direct mail and email communication strategies for Consumer Lending Group.
  • Introduced broadcast email and event planning technology to generate branded, metrics-driven outreach.
  • Created email marketing system to handle external communications and engage targets.
  • Designed and maintained creative elements for auto-generated customer retention email programs.
  • Maintained communication via emails to all brand marketers and agency sponsors
  • Design and write monthly email newsletter for Distributor Sales Representatives.
  • Coordinated execution of email broadcast campaigns related to upcoming seminars.
  • Manage internal communications via web and email monthly newsletters.
  • Created and manage organization's email master communications calendar.
  • Design and distribute reoccurring email publications & other publications.
  • Produced daily email communication for members and prospects.

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16. Customer Research

average Demand
Here's how Customer Research is used in Marketing Communications Manager jobs:
  • Used market and customer research to influence Sales and Management to deploy and support more consistent product and marketing messages.
  • Directed three outside agencies in the development and execution of customer research and brand position creative.
  • Prepared both competitive and customer research which guided the strategic marketing plans.
  • Created new product lines based on customer research.
  • Conduct market research through analyzations of customer research and competitor information to determine market requirements for existing and future products.
  • Managed and operated WeChat official account including customer research, data analysis, and contents edit 2.
  • Conducted primary customer research of EMTs for a new line of defibrillators.

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17. Market Research

average Demand
Here's how Market Research is used in Marketing Communications Manager jobs:
  • Conducted and analyzed market research to pinpoint target segment and develop relevant strategies and communication approaches to fine-tune market outreach efforts.
  • Chaired strategic and tactical market research to advise executives with recommendations regarding ship operations, growth opportunities, and market positioning.
  • Performed market research, monitored competitive activity, solicited customer input, and developed the infrastructure necessary for ongoing market success.
  • Developed and managed project budgets and expectations and identified market research needs to expand existing business and establish new markets.
  • Spearheaded and managed a direct to consumer digital marketing strategy including market research, competitive analysis and business case development.
  • Print and web media design Created quarterly shareholder newsletter Media placement and press monitoring Developed presentations with sales Market research executives
  • Conduct extensive market research and competitive analysis, share insights and develop best-in-class practices for the Community Marketing department.
  • Conducted market research studies pertaining to company-wide payroll communications initiatives for which the findings improved future payroll processes.
  • Led cross-divisional national market research effort to define market needs for new pain management and rehabilitation products.
  • Conducted training sessions for relationship managers and sales force on strategic market research and strategic client communications.
  • Utilized market research and customer data to determine program positioning, awareness, and customer satisfaction.
  • Conducted market research and analysis with understanding of marketing strategies; built statistical and financial models.
  • Delivered key speaking points, creating consumer interaction opportunities for market research and trend analysis.
  • Developed and implemented integrated marketing communication plans and budgets based on intensive market research.
  • Executed client market research, analysis and reporting resulting in 80K multimedia advertising contract.
  • Market research analyzing industry trends and competitive analysis of similar products and services.
  • Oversee relevant business/competitive market research, analyze, disseminate & apply as appropriate.
  • Performed market research to identify opportunities and challenges associated with growing the business.
  • Conducted extensive industry and competitive international market research to produce executive reports.
  • Participated extensively in ongoing market analysis, market research and industry trends.

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18. Company Website

average Demand
Here's how Company Website is used in Marketing Communications Manager jobs:
  • Redeveloped the company website to reflect a more professional image while ensuring user-friendly product descriptions and navigation.
  • Collaborate with cross-functional teams to update company website with timely and dynamic content.
  • Managed company website, social networking and various other electronic communication.
  • Maintained company website with news and event postings and graphical modifications.
  • Developed and managed 7 company websites and digital communication campaigns.
  • Redesigned and implemented company website to present professional competency.
  • Developed and maintained five individual company websites.
  • Re-designed company websites and managed content.
  • Managed and maintained company website.
  • Redesigned the company website, improving its navigation, visual appeal and content, which increased traffic and lead generation.
  • Managed the company website, developed engaging content, and analyzed traffic patterns to double web hits within six months.
  • Construct and manage the design and content on the company website using their CMS in conjunction with my HTML skills.
  • Created presentations, collateral, sales kits and training housed on company website and the intranet that increased sales efficiency.
  • Manage and maintain company website, including on page content, design, usability, conversions, and tracking.
  • Key Achievement: Maintained company website & blog content resulting in an increase in traffic by 78%.
  • Developed 8 company websites, increasing audience engagement and online traffic by 95% within the first year.
  • Update company website regularly, and coordinate re-designs; experienced with HTML, Microsoft Expressions and DotNetNuke.
  • Developed and updated content for company website, positioning Johnson Controls as an effective industry thought leader.
  • Increased visits to the company website by 20% by redesigning site layout and updating copy.
  • Re-launched company website to maximize lead generation potential, launched customer portal and new CMS.

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19. Business Development

average Demand
Here's how Business Development is used in Marketing Communications Manager jobs:
  • Conduct market research and competitive analysis for senior management, guiding strategic planning, business development, and product development decisions.
  • Major contributor to business development efforts by employing an advertiser-facing web application for creating, posting, and managing online advertising.
  • Provided consultative marketing services on a daily basis to clients/dealers with regard to regional business development and promotional or marketing efforts.
  • Established business development protocols including collaborative organizational systems, financial models, partnership analysis, and prospective early adopter tracking.
  • Designed and introduced marketing initiatives, supporting product lines, streamlining business development process and deploying expertise in multimedia communications.
  • Work with area Business Development Professionals and Partners to identify potential targets through use of external research and business contacts.
  • Facilitated the preparation of materials and presentations for business development meetings and assisted attorneys with the management of client relationships.
  • Provided oversight to Business Development Marketing Manager in assisting Project Managers in lead tracking and business development decisions and strategy.
  • Developed business development, marketing and communication strategies in support of a line of wireless communication products and services.
  • Fostered cross-functional collaboration across Product Development, Account Management and Business Development to build brand awareness around new products.
  • Served as lead for national/international marketing, communications, business development support, public relations, and management roles.
  • Devised marketing campaigns throughout Central and Eastern Europe to support business development, international profile and client service development.
  • Coordinated the content, organization and updates for SharePoint intranet site in support of Business Development and conference planning/logistics.
  • Managed internal and external announcement of company business developments and wrote product releases for Individual and Group business lines.
  • Provided tactical marketing thought-leadership and execution capabilities to support group heads with strategic business development and promotional initiatives.
  • Worked closely with sales and business development recording market activity on a ground level to determine future acquisitions.
  • Manage the i-opener giveaway program: Supported Business Development with additional marketing needs and attend business development events.
  • Conducted market research and analysis of information pertaining to website and business development and competitor landscape analysis.
  • Collaborated with program and business development managers on targeted projects involving clients, partners and special projects.
  • Establish communication initiatives to engage local business community and implement customer service operation to enhance business development.

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20. Internal Communications

average Demand
Here's how Internal Communications is used in Marketing Communications Manager jobs:
  • Led messaging development for flagship conference events, including direct marketing, website content, internal communications and conference event collateral.
  • Improved internal communications and morale by revamping internal newsletter into a useful tool for employees in a fast-paced, time-challenged environment.
  • Provide leadership and guidance to a team of direct reports including internal communications specialists, outreach coordinators and a digital coordinator.
  • Coordinated with senior-level leadership in establishing internal communications and external community relations, plans, programs, and communication strategies.
  • Lead internal communications to improve awareness of marketing efforts with support staff and ensure a consistent and high-quality customer experience.
  • Developed and implemented an internal communications program, supporting Vice President; including executive communications, and employee communications.
  • Transformed an unstructured internal communications program into one with a cadence and uniformity for disseminating news to internal audiences.
  • Collaborated with public relations, strategic planning, Web and internal communications colleagues to develop integrated marketing strategy.
  • Enhanced major revenue contributor and brand identity with service customers, streamlined internal communications and improved customer satisfaction.
  • Connect Trinity s employees through effective communication and marketing via the company newsletter and internal communications activities.
  • Created, facilitated, promoted, and produced employee incentives and internal communications content for company intranet.
  • Developed internal communications to enhance training and tools to empower associates and generate positive customer experience.
  • Coordinated all aspects of internal communications and identified distribution channels to reach internal and external constituents.
  • Created marketing communication business plan to support corporate strategic goals including both external and internal communications.
  • Provided ongoing media relations and communications support to the Service Communications and Internal Communications teams.
  • Teamed with HR on internal communications initiatives for employee development and to enhance productivity.
  • Supported division President with talking points, speeches, and strategic internal communications thought-leadership.
  • Provided editing and writing to executive and management staff for external and internal communications.
  • Managed the firm's internal communications efforts, including developing a weekly internal newsletter.
  • Authored and edited all local internal communications including our company newsletter and intranet site.

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21. CRM

average Demand
Here's how CRM is used in Marketing Communications Manager jobs:
  • Generated successful new external lead generation program utilizing CRM software and assisted in public relations program.
  • Championed and added new CRM component and initiated separate opt-in electronic web-based newsletters for each division.
  • Manage company database and communicate effectiveness of customer relationship management (CRM) efforts.
  • Established and managed CRM guidelines ensuring the availability of up-to-date lead information on demand.
  • Supervised data entry process to ensure contacts were categorized properly in CRM database.
  • Created an extensive international CRM database for domestic/international marketing contacts and opportunities.
  • Participated as the division media spokesperson and representative for corporate CRM initiative.
  • Managed Customer Relationship Management (CRM) system integration implementation and training.
  • Developed CRM and Sales lead generation programs and e-nurturing communication.
  • Collaborated on implementation of CRM software and customer profitability analysis.
  • Maintain CRM database for outbound marketing communication.
  • Manage budget and monthly forecasting as well as all vendor relationships including creative agency, public relations firm and CRM consultants.
  • Completed customer relationship management (CRM) tasks including sales lead generation, promotional cold calling, and business letter communications.
  • Led the re-design and messaging of the corporate website and SharePoint intranet as a key member of the CRM implementation team.
  • Developed scope of work and oversaw Lincoln Mercury's day-to-day relationship with advertising, media purchasing, CRM and multicultural agencies.
  • Liaised among creative, IT, operations, legal, and HR departments and advertising agencies to develop sales and CRM.
  • Drive cross-functional collaboration with Media, Social, Messaging, Web, Retail, Mobile, CRM & Creative Services teams.
  • Helped implement a new CRM system to track and report leads, planned engagement and ongoing relationships with existing clients.
  • Utilized and maintained internal automation tools including email marketing and CRM software, saving the company time and money.
  • Optimized CRM system and overhauled e-marketing system and content - grew list by 10K and open rates by 20%

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22. External Communications

average Demand
Here's how External Communications is used in Marketing Communications Manager jobs:
  • Manage all internal and external communications including presentations, external newsletters, external and internal event communication, and internal updates.
  • Streamlined our business processes which benefited PAA with efficient internal and external communications, improved customer service, and increased revenue.
  • Oversee strategic direction and execution of all corporate and external communications for global developer of integrated search solutions for e-commerce retailers.
  • Hired and supervised five professionals, representing media relations, internal and external communications, creative services, and sponsorship development.
  • Created a powerful global marketing message by designing landing pages to support organization's strategies and goals relative to external communications.
  • Developed and managed internal and external communications, produced marketing and sales programs, and coordinated numerous meetings and events.
  • Acted as liaison to external translation vendor and coordinated English to foreign language translation of internal and external communications materials.
  • Developed, executed and reported on the effectiveness of internal and external communications programs to help achieve business goals.
  • Develop and manage all materials published for external communications including packaging, literature, collateral and promotional materials.
  • Led strategy and implementation of law firm's media relations plan including internal and external communications.
  • Implemented strategic plan, external communications and provided marketing support function for segmented service of company.
  • Managed internal and external communications between the corporate office and store managers/staff including monthly staff newsletter.
  • Provided strategic direction and execution for all internal/external communications and wrote collateral promoting company products.
  • Manage and develop targeted marketing campaigns and internal and external communications for lending/leasing business unit.
  • Direct internal and external communications including social media, print material, media relations.
  • Manage all marketing efforts and external communications for a growing software developer training company.
  • Developed content for all external communications, including hands-on writing, editing and production.
  • Managed internal and external communications, including website content and production of client communications.
  • Formed and manage agency-wide Communications Team to develop internal communications and reinforce external communications.
  • Created internal and external communications for provider of enterprise-grade file data management solutions.

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23. Project Management

average Demand
Here's how Project Management is used in Marketing Communications Manager jobs:
  • Executed various sales/education campaigns utilizing project management, design, copy writer/editor, and brand development/management skill sets.
  • Provided communications expertise and project management capabilities to billable outreach program activities, including print and web-based resources.
  • Attained recognition on multiple occasions from various levels within the organization for outstanding service and project management.
  • Documented and streamlined all communication processes so outside consultants could quickly implement new marketing project management system.
  • Implemented and directed new project management process, metrics/evaluation techniques, quality assurance and budget administration.
  • Well-developed organizational skills, project management, and time management expertise.
  • Compiled and communicated project management plans and a detailed project schedule.
  • Project management with vendors for marketing and communication campaigns.
  • Developed internal database for project management and status tracking.
  • Project management of assigned consolidation projects for CAO.
  • Oversee project management for assigned product portfolio.
  • Administered and maintained marketing project management system.
  • Strengthened campaign planning and project management.
  • Project management and strong organizational skills.
  • Project management for promotional materials.
  • Project management of communications tactics.
  • Project management for strategic initiatives.
  • Developed marketing project management database.
  • Project management of business category reviews for multiple product lines to generate increased sales and customer experiences both on and offline.
  • Identified professional growth opportunities, provided direction on client relationships and project management issues, and served as mentor and coach.

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24. Corporate Communications

average Demand
Here's how Corporate Communications is used in Marketing Communications Manager jobs:
  • Collaborate with regulatory and corporate communications in reviewing/implementing and ensuring adherence to corporate/regulatory processes/policies.
  • Established and executed a total corporate communications program for all divisions, including the transition from external to in-house agency operations.
  • Directed marketing and corporate communications activities designed to increase brand awareness and franchise unit sales for global print communications franchise system.
  • Managed internal/external corporate communications and product marketing programs, including oversight of global initiatives and PR/advertising agency partners.
  • Implemented corporate communications platform and developed direct-response campaigns, to ensure consistent branding across all customer touch points.
  • Developed business-to-business marketing strategies, corporate communications, coordinated media interest, and acted as a media representative.
  • Managed corporate communications and marketing strategies, brand recognition, in-store signage, media placement and telemarketing efforts.
  • Directed all Corporate Communications, from internal sales directives to corporate brand manuals to quarterly company newsletters.
  • Managed the Service worldwide Public Relations program and represented organization on cross-functional Corporate Communications and Marketing teams.
  • Created and coordinated all corporate communications, PR and marketing for numerous acquisitions and global company merger.
  • Managed a $3.2 million annual corporate communications budget, consistently achieving marketing objectives within financial parameters.
  • Directed all advertising, public relations, and corporate communications for a publicly held insurance corporation.
  • Develop and implement marketing, branding/identity, and corporate communications strategies for market-leading measurement systems division.
  • Served as communications consultant and internal liaison between corporate communications and the business area client.
  • Conducted, audited and implemented ongoing improvements in all facets of customer and corporate communications.
  • Provided corporate communications services by handling special projects, and writing and coordinating annual reports.
  • Played integral role project managing the Corporate Communications function of a key company acquisition.
  • Approved all corporate communications from engineering and sales departments for dissemination to the public.
  • Coordinated development of marketing, promotion, and corporate communications for all company projects.
  • Promote corporate sustainability initiatives and serve as the marketing liaison to Corporate Communications.

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25. Communications Programs

average Demand
Here's how Communications Programs is used in Marketing Communications Manager jobs:
  • Managed and executed communication department advertising/communications programs while promoting and maintaining consistency of the CBHF's brand identity across international media.
  • Worked with product managers to create calendar and materials for advertising and marketing communications programs to support business goals and objectives.
  • Led all internal communications programs including field email distribution policy, quarterly company newsletter, quarterly company update meetings and Intranet.
  • Recognized, creative thought leader, worked closely with senior management to align communications programs with business priorities and expenditures.
  • Worked with corporate and regional organizations to develop & managed internal and external integrated multimedia communications programs and collateral development.
  • Developed and launched marketing communications programs for a physics-based product line in the mechanical CAD and motion analysis markets.
  • Created strategic marketing communications programs to increase brand awareness and loyalty in both the Consumer and Professional Construction Markets.
  • Partnered with internal and external resources to ensure an effective and collaborative approach to communications programs with measurable results.
  • Provided this network information security start-up company with independent consulting services for all corporate and marketing communications programs.
  • Developed business-to-business solution specific marketing communications programs that effectively demonstrate the HomeBanc value proposition to clients and prospects.
  • Developed and implemented integrated marketing communications programs designed to promote MCI's most prominent and profitable commercial products.
  • Directed baseline communications programs, executive campaigns and competitive analysis for clients in consumer and technology industries.
  • Managed marketing communications campaigns to execute on yearly integrated communications programs for our three main business groups.
  • Created, implemented and oversaw communications programs that effectively described and promoted the organization and its products.
  • Managed development and delivery of retirement plan communications programs with the goal of increasing employee enrollment.
  • Executed co-op marketing communications programs to increase sales & reinforce brand awareness for local community.
  • Developed / executed marketing and communications programs in support of the higher education vertical market.
  • Developed and managed marketing communications programs to increase visibility and build affinity for Clorox brands.
  • Established strategic marketing communications programs to support new business opportunities and ongoing capabilities campaigns.
  • Defined, positioned and managed strategic print and multimedia marketing communications programs and events.

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26. Linkedin

average Demand
Here's how Linkedin is used in Marketing Communications Manager jobs:
  • Managed all advertising campaigns including Google AdWords and LinkedIn Ads.
  • Listed as one of the top analytic groups on LinkedIn.
  • Planned and executed all social media activity, including a very a river analytical LinkedIn Group with 6,000 members.
  • Maximize ad placement through analytics of Google Ad words and LinkedIn ads.
  • Manage PPC campaigns (AdWords, LinkedIn) and web analytics.
  • Trusted by major clients to execute social media programs including real-time tweets and LinkedIn campaigns.

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27. Creative Direction

average Demand
Here's how Creative Direction is used in Marketing Communications Manager jobs:
  • Directed media advertising; including ad-rate negotiation, creative direction, and post-publication analysis.
  • Revamp advertising strategy, including broadening online presence and initiating new creative direction.
  • Provided creative direction and continuity for collateral materials to launch and support products.
  • Provided creative direction for graphics and photography in all marketing collateral and advertising.
  • Authored marketing communications brief for communicating creative direction to the agency.
  • Managed marketing strategy and oversaw creative direction for agency accounts.
  • Led creative direction and strategic positioning across multiple media platforms.
  • Provided creative direction in domestic and international markets.
  • Hired and supervised agency with $7million advertising budget including offline/online strategies, POS collateral, media buying and creative direction.
  • Managed lead generation & nurture programs, creating content on demand and articulating creative direction to internal and external resources.
  • Managed the creative direction, implementation, and management of the marketing communication services and web operations.
  • Developed and provided creative direction for corporate branding and ad campaign resulting in a cohesive market message.
  • Direct external agencies in media and creative direction to be compliant with state dental board legal requirements.
  • Provided strategic and creative direction and implementation for marketing, public relations and sales programs.
  • Provided Marketing Plan and Budget; creative direction for advertising and sales support literature.
  • Experience in creative direction and design were applied in the management of collateral production.
  • Provided daily creative direction to ensure that CBC brand was represented and targeted appropriately.
  • Managed creative direction and budgets of outside agencies, freelancers and supply partners.
  • Manage, coordinate and provide creative direction to agency professionals and vendors.
  • Led strategic and creative direction of cross-functional teams to achieve sales goals.

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28. Sales Presentations

average Demand
Here's how Sales Presentations is used in Marketing Communications Manager jobs:
  • Developed/generated/implemented marketing collateral, sales presentations and proposals.
  • Designed and produced sales presentations and proposals aimed at providing overall marketing and communications support.
  • Lead successful cross-functional project teams; crafted sales presentations and executive proposal language.
  • Developed sales presentations including value propositions, pricing structures and selling agreements.
  • Engage prospective customers by giving compelling sales presentations that demonstrate company value.
  • Developed sales presentations, product launch materials and marketing collateral.
  • Developed sales presentations with sales representatives.
  • Developed and implemented print and online marketing materials and sales presentations for field sales reps aimed at generating new business leads.
  • Administered contracts, registration, hotel accommodations and hospitality events, sales team staffing, product training and sales presentations.
  • Worked with sales team to develop dynamic sales presentations to diverse audiences including customer training sessions and product introduction events.
  • Worked closely with all product development departments to create marketing materials for the website, sales presentations and client meetings.
  • Supported copy writing, editing, and proofing for sales presentations, campaign pieces, vertical materials and messaging.
  • Press Release development and channel distribution, case studies, newsletter content, executive and sales presentations.
  • Authored high-quality marketing collateral for materials such as product fact sheets, case studies and sales presentations.
  • Determined design of all brochures, advertisements, sales presentations, retail displays and other promotional materials.
  • Created and gave sales presentations to and interacted with present and prospective customers of all levels.
  • Produced media kit that positioned company as industry leaders for use in sales presentations.
  • Reviewed and approved sales presentations for compliance with company guidelines, appearance and language.
  • Created more than 400 pieces of collateral and more than 800 sales presentations.
  • Assisted sales reps in the creation of effective sales presentations.

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29. Marcom

average Demand
Here's how Marcom is used in Marketing Communications Manager jobs:
  • Expanded and refined MarCom tactics to support a transition from commodity-based selling to value-based, consultative selling.
  • Reorganized MarCom department to support re-branding and expansion of small, USA-based component catalog distributor.
  • Collaborate with external vendors and MarComm production team to execute all marketing communication activities.
  • Report results and analysis of MarCom activity to senior management and key stakeholders.
  • Develop company s marketing communications strategy and implement MarCom plan and calendar.
  • Managed the MarCom direction and strategic focus for corporate telecommunication initiatives.
  • Eliminated 60% budget over-runs by effectively managing MarCom projects.
  • Published MarComm policy improving uniformity and perception of department.
  • Succeeded in executing all MarCom efforts: event coordination, branding, PR, social media, and donor-development relationships.
  • Increased client satisfaction and reduced delivery times through improved management of MarCom team, outside resources and project management schedules.
  • Managed MarCom and advertising programs for WW Commercial, Consumer Retail, Corporate, Server and Professional Graphics.
  • Key accomplishment and ongoing task is to build a strong relationship between the MarCom client group and procurement.
  • Maintained as many as 15 vendor relationships and indirectly supervised 3 Associate MarCom Managers and 2 Designers.
  • Managed the development of MarCom and advertising initiatives for a variety of B2B and service clients.
  • Served as creative director, traffic manager, and senior copywriter for all MarComm collateral.
  • Staffed and managed group of highly motivated and skilled MarCom and web program managers.
  • Coordinated with Corp. Communications to post MarCom events/news on social media outlets.
  • Managed MarCom budget and relationships with ad agency and trade magazine publishers.
  • Devised strategic MARCOM plan that employed a 3-tiered approach to resource allocation.
  • Work with senior MARCOM Division leaders in planning educational programming for staff.

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30. Annual Sales

low Demand
Here's how Annual Sales is used in Marketing Communications Manager jobs:
  • Identified opportunities, researched new market segments, collaborated with sales team and created campaigns generating $4M in annual sales.
  • Elevated sales 33% by expanding bundled Intuit product offerings and up-selling to targeted businesses with $5M+ in annual sales.
  • Achieved company recognition for participation in the planning and execution of the division annual sales meeting of over 400 global attendees.
  • Led market launch of eleven new products, collaborated with sales team and created campaigns generating $3.7M in annual sales.
  • Identified opportunities, researched new product possibilities, collaborated with engineering team and created campaigns generating $2.6M in annual sales.
  • Targeted marketing increased annual sales 12.5% over forecast and increased Web traffic more than 30% over prior year.
  • Developed 15+ student campaigns that launched on-time and under budget while exceeding annual sales goal by 20%.
  • Supervised sales promotion function including sales contests, awards, souvenirs, apparel programs and annual sales conferences.
  • Organized and produced all event activities and logistics for annual sales conferences while consistently staying under budget.
  • Project lead on fast-track product development with $5M potential annual sales in construction joint category.
  • Achieved sales revenues of over $500K - more than doubling previous annual sales revenues.
  • Propelled initiatives that led to the generating of $1.75M in annual sales in 2001.
  • Managed marketing communications efforts for the IBM Security division with $350M in annual sales.
  • Identified opportunities and collaborated with medical team, generating $1.6M in annual sales.
  • Reached and exceeded membership annual sales goals using strategic marketing mix within budget.
  • Approved all presentations and support materials for annual sales meeting per FINRA regulations.
  • Managed destination selection process and program planning for annual sales incentive trip.
  • Achieved record 10% YOY revenue growth exceeding $200M annual sales.
  • Organized all aspects of 3 annual sales award trips within specified budget.
  • Coordinate annual sales training meeting and destination sales rep award trip.

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31. Sales Tools

low Demand
Here's how Sales Tools is used in Marketing Communications Manager jobs:
  • Developed and implemented internal and external marketing communications initiatives, sales tools, collateral materials, and trade show management.
  • Worked directly with distributors and customers to develop customized sales tools to optimize their product offering.
  • Developed marketing collateral and sales tools for residential and commercial business.
  • Designed creative information development methods and marketing/sales tools
  • Redesigned and significantly improved product messaging, marketing collateral, and sales tools to increase sales' product knowledge and fluency.
  • Created marketing material and sales tools including product presentations, brochures, training material and promotional programs to drive product sales.
  • Developed marketing collateral, developed digital sales tools, and provided input in internal web channels and co-branded operator web sites.
  • Develop innovative sales tools and programs that equip the sales force to increase existing customer penetration and target new account opportunities.
  • Develop literature and sales tools, including data sheets, white papers, brochures, case studies, and presentations.
  • Created sales tools for the new products, including presentations for customer demonstrations, product literature, and sales sheets.
  • Worked closely with Sales and international agencies and partners to create consistent company and product sales tools and collateral.
  • Edit and produce sales and account management newsletter to provide key sales messages and up-to-date information about sales tools.
  • Second phase added global distribution plan, sample kit creation, distributor sales tools and training in Latin America.
  • Manage and oversee creation of Marketing collateral such as brochures, website, event displays, and sales tools.
  • Created sales tools that increased demo requests of one product from 3 per year to 30 per quarter.
  • Promoted products and wrote collateral and sales tools for IT services division of 8th largest company in U.S.
  • Have demonstrated ability to manage budget, develop sales tools, communication resources, publicity, and more.
  • Developed channel marketing sales tools, managed major trade show activities, and directed trademark and patent applications.
  • Developed sales tools for all product lines, including collateral, online, print, and demos.
  • Developed new sales tools, including selling guides, presentations, data sheets, and case studies.

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32. Search Engine Optimization

low Demand
Here's how Search Engine Optimization is used in Marketing Communications Manager jobs:
  • Executed online marketing strategies that included search engine optimization, social media, video/podcast content, and photography/video production.
  • Developed digital/e-marketing communications strategies, including web-based advertising, search engine optimization programs and business/brand websites.
  • Collaborated with agencies to develop and implement a search engine optimization strategy to maintain organic ranking.
  • Drive strategy for search engine marketing and search engine optimization initiatives.
  • Reviewed website usability and search engine optimization.
  • Created web page content and navigation and set keywords for search engine optimization with resulting increases in click -through rates.
  • Develop and execute online strategies that include search engine optimization, keyword search, search engine marketing and social media.
  • Increase visibility and digital performance through search engine optimization efforts, as well as generating website and blog content.
  • Led digital marketing effort that includes search engine optimization, website updates, social media, and email automation.
  • Content manager for internal and external Web sites, including search engine optimization and paid search programs.
  • Customized website for search engine optimization, resulting in a 40% increase in website traffic.
  • Overhauled the company website, and established its first search engine optimization and pay-per-click programs.
  • Manage company website including functionality, content, search engine optimization and ad words.
  • Developed social media content for the purpose of improving Search Engine Optimization.
  • Lead Chapter Search Engine Optimization project to increase traffic to website.
  • Produced content for corporatewebsites to improve search engine optimization.
  • Manage REcolorado's member- and consumer-facing outreach efforts include advertising, social media, search engine optimization, and account management.
  • Created, updated, monitored and managed websites for five distinct product lines, including analytics and search engine optimization.
  • Directed web site improvements and search engine optimization resulting in a 32% increase in unique website visitors.
  • Revamped website and implemented tactics for continuous enhancement of Search Engine Optimization and Search Engine Marketing results.

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33. Corporate Website

low Demand
Here's how Corporate Website is used in Marketing Communications Manager jobs:
  • Developed and maintained corporate website, managed several major upgrades, handled registration with search engines and coordinated partnership hotlinks.
  • Redesigned the corporate website increasing functionality, modernizing visuals and copy style and enhancing the overall user experience.
  • Created and designed first corporate website to assist sales and clients with information dissemination and product/service awareness.
  • Relaunched corporate website in collaboration with in-house development team to meet both business and technical objectives.
  • Transformed previously archaic corporate website into a dynamic marketing tool and information resource for key stakeholders.
  • Developed and approved all corporate website content, product literature, trade publication articles and communications.
  • Coordinated division participation in company-wide town hall meetings, monthly employee publication and corporate website.
  • Managed all online marketing communications, corporate website and social media efforts.
  • Designed and developed corporate website, product interface, and marketing collateral
  • Provided instrumental guidance on divisional and corporate website retooling initiatives.
  • Represented division interests in redesign of corporate website.
  • Designed and managed a complete corporate website redesign.
  • Edited corporate website content and produced digital photography.
  • Designed several merchant and corporate websites.
  • Managed seven simultaneous corporate websites.
  • Conducted redesign of corporate website.
  • Managed corporate website development and enhancements
  • Spearheaded a corporate website redesign.
  • Content management of the corporate website
  • Completed update of corporate website, driven by extensive market research with key target audience, the A&D community.

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34. Communications Functions

low Demand
Here's how Communications Functions is used in Marketing Communications Manager jobs:
  • Manage corporate marketing and communications functions ensuring that all communications are compliant with Liberty Power brand standards.
  • Perform a variety of key corporate communications functions, driving lead generation and supporting corporate marketing activities.
  • Manage corporate marketing and communications functions, developing and managing marketing budgets for 8 offices.
  • Facilitated all communications functions including advertising, public relations, and media plans.
  • Managed outside vendors as they pertained to marketing and communications functions.
  • Continued to manage the expanded marketing communications functions as outlined below.
  • Established strategic marketing and communications functions for retail brands.
  • Manage corporate marketing and communications functions.
  • Directed all marketing communications functions.
  • Directed all corporate communications functions.
  • Championed marketing and communications functions for commercial partners and retailers while overseeing $1.3M budget and 4-member team.
  • Manage marketing and communications functions, designed customer and employee programs to ensure corporate branding was maintained.
  • Managed marketing and communications functions, overseeing a $200 K budget and 2-member team.
  • Manage corporate marketing and communications functions, overseeing a $2.3M budget and 8-member team.
  • Manage retail marketing and communications functions, overseeing $1.2M A&P budget.
  • Directed corporate marketing and communications functions including $2.1 million budget and 4-member team.
  • Manage corporate marketing and communications functions, overseeing budget and 3-member team.
  • Managed corporate marketing and communications functions, overseeing a $94K budget.
  • Manage corporate marketing and communications functions, overseeing an 8-member team.
  • Manage corporate marketing and communications functions, overseeing a 4-member team.

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35. Market Share

low Demand
Here's how Market Share is used in Marketing Communications Manager jobs:
  • Assisted in development and implementation of marketing communication plans to promote products and expand market share.
  • Manage all marketing and e-marketing initiatives in support of increased revenue, profitability and market share.
  • Developed integrated marketing communication programs to achieve corporate revenue, profitability and market share objectives.
  • Created strategic opportunities for clients that generated greater brand awareness and increased market share.
  • Developed and implemented comprehensive plans to increase brand awareness and improve market share.
  • Impacted brand perception and product awareness, ultimately increasing Hispanic consumer market share.
  • Increased market share with innovative advertising techniques.
  • Work directly with Director of Marketing to produce materials designed to educate, inform and effect a gain in market share.
  • Triggered an increase of market share by 60%, driving profits, market opportunities, and branding strategies and tactics.
  • Headed the project to redesign Hamburg Journal to better fit the needs of our customers and to increase our market share.
  • Implemented a quota system for the team to assure goals were met and market share was increased in each respective market.
  • Spearheaded the launch of a marketing program that resulted in a market share of up to 50% in select areas.
  • Advise merchant and creative teams in Disney-branded franchises and properties to boost store-level revenue, traffic, and market share.
  • Plan, execute and measure digital campaigns that drive business growth from new customers and market share with existing customers.
  • Developed a brand new advertising campaign which resulted in a market share capture of approximately 1-10% in the region.
  • Manage the Crescent Electric Supply Company Brand integrity and increase awareness in various markets in order to increase market share.
  • Directed marketing program which contributed directly to a 15% annual revenue growth and a 30% market share growth.
  • Created brochures, videos and other collateral that help drive shovel market share to the highest level in the industry.
  • Work with dealer channels to develop new marketing programs and training events to grow sales and increase market share.
  • Develop and execute marketing strategies resulting in increased brand awareness, market share and revenue for respective industry practices.

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36. Content Development

low Demand
Here's how Content Development is used in Marketing Communications Manager jobs:
  • Developed training curriculum and provided training to national and international staff on proposal management, content development, and client research.
  • Identified potential customers for compelling case studies, worked one-on-one with customers in content development and successfully obtained corporate approvals.
  • Drive marketing communications activities to ensure alignment with overarching company positioning and messaging including website content development, e-platform/app development.
  • Coordinate new content development and organize review of existing content with internal departments for accuracy and continuity.
  • Integrated social media presence and public relations with overall marketing efforts and website content development.
  • Involved in all aspects of marketing/communications strategy, content development and execution.
  • Research and content development for a generation-targeted financial educational program.
  • Oversee website and intranet content development and management.
  • Developed first business-to-business website content development program.
  • Led the design, creation and content development of two websites, plus the agency's social media policies and sites.
  • Created a Social Media Marketing seminar to train Sales Representatives on best practices in social networking, content development and publishing.
  • Organized lead generation activities and product / service launches, from planning / strategy, content development and execution.
  • Set editorial calendar and assisted in content development for two quarterly best practices newsletters reaching over 3000 subscribers.
  • Participated in the re-branding efforts: internal/external communications, website, content development, corporate ID and signage.
  • Charged with accountability for all aspects of content development, reporting, e-commerce, and customer outreach.
  • Managed public relations firm, corporate branding, and the implementation of promotions and content development.
  • Led strategic development and execution of all marketing PR plans, message and content development.
  • Functioned as webmaster for company Internet and intranet, including content development and HTML coding.
  • Managed website design and content development of multiple websites for both clinician and patient audiences.
  • Assisted in content development of slide shows for conference speech presentations by investment executives.

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37. Youtube

low Demand
Here's how Youtube is used in Marketing Communications Manager jobs:
  • Produced video content on YouTube that raised total traffic per upload views by 37% over a 6-month period.
  • Branched out into new channels, including Vine and YouTube.
  • Managed social media marketing channels: Twitter and YouTube.
  • Launched G+, YouTube and Storify channels.
  • Worked within corporate guidelines to create and grow LinkedIn and YouTube activities expanding L-3's online presence.
  • Managed the creation and display of both user-generated and resort-developed videos for YouTube.

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38. Corporate Identity

low Demand
Here's how Corporate Identity is used in Marketing Communications Manager jobs:
  • Created new corporate identity and strategic positioning after sale of corporate division while ensuring smooth transition for customers.
  • Spearheaded corporate identity and standardization efforts; corporate art director/graphic designer, and the copywriter for corporate/product collateral.
  • Created product positioning and brand identities to support strategic marketing plans and consistently promote the CreoScitex corporate identity.
  • Re-tooled corporate identity of personal computer retailer repeatedly during tumultuous market conditions post-Bell System Divestiture in 1984.
  • Designed and produced corporate identity, collateral marketing communications, and 2/4-color, 40-page quarterly magazine.
  • Provided integrated approach to market by focusing strategic planning and brand development on unified corporate identity.
  • Created new corporate identity and produced all online/print marketing materials reflecting new identity and messaging.
  • Created new design and layout for company catalog and promotional materials to enhance corporate identity.
  • Developed website content to match corporate identity while improving navigation and increasing weekly hits.
  • Maintain company-style guide and trains all relevant personnel on corporate identity requirements.
  • Developed the corporate identity, logo, company positioning and product messaging.
  • Re-branded all corporate and sales/marketing materials to align to new corporate identity.
  • Manage the development and implementation of a new corporate identity program worldwide.
  • Developed core messaging, refreshed corporate identity and standardized global collateral materials.
  • Ensured corporate identity is consistently and effectively communicated across all materials.
  • Directed efforts of vendors for new corporate identity and collateral design/production.
  • Supervised PR requirements and ensured compliance with corporate identity standards.
  • Created corporate identity and promotional materials for new company division.
  • Company liaison for corporate identity approval for all printed materials.
  • Initiated corporate identity program to achieve company-wide graphic consistency.

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39. Powerpoint

low Demand
Here's how Powerpoint is used in Marketing Communications Manager jobs:
  • Managed print/PowerPoint/web/written internal/external newsletters/ads and communications projects.
  • Coordinated logistics for all seminars including creating training materials and PowerPoints, client preparation and logistic support to instructors.
  • Developed PowerPoint presentations for senior management and sales representatives for renewals and other sales opportunities.
  • Designed and composed PowerPoint presentations for all departments and business conference events.
  • Managed print, PowerPoint, web and internal/external newsletters/ads and communications projects.
  • Created presentations using PowerPoint to support human resource workshops and high-level briefings.
  • Created and web-published corporate PowerPoint presentations which include video and audio.
  • Designed and created PowerPoint presentations for conferences and meetings.
  • Produced corporate PowerPoint presentations for all actions and projects.
  • Created PowerPoint presentations for prospective student information meetings.
  • Created PowerPoint presentations for sales and management meetings.
  • Developed sales and marketing PowerPoint presentations.
  • Produce communication materials and presentations including public relations, PowerPoint, newsletters, product data sheets, desktop publishing.
  • Developed meeting themes, signage, graphics, videos, PowerPoint templates, animation and printed meeting collateral.
  • Created collateral including brochures, trade show materials, web copy, PowerPoint presentations, etc.
  • Supported sales team with collateral materials, sell sheets, case studies, & PowerPoint presentations.
  • Developed product content in Vignette-7 for Fleet website and in PowerPoint for model year sales presentation.
  • Developed advanced skills in Microsoft Word, Excel, Publisher, and PowerPoint; UNIX.
  • Create calendar events, PowerPoint presentations for Board of Directors and Girl Scouts Annual Meeting.
  • Develop visual concepts for Valve School training materials, binders, handouts and PowerPoint presentations.

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40. Sales Reps

low Demand
Here's how Sales Reps is used in Marketing Communications Manager jobs:
  • Developed and executed applications-based training for 75 sales reps and engineers including all material development and training logistics.
  • Designed iPad app for sales reps to show products, videos, and presentations from tablets or mobile phones.
  • Created sales literature and programs to support a sales team of 60 sales reps and 6 clinical nurses.
  • Provided daily marketing and public relations support to 40+ sales reps, five market managers and marketing director.
  • Trained new sales reps in practice marketing and strategies designed to grow the practice.
  • Developed sales incentives, promotions and dealer loyalty program to support field sales reps.
  • Worked closely with company leaders and senior management as well as sales reps.
  • Create quarterly design palettes for Sales Reps as a Marketing Tool.
  • Resulted in overwhelmingly positive feedback from sales reps and leadership.
  • Organized logistics for an international sales training program targeted to 4000+ sales reps in four major U.S. markets.
  • Partnered with marketing managers and sales reps to identify project objectives, recommend tactics, develop timelines and deliverables.

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41. Annual Budget

low Demand
Here's how Annual Budget is used in Marketing Communications Manager jobs:
  • Directed all marketing communications efforts for national pharmacy benefits management company with direct responsibility for $500k annual budget
  • Budget management - proposal and management of discretionary annual budget averaging $2 million.
  • Identify strategic goals and tactical requirements to accurately forecast and formalize annual budgets.
  • Supervised $2 million annual budget and four marketing communications professionals.
  • Forecast and manage annual budget of $70K, includes $40K of advertising in print, electronic and online media.
  • Prepared and managed the annual budget, allocating funding to support marketing strategies and monitoring expenditures to ensure goals were achieved.
  • Created and executed price promotion strategies for the Cereal Division which included managing an annual budget of approximately $69 million.
  • Reported directly to the president/CEO, supervising the marketing communications department and managing an annual budget of $6.8M.
  • Provided consultative guidance to field counterparts nationwide, and budget tracking and reporting for $11.4 million annual budget.
  • Managed communications for +4000 employees, in more than 15 countries, with an annual budget of $200K.
  • Managed a $20K annual budget and effectively achieved very aggressive marketing goals while staying within budget parameters.
  • Determined annual budget, marketing plans, and initiatives to support national and international sales' objectives.
  • Improved vendor management by renegotiating contracts that resulted in annual budget savings of 20% in 2013.
  • Created and managed the marketing plan and annual budget in conjunction with sales directors and strategy team.
  • Developed and managed annual budgets of $1.0 million to $2.2 million for five businesses.
  • Prepare organization's annual budget in conjunction with the Board of Director's Finance Committee.
  • Managed an annual budget effectively (came in under budget for two consecutive years).
  • Create annual budget, work in constraints of budget and offer corrective strategies when needed.
  • Performed accounts payable/receivable daily and successfully met daily, monthly and annual budget goals.
  • Write and edit articles, manage art, freelance writers, and annual budget.

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42. Company S

low Demand
Here's how Company S is used in Marketing Communications Manager jobs:
  • Identified knowledge gaps and worked directly with internal and external company subject matter experts in the development of solutions-oriented content.
  • Collaborated with physicians and administrators in nursing homes, hospitals, and community health organizations to increase company service utilization.
  • Developed and wrote communications collateral for NYMA Corporation, a national technology company serving the space and aviation markets.
  • Partner Relations: Secured information on company strategy, partner offerings and available supporting resources to partners.
  • Designed comprehensive marketing plans to effectively promote diverse channel content and generate strong interest in company services.
  • Facilitated the development and execution of an effective go-to-market plan for company s Wireless Caller Name service.
  • Reconciled client and company statements, billing data, and communicated effectively with the accounting department.
  • Partnered across the organization to improve product communications, increasing brand consistency and company sales revenue.
  • Manage all corporate communications for a software company specializing in load balancing solutions.
  • Create and manage company sales collateral and educational information with industry experts.
  • Establish and implement marketing/advertising budget and program based on company sales goals.
  • Directed, developed and implemented company Social Media sites and marketing efforts.
  • Developed and implemented the company s overall strategic public relations program.
  • Developed and maintained the company s involvement with charitable organizations.
  • Increased brand awareness and drove referrals/business to company services.
  • Increased visibility by developing company s first website.
  • Selected to be company spokesperson for advertising media.
  • Served as company spokesperson and executive speechwriter.
  • Designed and implemented company social media strategy.
  • Served as a designated company spokesperson.

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43. Vendor Negotiations

low Demand
Here's how Vendor Negotiations is used in Marketing Communications Manager jobs:
  • Leveraged strengths in cost-effective marketing management and vendor negotiations to remain under-budget (without compromising business growth goals).
  • Leveraged cost-effective marketing management and vendor negotiations resulting savings of 30% versus previous year.
  • Leveraged strengths in cost-effective marketing management and vendor negotiations.
  • Leveraged strengths in cost-effective marketing management and vendor negotiations to gain an annual savings of 20% while achieving business growth targets
  • Leveraged strengths in cost-effective marketing management and vendor negotiations to end each year within budget (without compromising business growth goals)
  • Leveraged strengths in cost-effective management and vendor negotiations to end each year an average of 10% under budget.
  • Reduced event costs by $40K annually through national vendor negotiations.
  • Leveraged strengths in cost-effective vendor negotiations to inhance resources.

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44. Market Launch

low Demand
Here's how Market Launch is used in Marketing Communications Manager jobs:
  • Branded new SyAm application for market launch with targeted promotions that grew company from zero customer base to sustained revenue generation.
  • Created market launch materials, a customer database, product literature, technical specification bulletins and data sheets.
  • Led successful market launches of over 20 new products that resulted in marked increase in revenues.
  • Produced and directed comprehensive market launch campaigns for 6 new network deployment services.
  • Create and implementation of integrated marketing initiatives for campaigns and new market launches.
  • Led market launch of the branded practice of Dr. Benjamin Young.
  • Led market launch of new SHRM-CP/SHRM-SCP Certification Preparation Learning System.
  • Conducted online research for product and market launches.
  • Spearheaded market launches for multiple new products.
  • Led market launch of 21 new products.
  • Led the market launch of more than 15 new products.
  • Led multi-market launch of e-commerce based beverage solution and point-of-use water coolers.
  • Led market launch of 3 new services - Practice Areas: Environmental Law, International Trade, and Arbitration and Litigation.
  • Selected Accomplishments: Led market launch of 3 new All-in-One Printers and new ink platform.
  • Key Accomplishments: Led market launch of new products.
  • Led market launch of the Convention Centre.

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45. Unmet Market

low Demand
Here's how Unmet Market is used in Marketing Communications Manager jobs:
  • Performed ongoing customer/market research and demographic profiling to identify and capitalize on unmet market needs ahead of the curve.

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46. Direct Reports

low Demand
Here's how Direct Reports is used in Marketing Communications Manager jobs:
  • Mentored direct reports to grow professionally through one-on-one coaching and performance evaluations.
  • Managed two direct reports and an off-site literature distribution facility.
  • Direct reports: Marketing Operations/Database Manager and Webmaster/Designer
  • Managed satellite-marketing office with 3 direct reports.
  • Led and managed direct reports within the creative marketing department to ensure projects remain on task and are completed by deadline.
  • Hired, trained, evaluated, and managed the performance of 3 internal direct reports, providing leadership and guidance.
  • Execute and measure a wide variety of lead and demand generation campaigns through direct reports, agencies and cross-functional teams.
  • Managed 2 direct reports, agency relationships, up to $22M budgets and the NJ Nets sports sponsorship.
  • Managed a staff of direct and indirect reports, outside agencies, international and cross-business unit marketing teams.
  • Promoted to increased role, including product management and direct reports for two product lines during tenure.
  • Supervised a department of 2 direct reports as well as outside ad agency and public relations firm.
  • Managed $2 million dollar trade show, events and seminars department with two direct reports.
  • Managed a team of three direct reports, outside communication partner agencies, and vendor partners.
  • Managed Marketing Communications team comprised of three direct reports at Fortune 100 financial services company.
  • Managed a $2.0 million budget, five direct reports, and numerous external/contract resources.
  • Managed direct reports to support events and communication programs exceeding $2.5M in budget.
  • Managed a team of 2 direct reports with responsibilities beyond the Middle Market client base
  • Managed two direct reports (2001-2008); positions eliminated in reduction in force.
  • Managed 4 direct reports, 5 country sales managers and 5 country marketing managers.
  • Managed team of five direct reports encouraging excellence and promoting three to advanced positions.

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47. Google Analytics

low Demand
Here's how Google Analytics is used in Marketing Communications Manager jobs:
  • Developed and presented monthly Google Analytics reports for marketing communications, business communications and digital communication executive.
  • Created monthly Google Analytics reports for marketing communications, business communications and digital communication teams.
  • Monitored and optimized copy across keywords for effectively increasing performance, through Google Analytics.
  • Analyzed data via SiteCatalyst and Google Analytics to develop performance metrics.
  • Tracked adoption and utilization using Google Analytics.
  • Measured, monitored and improved online advertising and channel key performance indicators using Google Analytics, Google AdWords, and HubSpot.
  • Tracked and analyzed online performance through tools like Google Analytics to measure conversion goals, and project effectiveness.
  • Manage, update, and monitor website using content management tools and tools such as Google Analytics.
  • Google analytics, website content management, product specification sheets, and inbound and outbound marketing campaigns.
  • Created and improved web sites, using Google Analytics to monitor metrics and improve results.
  • Experience using Google Analytics, WordPress, IBM WebSphere, and Vignette Content Management System.
  • Utilized Google Analytics to monitor web traffic and the effectiveness of special programs.
  • Used Google Analytics to document a 13% improvement in website traffic.
  • Employed Google Analytics to track and report traffic to improve website content.
  • Evaluate and report on activity and results through application and Google Analytics.
  • Used Google Analytics to measure impact of web and social media programs.
  • Created and communicated KPI reporting dashboard of through Google Analytics.
  • Create reports on website traffic in Google Analytics.
  • Tracked results with heat mapping and Google Analytics.
  • Used Google Analytics to increase website traffic.

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48. Complex Product

low Demand
Here's how Complex Product is used in Marketing Communications Manager jobs:
  • Collaborated with product management and engineering teams on complex product features positioning these features into easily understood consumer messages.
  • Managed the product marketing process communications for complex products/services and enhancements in addition to marketing program support.
  • Facilitated cross-functional, national teams that created national product brochure and finalized complex product launch.
  • Developed Web-based training sessions that enhanced sales team understanding of complex product features and helped them sell more effectively.
  • Restructured sales and technical material for complex products to better sell product features and benefits.

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49. Html

low Demand
Here's how Html is used in Marketing Communications Manager jobs:
  • Contributed as member of three-person account team on aggressive 30-day relaunch of PDI website; maintained up-to-date content utilizing HTML editor.
  • Draft, create in HTML and distribute monthly, members-only newsletter, Executive Update to approximately 13,000 people.
  • Created and developed marketing collateral; wrote and edited copy; managed website and light HTML.
  • Maintained up-to-date content utilizing HTML; collaborated with IT team to troubleshoot and resolve issues.
  • Market update videos were industry-specific and sent to customers via targeted HTML messages.
  • Designed web banners & HTML-based email ads.
  • Web Design - Use CSS & HTML to customize the site template design.
  • Created 2x month html blast e-mails to promote highlights and marketing opportunities to advertisers (for each of 4 brands).
  • Manage event-related materials - save the dates, invitations, HTML evites, agendas/programs, presentations, etc.
  • Designed and produced all HTML and graphics for corporate web site: http://www.vdc-corp.com.
  • Launched an HTML enewsletter program that achieved a record open rate of 34.6%.
  • Design Email Blasts with use of HTML/CSS to Remarket to segmented client lists.
  • Created custom art for corporate presentations and web, html email campaigns.
  • Updated site via custom-built extranet and HTML coding.
  • Use php, JavaScript, jQuery, CSS, html5 and more to maintain and develop company and mobile websites.
  • Developed and created the CSX eCard Generator which is a custom-built, HTML ecard application designed for customer facing employees.
  • Increased clients' sales through html email, direct mail, strategic print and web site development and optimization.
  • Used HTML, Adobe Creative Suite CS4: Photoshop, Illustrator, InDesign, and Dreamweaver design programs.
  • Redesigned web site (www.apskc.org) and re-built it in HTML.
  • Created numerous multi-channel marketing programs including web site development, html email campaigns, lead generation through Google Adwords campaigns.

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50. Instagram

low Demand
Here's how Instagram is used in Marketing Communications Manager jobs:
  • Started Instagram account for the organization.
  • Launched college Instagram account and collaborate on multivariate website personalization efforts.
  • Manage Hinge's Instagram account and post daily images featuring both current users and past success stories.
  • Expanded and maintained social media presence to Twitter, Instagram, and Google Blogger.
  • Launched company Instagram and SnapChat accounts.
  • Created and maintain Instagram feed, accumulating over 700 followers in under six months.

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20 Most Common Skill for a Marketing Communications Manager

Web Content30.9%
Trade Shows9.8%
Press Releases8.3%
Promotional Materials6.1%
New Product Development5.1%
Communications Strategy4.5%
Communications Plan3.8%
Facebook3.5%

Typical Skill-Sets Required For A Marketing Communications Manager

RankSkillPercentage of ResumesPercentage
1
1
Web Content
Web Content
22.8%
22.8%
2
2
Trade Shows
Trade Shows
7.2%
7.2%
3
3
Press Releases
Press Releases
6.1%
6.1%
4
4
Promotional Materials
Promotional Materials
4.5%
4.5%
5
5
New Product Development
New Product Development
3.8%
3.8%
6
6
Communications Strategy
Communications Strategy
3.3%
3.3%
7
7
Communications Plan
Communications Plan
2.8%
2.8%
8
8
Facebook
Facebook
2.6%
2.6%
9
9
Twitter
Twitter
2.2%
2.2%
10
10
SEO
SEO
2.1%
2.1%
11
11
Special Events
Special Events
2%
2%
12
12
Graphic Design
Graphic Design
1.8%
1.8%
13
13
Business Units
Business Units
1.7%
1.7%
14
14
ROI
ROI
1.7%
1.7%
15
15
Email
Email
1.6%
1.6%
16
16
Customer Research
Customer Research
1.5%
1.5%
17
17
Market Research
Market Research
1.5%
1.5%
18
18
Company Website
Company Website
1.5%
1.5%
19
19
Business Development
Business Development
1.5%
1.5%
20
20
Internal Communications
Internal Communications
1.5%
1.5%
21
21
CRM
CRM
1.5%
1.5%
22
22
External Communications
External Communications
1.4%
1.4%
23
23
Project Management
Project Management
1.4%
1.4%
24
24
Corporate Communications
Corporate Communications
1.3%
1.3%
25
25
Communications Programs
Communications Programs
1.1%
1.1%
26
26
Linkedin
Linkedin
1.1%
1.1%
27
27
Creative Direction
Creative Direction
1.1%
1.1%
28
28
Sales Presentations
Sales Presentations
1%
1%
29
29
Marcom
Marcom
1%
1%
30
30
Annual Sales
Annual Sales
1%
1%
31
31
Sales Tools
Sales Tools
1%
1%
32
32
Search Engine Optimization
Search Engine Optimization
0.9%
0.9%
33
33
Corporate Website
Corporate Website
0.8%
0.8%
34
34
Communications Functions
Communications Functions
0.8%
0.8%
35
35
Market Share
Market Share
0.8%
0.8%
36
36
Content Development
Content Development
0.8%
0.8%
37
37
Youtube
Youtube
0.8%
0.8%
38
38
Corporate Identity
Corporate Identity
0.8%
0.8%
39
39
Powerpoint
Powerpoint
0.7%
0.7%
40
40
Sales Reps
Sales Reps
0.7%
0.7%
41
41
Annual Budget
Annual Budget
0.7%
0.7%
42
42
Company S
Company S
0.7%
0.7%
43
43
Vendor Negotiations
Vendor Negotiations
0.6%
0.6%
44
44
Market Launch
Market Launch
0.6%
0.6%
45
45
Unmet Market
Unmet Market
0.6%
0.6%
46
46
Direct Reports
Direct Reports
0.6%
0.6%
47
47
Google Analytics
Google Analytics
0.6%
0.6%
48
48
Complex Product
Complex Product
0.6%
0.6%
49
49
Html
Html
0.6%
0.6%
50
50
Instagram
Instagram
0.6%
0.6%

27,176 Marketing Communications Manager Jobs

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