What does a marketing communications manager do?
A marketing communications manager's role is to oversee all operations involving media and public relations. They are primarily responsible for devising marketing strategies and programs to improve brand awareness, handling communications and various issues within the company, and crafting communication strategies for product launches and other events. Furthermore, they also must handle correspondence, take the lead in creating newsletters, press releases, and other mediums, ensuring that they align in the company's vision, mission, and regulations. As a marketing communications manager, it is essential to lead and encourage staff while implementing company policies and guidelines.
Marketing communications manager responsibilities
Here are examples of responsibilities from real marketing communications manager resumes:
- Manage enrollment advertising (print, digital, SEM, radio), marketing campaigns, and analytics reports.
- Manage company's Facebook page and develop social media strategy.
- Lead corporate rebranding and develop new core messaging to transition existing outdate business image.
- Point of contact for internal and external stakeholders to evaluate customer satisfaction while achieving internal KPIs.
- Manage email campaign calendar, produce and launch all email communications including audience segmentation, HTML and tracking/reporting.
- Lead marketing operations include integrating and administering Salesforce, HubSpot, InsideSales.com, and RainKing processes and mechanics.
- Develop strategy for Facebook and LinkedIn to drive increase audience engagement.
- Provide proofreading and copy editing support.
- Launch G+, YouTube and Storify channels.
- Ensure media coverage of signature alumni events and programs.
- Develop a social media marketing program including a LinkedIn industry group and a corporate blog.
- Utilize marketing media such as print, radio, web, video and HTML email.
- Create and execute targeted marketing plans for different segments of alumni audiences for event and outreach programs.
- Launch firm's social media presence on LinkedIn, developing best practices for firm content and individual lawyer postings.
- Analyze campaigns and markets' KPIs, develop performance scorecards and reporting on all the region's revenue results.
Marketing communications manager skills and personality traits
We calculated that 8% of Marketing Communications Managers are proficient in Web Content, Marketing Campaigns, and Digital Marketing. They’re also known for soft skills such as Creativity, Interpersonal skills, and Analytical skills.
We break down the percentage of Marketing Communications Managers that have these skills listed on their resume here:
- Web Content, 8%
Administered all web content and maintained updates to ensure messaging aligned with current objectives/goals within the agency.
- Marketing Campaigns, 7%
Created and executed targeted marketing campaigns, including messaging, target list development, collateral development, and campaign fulfillment.
- Digital Marketing, 6%
Spearheaded and managed a direct to consumer digital marketing strategy including market research, competitive analysis and business case development.
- Project Management, 5%
Increased skills of field consultants in providing presentations through project management, cross-functional content development, process improvement and communications.
- Press Releases, 5%
Manage customer database program by researching attractive market segments, maintaining current customer profiles, and identifying opportunities for press releases.
- Facebook, 4%
Developed social media strategy and managed staff in implementing new media communications strategies including Facebook, Twitter and e-communications.
"web content," "marketing campaigns," and "digital marketing" are among the most common skills that marketing communications managers use at work. You can find even more marketing communications manager responsibilities below, including:
Creativity. To carry out their duties, the most important skill for a marketing communications manager to have is creativity. Their role and responsibilities require that "advertising, promotions, and marketing managers must be able to generate new and imaginative ideas." Marketing communications managers often use creativity in their day-to-day job, as shown by this real resume: "initiated the creative production, printing and distribution of collateral materials to support specific marketing initiatives of automotive business forms products. "
Interpersonal skills. Many marketing communications manager duties rely on interpersonal skills. "managers must deal with a range of people in different roles, both inside and outside the organization.," so a marketing communications manager will need this skill often in their role. This resume example is just one of many ways marketing communications manager responsibilities rely on interpersonal skills: "develop sales and marketing strategy manage social media manage and develop marketing collateral relationship building strong interpersonal skills branding networking"
Analytical skills. marketing communications managers are also known for analytical skills, which are critical to their duties. You can see how this skill relates to marketing communications manager responsibilities, because "advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization." A marketing communications manager resume example shows how analytical skills is used in the workplace: "employed a data-driven approach to content development for all target audiences, and stakeholders. "
Organizational skills. marketing communications manager responsibilities often require "organizational skills." The duties that rely on this skill are shown by the fact that "advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members." This resume example shows what marketing communications managers do with organizational skills on a typical day: "worked collaboratively with a diverse staff team to create and manage cross-organizational, integrated marketing strategies. "
Communication skills. Another common skill required for marketing communications manager responsibilities is "communication skills." This skill comes up in the duties of marketing communications managers all the time, as "managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process." An excerpt from a real marketing communications manager resume shows how this skill is central to what a marketing communications manager does: "drive marketing communications activities to ensure alignment with overarching company positioning and messaging including website content development, e-platform/app development. "
The three companies that hire the most marketing communications managers are:
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Compare different marketing communications managers
Marketing communications manager vs. Senior manager of marketing
A senior manager of marketing is responsible for monitoring the organization's marketing staff, reviewing and approving marketing campaigns, and identifying strategies to improve services that would generate more revenues and increase its profitability. The senior manager of marketing evaluates the current market trends to meet consumers' demands and organizes techniques to sell products and services to the target audience. They lead the development of promotional offers and brand awareness, interpret sales data, and monitor the marketing processes' progress.
There are some key differences in the responsibilities of each position. For example, marketing communications manager responsibilities require skills like "powerpoint," "communications strategy," "graphic design," and "external communications." Meanwhile a typical senior manager of marketing has skills in areas such as "sr," "kpis," "patients," and "strong project management." This difference in skills reveals the differences in what each career does.
Senior managers of marketing tend to make the most money working in the technology industry, where they earn an average salary of $126,981. In contrast, marketing communications managers make the biggest average salary, $87,729, in the finance industry.senior managers of marketing tend to reach higher levels of education than marketing communications managers. In fact, senior managers of marketing are 5.9% more likely to graduate with a Master's Degree and 0.4% more likely to have a Doctoral Degree.Marketing communications manager vs. Manager, field marketing
A field marketing manager oversees a company's field marketing operations, aiming to improve brand awareness and reach sales goals. Their responsibilities primarily revolve around devising marketing strategies, participating in organizing campaigns and trade shows, setting objectives for the team, and monitoring the progress of marketing programs, ensuring they are functioning effectively and efficiently. There are also instances when the manager must address issues and concerns, performing corrective measures when necessary. Furthermore, as a manager, it is essential to lead and encourage the team to reach company goals while implementing the company's policies and regulations.
In addition to the difference in salary, there are some other key differences worth noting. For example, marketing communications manager responsibilities are more likely to require skills like "web content," "content development," "powerpoint," and "communications strategy." Meanwhile, a manager, field marketing has duties that require skills in areas such as "salesforce," "demand generation," "grass," and "market trends." These differences highlight just how different the day-to-day in each role looks.
Managers, field marketing earn a higher average salary than marketing communications managers. But managers, field marketing earn the highest pay in the technology industry, with an average salary of $100,565. Additionally, marketing communications managers earn the highest salaries in the finance with average pay of $87,729 annually.In general, managers, field marketing achieve similar levels of education than marketing communications managers. They're 3.9% less likely to obtain a Master's Degree while being 0.4% more likely to earn a Doctoral Degree.What technology do you think will become more important and prevalent for marketing communications managers in the next 3-5 years?
Dr. Gail Hudson Ph.D.
Director, College of Business Internship Program, Arkansas State University
Marketing communications manager vs. Marketing lead
A marketing lead is an individual who is responsible for overseeing a team of marketing specialists to help a company achieve its marketing goals. Marketing leads are required to create and manage marketing plans so that they can deliver marketing campaigns on time and escalate issues that may prevent prompt delivery. They can incorporate a mix of different strategies in campaigns such as digital publishing, templates, and training. Marketing leads must work closely with account managers and sales engineers so that they can empower them to effectively position the company's products differently from their competitors.
Some important key differences between the two careers include a few of the skills necessary to fulfill the responsibilities of each. Some examples from marketing communications manager resumes include skills like "web content," "content development," "communications strategy," and "graphic design," whereas a marketing lead is more likely to list skills in "healthcare," "digital transformation," "strong project management," and "salesforce. "
Marketing leads make a very good living in the technology industry with an average annual salary of $118,478. On the other hand, marketing communications managers are paid the highest salary in the finance industry, with average annual pay of $87,729.Most marketing leads achieve a similar degree level compared to marketing communications managers. For example, they're 0.9% more likely to graduate with a Master's Degree, and 0.5% more likely to earn a Doctoral Degree.Marketing communications manager vs. Marketing supervisor
Marketing Supervisors oversee the performance of employees in the marketing department. They ensure that the employees in the department adhere to company standards, policies, and guidelines. They create marketing campaigns, cascade these campaigns' mechanics to employees, and manage the follow-through. They also delegate tasks to their team members to ensure the achievement of the marketing goals. Marketing Supervisors should be creative, personable, and strategic. They should understand the company's context, market positioning, and branding to create campaigns that are in line with the company's identity.
Even though a few skill sets overlap between marketing communications managers and marketing supervisors, there are some differences that are important to note. For one, a marketing communications manager might have more use for skills like "web content," "project management," "content development," and "communications strategy." Meanwhile, some responsibilities of marketing supervisors require skills like "customer satisfaction," "customer service," "excellent interpersonal," and "payroll. "
The retail industry tends to pay the highest salaries for marketing supervisors, with average annual pay of $77,363. Comparatively, the highest marketing communications manager annual salary comes from the finance industry.marketing supervisors reach similar levels of education compared to marketing communications managers, in general. The difference is that they're 3.9% more likely to earn a Master's Degree, and 0.1% more likely to graduate with a Doctoral Degree.Types of marketing communications manager
Updated January 8, 2025
