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Public relations specialists typically need a bachelor’s degree. Employers prefer candidates who have studied public relations, journalism, communications, English, or business.Education
Public relations specialists typically need a bachelor’s degree in public relations, journalism, communications, English, or business. Through such programs, students produce a portfolio of work that demonstrates their ability to prospective employers.Training
Entry-level workers typically begin by maintaining files of material about an organization’s activities, skimming and retaining relevant media articles, and assembling information for speeches and pamphlets. After gaining experience, public relations specialists begin to write news releases, speeches, articles for publication, or carry out public relations programs.Other Experience
Internships at public relations firms or in the public relations departments of other businesses can be helpful in getting a job as a public relations specialist.
Some employers prefer candidates that have experience communicating with others through a school newspaper or a leadership position in school or in their community.Important Qualities
Interpersonal skills. Public relations specialists deal with the public and the media regularly; therefore, they must be open and friendly to maintain a favorable image for their organization.
Organizational skills. Public relations specialists are often in charge of managing several events at the same time, requiring superior organizational skills.
Problem-solving skills. Public relations specialists sometimes must explain how a company or client is handling sensitive issues. They must use good judgment in what they report and how they report it.
Speaking skills. Public relations specialists regularly speak on behalf of their organization. When doing so, they must be able to clearly explain the organization’s position.
Writing skills. Public relations specialists must be able to write well-organized and clear press releases and speeches. They must be able to grasp the key messages they want to get across and write them in a short, succinct way to get the attention of busy readers or listeners.
|Job Title||Company||Location||Start Date||Salary|
|Marketing and Communications Specialist||Gutenberg Communications||New York, NY||Jan 12, 2016||$142,000|
|Marketing Communications Specialist 4||Siemens Medical Solutions USA, Inc.||Mountain View, CA||May 07, 2016||$140,000|
|Marketing Communication Specialist||CCS Design Inc.||Oakland, CA||Sep 09, 2015||$135,655 -
|Strategic Marketing Communications Specialist||Sap Global Marketing, Inc.||Newtown, PA||Oct 30, 2015||$133,380|
|Marketing Communication Specialist||CCS Design Inc.||Oakland, CA||Aug 20, 2015||$125,000 -
|Marketing Communications Specialist||The Garland Company, Inc.||Seattle, WA||Aug 22, 2016||$115,565|
|Marketing Communications Specialist||The Garland Company, Inc.||Seattle, WA||Jan 10, 2016||$115,565|
|Marketing and Communications Specialists||Gutenberg Communications||New York, NY||May 06, 2013||$115,000|
|Marketing and Communications Specialist||Gutenberg Communications||New York, NY||Dec 16, 2013||$115,000|
|Staff, Marketing Communications Specialist||Infinera Corporation||Sunnyvale, CA||Oct 20, 2014||$106,000 -
|Marketing and Communications Specialist||ESI Design||New York, NY||Nov 07, 2016||$105,000|
|Marketing Communications Specialist||Korus Trade, Inc.||Atlanta, GA||Jun 19, 2015||$102,024|
|Marketing Communications Specialist||Via Trading Corporation||Lynwood, CA||Sep 29, 2013||$91,502|
|Marketing & Communications Specialist||Look Smart Communications Inc.||New York, NY||Nov 16, 2015||$62,610|
|Marketing & Communications Specialist||Prezme LLC||Santa Monica, CA||Nov 15, 2016||$62,500|
|Marketing Communications Specialist||Children's Hospital Corporation||Boston, MA||Nov 07, 2016||$62,000|
|Marketing/Communications Specialist||BUC Mobile, Inc.||Vienna, VA||Sep 05, 2014||$62,000|
|Marketing Communications Specialist||Tate Access Floors, Inc.||Jessup, MD||Oct 01, 2015||$61,936|
|Marketing Communication Specialist||Northwestern University||Chicago, IL||Sep 28, 2015||$61,829|
|Marketing Communications Specialist||Ericsson Inc.||Mountain View, CA||Apr 23, 2015||$60,965 -
|Marketing Communications Specialist||Luminus, Inc.||Sunnyvale, CA||Apr 15, 2016||$48,789|
|Marketing Communications Specialist||The Russian School of Mathematics, Inc.||Newton, MA||Feb 08, 2016||$48,000|
|Marketing Communications Specialist||ASUS Computer International||Fremont, CA||Feb 09, 2016||$48,000|
|Marketing Communications Specialist||Floral Logistics of Miami, Inc.||Miami, FL||Aug 01, 2015||$47,466|
|Marketing Communications Specialist for Asian Mark||Rotor Clip Company, Inc.||Somerset, NJ||Sep 01, 2014||$47,020|
|Marketing Communications Specialist||American General Life Insurance Company||Houston, TX||Aug 28, 2015||$47,000|
|Marketing Communication Specialist||Ivymax, Inc.||Fremont, CA||Jul 09, 2016||$46,290|
|Marketing Communications Specialist||M/A-Com Technology Solutions||Lowell, MA||Sep 02, 2014||$46,200|
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