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Become A Marketing Communications Specialist

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Working As A Marketing Communications Specialist

  • Getting Information
  • Communicating with Persons Outside Organization
  • Communicating with Supervisors, Peers, or Subordinates
  • Interacting With Computers
  • Thinking Creatively
  • Mostly Sitting

  • Stressful

  • $49,922

    Average Salary

What Does A Marketing Communications Specialist Do

Public relations specialists create and maintain a favorable public image for the organization they represent. They design media releases to shape public perception of their organization and to increase awareness of its work and goals. 

Duties

Public relations specialists typically do the following:

  • Write press releases and prepare information for the media
  • Respond to information requests from the media
  • Help clients communicate effectively with the public
  • Help maintain their organization's corporate image and identity
  • Draft speeches and arrange interviews for an organization’s top executives
  • Evaluate advertising and promotion programs to determine whether they are compatible with their organization’s public relations efforts
  • Evaluate public opinion of clients through social media

Public relations specialists, also called communications specialists and media specialists, handle an organization’s communication with the public, including consumers, investors, reporters, and other media specialists. In government, public relations specialists may be called press secretaries. In this setting, workers keep the public informed about the activities of government officials and agencies.

Public relations specialists draft press releases and contact people in the media who might print or broadcast their material. Many radio or television special reports, newspaper stories, and magazine articles start at the desks of public relations specialists. For example, a press release might describe a public issue, such as health, energy, or the environment, and what an organization does concerning that issue.

Press releases are increasingly being sent through the Internet and social media, in addition to publication through traditional media outlets. Public relations specialists are often in charge of monitoring and responding to social media questions and concerns.

Public relations specialists are different from advertisers in that they get their stories covered by media instead of purchasing ad space in publications and on television.

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How To Become A Marketing Communications Specialist

Public relations specialists typically need a bachelor’s degree. Employers prefer candidates who have studied public relations, journalism, communications, English, or business.

Education

Public relations specialists typically need a bachelor’s degree in public relations, journalism, communications, English, or business. Through such programs, students produce a portfolio of work that demonstrates their ability to prospective employers.

Training

Entry-level workers typically begin by maintaining files of material about an organization’s activities, skimming and retaining relevant media articles, and assembling information for speeches and pamphlets. After gaining experience, public relations specialists begin to write news releases, speeches, articles for publication, or carry out public relations programs.

Other Experience

Internships at public relations firms or in the public relations departments of other businesses can be helpful in getting a job as a public relations specialist.

Some employers prefer candidates that have experience communicating with others through a school newspaper or a leadership position in school or in their community.

Important Qualities

Interpersonal skills. Public relations specialists deal with the public and the media regularly; therefore, they must be open and friendly to maintain a favorable image for their organization.

Organizational skills. Public relations specialists are often in charge of managing several events at the same time, requiring superior organizational skills.

Problem-solving skills. Public relations specialists sometimes must explain how a company or client is handling sensitive issues. They must use good judgment in what they report and how they report it.

Speaking skills. Public relations specialists regularly speak on behalf of their organization. When doing so, they must be able to clearly explain the organization’s position.

Writing skills. Public relations specialists must be able to write well-organized and clear press releases and speeches. They must be able to grasp the key messages they want to get across and write them in a short, succinct way to get the attention of busy readers or listeners.

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Marketing Communications Specialist jobs

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Marketing Communications Specialist Career Paths

Marketing Communications Specialist
Communications Director Writer And Editor Marketing Specialist
Associate Marketing Manager
5 Yearsyrs
Project Manager Product Manager Marketing Director
Brand Director
11 Yearsyrs
Project Manager Program Manager Marketing Manager
Brand Marketing Manager
7 Yearsyrs
Marketing Communications Manager Marketing Director
Director Of Communications And Marketing
9 Yearsyrs
Account Manager Account Executive Marketing Director
Director Of Digital Marketing
10 Yearsyrs
Marketing Consultant Marketing Communications Manager Communications Director
Director, Corporate Communications
10 Yearsyrs
Writer And Editor Communications Manager Marketing Consultant
Head Of Marketing
6 Yearsyrs
Account Manager Senior Account Executive Public Relations
Manager Of Corporate Communications
8 Yearsyrs
Marketing Director Sales Consultant Marketing Consultant
Marketing Communications Manager
7 Yearsyrs
Marketing Manager General Manager Account Executive
Marketing Director
7 Yearsyrs
Product Manager Sales Manager Marketing Consultant
Marketing Lead
6 Yearsyrs
Marketing Director General Manager Account Executive
Marketing Manager
6 Yearsyrs
Marketing And Communication Consultant Marketing Communications Manager
Marketing Program Manager
7 Yearsyrs
Communications Director Marketing Consultant
Marketing Strategist
6 Yearsyrs
Writer And Editor Search Engine Optimizer
Online Marketing Manager
5 Yearsyrs
Marketing Communications Manager Marketing Manager
Product Marketing Manager
7 Yearsyrs
Communications Manager Program Manager Marketing Manager
Regional Marketing Manager
7 Yearsyrs
Marketing Manager Marketing Director
Senior Director Of Marketing
13 Yearsyrs
Communications Manager Marketing Manager
Senior Manager Of Marketing
9 Yearsyrs
Marketing Consultant Operations Manager Marketing Director
Vice President Of Marketing & Communications
12 Yearsyrs
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Average Length of Employment
Marketing Manager 3.1 years
Media Specialist 2.9 years
Marketing Analyst 2.1 years
Marketing Writer 2.1 years
Top Employers Before
Internship 6.5%
Editor 3.0%
Top Employers After
Owner 2.2%
Consultant 1.9%

Marketing Communications Specialist Demographics

Gender

Female

71.2%

Male

26.8%

Unknown

2.0%
Ethnicity

White

81.9%

Hispanic or Latino

8.5%

Asian

7.6%

Unknown

1.3%

Black or African American

0.6%
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Languages Spoken

Spanish

43.8%

French

10.4%

Chinese

8.0%

Mandarin

7.0%

Portuguese

6.0%

German

4.5%

Korean

4.0%

Russian

3.0%

Vietnamese

2.0%

Japanese

2.0%

Turkish

1.5%

Italian

1.5%

Cantonese

1.0%

Tagalog

1.0%

Serbian

1.0%

Hebrew

1.0%

Polish

1.0%

Romanian

0.5%

Hindi

0.5%

Dutch

0.5%
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Marketing Communications Specialist Education

Schools

University of Phoenix

12.3%

University of Georgia

9.3%

San Jose State University

7.6%

DePaul University

5.8%

Michigan State University

5.6%

Athens Technical College

5.1%

University of Texas at Austin

4.9%

University of Florida

4.4%

Syracuse University

4.2%

New York University

4.2%

Northern Illinois University

3.9%

Southern New Hampshire University

3.9%

Boston University

3.9%

University of Washington

3.7%

Northwestern University

3.7%

Northeastern University

3.7%

Temple University

3.5%

Santa Clara University

3.5%

West Virginia University

3.5%

San Diego State University

3.5%
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Majors

Marketing

18.7%

Business

17.5%

Communication

17.5%

Journalism

7.4%

Public Relations

6.6%

English

6.5%

Management

4.5%

Graphic Design

3.8%

Psychology

2.5%

Writing

2.3%

Advertising

2.2%

Business Communications

1.8%

Political Science

1.4%

Agricultural Public Services

1.3%

Fine Arts

1.3%

Journalism And Mass Communications

1.1%

Education

1.1%

History

0.9%

Graphic Communications

0.9%

International Business

0.8%
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Degrees

Bachelors

57.4%

Masters

24.3%

Other

9.4%

Certificate

4.0%

Associate

3.9%

Doctorate

0.6%

Diploma

0.4%
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Job type you want
Full Time
Part Time
Internship
Temporary

Real Marketing Communications Specialist Salaries

Job Title Company Location Start Date Salary
Marketing and Communications Specialist Gutenberg Communications New York, NY Jan 12, 2016 $142,000
Marketing Communications Specialist 4 Siemens Medical Solutions USA, Inc. Mountain View, CA May 07, 2016 $140,000
Marketing Communication Specialist CCS Design Inc. Oakland, CA Sep 09, 2015 $135,655 -
$150,264
Strategic Marketing Communications Specialist Sap Global Marketing, Inc. Newtown, PA Oct 30, 2015 $133,380
Marketing Communication Specialist CCS Design Inc. Oakland, CA Aug 20, 2015 $125,000 -
$144,000
Marketing Communications Specialist The Garland Company, Inc. Seattle, WA Aug 22, 2016 $115,565
Marketing Communications Specialist The Garland Company, Inc. Seattle, WA Jan 10, 2016 $115,565
Marketing and Communications Specialist Gutenberg Communications New York, NY Dec 16, 2013 $115,000
Marketing and Communications Specialists Gutenberg Communications New York, NY May 06, 2013 $115,000
Staff, Marketing Communications Specialist Infinera Corporation Sunnyvale, CA Oct 20, 2014 $106,000 -
$128,400
Marketing and Communications Specialist ESI Design New York, NY Nov 07, 2016 $105,000
Marketing Communications Specialist Korus Trade, Inc. Atlanta, GA Jun 19, 2015 $102,024
Marketing Communications Specialist Via Trading Corporation Lynwood, CA Sep 29, 2013 $91,502
Marketing & Communications Specialist Prezme LLC Santa Monica, CA Nov 15, 2016 $62,500
Marketing/Communications Specialist BUC Mobile, Inc. Vienna, VA Sep 05, 2014 $62,000
Marketing Communications Specialist Children's Hospital Corporation Boston, MA Nov 07, 2016 $62,000
Marketing Communications Specialist Tate Access Floors, Inc. Jessup, MD Oct 01, 2015 $61,936
Marketing Communication Specialist Northwestern University Chicago, IL Sep 28, 2015 $61,829
Marketing Communications Specialist Ericsson Inc. Mountain View, CA Apr 23, 2015 $60,965 -
$83,280
Marketing Communications Specialist Visiting Therapy Services Little Falls, NY Oct 01, 2013 $60,648
Marketing Communications Specialist The Russian School of Mathematics, Inc. Newton, MA Feb 08, 2016 $48,000
Marketing Communications Specialist ASUS Computer International Fremont, CA Feb 09, 2016 $48,000
Marketing Communications Specialist Floral Logistics of Miami, Inc. Miami, FL Aug 01, 2015 $47,466
Marketing Communications Specialist for Asian Mark Rotor Clip Company, Inc. Somerset, NJ Sep 01, 2014 $47,020
Marketing Communications Specialist American General Life Insurance Company Houston, TX Aug 28, 2015 $47,000
Marketing Communication Specialist Ivymax, Inc. Fremont, CA Jul 09, 2016 $46,290
Marketing Communications Specialist M/A-Com Technology Solutions Lowell, MA Sep 02, 2014 $46,200
Marketing & Communications Specialist Advance-Global Australian Professionals Inc. New York, NY Dec 14, 2015 $46,000

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Top Skills for A Marketing Communications Specialist

WebContentTradeShowsPressReleasesFacebookTwitterIntranetGraphicDesignProjectManagementPromotionalMaterialsLinkedinCompanyWebsiteNewProductLaunchesWebSiteCommunicationsPlansSpecialEventsPowerpointMarketResearchCRMEmailCampaignsExternalCommunications

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Top Marketing Communications Specialist Skills

  1. Web Content
  2. Trade Shows
  3. Press Releases
You can check out examples of real life uses of top skills on resumes here:
  • Web content management of the internal sales portal (collateral and content publishing).
  • Generated lists and reports, resulting in targeted audiences for emails, trade shows and direct mail campaigns.
  • Drafted press releases, full color product sheets, and print and electronic ad copy.
  • Created company s Facebook page.
  • Established and maintained a social media presence for the BSC, including Facebook, Twitter and YouTube.

Top Marketing Communications Specialist Employers

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Marketing Communications Specialist Videos

Career Advice on becoming a Marketing & Brand Consultant by Tre A (Full Version)

A Day In The Life: Marketing Manager

Career Advice on becoming an Internal Communications Manager by Sophie M (Full Version)

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