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The differences between marketing communications specialists and digital marketing specialists can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a marketing communications specialist and a digital marketing specialist. Additionally, a digital marketing specialist has an average salary of $60,359, which is higher than the $53,993 average annual salary of a marketing communications specialist.
The top three skills for a marketing communications specialist include digital marketing, project management and graphic design. The most important skills for a digital marketing specialist are digital marketing, marketing campaigns, and email marketing.
| Marketing Communications Specialist | Digital Marketing Specialist | |
| Yearly salary | $53,993 | $60,359 |
| Hourly rate | $25.96 | $29.02 |
| Growth rate | 19% | 19% |
| Number of jobs | 95,444 | 94,029 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 79% | Bachelor's Degree, 76% |
| Average age | 37 | 37 |
| Years of experience | 6 | 6 |
A marketing communications specialist is an individual who is responsible for creating all the marketing materials that are distributed to customers to increase brand awareness for the company's products or services. To create these materials, marketing communications specialists must collaborate with graphic design teams. They are required to track their marketing performance so that they can identify ways to improve their marketing strategies. Marketing communications specialists must also set up interviews and press conferences as part of their marketing campaign.
A digital marketing specialist is an individual who is responsible for promoting products or services of a company using appropriate technology platforms effectively. Digital marketing specialists collaborate with marketing teams to plan and execute digital programs such as online advertising, social media, and mobile. They are proficient in digital technology tools that can include web advertising, social media, and web development. Digital marketing specialists must also develop multimedia packages and present recommendations to the company's director of marketing and communications.
Marketing communications specialists and digital marketing specialists have different pay scales, as shown below.
| Marketing Communications Specialist | Digital Marketing Specialist | |
| Average salary | $53,993 | $60,359 |
| Salary range | Between $36,000 And $80,000 | Between $44,000 And $81,000 |
| Highest paying City | Seattle, WA | San Francisco, CA |
| Highest paying state | Delaware | California |
| Best paying company | Apple | Meta |
| Best paying industry | Technology | Finance |
There are a few differences between a marketing communications specialist and a digital marketing specialist in terms of educational background:
| Marketing Communications Specialist | Digital Marketing Specialist | |
| Most common degree | Bachelor's Degree, 79% | Bachelor's Degree, 76% |
| Most common major | Communication | Business |
| Most common college | Northwestern University | University of Georgia |
Here are the differences between marketing communications specialists' and digital marketing specialists' demographics:
| Marketing Communications Specialist | Digital Marketing Specialist | |
| Average age | 37 | 37 |
| Gender ratio | Male, 28.0% Female, 72.0% | Male, 51.1% Female, 48.9% |
| Race ratio | Black or African American, 5.3% Unknown, 5.0% Hispanic or Latino, 12.6% Asian, 9.6% White, 67.3% American Indian and Alaska Native, 0.1% | Black or African American, 5.0% Unknown, 5.0% Hispanic or Latino, 11.9% Asian, 12.3% White, 65.6% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |