Marketing communications specialist job description

Medical Associates is hiring a Marketing Communications Specialist to join our marketing team! As a Marketing Communications Specialist, you will plan, develop, and produce effective visual and written communication. You will also support the execution of Medical Associates digital campaigns and tactics.
Schedule: Core business hours are Mon-Fri 8:00-5:00 with occasional needs to work earlier or later. This will be an onsite position.
Benefits Package is Worth Over $20,000 and Includes:
Single or Family Health Insurance with discounted premium rates for wellness program participation. 401k with immediate matching (50% on the dollar up to 7% of pay + additional annual Profit Sharing Flexible Paid Time Off Program (24 days off/year) Medical and Dependent Care Flex Spending Accounts Life insurance, Long Term Disability Coverage, Short Term Disability Coverage, Dental Insurance, etc.
Responsibilities and Essential Functions:
Plan, create and produce marketing communication including written and visual content for ads, brochures, flyers, direct mail, invitations, displays, social media, Google ads, press releases, etc. This includes working collaboratively with internal clients to identify needs and interpret into a project plan. Present ideas using verbal and written communication skills. Plan and develop all marketing communication within a given budget and deadline, including obtaining bids from vendors, coordinating printing, placement, mailing, and digital dissemination. Stay abreast of marketing technology, including digital media and processes, as well as having an awareness of current trends in the visual arts. Coordinate media placement of advertisements and marketing communications, including Google advertising. Assist in website updating and maintenance. Record, edit, and produce video for social media. Complete all other projects and duties as assigned.
What Skills You Bring:
Knowledge of principles and practices of graphic design including color, line, typography, and composition Knowledge of principles and practices of public relations Ability to create and produce graphic materials utilizing specified computerized graphic and web design software and multimedia equipment Effective verbal and written communication Experience generating compelling, clever, and grammatically correct written content such as headlines, slogans, ad copy, scripts, social media updates, press releases, and blog posts Time management and organization skills Strong customer service skills with internal and external customers Capacity to translate and organize thoughts and ideas into visual/audio/written communication that informs or persuades a target audience
Knowledge & Skills:
Education: Bachelors/4-year degree required, Marketing or Communications degree preferred.
Experience : 3-5 years of marketing or communications-related experience.
Interpersonal Skills: A significant level of trust and diplomacy is required, in addition to normal courtesy and tact. Work involves extensive personal contact with others and/or is usually of a personal or sensitive nature. Work may involve motivating or influencing others. Outside contacts are important and fostering sound relationships with other entities (companies and/or individuals) is necessary.
As a healthcare organization, we adhere to applicable CDC and OSHA guidelines regarding the use of masking and social distancing.
Physical Aspects:

Lifting - Raising objects from a lower to a higher position or moving objects horizontally from position-to-position. This factor is important if it occurs to a considerable degree and requires the substantial use of the upper extremities and back muscles.

Fingering - Picking, pinching, typing or otherwise working, primarily with fingers rather than with the whole hand or arm as in handling.

Grasping - Applying pressure to an object with the fingers and palm.

Talking - Expressing or exchanging ideas by means of the spoken word. Those activities in which they must convey detailed or important spoken instructions to other workers accurately, loudly or quickly.

Hearing - Perceiving the nature of sound with or without correction. Ability to receive detailed information through oral communication and to make fine discriminations in sound, such as when making fine adjustments on machined parts.

Vision - 20 / 40 or better in the best eye with or without correction.

Repetitive Motions - Substantial movements (motions) of the wrists, hands and/or fingers.

Sedentary Work - Exerting up to 10 pounds of force occasionally and/or a negligible amount of force frequently or constantly to lift, carry, push, pull or otherwise move objects, including the human body. Sedentary work involves sitting most of the time. Jobs are sedentary if walking and standing are required only occasionally and all other
Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities.
Please view Equal Employment Opportunity Posters provided by OFCCP here.

Your Career Begins at Timken
If you're ready for a challenging career that provides you with the ability to advance personally and professionally, look to Timken. Our associates make the world more productive by improving the efficiency and reliability of the machinery that keeps industry in motion.This position will develop marketing communications tools in support of the Timken Belts business unit to communicate key marketing messages to the marketplace while working with Sales and Marketing management to support growth strategies. Responsible for integrating and leveraging communications using appropriate advertising, sales promotion and/or publicity tactics developed internally by the individual or awarded to external agency resources. Maintain marketing assets and data to support Timken marketing platforms to ensure accurate and relevant content for customers and end users. Gather and analyze data associated with marketing initiatives to realize maximum impact, assess ROI and guide future growth. Manage literature, websites, apps and other projects which would include the task of: Working with technical and sales teams to gather information, compile content, create fresh and accurate written communications, create and oversee design and execution within the company's brand guidelines, manage printing or publishing messaging within the time frame and budget required Responsible for planning, coordinating and executing offsite events, meetings and tradeshows requiring logistics, booth preparation, shipping, and collateral coordination including onsite/hands-on management as needed Recommend and develop sales and marketing tools for use in various platforms to support growing and evolving product offering Support training initiatives both internally and externally to support new products, tools or initiatives, including but not limited to PowerPoint presentations, coordinated WebEx training and onsite/offsite training events Monitor and maintain measurable data associated with marketing initiatives including but not limited to websites, events, co-op advertising, mobile apps, special programs, product launches and editorial exposure Project Support and Execution:

• Support market and program managers as needed to enable growth opportunities.
• Support go-to-market and new product launch projects
• Lead small individual projects related to market growth or development
• Execute wide range of tasks related to support of sales team and marketing initiatives, both internal and external Basic Qualifications
  • Bachelor's degree and 5 years of experience
  • In lieu of degree, 12 years of progressive experience marketing All qualified applicants shall be treated equally according to their individual qualifications, abilities, experiences and other employment standards. There will be no discrimination due to gender or gender identity, race, religion, color, national origin, ancestry, age, disability, sexual orientation, veteran/military status or any other basis protected by applicable law.
    
    

The Marketing Communications Specialist is responsible for collaboratively creating and tactically executing the integrated marketing communications strategy for US Vision Marketing organization in alignment with Lumenis Vision Global brand. This includes planning for and executing integrated marketing communication tactics in the US market - both traditional and digital, both paid and earned - to help ensure audience engagement, sales enablement, lead generation and ROI.

This job is perfect for someone who likes to be part of a high performing, visible team dedicated to great work and growth. The candidate will need exceptional people skills to closely partner with multiple internal and external resources to maximize efficiencies and effectiveness.

You will be a key marketing team member and individual contributor so if you believe you're a good fit and have the experience required to succeed, we'd love to hear from you.
KEY RESPONSIBILITIES
Develop and implement creative, effective tactics that differentiate Lumenis brands from the competition and align with the overarching marketing communications strategy.


Plan and structure campaigns with a focus on the customer journey - measuring, monitoring, and driving leads through the funnel. Manage email marketing campaigns, including communication calendar, communication channels and subscriber list segmenting and hygiene. Creating and maintaining project plans to successfully move all projects forward in a timely, collaborative, and efficient manner. Support outbound marketing tactics and digital advertising. Generate campaign performance reports by consolidating data from different sources, doing comprehensive analysis, and derive clear insights that can be reported to a cross-functional team.
Developing materials, presentations and other marketing communications for launches, sales-enablement campaigns and other product and service marketing efforts as well as sales meetings, tradeshows and events. Working with marketing specialist to develop plans to leverage product promotions to help generate leads at key shows and events. Developing relationships with peers at Lumenis headquarters in Israel, US Sales leaders and domestic marketing team to leverage ideas and materials that align with overarching brand.
Create unique and relevant content including B2B collaterals, marketing white papers, interviews, and articles for distribution for lead generation and product launches. Supports sales team with on-going tactics such as e-blasts and clinical webinars including but not limited to telephone support and interface with KOL's. Coordinate and collaborate with third-party vendors for campaign assets.


REQUIREMENTS
BS/MS degree in marketing or a related field Demonstrable experience leading and managing marketing database, email, social media Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate. Up-to-date with the latest trends and best practices in online marketing and measurement
Solid computer skills, including MS Office, marketing software (Adobe Creative Suite, SalesForce, HubSpot) and applications (Web analytics, Google Adwords etc.) Experience in campaign architecture, design and execution, preferred. Organized with the ability to thrive in a fast-paced environment, deadline-driven, and good at managing projects/workflows.
Healthcare/medical device experience - a major plus
Strong written and verbal communication skills Ability to travel 25% Ability to work early mornings to match meeting times for international teams


All qualified applicants will receive consideration for employment without regard to race, sex, color, religion, national origin, protected veteran status, or on the basis of disability, gender identity, and sexual orientation.


The job description outlined above reflects general details as necessary to describe the primary functions of this job, the level of knowledge and skill typically required, but should not be construed as an all-inclusive listing of work requirements. Individuals may be asked to perform duties other than those mentioned above in order to cover absences or relief in the appropriate department to equalize peak work periods or otherwise balance the workload.


ABOUT LUMENIS
Lumenis is a global leader in the field of minimally invasive clinical solutions for the Surgical, Ophthalmology and Aesthetic markets, and is a world-renowned expert in developing and commercializing innovative energy-based technologies, including Laser, Intense Pulsed Light (IPL) and Radio-Frequency (RF).


For years, Lumenis' ground-breaking products have redefined medical treatments and have set numerous technological and clinical gold-standards. Lumenis has successfully created solutions for previously untreatable conditions, as well as designed advanced technologies that have revolutionized existing treatment methods in each one of the sectors, we operate in.


Our drive for innovation stems from an uncompromising commitment to improving the health and well-being of our patients; addressing new and growing needs of aging populations; and in offering medical professionals' cutting-edge solutions that fit seamlessly into the health-economics environment of the 21st century.


The job description outlined above reflects general details as necessary to describe the primary functions of this job, the level of knowledge and skill typically required, but should not be construed as an all-inclusive listing of work requirements. Individuals may be asked to perform duties other than those mentioned above in order to cover absences or relief in the appropriate department to equalize peak work periods or otherwise balance the workload.



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