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Working As a Marketing Communications Specialist

  • Getting Information
  • Communicating with Persons Outside Organization
  • Communicating with Supervisors, Peers, or Subordinates
  • Interacting With Computers
  • Thinking Creatively
  • Mostly Sitting

  • Stressful

  • $56,000

    Average Salary

What Does A Marketing Communications Specialist Do

Public relations specialists create and maintain a favorable public image for the organization they represent. They design media releases to shape public perception of their organization and to increase awareness of its work and goals. 

Duties

Public relations specialists typically do the following:

  • Write press releases and prepare information for the media
  • Respond to information requests from the media
  • Help clients communicate effectively with the public
  • Help maintain their organization's corporate image and identity
  • Draft speeches and arrange interviews for an organization’s top executives
  • Evaluate advertising and promotion programs to determine whether they are compatible with their organization’s public relations efforts
  • Evaluate public opinion of clients through social media

Public relations specialists, also called communications specialists and media specialists, handle an organization’s communication with the public, including consumers, investors, reporters, and other media specialists. In government, public relations specialists may be called press secretaries. In this setting, workers keep the public informed about the activities of government officials and agencies.

Public relations specialists draft press releases and contact people in the media who might print or broadcast their material. Many radio or television special reports, newspaper stories, and magazine articles start at the desks of public relations specialists. For example, a press release might describe a public issue, such as health, energy, or the environment, and what an organization does concerning that issue.

Press releases are increasingly being sent through the Internet and social media, in addition to publication through traditional media outlets. Public relations specialists are often in charge of monitoring and responding to social media questions and concerns.

Public relations specialists are different from advertisers in that they get their stories covered by media instead of purchasing ad space in publications and on television.

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How To Become A Marketing Communications Specialist

Public relations specialists typically need a bachelor’s degree. Employers prefer candidates who have studied public relations, journalism, communications, English, or business.

Education

Public relations specialists typically need a bachelor’s degree in public relations, journalism, communications, English, or business. Through such programs, students produce a portfolio of work that demonstrates their ability to prospective employers.

Training

Entry-level workers typically begin by maintaining files of material about an organization’s activities, skimming and retaining relevant media articles, and assembling information for speeches and pamphlets. After gaining experience, public relations specialists begin to write news releases, speeches, articles for publication, or carry out public relations programs.

Other Experience

Internships at public relations firms or in the public relations departments of other businesses can be helpful in getting a job as a public relations specialist.

Some employers prefer candidates that have experience communicating with others through a school newspaper or a leadership position in school or in their community.

Important Qualities

Interpersonal skills. Public relations specialists deal with the public and the media regularly; therefore, they must be open and friendly to maintain a favorable image for their organization.

Organizational skills. Public relations specialists are often in charge of managing several events at the same time, requiring superior organizational skills.

Problem-solving skills. Public relations specialists sometimes must explain how a company or client is handling sensitive issues. They must use good judgment in what they report and how they report it.

Speaking skills. Public relations specialists regularly speak on behalf of their organization. When doing so, they must be able to clearly explain the organization’s position.

Writing skills. Public relations specialists must be able to write well-organized and clear press releases and speeches. They must be able to grasp the key messages they want to get across and write them in a short, succinct way to get the attention of busy readers or listeners.

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Marketing Communications Specialist Career Paths

Marketing Communications Specialist
Marketing Specialist Marketing Manager
Regional Marketing Manager
6 Yearsyrs
Marketing Specialist Account Manager Marketing Manager
Marketing Program Manager
6 Yearsyrs
Marketing Specialist Marketing Consultant Marketing Manager
Brand Marketing Manager
6 Yearsyrs
Marketing Consultant Account Manager Marketing Director
Director Of Marketing And Public Relations
6 Yearsyrs
Marketing Consultant Sales Manager Marketing Director
Director Of Digital Marketing
9 Yearsyrs
Account Executive Senior Account Executive Public Relations Manager
Manager Of Corporate Communications
7 Yearsyrs
Account Executive Owner Marketing Director
Vice President Of Marketing & Communications
12 Yearsyrs
Account Executive Owner Communications Director
Director, Corporate Communications
10 Yearsyrs
Senior Marketing Communications Specialist Marketing Communications Manager Communications Manager
Internal Communications Manager
8 Yearsyrs
Editor Technical Writer Web Developer
Web Content Manager
5 Yearsyrs
Executive Assistant Event Manager
Events Marketing Manager
5 Yearsyrs
Editor Office Manager Communications Manager
Communications Project Manager
6 Yearsyrs
Senior Marketing Communications Specialist Marketing Communications Manager
Content Marketing Manager
6 Yearsyrs
Technical Writer Product Manager Brand Manager
Head Of Marketing
5 Yearsyrs
Editor Project Manager Senior Product Manager
Marketing Lead
5 Yearsyrs
Marketing Analyst Digital Marketing Specialist
Digital Marketing Strategist
5 Yearsyrs
Public Relations Specialist Communications Consultant
Media Relations Manager
5 Yearsyrs
Senior Marketing Communications Specialist Marketing Communications Manager Marketing Manager/Project Manager
Marketing Account Manager
5 Yearsyrs
Marketing And Communication Consultant Communications Manager Social Media Manager
Marketing Strategist
6 Yearsyrs
Freelance Marketing Consultant Senior Copywriter
Brand Strategist
5 Yearsyrs
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Average Length of Employment
Top Careers Before Marketing Communications Specialist
Internship 6.9%
Editor 3.2%
Top Careers After Marketing Communications Specialist
Owner 2.8%

Do you work as a Marketing Communications Specialist?

Average Yearly Salary
$56,000
Show Salaries
$38,000
Min 10%
$56,000
Median 50%
$56,000
Median 50%
$56,000
Median 50%
$56,000
Median 50%
$56,000
Median 50%
$56,000
Median 50%
$56,000
Median 50%
$81,000
Max 90%
Best Paying Company
Ericsson USA
Highest Paying City
Seattle, WA
Highest Paying State
Washington
Avg Experience Level
2.6 years
How much does a Marketing Communications Specialist make at top companies?
The national average salary for a Marketing Communications Specialist in the United States is $56,188 per year or $27 per hour. Those in the bottom 10 percent make under $38,000 a year, and the top 10 percent make over $81,000.

Real Marketing Communications Specialist Salaries

Job Title Company Location Start Date Salary
Marketing and Communications Specialist Gutenberg Communications New York, NY Jan 12, 2016 $142,000
Marketing Communications Specialist 4 Siemens Medical Solutions USA, Inc. Mountain View, CA May 07, 2016 $140,000
Marketing Communication Specialist CCS Design Inc. Oakland, CA Sep 09, 2015 $135,655 -
$150,264
Strategic Marketing Communications Specialist Sap Global Marketing, Inc. Newtown, PA Oct 30, 2015 $133,380
Marketing Communication Specialist CCS Design Inc. Oakland, CA Aug 20, 2015 $125,000 -
$144,000
Marketing Communications Specialist The Garland Company, Inc. Seattle, WA Aug 22, 2016 $115,565
Marketing Communications Specialist The Garland Company, Inc. Seattle, WA Jan 10, 2016 $115,565
Marketing and Communications Specialists Gutenberg Communications New York, NY May 06, 2013 $115,000
Marketing and Communications Specialist Gutenberg Communications New York, NY Dec 16, 2013 $115,000
Staff, Marketing Communications Specialist Infinera Corporation Sunnyvale, CA Oct 20, 2014 $106,000 -
$128,400
Marketing and Communications Specialist ESI Design New York, NY Nov 07, 2016 $105,000
Marketing Communications Specialist Korus Trade, Inc. Atlanta, GA Jun 19, 2015 $102,024
Marketing Communications Specialist Via Trading Corporation Lynwood, CA Sep 29, 2013 $91,502
Marketing & Communications Specialist Prezme LLC Santa Monica, CA Nov 15, 2016 $62,500
Marketing Communications Specialist Children's Hospital Corporation Boston, MA Nov 07, 2016 $62,000
Marketing/Communications Specialist BUC Mobile, Inc. Vienna, VA Sep 05, 2014 $62,000
Marketing Communications Specialist Tate Access Floors, Inc. Jessup, MD Oct 01, 2015 $61,936
Marketing Communication Specialist Northwestern University Chicago, IL Sep 28, 2015 $61,829
Marketing Communications Specialist Ericsson Inc. Mountain View, CA Apr 23, 2015 $60,965 -
$83,280
Marketing Communications Specialist Visiting Therapy Services Little Falls, NY Oct 01, 2013 $60,648
Marketing Communications Specialist The Russian School of Mathematics, Inc. Newton, MA Feb 08, 2016 $48,000
Marketing Communications Specialist ASUS Computer International Fremont, CA Feb 09, 2016 $48,000
Marketing Communications Specialist Floral Logistics of Miami, Inc. Miami, FL Aug 01, 2015 $47,466
Marketing Communications Specialist for Asian Mark Rotor Clip Company, Inc. Somerset, NJ Sep 01, 2014 $47,020
Marketing Communications Specialist American General Life Insurance Company Houston, TX Aug 28, 2015 $47,000
Marketing Communication Specialist Ivymax, Inc. Fremont, CA Jul 09, 2016 $46,290
Marketing Communications Specialist M/A-com Technology Solutions Lowell, MA Sep 02, 2014 $46,200
Marketing & Communications Specialist Advance-Global Australian Professionals Inc. New York, NY Dec 14, 2015 $46,000

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Top Skills for A Marketing Communications Specialist

  1. Web Content
  2. Press Releases
  3. Trade Shows
You can check out examples of real life uses of top skills on resumes here:
  • Maintain company website utilizing web content management systems ensuring accurate and current material and usability.
  • Managed all media and public relations including developing and writing all press releases and representing hospital at community and marketing events.
  • Optimized company presence and voice-activated dialing demonstrations at major trade shows by effectively coordinating logistics and billing.
  • Helped establish and maintained consistent corporate image throughout product lines, promotional materials and events.
  • Assisted public relations departments at seven Detroit Medical Center hospitals and subsidiaries with special events, media relations and communications.

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Top 10 Best States for Marketing Communications Specialists

  1. Utah
  2. Washington
  3. Oregon
  4. Rhode Island
  5. Maine
  6. New Hampshire
  7. District of Columbia
  8. Idaho
  9. Virginia
  10. Massachusetts
  • (235 jobs)
  • (540 jobs)
  • (275 jobs)
  • (94 jobs)
  • (69 jobs)
  • (120 jobs)
  • (320 jobs)
  • (50 jobs)
  • (758 jobs)
  • (851 jobs)

Marketing Communications Specialist Resume Examples And Tips

The average resume reviewer spends between 5 to 7 seconds looking at a single resume, which leaves the average job applier with roughly six seconds to make a killer first impression. Thanks to this, a single typo or error on your resume can disqualify you right out of the gate. At Zippia, we went through over 5,867 Marketing Communications Specialist resumes and compiled some information about how best to optimize them. Here are some suggestions based on what we found, divided by the individual sections of the resume itself.

Learn How To Create A Top Notch Marketing Communications Specialist Resume

View Resume Examples

Marketing Communications Specialist Demographics

Gender

Female

66.4%

Male

25.5%

Unknown

8.1%
Ethnicity

White

63.7%

Hispanic or Latino

13.3%

Black or African American

12.0%

Asian

7.7%

Unknown

3.3%
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Foreign Languages Spoken

Spanish

46.3%

French

12.7%

Chinese

5.7%

Mandarin

5.3%

Portuguese

4.9%

German

4.9%

Korean

3.9%

Russian

2.8%

Vietnamese

1.8%

Japanese

1.8%

Arabic

1.8%

Polish

1.4%

Turkish

1.1%

Cantonese

1.1%

Italian

1.1%

Hebrew

1.1%

Dutch

0.7%

Tagalog

0.7%

Serbian

0.7%

Romanian

0.4%
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Marketing Communications Specialist Education

Schools

University of Phoenix

13.3%

University of Georgia

10.1%

San Jose State University

7.3%

Athens Technical College

6.6%

Michigan State University

5.7%

University of Washington

4.9%

New York University

4.6%

San Diego State University

4.3%

University of Florida

4.3%

University of Texas at Austin

4.3%

DePaul University

4.2%

Northwestern University

3.6%

Pennsylvania State University

3.5%

University of South Florida

3.4%

Temple University

3.4%

Ohio State University

3.4%

Purdue University

3.4%

Syracuse University

3.2%

University of Southern California

3.2%

West Virginia University

3.2%
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Majors

Marketing

18.5%

Business

18.0%

Communication

17.6%

Journalism

7.3%

English

6.7%

Public Relations

6.3%

Management

4.4%

Graphic Design

4.0%

Writing

2.2%

Advertising

2.2%

Business Communications

2.1%

Psychology

2.0%

Political Science

1.4%

Fine Arts

1.3%

Agricultural Public Services

1.2%

Journalism And Mass Communications

1.1%

Graphic Communications

1.1%

Education

1.1%

History

0.9%

Design And Visual Communication

0.9%
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Degrees

Bachelors

57.2%

Masters

23.9%

Other

9.6%

Associate

4.2%

Certificate

3.8%

Diploma

0.5%

Doctorate

0.5%

License

0.2%
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Marketing Communications Specialist Videos

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