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Marketing Communications Specialist Careers

Marketing Communications Specialists are responsible for creating awareness of a brand or product. They create marketing materials across various formats, from verbal to visual messages for online to printed media. They are also expected to find the right channels to distribute these materials and gain maximum exposure efficiently.

Understanding the market and the impact your activities have on potential customers is also an important part of the job. You have to know how to track marketing campaigns' performance by analyzing metrics and customer engagement measures to make sure your next campaign is even more efficient than the latest.

Informing your client or the management about your results is also your responsibility. You will also have to represent your company in publicity events and setting up interviews and press conferences. Experience in marketing and exquisite verbal and written communication skills will lead you to thrive in this position.

There is more than meets the eye when it comes to being a marketing communications specialist. For example, did you know that they make an average of $24.89 an hour? That's $51,780 a year!

Between 2018 and 2028, the career is expected to grow 20% and produce 139,200 job opportunities across the U.S.

What Does a Marketing Communications Specialist Do

There are certain skills that many marketing communications specialists have in order to accomplish their responsibilities. By taking a look through resumes, we were able to narrow down the most common skills for a person in this position. We discovered that a lot of resumes listed analytical skills, communication skills and detail oriented.

When it comes to the most important skills required to be a marketing communications specialist, we found that a lot of resumes listed 8.8% of marketing communications specialists included web content, while 8.0% of resumes included project management, and 7.7% of resumes included graphic design. Hard skills like these are helpful to have when it comes to performing essential job responsibilities.

When it comes to searching for a job, many search for a key term or phrase. Instead, it might be more helpful to search by industry, as you might be missing jobs that you never thought about in industries that you didn't even think offered positions related to the marketing communications specialist job title. But what industry to start with? Most marketing communications specialists actually find jobs in the manufacturing and technology industries.

How To Become a Marketing Communications Specialist

If you're interested in becoming a marketing communications specialist, one of the first things to consider is how much education you need. We've determined that 74.8% of marketing communications specialists have a bachelor's degree. In terms of higher education levels, we found that 9.3% of marketing communications specialists have master's degrees. Even though most marketing communications specialists have a college degree, it's possible to become one with only a high school degree or GED.

Choosing the right major is always an important step when researching how to become a marketing communications specialist. When we researched the most common majors for a marketing communications specialist, we found that they most commonly earn bachelor's degree degrees or master's degree degrees. Other degrees that we often see on marketing communications specialist resumes include associate degree degrees or high school diploma degrees.

You may find that experience in other jobs will help you become a marketing communications specialist. In fact, many marketing communications specialist jobs require experience in a role such as marketing coordinator. Meanwhile, many marketing communications specialists also have previous career experience in roles such as marketing internship or marketing manager.

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Average Salary
$51,780
Average Salary
Job Growth Rate
20%
Job Growth Rate
Job Openings
64,447
Job Openings

Marketing Communications Specialist Career Paths

Top Careers Before Marketing Communications Specialist

Top Careers After Marketing Communications Specialist

Marketing Communications Specialist Jobs You Might Like

What is the right job for my career path?

Tell us your goals and we'll match you with the rights job to get there.

Average Salary for a Marketing Communications Specialist

Marketing Communications Specialists in America make an average salary of $51,780 per year or $25 per hour. The top 10 percent makes over $80,000 per year, while the bottom 10 percent under $33,000 per year.
Average Salary
$51,780
Find Your Salary Estimate
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Best Paying Cities

City
ascdesc
Average Salarydesc
Bend, OR
Salary Range43k - 77k$58k$58,103
San Mateo, CA
Salary Range41k - 79k$58k$57,599
New York, NY
Salary Range41k - 75k$56k$55,926
Arlington, VA
Salary Range40k - 73k$55k$54,657
Houston, TX
Salary Range40k - 71k$54k$53,833
Minneapolis, MN
Salary Range41k - 67k$53k$52,675
$33k
$79k

Recently Added Salaries

Job TitleCompanyascdescCompanyascdescStart DateascdescSalaryascdesc
Marketing & Communications Specialist II/Videographer
Marketing & Communications Specialist II/Videographer
State of Nebraska
State of Nebraska
06/26/2021
06/26/2021
$41,11406/26/2021
$41,114
Marketing Communications Specialist
Marketing Communications Specialist
Randstad
Randstad
06/11/2021
06/11/2021
$41,74006/11/2021
$41,740
Marketing & Communications Specialist
Marketing & Communications Specialist
Genesys Works
Genesys Works
06/09/2021
06/09/2021
$47,50006/09/2021
$47,500
Marketing and Communication Specialist
Marketing and Communication Specialist
Santa Clara University
Santa Clara University
06/05/2021
06/05/2021
$58,70706/05/2021
$58,707
Marketing Communication Specialist-Returnship
Marketing Communication Specialist-Returnship
Trimble Navigation Limited Inc.
Trimble Navigation Limited Inc.
06/05/2021
06/05/2021
$52,00006/05/2021
$52,000
See More Recent Salaries

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Marketing Communications Specialist Resumes

Designing and figuring out what to include on your resume can be tough, not to mention time-consuming. That's why we put together a guide that is designed to help you craft the perfect resume for becoming a Marketing Communications Specialist. If you're needing extra inspiration, take a look through our selection of templates that are specific to your job.

Learn How To Write a Marketing Communications Specialist Resume

At Zippia, we went through countless Marketing Communications Specialist resumes and compiled some information about how best to optimize them. Here are some suggestions based on what we found, divided by the individual sections of the resume itself.

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Marketing Communications Specialist Demographics

Gender

female

68.0 %

male

27.2 %

unknown

4.8 %

Ethnicity

White

70.6 %

Hispanic or Latino

11.3 %

Asian

9.2 %

Foreign Languages Spoken

Spanish

46.3 %

French

12.7 %

Chinese

5.7 %
See More Demographics

Marketing Communications Specialist Education

Majors

Marketing
15.4 %
Business
15.1 %

Degrees

Bachelors

74.8 %

Masters

9.3 %

Associate

6.4 %

Top Colleges for Marketing Communications Specialists

1. Northwestern University

Evanston, IL • Private

In-State Tuition
$54,568
Enrollment
8,451

2. Stanford University

Stanford, CA • Private

In-State Tuition
$51,354
Enrollment
7,083

3. University of Southern California

Los Angeles, CA • Private

In-State Tuition
$56,225
Enrollment
19,548

4. University of Pennsylvania

Philadelphia, PA • Private

In-State Tuition
$55,584
Enrollment
10,764

5. Pennsylvania State University

University Park, PA • Private

In-State Tuition
$18,454
Enrollment
40,108

6. Villanova University

Villanova, PA • Private

In-State Tuition
$53,308
Enrollment
6,819

7. University of Houston

Houston, TX • Private

In-State Tuition
$8,913
Enrollment
37,291

8. San Diego State University

San Diego, CA • Private

In-State Tuition
$7,488
Enrollment
30,018

9. Bentley University

Waltham, MA • Private

In-State Tuition
$49,880
Enrollment
4,177

10. Syracuse University

Syracuse, NY • Private

In-State Tuition
$51,853
Enrollment
14,759
See More Education Info

Online Courses For Marketing Communications Specialist That You May Like

Advanced Product Management: Leadership & Communication
udemy
4.5
(1,075)

Accelerate your Product Management career. Master communication, people management, & leadership...

Successful Events: Event Planning, Marketing & Management
udemy
4.3
(1,050)

Create a single successful event or event-series with effective event promotion, planning, management and monetization...

Become a Product Marketing Manager Product Management
udemy
4.2
(379)

Product Marketing Strategy: Marketing New Product: Product to Market: Product Promotion: New Product Launch Strategy...

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Part Time
Internship
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Top Skills For a Marketing Communications Specialist

The skills section on your resume can be almost as important as the experience section, so you want it to be an accurate portrayal of what you can do. Luckily, we've found all of the skills you'll need so even if you don't have these skills yet, you know what you need to work on. Out of all the resumes we looked through, 8.8% of marketing communications specialists listed web content on their resume, but soft skills such as analytical skills and communication skills are important as well.

Best States For a Marketing Communications Specialist

Some places are better than others when it comes to starting a career as a marketing communications specialist. The best states for people in this position are Delaware, Alaska, Washington, and Oregon. Marketing communications specialists make the most in Delaware with an average salary of $66,907. Whereas in Alaska and Washington, they would average $65,550 and $61,715, respectively. While marketing communications specialists would only make an average of $59,361 in Oregon, you would still make more there than in the rest of the country. We determined these as the best states based on job availability and pay. By finding the median salary, cost of living, and using the Bureau of Labor Statistics' Location Quotient, we narrowed down our list of states to these four.

1. Delaware

Total Marketing Communications Specialist Jobs:
313
Highest 10% Earn:
$116,000
Location Quotient:
1.51
Location Quotient is a measure used by the Bureau of Labor Statistics (BLS) to determine how concentrated a certain industry is in a single state compared to the nation as a whole. You can read more about how BLS calculates location quotients here

2. Pennsylvania

Total Marketing Communications Specialist Jobs:
2,227
Highest 10% Earn:
$103,000
Location Quotient:
1.16
Location Quotient is a measure used by the Bureau of Labor Statistics (BLS) to determine how concentrated a certain industry is in a single state compared to the nation as a whole. You can read more about how BLS calculates location quotients here

3. Alaska

Total Marketing Communications Specialist Jobs:
163
Highest 10% Earn:
$95,000
Location Quotient:
1.18
Location Quotient is a measure used by the Bureau of Labor Statistics (BLS) to determine how concentrated a certain industry is in a single state compared to the nation as a whole. You can read more about how BLS calculates location quotients here
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Top Marketing Communications Specialist Employers

1. Siemens
4.8
Avg. Salary: 
$83,041
Marketing Communications Specialists Hired: 
25+
2. IBM
4.8
Avg. Salary: 
$70,644
Marketing Communications Specialists Hired: 
25+
3. Hewlett-Packard
4.8
Avg. Salary: 
$79,452
Marketing Communications Specialists Hired: 
23+
4. Electronic Data Systems
4.5
Avg. Salary: 
$49,292
Marketing Communications Specialists Hired: 
22+
5. Comcast
4.6
Avg. Salary: 
$56,819
Marketing Communications Specialists Hired: 
18+
6. Honeywell International
4.9
Avg. Salary: 
$55,930
Marketing Communications Specialists Hired: 
17+

Marketing Communications Specialist Videos

Updated October 2, 2020