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Marketing communications specialist skills for your resume and career

Updated January 8, 2025
5 min read
Quoted experts
Lauren Easom M.Ed, GCDF,
Dr. Alexander Rose
Marketing communications specialist example skills
Below we've compiled a list of the most critical marketing communications specialist skills. We ranked the top skills for marketing communications specialists based on the percentage of resumes they appeared on. For example, 8.1% of marketing communications specialist resumes contained digital marketing as a skill. Continue reading to find out what skills a marketing communications specialist needs to be successful in the workplace.

15 marketing communications specialist skills for your resume and career

1. Digital Marketing

Here's how marketing communications specialists use digital marketing:
  • Created multimedia use-case scenarios and featured them across multiple digital marketing channels, which resulted in directing product release strategy.
  • Designed and implemented effective programs for tracking online user behavior and used such intelligence to improve digital marketing initiatives.

2. Project Management

Here's how marketing communications specialists use project management:
  • Project Management: Managed Verizon s national bill media marketing communications program at a high level of responsibility and accountability.
  • Managed the implementation of marketing communications projects providing alternative marketing options, project management solutions and cost efficiency improvements.

3. Graphic Design

Graphic design is the art of making visual content to communicate messages. Designers apply different page layout methods and visual hierarchy by using letters and pictures to meet the need of end-users. Most companies use graphic design to sell their product or services and to convey complicated information by using infographics.

Here's how marketing communications specialists use graphic design:
  • Directed corporate communications, including advertising, graphic design, collateral promotions, website design and maintenance, trade show management
  • Represented communication channel between information technology and graphic design teams for website updates aligned with brand management.

4. Web Content

Here's how marketing communications specialists use web content:
  • Maintain company website utilizing web content management systems ensuring accurate and current material and usability.
  • Supported web content management and search engine optimization activities.

5. Press Releases

Here's how marketing communications specialists use press releases:
  • Managed all media and public relations including developing and writing all press releases and representing hospital at community and marketing events.
  • Evolved the public relations strategy, developing advertisements and selected media placement, positioning press releases in key publications.

6. Marketing Campaigns

Here's how marketing communications specialists use marketing campaigns:
  • Identified and compiled content and web surveys for customer-dedicated internet micro sites used in the successful launch of customer-direct marketing campaigns.
  • Led collaborative teams to develop and deliver successful marketing campaigns and collateral material across print, electronic and online media.

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7. PowerPoint

Here's how marketing communications specialists use powerpoint:
  • Prepared heavy PowerPoint presentations internal and external for materials on products, business plans and management communications.
  • Created PowerPoint Presentations Promotional Bulletins Leadership correspondences Internal & External publications Created Newsletters Website & Flash Presentations

8. SEO

Here's how marketing communications specialists use seo:
  • Targeted SEO Campaign: Managed our industrial product search engine initiative, specifically targeting an engineering audience.
  • Developed and implemented numerous company-wide SEO Best Practices policies/documents.

9. Channel Marketing

Here's how marketing communications specialists use channel marketing:
  • Lead contact in interactions of companies enrolled in Channel marketing programs - maintained invoices & electronic delivery of Check notifications.
  • Manage channel marketing relationships with vendors.

10. Customer Service

Customer service is the process of offering assistance to all the current and potential customers -- answering questions, fixing problems, and providing excellent service. The main goal of customer service is to build a strong relationship with the customers so that they keep coming back for more business.

Here's how marketing communications specialists use customer service:
  • Engage decision makers in a conversation targeted at gathering information, uncovering additional sales opportunities, and providing superior customer service
  • Provided customer service and administrative support to Sr. Editor to cultivate relations with multimedia websites.

11. Trade Shows

Here's how marketing communications specialists use trade shows:
  • Optimized company presence and voice-activated dialing demonstrations at major trade shows by effectively coordinating logistics and billing.
  • Coordinated marketing activities including seminars, international trade shows and training sessions, including luminary management.

12. Facebook

Here's how marketing communications specialists use facebook:
  • Project manages Social Media initiatives including the development of our company and individual brands Facebook and Twitter accounts.
  • Created official company page on Facebook and Twitter to facilitate interaction with customers.

13. Twitter

Here's how marketing communications specialists use twitter:
  • Worked with interactive agency and Twitter representative to concept and execute online strategy.
  • Established corporate Twitter accounts and deployed initial social media strategy.

14. Marketing Collateral

Marketing collateral refers to a collection of media items that a company will use to support the sales of its products and services. This term was used to describe the catalogs, brochures, and other print media, whereas these days the marketing collateral meaning is also used in digital marketing and has been growing given the platform of blogs and other social media platforms.

Here's how marketing communications specialists use marketing collateral:
  • Ensured top-notch brand integrity and business alignment of messaging across multiple communication channels including web, email, and marketing collateral.
  • Created a centralized inventory spreadsheet that will house all marketing collateral which will help align communication campaigns across business teams.

15. CRM

CRM stands for Customer relationship management and it is a complete process through which a business or organization monitors and administers its interactions with the customers. A process in which large amounts of data are collected through marketing via a company's website, polls, surveys, and other social media applications. The basic goal of CRM is to target the right audience for their product, and then fulfill their needs, to increase the sales and revenue of the company.

Here's how marketing communications specialists use crm:
  • Coordinated and conducted external vendor and internal employee training on CRM application, utilizing virtual meeting applications for international training.
  • Develop and implement all marketing communications material for Customer Relationship Management (CRM) and Data Warehouse Practices.
top-skills

What skills help Marketing Communications Specialists find jobs?

Tell us what job you are looking for, we’ll show you what skills employers want.

What skills stand out on marketing communications specialist resumes?

Lauren Easom M.Ed, GCDFLauren Easom M.Ed, GCDF LinkedIn profile

Director, Georgia College

Two skills that employers are always looking for on a resume is an individual's ability to problem solve and work well in a team.

What type of skills will young marketing communications specialists need?

Dr. Alexander RoseDr. Alexander Rose LinkedIn profile

Assistant Professor of Marketing, Idaho State University

The pandemic is accelerating the general trend of digitalization. By far our most in-demand graduates are those with social media and digital marketing knowledge. Remote work, e-commerce, and internet-enabled services will be growth areas during the recovery from the pandemic's recession.

What soft skills should all marketing communications specialists possess?

Jamie Bowen Ph.D.

Assistant Professor, Austin Peay State University

It is important to have a diverse resume, so having experience working with or in the media is important. Additionally, having public relations abilities or experience can help land that person the job of their dreams.

What hard/technical skills are most important for marketing communications specialists?

Jamie Bowen Ph.D.

Assistant Professor, Austin Peay State University

Any experience working with the Adobe Suite can go leaps and bounds in landing someone a job as a Communication Specialist. However, knowing how to use a camera to take pictures and video and then edit the footage can set them apart from the rest of the pack.

What marketing communications specialist skills would you recommend for someone trying to advance their career?

Annemarie FranczykAnnemarie Franczyk LinkedIn profile

Associate Professor, Buffalo State College

No one location is better than the rest. The wider the graduates cast their nets, the luckier they will be in landing a job.

What technical skills for a marketing communications specialist stand out to employers?

Dave BaerDave Baer LinkedIn profile

Associate Professor, Lynn University

That all depends on the available position. For animation, they want someone with a strong understanding of how to bring an inanimate object to life and how to apply the twelve principles of animation. For VFX, an understanding of physics, how things work, and they would fall apart. And for games, one must know the game engine a company is using. They should have a set of well-rounded skills in the foundations of modeling, texturing, lighting, and effects. And they should be familiar with and be able to adapt to a company's style.
Do you want to know more?
Read more about what experts have to say about marketing communications specialist

List of marketing communications specialist skills to add to your resume

Marketing communications specialist skills

The most important skills for a marketing communications specialist resume and required skills for a marketing communications specialist to have include:

  • Digital Marketing
  • Project Management
  • Graphic Design
  • Web Content
  • Press Releases
  • Marketing Campaigns
  • PowerPoint
  • SEO
  • Channel Marketing
  • Customer Service
  • Trade Shows
  • Facebook
  • Twitter
  • Marketing Collateral
  • CRM
  • Linkedin
  • Email Marketing
  • Content Management
  • Communication Strategies
  • HTML
  • Google Analytics
  • External Communications
  • Content Development
  • Proofreading
  • Market Research
  • Integrated Marketing
  • Lead Generation
  • Instagram
  • Content Creation
  • Email Campaigns
  • Content Marketing
  • Blog Posts
  • HR
  • Copywriting
  • Intranet
  • Event Planning
  • External Audiences
  • Promotional Materials
  • Flyers
  • SharePoint
  • Business Development
  • Fact Sheets
  • CMS
  • ROI
  • Media Management
  • Brand Awareness
  • External Vendors
  • YouTube
  • MarCom

Updated January 8, 2025

Zippia Research Team
Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

Updated January 8, 2025

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