Marketing Communications Specialists are responsible for creating awareness of a brand or product. They create marketing materials across various formats, from verbal to visual messages for online to printed media. They are also expected to find the right channels to distribute these materials and gain maximum exposure efficiently.

Understanding the market and the impact your activities have on potential customers is also an important part of the job. You have to know how to track marketing campaigns' performance by analyzing metrics and customer engagement measures to make sure your next campaign is even more efficient than the latest.

Informing your client or the management about your results is also your responsibility. You will also have to represent your company in publicity events and setting up interviews and press conferences. Experience in marketing and exquisite verbal and written communication skills will lead you to thrive in this position.

What Does a Marketing Communications Specialist Do

There are certain skills that many marketing communications specialists have in order to accomplish their responsibilities. By taking a look through resumes, we were able to narrow down the most common skills for a person in this position. We discovered that a lot of resumes listed analytical skills, communication skills and detail oriented.

Learn more about what a Marketing Communications Specialist does

How To Become a Marketing Communications Specialist

If you're interested in becoming a marketing communications specialist, one of the first things to consider is how much education you need. We've determined that 79.4% of marketing communications specialists have a bachelor's degree. In terms of higher education levels, we found that 9.8% of marketing communications specialists have master's degrees. Even though most marketing communications specialists have a college degree, it's possible to become one with only a high school degree or GED.

Learn More About How To Become a Marketing Communications Specialist
Top Marketing Communications Specialist Jobs Near You

Marketing Communications Specialist Career Paths

Average Salary for a Marketing Communications Specialist

Marketing Communications Specialists in America make an average salary of $53,993 per year or $26 per hour. The top 10 percent makes over $80,000 per year, while the bottom 10 percent under $36,000 per year.
Average Marketing Communications Specialist Salary
$53,993 Yearly
$25.96 hourly
$36,000
10 %
$53,000
Median
$80,000
90 %

What Am I Worth?

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How To Become a Marketing Communications Specialist
How To Become a Marketing Communications Specialist Career Overview

States With The Most Marketing Communications Specialist Jobs

Mouse over a state to see the number of active marketing communications specialist jobs in each state. The darker areas on the map show where marketing communications specialists earn the highest salaries across all 50 states.

Average Salary: Job Openings:

Number Of Marketing Communications Specialist Jobs By State

RankStateNumber of JobsAverage Salary
1California4,459$59,757
2Texas3,632$51,397
3Florida2,601$43,081
4New York2,393$67,166
5Pennsylvania2,227$58,686
6Virginia1,871$50,419
7North Carolina1,799$50,859
8Georgia1,755$46,382
9Illinois1,652$51,173
10Massachusetts1,489$56,284
11Ohio1,417$51,064
12Minnesota1,253$54,406
13Maryland1,236$53,190
14Michigan1,192$53,488
15Colorado1,090$56,399
16New Jersey1,071$67,614
17Washington1,012$68,593
18Arizona967$43,523
19Wisconsin893$49,305
20Tennessee843$50,238
21Indiana814$43,189
22Missouri786$44,233
23Connecticut672$58,460
24Oregon657$56,945
25Utah584$44,494
26South Carolina580$52,387
27Iowa555$47,969
28Kentucky535$48,584
29Alabama522$47,062
30Kansas482$40,794
31Arkansas448$44,717
32Nebraska435$39,997
33Louisiana434$42,521
34Oklahoma372$42,212
35Nevada355$50,559
36New Hampshire352$47,914
37Delaware313$73,408
38Mississippi293$35,764
39Idaho289$52,056
40New Mexico286$43,427
41Maine268$53,134
42West Virginia241$42,617
43Rhode Island236$49,105
44South Dakota221$42,457
45Hawaii213$42,697
46North Dakota201$39,904
47Montana198$38,050
48Vermont188$39,614
49Wyoming170$39,848
50Alaska163$52,309

Marketing Communications Specialist Education

Marketing Communications Specialist Majors

15.2 %
15.1 %

Marketing Communications Specialist Degrees

Bachelors

79.4 %

Masters

9.8 %

Associate

6.9 %

Top Colleges for Marketing Communications Specialists

1. Northwestern University

Evanston, IL • Private

In-State Tuition
$54,568
Enrollment
8,451

2. Stanford University

Stanford, CA • Private

In-State Tuition
$51,354
Enrollment
7,083

3. University of Southern California

Los Angeles, CA • Private

In-State Tuition
$56,225
Enrollment
19,548

4. University of Pennsylvania

Philadelphia, PA • Private

In-State Tuition
$55,584
Enrollment
10,764

5. Pennsylvania State University

University Park, PA • Private

In-State Tuition
$18,454
Enrollment
40,108

6. Villanova University

Villanova, PA • Private

In-State Tuition
$53,308
Enrollment
6,819

7. University of Houston

Houston, TX • Private

In-State Tuition
$8,913
Enrollment
37,291

8. San Diego State University

San Diego, CA • Private

In-State Tuition
$7,488
Enrollment
30,018

9. Bentley University

Waltham, MA • Private

In-State Tuition
$49,880
Enrollment
4,177

10. Syracuse University

Syracuse, NY • Private

In-State Tuition
$51,853
Enrollment
14,759

Top Skills For a Marketing Communications Specialist

The skills section on your resume can be almost as important as the experience section, so you want it to be an accurate portrayal of what you can do. Luckily, we've found all of the skills you'll need so even if you don't have these skills yet, you know what you need to work on. Out of all the resumes we looked through, 8.1% of marketing communications specialists listed digital marketing on their resume, but soft skills such as analytical skills and communication skills are important as well.

Choose From 10+ Customizable Marketing Communications Specialist Resume templates

Zippia allows you to choose from different easy-to-use Marketing Communications Specialist templates, and provides you with expert advice. Using the templates, you can rest assured that the structure and format of your Marketing Communications Specialist resume is top notch. Choose a template with the colors, fonts & text sizes that are appropriate for your industry.

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Marketing Communications Specialist Resume
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Marketing Communications Specialist Resume
Marketing Communications Specialist Resume
Marketing Communications Specialist Resume
Marketing Communications Specialist Resume
Marketing Communications Specialist Resume
Marketing Communications Specialist Resume
Marketing Communications Specialist Resume
Marketing Communications Specialist Resume
Marketing Communications Specialist Resume
Marketing Communications Specialist Resume
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Marketing Communications Specialist Resume
Marketing Communications Specialist Resume

Marketing Communications Specialist Demographics

Marketing Communications Specialist Gender Distribution

Female
Female
72%
Male
Male
28%

After extensive research and analysis, Zippia's data science team found that:

  • Among marketing communications specialists, 72.0% of them are women, while 28.0% are men.

  • The most common race/ethnicity among marketing communications specialists is White, which makes up 71.5% of all marketing communications specialists.

  • The most common foreign language among marketing communications specialists is Spanish at 46.3%.

Work Experience Programs For Marketing Communications Specialists

Virtual work experience programs replicate work at top companies and help you gain the skills to be successful when applying and working there. In only a few hours, learn the relevant tools necessary to complete a typical work day at that company. Virtual work experience programs are 100% free, open-access, and self-paced. No experience or application is required!

Wealth Management Program

Company: Goodbody

Cost: Free

Duration: 5-6 hours

Markets - Sales & Trading Program

Company: Citi APAC

Cost: Free

Duration: 5-6 hours

Strategy Consulting Program

Company: Accenture Australia

Cost: Free

Duration: 5-6 hours

Professional Skills Development Program

Company: Two Sigma

Cost: Free

Duration: 5-6 hours

Product Design Program

Company: Accenture North America

Cost: Free

Duration: 4 hours

Engaging the community Program

Company: Teach for Australia

Cost: Free

Duration: 2 hours

Developer Program

Company: Accenture Nordics

Cost: Free

Duration: 2-3 hours

Markets (Sales & Trading) Program

Company: JPMorgan Chase

Cost: Free

Duration: 4-5 hours

Asset Management Program

Company: JPMorgan Chase

Cost: Free

Duration: 5-6.5 hours

Global Banking & Markets Program

Company: HSBC

Cost: Free

Duration: 5-6 hours

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Best States For a Marketing Communications Specialist

Some places are better than others when it comes to starting a career as a marketing communications specialist. The best states for people in this position are Delaware, Washington, New Jersey, and New York. Marketing communications specialists make the most in Delaware with an average salary of $73,408. Whereas in Washington and New Jersey, they would average $68,593 and $67,614, respectively. While marketing communications specialists would only make an average of $67,166 in New York, you would still make more there than in the rest of the country. We determined these as the best states based on job availability and pay. By finding the median salary, cost of living, and using the Bureau of Labor Statistics' Location Quotient, we narrowed down our list of states to these four.

1. Delaware

Total Marketing Communications Specialist Jobs:
313
Highest 10% Earn:
$109,000
Location Quotient:
1.51

2. District of Columbia

Total Marketing Communications Specialist Jobs:
433
Highest 10% Earn:
$111,000
Location Quotient:
1.56

3. New York

Total Marketing Communications Specialist Jobs:
2,393
Highest 10% Earn:
$98,000
Location Quotient:
1.13
Full List Of Best States For Marketing Communications Specialists

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Top Marketing Communications Specialist Employers

Most Common Employers For Marketing Communications Specialist

RankCompanyAverage SalaryHourly RateJob Openings
1Intel$102,986$49.5112
2IBM$91,060$43.7824
3Motorola Solutions$83,836$40.3112
4Medtronic$82,033$39.4410
5Boston Scientific$78,736$37.859
6ABB$76,560$36.8110
7Thermo Fisher Scientific$75,393$36.2514
8Siemens$72,131$34.6821
9AT&T$71,277$34.2711
10Schneider Electric Industrial Services$70,855$34.0616

Marketing Communications Specialist Videos

Becoming a Marketing Communications Specialist FAQs

How Much Do Marketing Specialists Get Paid?

Marketing specialists get paid about $52,097 yearly or $25.05 per hour. On the lower end of the salary range, they can get paid $35,000 a year, usually for an entry-level position. On the higher end, they can make about $76,000.

How Much Does A Marketing Communications Specialist Make?

A marketing communications specialist makes $51,780 per year, on average. Entry-level communications specialists will make closer to $40,000 annually, while experienced communications specialists make upwards of $65,000 a year.

What Degree Do You Need To Be A Communications Specialist?

The most common degree for communications specialists is a bachelor's degree in communications. This is not surprising, but there are many other degree paths that provide useful and necessary skills to achieve this role.

What Is The Role Of A Communications Specialist?

The role of a communications specialist is to communicate critical information or to create or maintain a stylized company image. These professionals typically work in the offices of advertising or PR firms, educational administrations, government agencies, or any large company.

What Jobs Can You Get With A Marketing And Communications Degree?

Some jobs that a person can get with a marketing and communications degree are market research analysts, marketing directors, marketing managers, business development managers, and public relations specialists.

What Qualifications Do You Need To Be A Marketing Specialist?

The minimum qualifications for a marketing specialist is a bachelor's degree in marketing, communications, or a similar related field. They must also have a lot of experience in conveying messages using different mediums while also being able to deal with urgent and crisis situations.

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