Marketing Communications Specialists are responsible for creating awareness of a brand or product. They create marketing materials across various formats, from verbal to visual messages for online to printed media. They are also expected to find the right channels to distribute these materials and gain maximum exposure efficiently.
Understanding the market and the impact your activities have on potential customers is also an important part of the job. You have to know how to track marketing campaigns' performance by analyzing metrics and customer engagement measures to make sure your next campaign is even more efficient than the latest.
Informing your client or the management about your results is also your responsibility. You will also have to represent your company in publicity events and setting up interviews and press conferences. Experience in marketing and exquisite verbal and written communication skills will lead you to thrive in this position.