Marketing communications specialist demographics and statistics in the US
Marketing communications specialist demographics research summary. Zippia estimates marketing communications specialist demographics and statistics in the United States by using a database of 30 million profiles. Our marketing communications specialist estimates are verified against BLS, Census, and current job openings data for accuracy. Zippia's data science team found the following key facts about marketing communications specialists after extensive research and analysis:
- There are over 257,531 marketing communications specialists currently employed in the United States.
- 72.0% of all marketing communications specialists are women, while 28.0% are men.
- The average marketing communications specialist age is 36 years old.
- The most common ethnicity of marketing communications specialists is White (67.3%), followed by Hispanic or Latino (12.6%), Asian (9.6%) and Black or African American (5.3%).
- Marketing communications specialists are most in-demand in Salt Lake City, UT.
- The technology industry is the highest-paying for marketing communications specialists.
- 10% of all marketing communications specialists are LGBT.
On this page
Marketing communications specialist demographics by:
Marketing communications specialist gender statistics
72.0% of marketing communications specialists are women and 28.0% of marketing communications specialists are men.
- Female, 72.0%
- Male, 28.0%
Marketing communications specialist gender ratio
| Gender | Percentages |
|---|---|
| Female | 72.0% |
| Male | 28.0% |
Marketing communications specialist gender pay gap
Women earn 96¢ for every $1 earned by men
Male income
$52,850
Female income
$50,539
Marketing communications specialist gender ratio over time
This data breaks down the percentage of men and women in marketing communications specialist positions over time. Currently, 72.0% of marketing communications specialists are female.
Marketing communications specialist gender ratio by year
| Year | Male | Female |
|---|---|---|
| 2010 | 35.31% | 64.69% |
| 2011 | 33.08% | 66.92% |
| 2012 | 33.30% | 66.70% |
| 2013 | 30.27% | 69.73% |
| 2014 | 30.31% | 69.69% |
| 2015 | 32.18% | 67.82% |
| 2016 | 31.51% | 68.49% |
| 2017 | 31.48% | 68.52% |
| 2018 | 30.65% | 69.35% |
| 2019 | 29.50% | 70.50% |
| 2020 | 27.45% | 72.55% |
| 2021 | 28.04% | 71.96% |
Marketing communications specialist related jobs gender ratio
We compared marketing communications specialists with similar job titles to see how gender ratios vary. As you can see, timber buyer and chief estimator have the biggest gender ratio gaps.
| Job title | Male | Female |
|---|---|---|
| Wedding Coordinator | 9% | 91% |
| Conference Planning Manager | 9% | 91% |
| Human Resources Administrative Assistant | 9% | 91% |
| Marketing Communications Specialist | 28% | 72% |
| Electronic Security Specialist | 94% | 6% |
| Chief Estimator | 95% | 5% |
| Timber Buyer | 97% | 3% |
Male
Female
100%
75%
50%
25%
0%
0%
25%
50%
75%
100%
Marketing communications specialist demographics by race
The most common ethnicity among marketing communications specialists is White, which makes up 67.3% of all marketing communications specialists. Comparatively, 12.6% of marketing communications specialists are Hispanic or Latino and 9.6% of marketing communications specialists are Asian.
- White, 67.3%
- Hispanic or Latino, 12.6%
- Asian, 9.6%
- Black or African American, 5.3%
- Unknown, 5.0%
- American Indian and Alaska Native, 0.2%
Marketing communications specialist race
| Marketing communications specialist race | Percentages |
|---|---|
| White | 67.3% |
| Hispanic or Latino | 12.6% |
| Asian | 9.6% |
| Black or African American | 5.3% |
| Unknown | 5.0% |
| American Indian and Alaska Native | 0.2% |
Marketing communications specialist race and ethnicity over time
See how marketing communications specialist racial and ethnic diversity trended since 2010 according to the United States Census Bureau data.
Marketing communications specialist race and ethnicity by year
| Year | White | Black or African American | Asian | Hispanic or Latino |
|---|---|---|---|---|
| 2010 | 76.25% | 5.47% | 7.37% | 9.06% |
| 2011 | 74.55% | 5.47% | 7.80% | 10.02% |
| 2012 | 74.61% | 5.67% | 7.09% | 10.25% |
| 2013 | 74.36% | 5.89% | 6.54% | 10.27% |
| 2014 | 74.69% | 5.32% | 7.71% | 9.72% |
| 2015 | 73.65% | 4.90% | 8.01% | 10.42% |
| 2016 | 71.87% | 6.07% | 8.23% | 11.32% |
| 2017 | 71.85% | 5.92% | 8.30% | 10.94% |
| 2018 | 71.15% | 5.58% | 8.31% | 11.52% |
| 2019 | 71.49% | 5.48% | 8.52% | 11.58% |
| 2020 | 69.58% | 4.93% | 8.60% | 12.44% |
| 2021 | 67.31% | 5.28% | 9.62% | 12.63% |
Marketing communications specialist wage gap by race
According to our data, asian marketing communications specialists have the highest average salary compared to other ethnicities. Black or african american marketing communications specialists have the lowest average salary at $49,081.
| Ethnicity | Salary |
|---|---|
| Unknown | $51,623 |
| White | $53,528 |
| Black or African American | $49,081 |
| Asian | $58,118 |
| Hispanic or Latino | $52,308 |
Average marketing communications specialist age
See how the average age of marketing communications specialists varies based on ethnicity and gender.
Male
Female
Marketing communications specialist age by race and gender
| Race | Male age | Female age |
|---|---|---|
| Unknown | 34 | 29.5 |
| White | 37 | 34 |
| Black or African American | 33.5 | 31 |
| Asian | 35 | 35 |
| Hispanic or Latino | 31 | 33 |
Marketing communications specialist age breakdown
The average age of marketing communications specialists is 30-40 years years old, representing 35% of the marketing communications specialist population.
Marketing communications specialist age breakdown
| Marketing Communications Specialist Years | Percentages |
|---|---|
| 40+ years | 35% |
| 30-40 years | 35% |
| 20-30 years | 30% |
Marketing communications specialist educational attainment
The most common degree for marketing communications specialists is bachelor's degree, with 79% of marketing communications specialists earning that degree. The second and third most common degree levels are master's degree degree at 10% and master's degree degree at 7%.
- Bachelor's, 79%
- Master's, 10%
- Associate, 7%
- High School Diploma, 2%
- Other Degrees, 2%
Marketing communications specialists by degree level
| Marketing communications specialist degree | Percentages |
|---|---|
| Bachelor's | 79% |
| Master's | 10% |
| Associate | 7% |
| High School Diploma | 2% |
| Other Degrees | 2% |
Marketing communications specialist jobs you might like
Marketing communications specialist wage gap by degree level
According to the data, marketing communications specialists with a Doctorate degree earn more than those without, at $64,358 annually. With a Master's degree, marketing communications specialists earn a median annual income of $63,710 compared to $55,244 for marketing communications specialists with an Bachelor's degree.
| Education | Salary |
|---|---|
| Master's Degree | $63,710 |
| Bachelor's Degree | $55,244 |
| Doctorate Degree | $64,358 |
Marketing communications specialist employment statistics
Most marketing communications specialists work for a private in the manufacturing industry.
Company size where marketing communications specialists work
Below, you can see the size of companies where marketing communications specialists work.
Marketing communications specialist jobs by employer size
| Company size | Percentages |
|---|---|
| < 50 employees | 4% |
| 50 - 100 employees | 6% |
| 100 - 500 employees | 16% |
| 500 - 1,000 employees | 9% |
| 1,000 - 10,000 employees | 27% |
| > 10,000 employees | 37% |
Marketing communications specialist jobs by company type
Employees with the marketing communications specialist job title have their preferences when it comes to working for a company. For instance, most marketing communications specialists prefer to work at private companies over public companies.
Marketing communications specialist jobs by sector
| Company type | Percentages |
|---|---|
| Education | 8% |
| Public | 41% |
| Private | 49% |
| Government | 2% |
Marketing communications specialist jobs by industry
The most common industries for marketing communications specialists are manufacturing, technology and health care.
Marketing communications specialist industry statistics
| Industry | Percentages |
|---|---|
| Manufacturing | 16% |
| Technology | 15% |
| Fortune 500 | 15% |
| Health Care | 10% |
| Professional | 7% |
| Finance | 6% |
| Education | 6% |
| Insurance | 4% |
| Media | 3% |
| Telecommunication | 3% |
| Government | 2% |
| Hospitality | 2% |
| Start-up | 2% |
| Non Profits | 2% |
| Energy | 2% |
| Pharmaceutical | 1% |
| Transportation | 1% |
| Automotive | 1% |
| Utilities | 1% |
| Construction | 1% |
| Retail | 1% |
| Real Estate | 1% |
Marketing communications specialist turnover and employment statistics
Marketing communications specialist unemployment rate over time
The unemployment rate for marketing communications specialists between 2008 and the most recent data has varied, according to the Bureau of Labor Statistics.
Marketing communications specialist unemployment rate by year
| Year | Marketing communications specialist unemployment rate |
|---|---|
| 2010 | 7.74% |
| 2011 | 5.95% |
| 2012 | 6.43% |
| 2013 | 4.82% |
| 2014 | 4.69% |
| 2015 | 3.53% |
| 2016 | 4.06% |
| 2017 | 3.47% |
| 2018 | 3.02% |
| 2019 | 3.21% |
| 2020 | 5.42% |
| 2021 | 5.17% |
Average marketing communications specialist tenure
The average marketing communications specialist stays at their job for 1-2 years, based on the 5,867 marketing communications specialists resumes in Zippia's database.
Marketing communications specialist tenure statistics
| Number of years | Percentages |
|---|---|
| Less than 1 year | 18% |
| 1-2 years | 37% |
| 3-4 years | 15% |
| 5-7 years | 15% |
| 8-10 years | 7% |
| 11+ years | 7% |
Marketing communications specialist LGBT ratio compared to similar jobs
Review the percent of marketing communications specialists that are members of the LGBT community. You can see how this compares to similar jobs in the chart below.
| Job title | LGBT | Job openings |
|---|---|---|
| Senior Estimator | 4.41% | 11,627 |
| Logistics Planner | 8.65% | 30,339 |
| Human Resources Associate | 8.93% | 43,496 |
| Marketing Communications Specialist | 10.00% | - |
| Building Performance Consultant | 11.05% | 26,482 |
| Finance Compliance Officer | 11.64% | 135,277 |
| Professional Fundraiser | 19.25% | 43,441 |
Similar marketing communications specialist jobs LGBT demographics
| Profession | Percentages of LGBT | Job openings |
|---|---|---|
| Senior Estimator | 4.41% | 11,627 |
| Logistics Planner | 8.65% | 30,339 |
| Human Resources Associate | 8.93% | 43,496 |
| Building Performance Consultant | 11.05% | 26,482 |
| Finance Compliance Officer | 11.64% | 135,277 |
| Professional Fundraiser | 19.25% | 43,441 |
Foreign languages spoken by marketing communications specialists
The most common foreign language among marketing communications specialists is Spanish at 46.3%. The second-most popular foreign language spoken is French at 12.7% and Chinese is the third-most popular at 5.7%.
- Spanish, 46.3%
- French, 12.7%
- Chinese, 5.7%
- Mandarin, 5.3%
- Portuguese, 4.9%
- Other, 25.1%
Marketing communications specialist languages spoken
| Foreign language | Percentages |
|---|---|
| Spanish | 46.3% |
| French | 12.7% |
| Chinese | 5.7% |
| Mandarin | 5.3% |
| Portuguese | 4.9% |
| Other | 25.1% |
