Marketing Communications Specialist Education Requirements And Degrees

The education needed to be a marketing communications specialist is normally a bachelor's degree. Marketing communications specialists usually study communication, marketing or business. 79% of marketing communications specialists hold a bachelor's degree and 10% hold a master's degree. We found these by analyzing 5,867 marketing communications specialist resumes to investigate the topic of marketing communications specialist education more precisely.

The most common colleges for students to pursue their goal of becoming a marketing communications specialist are University of Phoenix and University of Georgia. We also broke down what colleges provide the best overall education for a marketing communications specialist. Students have a great path to earning their marketing communications specialist qualifications at the following schools:

  1. Northwestern University
  2. Stanford University
  3. University of Southern California

If you're interested in getting a college degree in an affordable college for marketing communications specialists - Baruch College of the City University of New York is an excellent option for you. If your SAT or ACT score aren't as high as you'd like, you can look at Barry University, as the admission requirements aren't too selective. On the other end of that spectrum are the Northwestern University, Stanford University and University of Southern California.

For those who would rather stay in your pajamas during the day, we prepared some online courses that can help in marketing communications specialist education paths.

We prepared a list of a marketing communications specialist certifications that you should consider. The necessary certifications that marketing communications specialists must have to succeed are Professional Certified Marketer (PCM) and Google Data Analytics Professional Certificate.

What Degree Should I Get to Become a Marketing Communications Specialist ?

The most common degree for marketing communications specialists is bachelor's degree 79% of marketing communications specialists earn that degree. A close second is master's degree with 10% and rounding it off is associate degree with 7%.

  • Bachelors, 79%
  • Masters, 10%
  • Associate, 7%
  • High School Diploma, 2%
  • Other Degrees, 2%
Marketing Communications Specialist DegreeascdescPercentagesascdesc
Bachelors
Bachelors
79.4%
79.4%
Masters
Masters
9.8%
9.8%
Associate
Associate
6.9%
6.9%
High School Diploma
High School Diploma
2.1%
2.1%
Diploma
Diploma
0.9%
0.9%

What Should I Major in to Become a Marketing Communications Specialist ?

Most marketing communications specialists, 19% to be exact, major in communication. Some other common majors for a marketing communications specialist include marketing and business majors.

Marketing Communications Specialist MajorascdescPercentagesascdesc
Communication
Communication
19.2%
19.2%
Marketing
Marketing
15.2%
15.2%
Business
Business
15.1%
15.1%
Journalism
Journalism
8.5%
8.5%
English
English
8.3%
8.3%

Most Common Colleges for Marketing Communications Specialist

Here are the most common colleges for a marketing communications specialist career in the US based on their resumes. Advocates often get their degree in University of Phoenix, University of Georgia, and San Jose State University .

University of Phoenix

University of Georgia

San Jose State University

Pennsylvania State University

Michigan State University

Marketing Communications Specialist Common CollegeascdescPercentagesascdesc
University of Phoenix
University of Phoenix
9.38%
9.38%
University of Georgia
University of Georgia
8.63%
8.63%
San Jose State University
San Jose State University
6.99%
6.99%
Pennsylvania State University
Pennsylvania State University
5.51%
5.51%
Michigan State University
Michigan State University
5.06%
5.06%

Average Marketing Communications Specialist Salary by Education Level

Marketing communications specialists with a Doctorate degree earn more than those without, at $59,076 annually. With a Masters degree, marketing communications specialists earn a median annual income of $58,128 compared to $50,743 for marketing communications specialists with an Bachelors degree.

Master's Degree

Bachelor's Degree

Doctorate Degree

Marketing Communications Specialist Education LevelascdescMarketing Communications Specialist Salaryascdesc
Master's Degree
Master's Degree
$58,128
$58,128
Bachelor's Degree
Bachelor's Degree
$50,743
$50,743
Doctorate Degree
Doctorate Degree
$59,076
$59,076

Marketing Communications Specialist Jobs You Might Like

10 Best Universities For Marketing Communications Specialists

In a lot of cases, a higher education can mean a higher salary or even a better job. That's why we found out the best colleges for marketing communications specialists. We based this list on these metrics: admissions rate, retention rate, mean earnings of students working, ratio of working vs. non-working students 10 years after admission, average cost of attendance and median debt for graduates.

1. Northwestern University

Evanston, IL • Private

In-State Tuition
$54,568
Enrollment
8,451

2. Stanford University

Stanford, CA • Private

In-State Tuition
$51,354
Enrollment
7,083

3. University of Southern California

Los Angeles, CA • Private

In-State Tuition
$56,225
Enrollment
19,548

4. University of Pennsylvania

Philadelphia, PA • Private

In-State Tuition
$55,584
Enrollment
10,764

5. Pennsylvania State University

University Park, PA • Private

In-State Tuition
$18,454
Enrollment
40,108

6. Villanova University

Villanova, PA • Private

In-State Tuition
$53,308
Enrollment
6,819

7. University of Houston

Houston, TX • Private

In-State Tuition
$8,913
Enrollment
37,291

8. San Diego State University

San Diego, CA • Private

In-State Tuition
$7,488
Enrollment
30,018

9. Bentley University

Waltham, MA • Private

In-State Tuition
$49,880
Enrollment
4,177

10. Syracuse University

Syracuse, NY • Private

In-State Tuition
$51,853
Enrollment
14,759
RankascdescSchoolascdescLocationascdesc
1
1
Northwestern University
Northwestern University
Evanston, IL
Evanston, IL
2
2
Stanford University
Stanford University
Stanford, CA
Stanford, CA
3
3
University of Southern California
University of Southern California
Los Angeles, CA
Los Angeles, CA
4
4
University of Pennsylvania
University of Pennsylvania
Philadelphia, PA
Philadelphia, PA
5
5
Pennsylvania State University
Pennsylvania State University
University Park, PA
University Park, PA

20 Best Online Courses for Marketing Communications Specialists

Sometimes things are just better when you get to stay in your pajamas all day. That includes school. We found top courses for marketing communications specialists from Udemy, Coursera, EDX, and ed2go that will help you advance in your career. Here are essential skills you need to be a marketing communications specialist:

  • Web content
  • Project management
  • Graphic design
If you want to improve marketing communications specialists skills these courses could help you in this.

Advertising Disclosure
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Advanced Product Management: Leadership & Communication
udemy
4.5
(1,166)

Accelerate your Product Management career. Master communication, people management, & leadership...

Successful Events: Event Planning, Marketing & Management
udemy
4.5
(1,092)

Create a single successful event or event-series with effective event promotion, planning, management and monetization...

Become a Product Marketing Manager Product Management
udemy
4.3
(407)

Product Marketing Strategy: Marketing New Product: Product to Market: Product Promotion: New Product Launch Strategy...

Communication Skills every Manager should Master
udemy
4.4
(2,046)

Powerful Communication Techniques to better Delegate, Communicate Decisions, Change Resistance, Say No & Admit Mistakes...

Content Marketing Masterclass: Create Content That Sells
udemy
4.5
(3,158)

Master content marketing to grow your business: content creation, promotion, copywriting, SEO, email marketing, & more!...

Project Management Fundamentals
ed2go

Gain the skills you'll need to succeed in the fast-growing field of project management...

Salesforce Marketing Cloud Email Specialist Practice Tests
udemy
4.4
(979)

Email Specialist Practice Exams - 100 Questions - Answers & Explanations - Exam Simulated Environment...

Project Management Applications
ed2go

Learn how to maximize your project's chance of success and become proficient at recruiting and empowering your project's team members...

Communication Fundamentals: How To Communicate Better
udemy
4.5
(20,587)

Become an Effective Communicator And Learn How to Get Your Message Across By Learning Communication Fundamentals...

Managing Customer Service
ed2go

Become indispensable to any organization by understanding how to identify and meet customer needs...

Project Management Fundamentals II
ed2go

Learn the essential skills that every project manager needs to successfully plan and manage projects...

Digital Marketing Masterclass: Get Your First 1,000 Customers
udemy
4.3
(2,381)

How to acquire your first 1,000 customers using Social media, Content & Video Marketing, PR, SEO, SEM, FB, InstaG & more...

Communicate for Business: Write, Email, Close the Loop
udemy
4.5
(10,073)

Write clearly & concisely in email and all business contexts, then design a communication plan to make sure it sticks...

Integrated Marketing Communications: Advertising, Public Relations, Digital Marketing and more
coursera

Just how familiar are you with a marketing communication campaign? Learn more about this key pillar in the marketing mix and use it to give the push your product or service needs. Through this course you will understand the most important issues when planning and evaluating marketing communications strategies and executions. You'll be able to combine the appropriate theories and models with practical information to make better marketing communications decisions. After completing this course you'...

Influence: Communication Skills for Management & Leadership
udemy
4.4
(3,072)

Leadership Communication Skills and People Skills for Persuasive Management Conversations and Influential Team Building...

Write Better Emails: Tactics for Smarter Team Communication
udemy
4.5
(30,838)

How to improve your email writing skills to save time & improve communication with your team; easy business writing tips...

Twitter Marketing: 1000% Engagement & More Twitter Followers
udemy
4.1
(406)

Twitter marketing for business, get more customers, retweets & how to get more Twitter followers & Twitter ads for 2021...

Business Communication Skills: Business Writing & Grammar
udemy
4.5
(5,728)

Professional communication skills: Business writing, English grammar, business English, email, and presentations skills...

Marketing Your Business on the Internet
ed2go

Develop an Internet marketing plan for your business that incorporates SEO, advertising, email, social media, and more...

Product Management Fundamentals
udemy
4.3
(1,252)

Start the Journey to becoming a Product Manager...

Best Marketing Communications Specialist Certifications in 2021

There are certain things that come along with being certified. In addition to earning a credential that proves you know what you're doing, you might also receive some extra benefits or a salary raise from your company. Sometimes it pays to do the extra work. If you're interested in making more money as a marketing communications specialist, you might consider earning these certifications:

  • Professional Certified Marketer (PCM)
  • Google Data Analytics Professional Certificate
  • Certified Blockchain & Digital Marketing Professional

1. Professional Certified Marketer (PCM)

Being a top marketer means continually enhancing your skills as well as highlighting your accomplishments. The American Marketing Association's Professional Certified Marketer (PCM) program gives you a tangible, convenient way to do both. You can earn the PCM designation by passing a comprehensive exam covering the key areas of marketing. Developed with input from hundreds of marketing experts, the PCM program meets strict national professional certification criteria and standards for excellence in marketing.

Being a top marketer means continually enhancing your skills as well as highlighting your accomplishments. The American Marketing Association's Professional Certified Marketer (PCM) program gives you a tangible, convenient way to do both. You can earn the PCM designation by passing a comprehensive exam covering the key areas of marketing. Developed with input from hundreds of marketing experts, the PCM program meets strict national professional certification criteria and standards for excellence in marketing.

Certification Details
  • More than two years of education or training after high school required? No
  • More than two years of work experience required? No
  • Oral or Written Exam Required? Yes
  • Renewal Required? Every 3 year(s)
Certifying Organization
American Marketing Association
2. Google Data Analytics Professional Certificate

Prepare for a new career in the high-growth field of data analytics, no experience or degree required. Get professional training designed by Google and have the opportunity to connect with top employers. There are 337,400 U.S. job openings in data analytics with a $67,900 average entry-level salary. Data analytics is the collection, transformation, and organization of data in order to draw conclusions, make predictions, and drive informed decision making. Over 8 courses, gain in-demand skills that prepare you for an entry-level job. You’ll learn from Google employees whose foundations in data analytics served as launchpads for their own careers. At under 10 hours per week, you can complete the certificate in less than 6 months. You’ll prepare yourself for jobs that include junior or associate data analyst, database administrator, and more. Upon completion of the certificate, you can directly apply for jobs with Google and over 130 U.S. employers, including Walmart, Best Buy, Astreya. 82% of Google Career Certificate graduates report a positive career outcome like a new job, promotion, or raise within 6 months.

Prepare for a new career in the high-growth field of data analytics, no experience or degree required. Get professional training designed by Google and have the opportunity to connect with top employers. There are 337,400 U.S. job openings in data analytics with a $67,900 average entry-level salary. Data analytics is the collection, transformation, and organization of data in order to draw conclusions, make predictions, and drive informed decision making. Over 8 courses, gain in-demand skills that prepare you for an entry-level job. You’ll learn from Google employees whose foundations in data analytics served as launchpads for their own careers. At under 10 hours per week, you can complete the certificate in less than 6 months. You’ll prepare yourself for jobs that include junior or associate data analyst, database administrator, and more. Upon completion of the certificate, you can directly apply for jobs with Google and over 130 U.S. employers, including Walmart, Best Buy, Astreya. 82% of Google Career Certificate graduates report a positive career outcome like a new job, promotion, or raise within 6 months.

Certification Details
  • More than two years of education or training after high school required? No
  • More than two years of work experience required? No
  • Oral or Written Exam Required? No
  • Renewal Required? No
Course That Help You To Prepare For Certification
Google Analytics Certification - 1 Day Certification Guide
udemy
4.4
(14,594)
3. Certified Blockchain & Digital Marketing Professional

Certified Blockchain and Digital Marketing Professional™ is a unique training and certification specially designed to demonstrate how Blockchain can revolutionize digital marketing. This course focuses on the core concepts of digital marketing and Blockchain technology. It discusses how Blockchain can overcome the challenges faced by digital marketers in the current scenario. The course will render expertise on eliminating digital marketing middlemen, eliminating online ad fraud, building trust and transparency while giving customers full control of their information with the use of Blockchain technology. Certified Blockchain and Digital Marketing Professional training will prove to be your USP and will act as a catalyst to accelerate your career growth.

Certified Blockchain and Digital Marketing Professional™ is a unique training and certification specially designed to demonstrate how Blockchain can revolutionize digital marketing. This course focuses on the core concepts of digital marketing and Blockchain technology. It discusses how Blockchain can overcome the challenges faced by digital marketers in the current scenario. The course will render expertise on eliminating digital marketing middlemen, eliminating online ad fraud, building trust and transparency while giving customers full control of their information with the use of Blockchain technology. Certified Blockchain and Digital Marketing Professional training will prove to be your USP and will act as a catalyst to accelerate your career growth.

Certification Details
  • More than two years of education or training after high school required? No
  • More than two years of work experience required? No
  • Oral or Written Exam Required? No
  • Renewal Required? No

Entry Level Jobs For Becoming A Marketing Communications Specialist

Top 10 Affordable Universities For Marketing Communications Specialists

If those top 10 were a bit out of your price range, you might want to check these schools instead. After factoring in in-state tuition and fees, average cost of attendance, admissions rate, average net price and mean earnings after 6 years, we found that these are the most affordable schools for marketing communications specialists.

1. Baruch College of the City University of New York

New York, NY • Private

In-State Tuition
$7,262
Cost of Attendance
Cost of attendance is the estimated annual cost of attending a particular college or university. It includes tuition and fees, books and supplies, and living expenses.
$14,046

2. University of Florida

Gainesville, FL • Private

In-State Tuition
$6,381
Cost of Attendance
Cost of attendance is the estimated annual cost of attending a particular college or university. It includes tuition and fees, books and supplies, and living expenses.
$21,034

3. SUNY Farmingdale

Farmingdale, NY • Private

In-State Tuition
$8,306
Cost of Attendance
Cost of attendance is the estimated annual cost of attending a particular college or university. It includes tuition and fees, books and supplies, and living expenses.
$16,091

4. California State University - Dominguez Hills

Carson, CA • Private

In-State Tuition
$6,942
Cost of Attendance
Cost of attendance is the estimated annual cost of attending a particular college or university. It includes tuition and fees, books and supplies, and living expenses.
$14,469

5. Brigham Young University

Provo, UT • Private

In-State Tuition
$5,620
Cost of Attendance
Cost of attendance is the estimated annual cost of attending a particular college or university. It includes tuition and fees, books and supplies, and living expenses.
$18,136

6. Florida State University

Tallahassee, FL • Private

In-State Tuition
$5,656
Cost of Attendance
Cost of attendance is the estimated annual cost of attending a particular college or university. It includes tuition and fees, books and supplies, and living expenses.
$21,623

7. California State University - Bakersfield

Bakersfield, CA • Private

In-State Tuition
$7,309
Cost of Attendance
Cost of attendance is the estimated annual cost of attending a particular college or university. It includes tuition and fees, books and supplies, and living expenses.
$16,714

8. California State University - Long Beach

Long Beach, CA • Private

In-State Tuition
$6,798
Cost of Attendance
Cost of attendance is the estimated annual cost of attending a particular college or university. It includes tuition and fees, books and supplies, and living expenses.
$18,306

9. Purdue University

West Lafayette, IN • Private

In-State Tuition
$9,992
Cost of Attendance
Cost of attendance is the estimated annual cost of attending a particular college or university. It includes tuition and fees, books and supplies, and living expenses.
$22,430

10. University of Central Florida

Orlando, FL • Private

In-State Tuition
$6,368
Cost of Attendance
Cost of attendance is the estimated annual cost of attending a particular college or university. It includes tuition and fees, books and supplies, and living expenses.
$21,034

Top 10 Hardest Universities To Get Into For Marketing Communications Specialists

Some people like a challenge. Well, we challenge you to get into one of these schools. It's not going to be easy. We know this based on these institutions' admissions rates, average SAT scores accepted, median ACT scores accepted and mean earnings of students 6 years after admission.

1. Northwestern University

Evanston, IL • Private

Admissions Rate
8%
SAT Average
1,508

2. Stanford University

Stanford, CA • Private

Admissions Rate
4%
SAT Average
1,497

3. University of Southern California

Los Angeles, CA • Private

Admissions Rate
13%
SAT Average
1,445

4. Boston University

Boston, MA • Private

Admissions Rate
22%
SAT Average
1,420

5. Villanova University

Villanova, PA • Private

Admissions Rate
29%
SAT Average
1,407

6. University of Pennsylvania

Philadelphia, PA • Private

Admissions Rate
8%
SAT Average
1,492

7. Northeastern University

Boston, MA • Private

Admissions Rate
19%
SAT Average
1,466

8. Bentley University

Waltham, MA • Private

Admissions Rate
43%
SAT Average
1,338

9. George Washington University, The

Washington, DC • Private

Admissions Rate
42%
SAT Average
1,380

10. Tulane University

New Orleans, LA • Private

Admissions Rate
17%
SAT Average
1,428
RankascdescSchoolascdescLocationascdesc
1
1
Northwestern University
Northwestern University
Evanston, IL
Evanston, IL
2
2
Stanford University
Stanford University
Stanford, CA
Stanford, CA
3
3
University of Southern California
University of Southern California
Los Angeles, CA
Los Angeles, CA
4
4
Boston University
Boston University
Boston, MA
Boston, MA
5
5
Villanova University
Villanova University
Villanova, PA
Villanova, PA

Top 10 Easier To Apply Universities For Marketing Communications Specialists

Why make getting a job harder on yourself than it has to be? With these colleges, you're sure to be accepted in no time. We compiled admissions rates, average SAT scores, average ACT scores and average salary of students 6 years after graduation in order to uncover which were the easiest schools to get into.

1. Barry University

Miami, FL • Private

Admissions Rate
91%
SAT Average
1,006

2. Oklahoma Wesleyan University

Bartlesville, OK • Private

Admissions Rate
68%
SAT Average
964

3. Holy Names University

Oakland, CA • Private

Admissions Rate
70%
SAT Average
849

4. Notre Dame College

Cleveland, OH • Private

Admissions Rate
90%
SAT Average
994

5. Saint Joseph's College of Maine

Standish, ME • Private

Admissions Rate
84%
SAT Average
1,069

6. Gwynedd Mercy University

Gwynedd Valley, PA • Private

Admissions Rate
92%
SAT Average
1,031

7. Grand View University

Des Moines, IA • Private

Admissions Rate
92%
SAT Average
1,060

8. Kean University

Union, NJ • Private

Admissions Rate
86%
SAT Average
991

9. Felician University

Lodi, NJ • Private

Admissions Rate
81%
SAT Average
999

10. Cardinal Stritch University

Milwaukee, WI • Private

Admissions Rate
71%
SAT Average
1,035
RankascdescSchoolascdescLocationascdesc
1
1
Barry University
Barry University
Miami, FL
Miami, FL
2
2
Oklahoma Wesleyan University
Oklahoma Wesleyan University
Bartlesville, OK
Bartlesville, OK
3
3
Holy Names University
Holy Names University
Oakland, CA
Oakland, CA
4
4
Notre Dame College
Notre Dame College
Cleveland, OH
Cleveland, OH
5
5
Saint Joseph's College of Maine
Saint Joseph's College of Maine
Standish, ME
Standish, ME

Marketing Communications Specialist Internship Jobs

Marketing Communications Specialist Jobs

Updated April 30, 2021