Marketing Communications Specialists are responsible for creating awareness of a brand or product. They create marketing materials across various formats, from verbal to visual messages for online to printed media. They are also expected to find the right channels to distribute these materials and gain maximum exposure efficiently.
Understanding the market and the impact your activities have on potential customers is also an important part of the job. You have to know how to track marketing campaigns' performance by analyzing metrics and customer engagement measures to make sure your next campaign is even more efficient than the latest.
Informing your client or the management about your results is also your responsibility. You will also have to represent your company in publicity events and setting up interviews and press conferences. Experience in marketing and exquisite verbal and written communication skills will lead you to thrive in this position.
There is more than meets the eye when it comes to being a marketing communications specialist. For example, did you know that they make an average of $24.89 an hour? That's $51,780 a year!
Between 2018 and 2028, the career is expected to grow 20% and produce 139,200 job opportunities across the U.S.
There are certain skills that many marketing communications specialists have in order to accomplish their responsibilities. By taking a look through resumes, we were able to narrow down the most common skills for a person in this position. We discovered that a lot of resumes listed analytical skills, communication skills and detail oriented.
When it comes to the most important skills required to be a marketing communications specialist, we found that a lot of resumes listed 8.8% of marketing communications specialists included web content, while 8.0% of resumes included project management, and 7.7% of resumes included graphic design. Hard skills like these are helpful to have when it comes to performing essential job responsibilities.
When it comes to searching for a job, many search for a key term or phrase. Instead, it might be more helpful to search by industry, as you might be missing jobs that you never thought about in industries that you didn't even think offered positions related to the marketing communications specialist job title. But what industry to start with? Most marketing communications specialists actually find jobs in the manufacturing and technology industries.
If you're interested in becoming a marketing communications specialist, one of the first things to consider is how much education you need. We've determined that 74.8% of marketing communications specialists have a bachelor's degree. In terms of higher education levels, we found that 9.3% of marketing communications specialists have master's degrees. Even though most marketing communications specialists have a college degree, it's possible to become one with only a high school degree or GED.
Choosing the right major is always an important step when researching how to become a marketing communications specialist. When we researched the most common majors for a marketing communications specialist, we found that they most commonly earn bachelor's degree degrees or master's degree degrees. Other degrees that we often see on marketing communications specialist resumes include associate degree degrees or high school diploma degrees.
You may find that experience in other jobs will help you become a marketing communications specialist. In fact, many marketing communications specialist jobs require experience in a role such as marketing coordinator. Meanwhile, many marketing communications specialists also have previous career experience in roles such as marketing internship or marketing manager.