Top Marketing Communications Specialist Skills

Below we've compiled a list of the most important skills for a Marketing Communications Specialist. We ranked the top skills based on the percentage of Marketing Communications Specialist resumes they appeared on. For example, 23.3% of Marketing Communications Specialist resumes contained Web Content as a skill. Let's find out what skills a Marketing Communications Specialist actually needs in order to be successful in the workplace.

The six most common skills found on Marketing Communications Specialist resumes in 2020. Read below to see the full list.

1. Web Content

high Demand
Here's how Web Content is used in Marketing Communications Specialist jobs:
  • Maintain company website utilizing web content management systems ensuring accurate and current material and usability.
  • Supported web content management and search engine optimization activities.
  • Managed projects including trade shows, direct mail, collateral, presentations, multimedia, public relations, and web content.
  • Created written and graphic products suitable for the internet, update existing web content, and develop social media content.
  • Lead and execute web content calendar including leading monthly team meetings to ensure content is current and deadlines are met.
  • Managed projects including e-mail marketing, advertising, events, literature, presentations, social media, and web content.
  • Optimize web pages for internal search engine optimization, performance and usability, and ensure publication of updated web content.
  • Coordinate overall web content strategies, including creation, design, content management and corporate policies for Humphrey Products website.
  • Handled writing and editing of web content, ad copy, in house journal, internet and e-marketing materials.
  • Managed and developed SEO/SEM Web content, including HTML and XML coding, and utilized social media channels.
  • Owned responsibilities for areas including web content, public relations, e-mail marketing, literature, and presentations.
  • Web content manager and SEO strategist; project manager on 2014-2015 website architecture update to improve user experience.
  • Published new and revised web content, including loading, staging, testing, and ultimately production.
  • Created all outbound email and web content for regional seminars that generated $370K in total revenue.
  • Composed press releases, ads, and web content, and executed direct mailings and promotions.
  • Write, edit, and proofread ads, publications, media releases, and web content.
  • Collaborated on other marketing projects such as web content, brochure production, and press releases.
  • Point person for executing marketing strategies (i.e., ads, web content, etc.)
  • Coordinated publication and web content creation and updates including the 65 programs offered at the college.
  • Assisted to create effective messaging using language, graphics and marketing collateral and web contents.

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2. Press Releases

high Demand
Here's how Press Releases is used in Marketing Communications Specialist jobs:
  • Managed all media and public relations including developing and writing all press releases and representing hospital at community and marketing events.
  • Evolved the public relations strategy, developing advertisements and selected media placement, positioning press releases in key publications.
  • Managed editorial opportunities with various trade publications and assisted in drafting and distributing press releases.
  • Implemented standard business process for preparation and approval of public announcements and press releases.
  • Initiated and wrote press releases highlighting customers successfully using software to measure advertising effectiveness.
  • Created marketing pieces including press releases, product/service collateral and direct marketing brochures.
  • Developed and managed editorial calendar for company blog and press releases.
  • Prepared event information for press releases and advertising.
  • Edited educational materials and press releases.
  • Oversee all social media content along with press releases, website updates, and the development and execution of marketing campaigns.
  • Managed website content including press releases, biographies, alerts, media content and newsletters while averaging 75 daily unique visitors.
  • Created and distributed all marketing materials such as; quarterly newsletters, weekly fliers, social invitations, and press releases.
  • Coordinated public relations events including ground-breaking and ribbon cutting ceremonies, press releases, open house galas and client appreciation gifting.
  • Design, layout, writing and editing of press releases, brochures, website content, e-commerce and advertising copy.
  • Drafted Press releases; ensured consistency with editorial guidelines (key communication points) and ensured timely delivery to media.
  • Doubled the number of press releases sent out from the previous year and significantly increased the division's PR value.
  • Consulted with a variety of experts such as public relations agencies and printing agencies for press releases and promotional materials.
  • Partnered with Corporate Communications and Investor Relations functions on press releases, investor presentations, annual reports and media inquiries.
  • Produced all sales and marketing materials, including corporate brochure, customer newsletter, press releases and print advertisements.
  • Increased circulation of press releases to European market achieving immediate 10% increase in sales through new German distributorship.

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3. Trade Shows

high Demand
Here's how Trade Shows is used in Marketing Communications Specialist jobs:
  • Optimized company presence and voice-activated dialing demonstrations at major trade shows by effectively coordinating logistics and billing.
  • Coordinated marketing activities including seminars, international trade shows and training sessions, including luminary management.
  • Initiated sponsorship of events/ trade shows supporting efforts to rejuvenate product image and industry leadership.
  • Coordinated corporate exhibits and technical presentations for area trade shows.
  • Travel to trade shows and events domestically and internationally.
  • Managed the communications and advertising budget supporting trade shows.
  • Coordinated company's participation at industry trade shows.
  • Managed company participation in industry trade shows.
  • Planned and executed regional trade shows independently.
  • Managed 6 annual telecommunications trade shows.
  • Managed and coordinated corporate events including a product launch, an annual sales meeting, three trade shows and four conferences.
  • Edited press materials and managed dealer magazine; managed literature fulfillment for two business units; assisted at national trade shows.
  • Coordinated national trade shows to ensure promotion of company's products and services - resulting in increased sales of new accounts.
  • Developed communication tactics utilizing print and electronic methods for product promotion, contests, sales incentives, trade shows and events.
  • Manage trade shows, users groups and other internal training/ customer facing events including planning, budgeting, implementation and follow-up.
  • Work closely with regional colleagues to ensure all logistics are handled and trade shows are globally consistent in structure and messaging.
  • Administered and implemented projects for publications, web portals, trade shows and other events to build and promote brand awareness.
  • Design and execute monthly marketing campaigns that align with the marketing plans, new product launches, trade shows, etc.
  • Supported sales team, providing key information regarding trade shows, schedules, available marketing collateral and sales support tools.
  • Trade Shows: Schedule and coordinate 70-75 annual trade shows and exhibits for all divisions, including trade show budgeting.

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4. Promotional Materials

high Demand
Here's how Promotional Materials is used in Marketing Communications Specialist jobs:
  • Helped establish and maintained consistent corporate image throughout product lines, promotional materials and events.
  • Review health care market and industry trends and incorporate into development of promotional materials.
  • Reviewed existing promotional materials and updated when necessary for marketing effectiveness, cross-selling implications.
  • Expand potential target market by translating all marketing communications and promotional materials to Spanish.
  • Managed logistics and distribution of print/promotional materials for Sales Account Managers.
  • Designed and purchased marketing and promotional materials while keeping in budget.
  • Guaranteed timely delivery of promotional materials through supervision of production schedules.
  • Managed the budget for marketing, communication and promotional materials.
  • Design promotional materials supporting needs of sales distributors and representatives.
  • Directed the development of product specification sheets and promotional materials.
  • Researched, composed, designed and edited corporate promotional materials.
  • Proof all promotional materials working closely with graphic illustrators.
  • Administrated selection and placement of advertising and promotional materials.
  • Translated plans and ideas into written promotional materials.
  • Ordered and maintained inventory of all promotional materials.
  • Distributed literature and promotional materials to LATAM representatives.
  • Developed and maintained marketing and promotional materials.
  • Design print and electronic promotional materials.
  • Developed sales support and promotional materials.
  • Provided direction on trade show programs, including booth presence, graphic development, literature development, and promotional materials.

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5. Special Events

high Demand
Here's how Special Events is used in Marketing Communications Specialist jobs:
  • Assisted public relations departments at seven Detroit Medical Center hospitals and subsidiaries with special events, media relations and communications.
  • Incorporated, independent designer, producer, and writer specializing in marketing communications, project management and special events.
  • Developed multimedia packages - brochures, collateral sheets, presentation graphics and coordinated promotional/recruitment and other special events.
  • Collaborated with the PR department in planning special events and coordinated company's participation in community events.
  • Manage campaigns, developed materials and executed press conferences and special events for publicity efforts.
  • Planned and managed event participation including campus-related special events and trade show exhibits.
  • Managed and coordinated special projects including grand openings and community special events.
  • Worked closely with Volunteer Coordinator to recruit special events volunteers.
  • Developed and managed company special events.
  • Coordinated special events and seminars.
  • Assist in the development of procedures related to the District's community relations, graphic communications, and special events programs.
  • Executed brand strategy for the national franchise with marketing, public relations, advertising, special events, and promotions.
  • Coordinated special events (client golf outings, office open houses, hospitality suites at trade shows, etc.)
  • Process quick turn-around marketing collateral request for presentation to customers, special events, and trade shows sales needs.
  • Coordinated special events including the firm's annual sales and employee meeting, publicity events and business community luncheons.
  • Trade Shows - Managed all booth logistics, travel arrangements, graphics, promo materials and special events.
  • Assist in planning and orchestration of meetings, fundraisers and special events for both Tulsa and OKC operations.
  • Planned marketing events including Annual Meetings, Corporate staff meetings, and special events for Addison Avenue.
  • Promoted over 10 special events national and global conventions recruiting over 75 franchisees in two years.
  • Assist with planning and coordination of new model press and dealership launches and special events.

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6. Facebook

high Demand
Here's how Facebook is used in Marketing Communications Specialist jobs:
  • Project manages Social Media initiatives including the development of our company and individual brands Facebook and Twitter accounts.
  • Created official company page on Facebook and Twitter to facilitate interaction with customers.
  • Drafted corporate content for social media including Facebook, Twitter and electronic newsletter.
  • Created and maintained a daily-active company Facebook page engaging customers and community.
  • Content creator/curator for company Facebook Page and in-branch video system.
  • Coordinated external communications via Facebook, Twitter and LinkedIn.
  • Construct and post updates to all social media outlets, including LinkedIn, Twitter, Facebook, and YouTube corporate accounts.
  • Manage communication over multiple channels (Twitter, Facebook, HootSuite) including traditional talks and social media for senior staff.
  • Manage, create strategy, and write copy for social media components of campaigns on Twitter, Facebook, and LinkedIn.
  • Managed updates of organization's social media accounts including Twitter and Facebook as well as assisting with website content updates.
  • Consulted on website placement of program specifics such as membership information, Facebook, twitter, and retail rewards program.
  • Managed company social media content, ads, and engagement on LinkedIn, Facebook, Twitter, and Google+.
  • Maintained and updated social media accounts, including Facebook, YouTube, Twitter, OrgSync, and WordPress blog.
  • Developed social media campaign resulting in 831% increase in Facebook fans and 784% increase in Twitter followers.
  • Oversee the company / client interactions on social media platforms including Facebook, Twitter, Google+, etc.
  • Crafted and managed social media strategy and all interactions on corporate blog, Facebook, Twitter and LinkedIn.
  • Developed and implemented organization's social media strategy, including Twitter, Facebook, YouTube, and LinkedIn.
  • Build awareness of Dow Corning via social media platforms such as Twitter, Facebook, and LinkedIn.
  • Developed Facebook, Twitter, and YouTube platforms - generating more than 3,500 organic fans and followers.
  • Developed social media strategy, responsible for maintaining Facebook, Twitter, Four Square and Constant Contact.

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7. Twitter

high Demand
Here's how Twitter is used in Marketing Communications Specialist jobs:
  • Worked with interactive agency and Twitter representative to concept and execute online strategy.
  • Established corporate Twitter accounts and deployed initial social media strategy.
  • Create and publish content for company s external blog and social media sites, including Twitter and LinkedIn.
  • Monitor senior staff social media channels on HootSuite and Twitter after hours, holidays, and weekends.
  • Improved and managed social media accounts, including Twitter and LinkedIn.
  • Accomplished increasing the number of followers for the company's twitter account.
  • Established initial corporate presence on Twitter, LinkedIn, and Google+.
  • Established and maintained blog and Twitter account for the law firm.
  • Created and maintained the division president s Twitter account.
  • Launched and run twitter account for company CMO.
  • Increase Twitter followers form 5,700 to 7,500.
  • Created and managed company Twitter and SnapChat.
  • Launched first Twitter program for MetroPCS.
  • Managed business unit blogs and twitter account (@Experian_DA).

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8. New Product Development

high Demand
Here's how New Product Development is used in Marketing Communications Specialist jobs:
  • Collaborated with marketing team to plan and execute various campaigns for new product development and product marketing.
  • Involved in the production and analysis of market studies as well as new product development.
  • Played instrumental role in the development of the New Product development process.
  • Worked in close collaboration with sales and marketing departments to uncover opportunities for new product development and monitored SEO activities.
  • Conducted demographic research, vehicles segment analysis, and global market analysis that assisted in new product development.
  • Supported VP of Marketing Communications with marketing research for market penetration and new product development.

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9. Intranet

high Demand
Here's how Intranet is used in Marketing Communications Specialist jobs:
  • Coordinated the development of an intranet and recruiting portal that increased productivity, saved money and improved communications.
  • Re-navigated and redesigned intranet site accessed by over 15,000 employees to increase usability.
  • Developed web intranets for safety, H1N1 crisis communications, and environmental sustainability.
  • Developed and maintained archive pages for internal communication vehicles on organization's intranet.
  • Developed web banners and informational graphics for brand website and intranet infrastructure.
  • Developed, designed, and maintained intranet website for internal technical communications.
  • Created content for global corporate intranet/internet sites and direct marketing campaigns.
  • Worked with intranet team to communicate information both internally and externally.
  • Update and maintain intranet content and marketing communications to salespeople.
  • Serve as intranet administrator for uploading and removing content.
  • Consolidated across multiple intranet sites to standardize product information.
  • Administer advertising site located on MetroPCS Intranet.
  • Developed and maintained cellular product intranet site.
  • Revised organization's intranet site.
  • Managed marketing communications intranet site.
  • Update and maintain external website pages and intranet as needed using content management system; coordinated significant changes with IT department.
  • Worked with Sr. Marketing Communications Manager, individual departments and outside vendor to create, implement & maintain Astral Point intranet.
  • Developed re-branding strategy, incorporating both the marketing and communications teams to update the website, intranet and all collateral.
  • Write content for various channels, including Hebrew SeniorLife's intranet, Internet, consumer publications and various marketing materials.
  • Perform regular performance audits on the company's intranet and Internet pages to ensure content is relevant and dynamic.

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10. Company Website

high Demand
Here's how Company Website is used in Marketing Communications Specialist jobs:
  • Redesigned company website, targeting niche market, to reflect reorganization of 3-yr old business as primarily internet-based.
  • Mastered complex content management system software to assume responsibility for US portion of company website.
  • Created process and managed multiple company websites/platforms, using WordPress.
  • Maintained the company website by implementing continuous updates and promotions.
  • Produced customer testimonial video content for company website.
  • Maintain company website using Content Management System.
  • Operated as the marketing liaison between Marketing and IT for company website, as well as provide on-line business access.
  • Content manager for global company website available in five languages, managing a staff of four IT contractors in India.
  • Maintained and updated company website, including copy editing, proofing, supervision of redesign and launch.
  • Customized and implemented ECODIT's first consultant database and currently working to revamp company website.
  • Created and developed training materials for the company website as well as external field training.
  • Supported sales team by tracking leads using SalesForce and marketing automation for the company website.
  • Managed the development of three new company websites for enhanced functionality and ease of use.
  • Organized new content for the company website, and managed current site content.
  • Managed re-design and launch of company website within 60 days.
  • Devised strategies to drive online traffic to the company website.
  • Assist in the design and maintenance of the company website.
  • Created and maintained graphics and content for company website.
  • Maintained and updated company website on daily basis.
  • Maintained company website, both text and graphics.

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11. SEO

high Demand
Here's how SEO is used in Marketing Communications Specialist jobs:
  • Targeted SEO Campaign: Managed our industrial product search engine initiative, specifically targeting an engineering audience.
  • Developed and implemented numerous company-wide SEO Best Practices policies/documents.
  • Participated in departmental SEO efforts.
  • Collaborated with team to develop keyword-rich, SEO-optimized content for corporate website, online newsletters, and lead generation campaigns.
  • Managed all ten international websites, including working with translation company, SEO, and any changes that were required.
  • Search Engine Optimization (SEO) - Expands and refines content on website to maximize keyword density and improve SEO.
  • Restructured format, SEO and site optimization with emphasis on keyword use - put site metrics on the upswing.
  • Manage multiple social media accounts, write articles, edit article submissions and share blog content to optimize SEO.
  • Launched SEO campaign resulting in 50 percent growth in first page search terms on Google within first three months.
  • Managed and developed cohesive brand guidelines, trend & financial reports, SEO, and VOC incentive programs.
  • Increase visibility of company s websites to the public through campaign activities, marketing strategies and SEO techniques.
  • Worked with outside Marketing firm to manage Pay-Per-Click ads, off-page SEO, and some social media content.
  • Initiated a successful SEO and SEM campaign to increase the website s visibility and drive sales traffic.
  • Collaborated with team member to generate SEO text, including metadata, keywords, and product pages.
  • Implemented digital strategy through content management, SEO strategy, site design, and link building.
  • Managed all aspects of our corporate re-branding (social media strategy, SEO, SEM).
  • Monitor the effectiveness and SEO of the company's websites and change accordingly to increase viewership.
  • Implemented a blog and content strategy to develop credibility within our market and boost SEO.
  • Provided copy writing and search engine optimization (SEO) direction for six client websites.
  • Maintained and broadened social media presence and other online marketing, advertising and SEO initiatives.

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12. Communication Plans

high Demand
Here's how Communication Plans is used in Marketing Communications Specialist jobs:
  • Worked with global marketing team to develop integrated and strategic communication plans to meet global business objectives across channels.
  • Developed and managed marketing communication plans for existing institutional clients and new clients transitioning retirement plan providers.
  • Developed and executed comprehensive communication plans including integrated marketing initiatives designed to penetrate and grow targeted markets.
  • Developed and supported execution of marketing, public relations and communication plans for the Regina Hospital campus.
  • Developed and executed brand communication plans for deployment across the North America marketplace.
  • Created and implemented internal and external communication plans related to agency needs.
  • Developed, managed and evaluated strategic marketing communication plans.
  • Developed integrated communication plans and appropriate media mix.
  • Prepared materials for presentations of marketing communication plans.
  • Managed and developed communication plans for finance organization.
  • Created public relations and crisis communication plans.
  • Develop marketing and communication plans to promote the vision, mission, goals and achievements of the Auburn University Bookstore.
  • Develop and manage North American communication plans and budgets.
  • Set up Marketing & communication plans, incl.
  • Oversee communication plans for multiple product launches.
  • Worked with marketing managers to develop strategic communication plans and webinar training.
  • Developed multi-dimensional communication plans to address customer and regulatory concerns.
  • Designed and implemented communication plans promoting trainings available resulting to 97% enrollment and 95% training completion.

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13. Email

high Demand
Here's how Email is used in Marketing Communications Specialist jobs:
  • Produced consumer and business-facing materials, including targeted email campaigns, corporate websites and retail channel collateral.
  • Collaborate with global marketing team to establish content for bi-monthly external email campaigns to targeted audiences.
  • Manage associated components for marketing automation and conversion optimization including email promotions and lead nurturing campaigns.
  • Redesigned the email marketing communication strategy that included template updates, lead nurturing and list management.
  • Facilitated significant enhancements to digital marketing program generating over 100 targeted broadcast email submissions annually.
  • Compose summary statements and/or email communication conveying the specifics of sales opportunities and prospect conversations.
  • Utilized email marketing and banner advertising buying to implement large direct marketing communication mailings.
  • Managed email customer communications to reduce costs of marketing targeted products to established customers.
  • Maintain company website utilizing WordPress and responsible for weekly email promotions utilizing Mail Chimp.
  • Developed and implemented an intricate marketing schedule for email communications to 75,000+ customers per month
  • Introduced strategic email marketing tactics resulting in significant increases in audience engagement and traffic.
  • Added email list generation and began implementing email promotion cutting costs over traditional mailing.
  • Implemented and managed key performance indicators of email marketing programs to optimize campaigns.
  • Prepared Cultivate Communications GROW monthly email newsletter and managed campaign through email deployment.
  • Manage ongoing email marketing and communications projects for assigned products and programs.
  • Send email communications to dealerships, including nurture campaigns and product enhancements.
  • Created informational and promotional email campaigns targeted to specific database-generated groups.
  • Developed and distributed monthly emails showcasing products utilizing trending topics.
  • Managed, monitored and developed segments for all email communications.
  • Developed promotional emails and ran email campaigns for upcoming events.

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14. Project Management

high Demand
Here's how Project Management is used in Marketing Communications Specialist jobs:
  • Project Management: Managed Verizon s national bill media marketing communications program at a high level of responsibility and accountability.
  • Managed the implementation of marketing communications projects providing alternative marketing options, project management solutions and cost efficiency improvements.
  • Provided bottom-line impacting marketing communications and project management services to start-ups, nonprofits, and road- tested businesses.
  • Project manager for multiple service line animations including script writing, project management and securing language translations.
  • Trained multiple departments to implement a new project management system for day-to-day collaboration and overall efficiency.
  • Provided marketing and communications consulting and project management services to local businesses and nonprofit organizations.
  • Facilitated project management initiatives which included the development stages of a new company website.
  • Utilized project management skills to coordinate multiple projects simultaneously in a fast-paced working environment.
  • Managed website, including site strategy/information architecture, project management, and writing.
  • Performed day-to-day project management tasks and prepared Marketing proposals for the Company.
  • Project management and preparation of files for outside vendors providing quality assurance.
  • Coordinated with in-house graphic designers, as part of project management responsibilities.
  • Provide project management on all campaigns supervising & negotiating vendor contracts.
  • Recognized for both writing ability and proactive project management talents.
  • Project management for internal and external sales and marketing initiatives.
  • Use collaborative project management tools.
  • Project management and work flow prioritization for the functional teams of all marketing communications projects for Corning's Enterprise Networks Market.
  • Established and oversaw the social media project management plan, ensuring timely achievement of goals and submission of progress reports.
  • Provided assistance to local nonprofits in the areas of communications, social media, marketing plans and project management.
  • Project Management Responsibilities * Led groups to achieve successful project launches, steering several programs into production roll-out.

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15. Linkedin

average Demand
Here's how Linkedin is used in Marketing Communications Specialist jobs:
  • Mine LinkedIn to generate qualified leads for our sales team.
  • Conducted social media campaign on LinkedIn.
  • Researched via LinkedIn potential leads for financial advisors in hopes to grow their prospective clients by 2%-5%.
  • Started and co-manage LinkedIn discussion group for the food team that now has over 700 approved members Supervised two summer interns.
  • Developed project plan for implementation of lead generation software LinkedIn Sales Navigator working with multiple internal and external resources for implementation.
  • Research and initiate social media initiatives including Facebook and LinkedIn.

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16. Customer Service

average Demand
Here's how Customer Service is used in Marketing Communications Specialist jobs:
  • Engage decision makers in a conversation targeted at gathering information, uncovering additional sales opportunities, and providing superior customer service
  • Provided customer service and administrative support to Sr. Editor to cultivate relations with multimedia websites.
  • Conduct side-by-side coaching on delivering effective customer service to new hires.
  • Provided optimal customer service and assistance.
  • Re-established/strengthened customer relationships and improve customer service resulting in an increase of sales and repeat purchases by more than 23%.
  • Enhanced use of communication tools resulting in increased client usage of online systems and a decrease in calls to customer service.
  • Served as Customer Service Rep for Roger Dean Stadium, spring training home for the St. Louis Cardinals and Miami Marlins.
  • Ensured our Customer Service group has the most current and effective product information to assist them in working with customers.
  • Secure business leads for HPE, document and submit leads, complaints, and customer service requests in computer database.
  • Experience with call center, marketing, sales, data entry, customer service, and tech hardware.
  • Redesigned the BSC website through a process of customer service surveys, focus groups and staff input.
  • Mentored and coached customer service reps and played an integral part in resolving employee relations' issues.
  • Spearheaded customer service training workshop for all employees to assist with the client retention rate.
  • Support customer service functions, researching claims and assisting claimants, providers, and employers.
  • Delivered customer service to over 500 sales ready leads on IT equipment over time employed.
  • Demonstrated mastery of customer service call script, resolved customer questions, issues and complaints
  • Maintain upkeep with customer base by providing them with a superb customer service experience.
  • Collaborated with Sales and Customer Service to develop an automated direct mail process.
  • Served as the Go To person for Marketing and Customer Service related issues.
  • Provided excellent customer service to leads with leading questions to acquire sales.

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17. Powerpoint

average Demand
Here's how Powerpoint is used in Marketing Communications Specialist jobs:
  • Prepared heavy PowerPoint presentations internal and external for materials on products, business plans and management communications.
  • Created PowerPoint Presentations Promotional Bulletins Leadership correspondences Internal & External publications Created Newsletters Website & Flash Presentations
  • Planned and launched innovative, creative and effective communications campaigns and PowerPoint Presentations for client interviews.
  • Collaborate with executives to design and develop PowerPoint presentations for internal and external use.
  • Develop and present PowerPoint presentations for Distributor Training School and other meetings.
  • Developed and edited PowerPoint presentations for customer meetings and industry conferences.
  • Created PowerPoint presentations for internal and customer-facing events and meetings.
  • Organized and presented researched material using Microsoft Excel and PowerPoint.
  • Provided departmental support for desktop publishing and PowerPoint presentations.
  • Prepared PowerPoint presentations and executive communications for senior management.
  • Create PowerPoint presentations for sales and/or executive presentations.
  • Create and prepare PowerPoint presentations for upper management.
  • Coordinated meetings using PowerPoint presentations.
  • Created MS PowerPoint for all employee company meetings each month which included embedded video, audio and custom graphics.
  • Managed product development including the creation of video and PowerPoint presentations to improve the impact of product launches.
  • Prepared miscellaneous documents in WORD, Excel, and PowerPoint as needed.
  • Benefit PowerPoint presentations at new hire orientations and State wide Conferences.
  • Designed logo, clothing label, advertisements, and PowerPoint template.
  • Create and install PowerPoint messages on the city channel bulletin board.
  • Designed PowerPoints, scripts, supporting materials and presentation activities.

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18. Market Research

average Demand
Here's how Market Research is used in Marketing Communications Specialist jobs:
  • Systematized customer/market research and demographic profiling to identify and capitalize on unmet market needs in the competitive retail sector.
  • Conducted periodic business analysis of corporate market share, customer satisfaction, and market research metrics.
  • Developed, implemented and maintained marketing information databases to support market research, planning and administration.
  • Conducted market research and competitive analysis, regularly reporting data and recommendations to senior management.
  • Participated in focus groups and other market research to ensure accurate targeting of advertising campaigns.
  • Conducted market research, including competitive and industry analysis for presentations and other communication activities.
  • Utilized market research and consumer communication to identify opportunities for growth and predict outcomes.
  • Conducted market research specific to industry personas and competitors in new markets.
  • Directed strategic planning and product development using competitor intelligence and market research.
  • Performed ongoing customer/market research and demographic profiling to identify market needs.
  • Conducted market research, including monitoring click-through tracking of bi-monthly e-newsletter.
  • Developed and managed market research with Cadillac owners in overseas markets.
  • Designed customized strategy for customer experience market research study.
  • Perform industry and market research to identify marketing opportunities.
  • Facilitated agency relations and market research focus groups.
  • Conducted primary and secondary product and market research.
  • Conducted competitive analysis and market research.
  • Participated in the front end activities of the project, including market research, business case development, and financial analysis.
  • Carried out market research and customer surveys to assess commercial real estate demands, company positioning, and monitor competitive activity.
  • Conducted market research through third party agency to gain business intelligence on niche packaging technique (Modified Atmosphere Packaging).

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19. CRM

average Demand
Here's how CRM is used in Marketing Communications Specialist jobs:
  • Coordinated and conducted external vendor and internal employee training on CRM application, utilizing virtual meeting applications for international training.
  • Develop and implement all marketing communications material for Customer Relationship Management (CRM) and Data Warehouse Practices.
  • Managed customer database within Microsoft Dynamics CRM and ensured synchronization with Global Shop ERP software.
  • Led information management, collaboration, CRM, and business intelligence initiatives.
  • Established project implementation plan and coordinated team training for new CRM software integration, resulting in revenue growth and location expansion.
  • Implemented first CRM to consolidate customer contacts, accuracy, data and leads; sales increased 15% over two years.
  • Collaborate with unit-wide CRM upgrade team by providing expertise, experience, and forward-thinking to the planning and implementation team.
  • Exceeded expectations by 20% when obtaining marketing qualified leads through CRM from trade show events and e-mail campaigns.
  • Train colleagues to create and manage communications campaigns within the CRM, including developing and updating training/usage documentation.
  • Provide front-line user support for CRM applications and work with IT team to facilitate upgrades and enhancements.
  • Manage marketing communications for three product categories: digital advertising, website platforms, and CRM.
  • Executed marketing strategies to increase brand awareness and sales through consultative selling strategies utilizing CRM software.
  • Manage all leads for the Americas in SAP CRM and create campaigns for tracking lead success.
  • Improved sales processes by implementing CRM software and training sales team to use the system.
  • Access various databases and sales CRM systems to enter information captured during phone conversations.
  • Designed, coordinated and presented all Customer Relationship Management (CRM) training programs.
  • Maintained various sales and CRM databases, Marketing budget log and Marketing assets.
  • Administered the Goldmine CRM database leveraged by both sales and marketing staff.
  • Create, customize and improve views and reports for CRM applications.
  • Manage and update global CRM for 740+ clinics.

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20. Google Analytics

average Demand
Here's how Google Analytics is used in Marketing Communications Specialist jobs:
  • Assist in creating quarterly marketing report to measure online advertising/web effectiveness through Google Analytics and other metrics.
  • Used Google Analytics and AdWords to develop brand awareness/engagement and assisted in generating inbound traffic.
  • Utilized Google AdWords and Google Analytics to track and design CPC ads in order to generate leads and increase website traffic.
  • Enhanced website usage by 10% through analysis of user behavior and campaign performance using Google Analytics.
  • Google Analytics reports proved the value of this communications tool month after month.
  • Analyzed web-user data through Google Analytics to improve user experience and conversion rates.
  • Tracked effectiveness of site & specific landing pages with Google Analytics.
  • Develop monthly KPI reports using WebTrends, Google Analytics and HootSuite.
  • Google Analytics manager for our various company websites and apps.
  • Generate monthly reports with Google analytics to track website traffic.
  • Tracked and reported Google Analytics and lead activity monthly.
  • Research and reporting done with Google Analytics.
  • Produced monthly performance reports with Google Analytics and other reporting tools..
  • Analyze visitor traffic to our websites using google analytics and use the information to create the marketing strategies for maximum impact.
  • Evaluated website performance by using Google analytics and competed to analyze rank, unique visitors, pageviews and impressions.
  • Performed website maintenance, worked with google analytics and UTM tagging to track clicks and analyze success.
  • Utilized Google Analytics to monitor communications effectiveness, such as access points (e.g.
  • Use web analytics to analyze customer's web behavior using Google analytics.
  • Updated company's website, ran Google Adwords and Google Analytics.
  • Incorporated Google Analytics and Bing Site Manager to track web traffic.

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21. Business Development

average Demand
Here's how Business Development is used in Marketing Communications Specialist jobs:
  • Developed messaging and creative direction in order to achieve member retention, drive member acquisition, and to facilitate business development.
  • Coordinated marketing communications strategies, website management, public relations, business development, brand identity, and creative services.
  • Write business development and promotional material for audit, tax, management, and information technology professional services.
  • Designed and produced a wide variety of marketing materials in support of management s new business development initiatives.
  • Managed marketing communications to include all advertising, public relations, business development and promotional campaigns.
  • Promoted company wins by leveraging intranet access while managing logistics for the entire business development team.
  • Lead project development and marketing & communications on multiple/simultaneous key business development and program launches.
  • Act as liaison to Jefferson Radiology physicians for their involvement in business development activities.
  • Identified trends and emerging technologies; pursued innovative brand opportunities with business development team.
  • Designed, customized and executed the full development process for new Business Development Center.
  • Develop and execute individual marketing communications and business development strategies for over 200 physicians.
  • Conduct meetings and presentations between international executives and personnel for business development purposes.
  • Participated in marketing and business development for targeted business and write executive summaries.
  • Cross platform leadership with Communications, Marketing, and Business Development executives.
  • Conducted competitive research analysis to support business development team with market share.
  • Work closely with senior management to integrate marketing and business development strategies.
  • Researched and wrote collateral materials for business development and partnership opportunities.
  • Developed the strategy and budget for community outreach and business development.
  • Supported business development efforts which include internet marketing sales opportunities.
  • Restructured digital marketing content for client and business development teams.

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22. ROI

average Demand
Here's how ROI is used in Marketing Communications Specialist jobs:
  • Improved aesthetics, effectiveness, ROI and time-to-market of marketing communications by re-designing and effectively managing the development process and procedure.
  • Created custom marketing packet guidelines for customers from different industries, including established software ROI statistics.
  • Designed and produced printed materials to position The Detroit Medical Center in designated Metro-Detroit markets.
  • Developed departmental budget control processes and database to allow managing of expenses and ROI
  • Identify enhancement opportunities to integrate nurture campaign communications to maximize ROI.
  • Assess projects and identify potential areas of increased effectiveness, efficiency, and value-add to provide maximum ROI to the business.
  • Performed monthly research to gather data on credit union members to obtain information about products, campaigns and ROI.
  • Identify and implement metrics (key performance indicators) to measure ROI of strategies, campaigns and marketing activities.
  • Developed trade show strategy, which led to increase in ROI of 20% within the first year.
  • Presented Dealer Sales Solutions Training in Cleveland, Columbus, Cincinnati, Detroit, Pittsburgh and Toledo.
  • Identified and tapped into new channels and strategies to optimize ROI and grow reach of key messages.
  • Worked directly with industry trade publications to purchase and place advertising space to achieve the greatest ROI.
  • Work with Inside Sales to provide post-show lead and follow-up information, as well as ROI.
  • Created first year-end sponsor reports for 20-30 corporate sponsors to renew contracts and showcase ROI.
  • Increase marketing campaign's ROI by 42% by successful testing and tracking of campaigns.
  • Implemented the company's first advertising measurement mechanisms so that ROI could be tracked.
  • Generated weekly/reports including social media statistics, trends, ROI and overall growth.
  • Created post-event evaluations measuring customer feedback and return on investment (ROI).
  • Achieved an ROI on digital ads that was five times the benchmark.
  • Measure and analyze ROI from executed marketing campaigns against defined metrics.

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23. External Communications

average Demand
Here's how External Communications is used in Marketing Communications Specialist jobs:
  • Developed and synchronized internal and external communications and campaigns across multiple channels to promote products and services aligned with strategic plans.
  • Managed daily relationship with advertising agency by directing the development of tactical plans and external communications for new product development.
  • Copy write and edit content for company presentations, internal and external communications, collateral and marketing programs.
  • Serve various businesses and organizations with community outreach, internal and external communications and media coverage.
  • Provided internal and external communications support including employee communications, event marketing, and public relations.
  • Developed and implemented a global marketing and communications strategy, enhancing internal and external communications.
  • Created internal and external communications procedures to keep field personnel and dealers informed.
  • Focused corporate messaging and materials for internal and external communications and initiatives.
  • Coordinated internal and external communications, crafted policies and promotional materials.
  • Created internal and external communications for a complex global setup.
  • Developed and supported external communications and marketing efforts for Google.
  • Created and implemented external communications plans for global corporate initiatives.
  • Ensured branding was maintained on internal and external communications.
  • Enforce brand marketing guidelines in internal and external communications.
  • Directed the focus of internal and external communications.
  • Managed internal and external communications and promotional projects.
  • Managed editorial calendar for internal and external communications.
  • Drafted and executed internal and external communications.
  • Develop new templates for external communications
  • Produced news stories for both internal and external communications channels, as well as managed all government web and intranet content.

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24. Communication Strategies

average Demand
Here's how Communication Strategies is used in Marketing Communications Specialist jobs:
  • Assisted Chief Executive and senior management on issues involving global communication strategies for ongoing transformation projects.
  • Analyzed needs and evaluated technologies to implement communication strategies which streamlined production and reduced annual expenses.
  • Assisted in creation of communication strategies which were implemented into department policy.
  • Developed and implemented effective marketing communication strategies and processes.
  • Developed and executed internal and external communication strategies.
  • Develop communication strategies and campaigns within budgetary constraints.
  • Devised optimal communication strategies to reach target audience.
  • Evaluated and updated various communication strategies for effectiveness.
  • Worked on communication strategies to reach outside sources and helped manage all communication efforts including print and radio advertising.
  • Developed marketing and communication strategies and products including the internal and external roll-out of a new DAI brand.
  • Worked closely with outside PR and ad agencies to develop brand communication strategies, and executed against them.
  • Work closely with sales, research, and product managers to identify and prioritize effective communication strategies.
  • Collaborate with internal constituents to produce marketing and communication strategies consistent with the organization's brand, vision, and mission.

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25. Adobe Photoshop

average Demand
Here's how Adobe Photoshop is used in Marketing Communications Specialist jobs:
  • Designed engaging advertisements utilizing Adobe Photoshop and InDesign.
  • Design and layout of various internal and external campaign visuals using Adobe Photoshop, InDesign, Illustrator and Microsoft Publisher.
  • Use Adobe Photoshop and Illustrator to create promotional graphics for print and CGS social media sites.
  • Utilized Adobe Illustrator and Adobe Photoshop and page layout applications for document updates.
  • Excelled in software such as PowerPoint & Adobe Photoshop
  • Attended a series of workshops in Adobe PageMaker, Adobe Photoshop, and Macro Media Dreamweaver.

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26. Internal Communications

average Demand
Here's how Internal Communications is used in Marketing Communications Specialist jobs:
  • Launched an internal communications campaign for energy services business unit to introduce new product & service offerings in a newly-deregulated market.
  • Facilitated internal communications through departmental reports; one-on-one meetings with faculty and board members; performance support and venues oversight.
  • Compose and distribute internal communications announcing marketing initiatives, campaigns, and corporate-related events creating interest and promoting goals.
  • Associate Engagement/Internal Communications - Develops and implements a cohesive internal communication strategy to support Great Place to Work goals.
  • Collaborated with Corporate Legal Counsel to create various customer communication media and validate corporate websites and internal communications.
  • Hired to provide internal communications support for corporate acquisitions and ongoing communications between the company and acquired employees.
  • Developed external and internal communications for a health insurance organization including print and online content.
  • Developed corporate internal communications Style Guide, which improved communications consistency across 10 national offices.
  • Managed public and internal communications while maintaining client, customer and employee relationships.
  • Led external and internal communications programs supporting various business segments and functional groups.
  • Managed media opportunities and internal communications by partnering with PR and advertising departments.
  • Created and delivered internal communications on behalf of senior vice president of project.
  • Managed internal communications and helped develop and manage national and international events.
  • Managed internal communications initiatives including production and management of annual digests.
  • Managed internal communications including sales briefs and company newsletter.
  • Provide ongoing media and event support for internal communications.
  • Developed and executed the division's internal communications plan.
  • Assisted in internal communications and process improvement strategies.
  • Supported internal communications campaigns and employee publication development.
  • Improved internal communications with employees.

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27. Communication Materials

average Demand
Here's how Communication Materials is used in Marketing Communications Specialist jobs:
  • Monitor industry and company news, conduct independent research and interview internal staff to author articles featured in communication materials.
  • Created communication materials for external use from Colorado bankers to our field partners and business community, including monthly newsletter.
  • Monitor quality and content of global communication materials to insure quality and consistency of core messaging and brand equities.
  • Created communication materials that effectively promoted the organization's brand, products and services.
  • Ensured accuracy, quality and consistency of corporate standards for all marketing communication materials.
  • Established corporate identity to bring continuity to marketing and communication materials across AFRL/HE.
  • Created and implemented of a wide variety of marketing communication materials and programs.
  • Created and distributed communication materials informing customers of new rates and services.
  • Develop high level communication materials for center director and senior staff.
  • Compiled and disseminated pertinent media and communication materials to internal personnel.
  • Serve as primary writer of marketing and communication materials.
  • Design and development of advertising campaigns and communication materials.
  • Created communication materials for multiple media channels.
  • Created communication materials for external use.
  • Developed, managed and produced communication materials that promoted the College to Northwest Ohio and Southeast Michigan.
  • Assisted the development teams with design communication materials and web pages resulting in successful marketing campaigns.
  • Merged new technologies and market trends into existing methodology to improve quality, accuracy, and cost-effectiveness of marketing communication materials.
  • Lead production of product launches, marketing campaigns, communication materials including: strategy, budget and timeline development.

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28. Corporate Communications

average Demand
Here's how Corporate Communications is used in Marketing Communications Specialist jobs:
  • Directed corporate communications, including advertising, graphic design, collateral promotions, website design and maintenance, trade show management
  • Coordinated communication efforts with Corporate Communications team to leverage innovation stories to support corporate priorities.
  • Served as writer, editor and project manager for corporate communications and marketing communications projects.
  • Directed internal and external corporate communications via print, digital media/multimedia, and e-communications.
  • Executed corporate communications projects that promoted semiconductor and electronics manufacturing equipment.
  • Ensured ad presentation adhered to corporate communications standards.
  • Represented corporate communications on cross-departmental projects and initiatives.
  • Maintained brand consistency for internal and external corporate communications
  • Create internal announcements for corporate communications.
  • Work with, supervise and manage outside printers, photographers and other vendors on various marketing and corporate communications projects.
  • Manage all product communications, and provide support for corporate communications, for all emerging technology products.
  • Directed and produced all corporate communications and branding within the retail & consumer goods industry.
  • Acted as integral part of the Corporate Communications Team by providing marketing support company wide.
  • Served as primary contact for Nokia Corporate Communications, providing a strong NHC media presence.
  • Manage the development and release of all corporate communications for leading business software firm.
  • Served as liaison between Corporate Communications and McCann Erickson.
  • Develop & manage corporate communications plan and strategy for uniformity in content-related materials, according to corporate guidelines.
  • Provided copywriting and design assistance to the Marketing and Corporate Communications departments.
  • Create, manage and execute all aspects of the company s external marketing, product and corporate communications strategy.

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29. Annual Reports

average Demand
Here's how Annual Reports is used in Marketing Communications Specialist jobs:
  • Developed marketing communications procedural manual formatting all communications efforts (letterhead, annual reports, house organs, logo placement).
  • Maintained and cataloged accurate records of marketing activities for quarterly and annual reports to assist with marketing-sales forecasts.
  • Generate internal quarterly and annual reports for limited partners.
  • Developed marketing publications - newsletters, annual reports, etc.
  • Coordinate professional photography for use in annual reports and on princetoninsurance.com.
  • Developed marketing materials, including brochures, flyers, annual reports, advertising campaigns for the bank and its holding company.
  • Designed collaterals, including newsletters, direct mail, annual reports and brochures.
  • Develop marketing materials, including brochures, flyers and annual reports.

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30. Html

low Demand
Here's how Html is used in Marketing Communications Specialist jobs:
  • Support in graphic design, booking speakers, CRM software, part of Internet team, HTML e-mails and lead generation.
  • Develop distribution lists by querying customer database, design and upload HTML-based emails, send out emails and track results.
  • Created special promotions and general in-house design projects for Banner Ad and email marketing (text/ HTML E-newsletter).
  • Design, mark up, test and deploy client communications and mass HTML E-mails ensuring compatibility across E-mail applications.
  • Created and managed distribution of bi-weekly HTML compliance notifications to subscribers, as well as monthly HTML newsletter.
  • Managed all aspects of Health Forum's education websites, becoming certified in web design and HTML.
  • Learned HTML to get a basic understanding of making updates to web pages.
  • Managed email marketing campaigns, including HTML and subscriber list segmenting and hygiene.
  • Managed website using Content Management System; knowledge of HTML.
  • Used basic HTML coding to edit websites and e-mails.
  • Design in Flash with HTML wrapper.
  • Maintained global website via basic HTML in DreamWeaver and Wordpress, and created landing pages for marketing campaigns.
  • Web: Design in HTML 5 with CSS positioning, including jQuery and JavaScript add-ins.
  • Created webpages from templates - learning HTML, CSS and JavaScript on my own time.
  • Created 40+ pages online within a templated HTML software that went live within two months.
  • Created ad hoc website pages as required, using in-line CSS and basic HTML.
  • Write the html code used in order to create 3rd party communications.
  • Designed and developed new website pages in XHTML and Dreamweaver.
  • Design effective HTML emails to increase Marketwire branding.
  • Maintain allsubsidiary websites in Wordpress and Drupal, and use HTML to build custom web pages.

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31. Youtube

low Demand
Here's how Youtube is used in Marketing Communications Specialist jobs:
  • Developed two video success stories for YouTube which won Hermes Creative Awards from the Association of Marketing and Communication Professionals.
  • Create informative, entertaining video content for department YouTube channel for subsequent display on website and related forums.
  • Filmed instructional videos for employees and customers featured on intranet, Company website and YouTube channel.
  • Film and edit videos for YouTube channel which contributed to over 3.5 million digital views.
  • Created and maintained social media portals: YouTube, LinkedIn, and Glass Door.
  • Generated over 37,500 YouTube views by co-producing two new corporate videos.
  • Implemented conversion code tracking for Google display and YouTube video ads.
  • Managed The Travel Linguist YouTube account with over 1,500 language videos.
  • Garnered 100K+ views on YouTube for The Containment Conflicts.
  • Develop and upload videos for YouTube site.
  • Collaborate with a digital media team to develop video media including YouTube videos and a complete technical webinar series.
  • Administered Google AdWords, Bing, YouTube, and LinkedIn paid advertisements.
  • Established corporate Youtube presence and planned and executed initial project videos with SMEs and clients.

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32. Search Engine Optimization

low Demand
Here's how Search Engine Optimization is used in Marketing Communications Specialist jobs:
  • Coordinated online marketing strategy, including but not limited to interactive search engine marketing, search engine optimization and social networking.
  • Drive strategy for search engine optimization initiatives and administer online lead generation programs.
  • Managed company s search engine optimization internally and correspondence with the vendor.
  • Managed all aspects of the website, including content, search engine optimization, as well as a total redesign.
  • Developed and assisted with all phases of Search Engine Optimization and Paid Search Marketing campaigns for digital marketing.
  • Managed website content, search engine optimization and client portfolios on the web.
  • Optimized landing pages and blog content for Search Engine Optimization.
  • Institute and use best practices for search engine optimization.
  • Used Search Engine optimization to increase traffic to website.
  • Managed search engine optimization and advertising campaigns to support demand generation and market awareness of Kineticsware.
  • Prepared and maintained search engine optimizations.
  • Manage web related activities including site reconstruction, search engine optimization, and web copywriting.
  • Web Design / Search Engine Optimization: Website Creation / Management - Using Dreamweaver, developed company website at HULCHER.com.

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33. Corporate Website

low Demand
Here's how Corporate Website is used in Marketing Communications Specialist jobs:
  • Developed and maintained internal and external corporate websites for training communications and designed internal marketing communications campaigns.
  • Managed design and development of corporate website including online shopping capability.
  • Developed form and behavior specification for new corporate website.
  • Maintained accuracy and visual appeal of corporate website.
  • Assisted in the development and creation of corporate website which resulted in a 90% satisfactory and approval rate by customers standard
  • Coordinated projects and activities, public relations and sales support; maintained corporate website, resulting in unified company-wide image.
  • Produce, and manage multiple sales tools and promotional material through corporate website and intranet site with over 700 stakeholders.
  • Redesigned the corporate website with the development team integrating new features and improving the site's navigation and accessibility.
  • Managed the design, implementation and maintenance of a new corporate website and an international customer database.
  • Manage and maintain corporate website, update content and oversee the implementation of new development phases.
  • Manage all insulation messaging and content on corporate website; liaison for cross-group corporate web initiatives.
  • Led a global cross-functional team to renovate the corporate website and achieve a global web presence.
  • Selected as one of 10 in corporation to lead a new corporate website initiative.
  • Manage Sales Central - an internal corporate website for all client-facing selling materials.
  • Write content for corporate website, collaborate on ideas for continuous improvements.
  • Provided the Webmaster with accurate content and messaging for the corporate website.
  • Coordinate corporate website redesign and create, maintain and update content.
  • Managed all updating and maintenance of company's corporate website.
  • Defined and maintained the character of the corporate website.
  • Manage the corporate website, and social media pages.

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34. Content Development

low Demand
Here's how Content Development is used in Marketing Communications Specialist jobs:
  • Executed all aspects of content development, marketing, strategy development, budget management, messaging and digital media management.
  • Manage content development and implementation process for internal and external corporate websites.
  • Plan and oversee key marketing communications activities from research through content development.
  • Orchestrated campus-wide website conversion, including content development and ongoing maintenance.
  • Manage digital and print advertising campaigns including design and content development.
  • Managed content development and monthly updates on company website.
  • Provide freelance marketing consulting and content development.
  • Provided online content development and management.
  • Content development for website and major social media platforms such as Twitter, Facebook, LinkedIn and blogs.
  • Manage web redevelopment priorities: page creation, content development, photography, organization, and publishing.
  • Lead writing and content development of PR, social media, and other communications.
  • Managed the content development and organization for Automotive's Programs' intranet presence.
  • Content development for online marketing including website, Facebook, Twitter, e-newsletter.
  • Assisted with Social Media content development.
  • Content development for special projects.
  • Content Development Lead the creation of messaging strategy and dissemination of corporate communication within and outside the organization.
  • Completed website redesign, including two navigation maps and content development of over 150 web pages (including copywriting).
  • Utilize digital marketing tools such as Kapost and HubSpot to manage content development, distribution, and automated workflows.

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35. Sharepoint

low Demand
Here's how Sharepoint is used in Marketing Communications Specialist jobs:
  • Implemented a web-based call center software using Microsoft SharePoint and implemented a connected project task management and tracking system.
  • Provided sales support including maintaining sales SharePoint, providing collateral, giveaways, customer and competitor updates.
  • Used Microsoft SharePoint platform to manage corporate intranet content.
  • Performed website, provider/member portal updates and SharePoint updates.
  • Developed a SharePoint repository for communication planning documents.
  • Administered SharePoint for group collaboration.
  • Collaborated with the corporate communications team to create and launch an internal SharePoint site, used by over 300 employees.
  • Created more than 50 internal SharePoint pages using knowledge of Air Force environmental mission/programs after internal web pages were eliminated.
  • Researched and developed initial EMS SharePoint pages, including more than 75 base-internal checklists for self inspections and training.
  • Maintain content on global website as well as internal SharePoint sites to increase communication across the global team.
  • Manage project dashboards, ensuring that all necessary documents are posted and maintained in the appropriate SharePoint platform.
  • Developed two internal websites: Consulted with internal teams to revamp, design and launch websites using SharePoint.
  • Managed the project of the development, design and construction of the agency intranet via SharePoint 2010.
  • Created and designed first market specific, International Traffic and Arms (ITAR) compliant SharePoint site.
  • Update and maintain marketing materials on the department's internal SharePoint Page for firm wide use.
  • Updated the division's SharePoint site, ensuring material organization and availability to the entire company.
  • Develop and maintain electronic libraries and utilize SharePoint Server 2007 for effective version control of content.
  • Redesigned and kept the department's three SharePoint sites up-to-date.
  • Created SharePoint launch template to streamline this process.
  • Create websites through SharePoint CMS.

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36. Graphic Design

low Demand
Here's how Graphic Design is used in Marketing Communications Specialist jobs:
  • Created high-concept marketing materials while working closely with graphic designers, printing professionals, and fulfillment departments.
  • Performed market planning and budgeting, developed and wrote customer newsletter and supervised graphic design department.
  • Direct project teams including internal graphic designers, external creative agency team and internal program coordinators.
  • Provided and coordinated promotional copy and work with graphic designers to create effective marketing literature.
  • Worked as an in-house multimedia and graphic designer for a worldwide manufacturing distributor.
  • Worked closely with graphic designers to produce effective direct marketing materials.
  • Collaborated with graphic designer to create high-quality, effective materials.
  • Managed and coordinated all freelance graphic designers and copywriters.
  • Coordinated graphic design and photography needs with external vendors.
  • Reduced annual expenditures for graphic design, concept proposals and advertising budget representing a 90% annual savings to the company.
  • Assisted Marketing Director in the pricing & inventory of product; assisted Graphic Designer in the packaging design of product.
  • Worked with a team of in-house graphic designers, outside design services, corporate clients, and award product suppliers.
  • Served as a liaison between all levels of the organization, including outside locations and print / graphic design agencies.
  • Manage other freelance professionals on projects requiring graphic design, brochure layout, video creation & execution, etc.
  • Enabled department to create and update marketing collateral in-house, saving thousands of dollars in graphic design every month.
  • Worked with Director of Human Resources to interview and hire two in-house Graphic Designers and one outsourced Web Programmer.
  • Managed development of a technical proposal for executives, working closely with a team of writers and graphic designer.
  • Demonstrated proficiency in graphic design in the development of materials for all departments including the Four Wheels division.
  • Coordinated outside vendors and agencies in the preparation of advertising, graphic design, video and slide production.
  • Worked effectively within a team environment and supervised the progress of two graphic designers and student workers.

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37. Business Units

low Demand
Here's how Business Units is used in Marketing Communications Specialist jobs:
  • Managed the implementation of communication tactics as outlined in the communication plan in all business units in both cardiovascular and endoscopy.
  • Assisted in managing day-to-day relationships with outside vendors and internal marketing professionals across the company and its various business units.
  • Created and managed production of all marketing collateral for four business units, including classified areas requiring specific clearances.
  • Project-managed communications programs within a $1.6 billion company across multiple business units using internal and external resources.
  • Develop advertising concepts for the company and its business units, including publications and private-label products.
  • Managed campaign development, budgets, implementation for sales business units and senior management.
  • Communicated regularly with internal business units to attain feedback on content and marketing needs.
  • Coordinated with Business Units and Media Agencies to create media buys, gather and deliver assets and collateral for campaign call-to-action.
  • Created and implemented new brand strategy for commercial business units in the U.S., ultimately adopted by several international zones.
  • Work spanned all business units and departments - including legal, corporate communications, sales, customer service and residential.
  • Developed and implemented strategic marketing plans for the Roofing, Insulation, and Cultured Stone business units and leadership.
  • Managed PPC and online ad campaigns for specific business units, and used A/B testing to optimize results.
  • Worked with Vice President and business units to determine event budget and manage expenses for multiple division budgets.
  • Manage all global marketing functions for six international business units with annual revenues of approximately $300 million.
  • Managed the design, production and printing of all marketing communications materials for multiple business units.
  • Manage internal clients representing the organization's products, standards, and government relations business units.
  • Market planning, support, and implementation for several business units in the Single-Family division.
  • Coordinated development of corporate presentations to support the sales needs of the business units.
  • Designed plans and material for four product lines as well as other business units.
  • Create and implement strategic communications plans for the company and its business units.

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38. RFP

low Demand
Here's how RFP is used in Marketing Communications Specialist jobs:
  • Worked closely with Procurement on RFP process and contract negotiations for hiring external vendors supporting outbound telemarketing programs.
  • Led corporate website redesign project from RFP, scope, vendor selection, requirements, development, testing and implementation.
  • Created and archived confidential executive PowerPoint presentations and RFP s for Board of Director meetings.
  • Served as Request for Proposal (RFP) coordinator - average of 2 per month.
  • Crafted numerous RFP submission packages, including the responses, recommendations, and testimonials.
  • Project managed and edited RFP submissions, winning 80% of those submitted.
  • Obtain RFP contracts for large and/or major print jobs, not requiring estimates.
  • Responded to RFP's and new opportunities by developing and designing proposals
  • Assist with RFP production and submission.
  • Coordinated the drafting of RFP responses.
  • Support sales team in RFP response process through creation of documents, proposal response layout, timeline management and vendor/customer relations.
  • Created and managed inventory of marketing packets, brochures, employee newsletters, sales decks, presentations and RFPs.
  • Respond to Request for Proposals (RFPs) and all initial product information inquiries.
  • Developed & managed new business RFPs and proposals for call-center management software tools.
  • Design and coordinate RFPs, contracts, and promotional materials.
  • Research and write request for proposals (RFPs).
  • Edited proposals for multi-million-dollar Federal government RFPs.
  • Produce and prepare proposals (RFQs & RFPs) for international projects and domestic bids.
  • Formatted, edited and proofread RFPs, SOWs, reports and presentations for client submission.
  • Assisted with large-scale event planning and managing marketing budget through creation of RFPs/RFQs.

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39. Data Sheets

low Demand
Here's how Data Sheets is used in Marketing Communications Specialist jobs:
  • Created and designed product data sheets and training marketing collateral using PageMaker and QuarkXpress.
  • Managed accuracy and completeness of Technical Data Sheets.
  • Created copy and coordinated photo shoots for brochures, web pages, advertisements, press releases, and product data sheets.
  • Design and production of new and existing print ads, brochures, data sheets, presentations and other graphic material.
  • Formatted technical data sheets for the division products used for company advertisement and trade shows using InDesign 3.0 software.
  • Conceived and wrote brochures, newsletters, data sheets, print ads, direct mail promotions and audiovisual materials.
  • Developed collateral materials, technical articles, product information releases, product data sheets, and press releases.
  • Developed marketing resource materials such as product brochures, data sheets, sales presentations and press releases.
  • Prepare literature and product data sheets for Literature Archive, upload digital files, and manage content.
  • Create and update plant data sheets for North American plants to identify plant products/specialties/processes and track sales.
  • Develop promotional collateral to support marketing, from brochures to data sheets to white papers.
  • Worked with product engineers to write press releases, product data sheets and sales collateral.
  • Coordinated production process of signage, data sheets and various corporate brochures.
  • Managed worldwide distribution of sales guides, brochures, and data sheets.
  • Developed brochures and data sheets for business segments and new product introductions.
  • Highlighted product features and benefits by producing data sheets and brochures.
  • Designed and created brochures, posters, website, data sheets.
  • Created 2 posters, 50 product data sheets and multi-media materials for the Consumer Electronics Show in Las Vegas.

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40. Web Application

low Demand
Here's how Web Application is used in Marketing Communications Specialist jobs:
  • Developed internal ASP- and SQL-based web applications for tracking customer contact information and company contract data.
  • Collaborated with designers and product marketing manager to design multiple web applications.
  • Produced content that assists clients in the use of the web application tools, video tutorials and websitemedia.
  • Developed and implemented a multi-language web application that facilitated worldwide internal employee communications for a leading entertainment studio.

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41. Sales Tools

low Demand
Here's how Sales Tools is used in Marketing Communications Specialist jobs:
  • Designed and delivered marketing collateral and sales tools.
  • Designed and developed major training needs analysis launch package with comprehensive sales tools, sales collateral, and complete marketing support.
  • Spearheaded the development of sales tools and all customer facing collateral and communications for the full Life Science product portfolio.
  • Developed, maintained, and managed the production of marketing collateral and sales tools for fourteen sales managers.
  • Managed the Key Supplier Communities page on SAVO including posting sales tools/sell sheets and determining news and announcements.
  • Job responsibilities were to improve and create professional sales tools to support sales, training and promotional efforts.
  • Lead the print production project that allowed having HP sales tools in Spanish and Portuguese languages.
  • Developed innovative sales tools used by sales force to introduce new products and services to clients.
  • Created training materials and conducted training sessions on various new sales tools for the U.S.
  • Develop customer-focused messaging and create compelling sales tools that support the selling of assigned products.
  • Coordinate the development of new products sales tools.
  • Manage presentations messaging and suitable sales tools.

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42. CMS

low Demand
Here's how CMS is used in Marketing Communications Specialist jobs:
  • Adapted the same CMS & web design for major update to website in 2015 which added content for 5 additional languages.
  • Executed all aspects of our content program, including writing, editing, and publishing through the WordPress CMS.
  • Implemented a content management system (CMS) for company website resulting in reduced down-times of 95%.
  • Served as subject matter expert in communicating CMS Medicare marketing guidelines to internal staff and business partners.
  • Established and maintained websites using a Content Management System (CMS) for faster website updates.
  • Analyzed a wide array of data to assess impact of CMS on potential customers.
  • Experience working with CMS and state government regulators in relation to Medicare Advantage.
  • Developed content for brand new website in CMS (Content Management Systems).
  • Support online team with CMS related functions and email marketing.
  • Assist with web design, CMS, and development.
  • Launched new website design; implemented CMS system.
  • Manage CMS and upload content to website.
  • Make changes to website in CMS.
  • Edited and overhauled company website uploading new or refreshed marketing content using Kentico CMS.
  • Reviewed pre-post enrollment, letters, scripts, advertisements and other marketing materials submitted to CMS for approval.
  • Handled visual and content updates for Cylon's North American website using MODX CMS.
  • Update Sales Central homepage through Orchestra CMS web hosting platform within Salesforce.
  • Helped populate/migrate content into new Drupal CMS.
  • Managed corporate social media channels (Facebook, LinkedIn, Twitter) using Hootsuite and Pardot (CMS).

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43. Sales Presentations

low Demand
Here's how Sales Presentations is used in Marketing Communications Specialist jobs:
  • Developed technical handouts for internal sales team, and designed corporate sales presentations for upper management.
  • Redesign existing and develop new sales catalogs, sales presentations and other promotional materials.
  • Produced sales presentations, multimedia kits and provided key marketing analytic & demographics.
  • Developed sales presentations, training manuals and client communications.
  • Created specialized artwork for marketing and sales presentations.
  • Produced multimedia kits for sales presentations.
  • Created sales presentations and customized as needed for larger prospects such as hospitals and government health officials.
  • Used Microsoft Office Suite, PowerPoint, and other software for the development of sales presentations.
  • Provided marketing materials, metrics and demographics for use in sales presentations.
  • Develop new product brochures, marketing collateral and sales presentations.
  • Copyedited and designed collateral materials, product catalog, advertisements, booth graphics and sales presentations.
  • Maintained filing of marketing collateral, marketing & sales Presentations, contact database & Tradeshow equipment.
  • Assisted with creation of Powerpoint material for technical and sales presentations.

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45. Photo Shoots

low Demand
Here's how Photo Shoots is used in Marketing Communications Specialist jobs:
  • Managed photo shoots delivering final photography that represented our new brand message.
  • Worked with inside customers and outside vendors to manage graphic work, photo shoots, press-checks, and distribution.
  • Negotiate contracts with various vendors for services such as photo shoots, graphic design, printing and other misc.
  • Traveled to various locations nationwide for training, trade shows, conferences, press checks and photo shoots.
  • Formulated media plans, wrote press releases, developed TV and print opportunities, and coordinated photo shoots.
  • Co-managed internal creative department; managed/attended all photo shoots, product selection, delivery, and billing.
  • Oversee full-scale production of corporate video and photo shoots for PR, sales and marketing promotion.
  • Executed photo shoots capturing product shots and lifestyle images for the online catalog and marketing materials.
  • Directed all product photo shoots, as well as shooting our own B/W product photography in-house.
  • Managed client's schedules, arranged photo shoots and interviews, and pitched stories to journalist.
  • Worked with professional photographers to arrange client photo shoot sessions and managed on-site photo shoots.
  • Coordinated multiple studio and on-location video and photo shoots, ensuring MarComm goals were achieved.
  • Assisted in the coordination and execution of brand events, photo shoots, meetings
  • Organized product photo shoots, working with leading industry photographers.
  • Coordinate and art direct photo shoots at national locations.
  • Scheduled and managed product and accessory photo shoots.
  • Direct photo shoots for hospital advertising campaigns.
  • Researched and directed all product photo shoots.
  • Coordinated professional photo shoots with commercial photographers,homeowners and contractors.
  • Attended commercial and photo shoots to ensure timelines were met.

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46. Instagram

low Demand
Here's how Instagram is used in Marketing Communications Specialist jobs:
  • Posted Instagram photos from mobile phone on various convention fashion styles and police preparations.
  • Use of Twitter to announce streams and posting of photos on Instagram.
  • Manage social media postings, ads, contests, messages, and reviews on Facebook, Instagram, and Twitter.
  • Created the Instagram account and integrated it into the Council s social media strategy.
  • Established a blog and an Instagram page to increase sales and enhance customer experience.
  • Increased Instagram following organically from 0 to 100 followers within a two-month period.

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47. Sales Representatives

low Demand
Here's how Sales Representatives is used in Marketing Communications Specialist jobs:
  • Provide support to Regional Sales Directors and International Sales Representatives for new and existing market development by championing internal process development.
  • Facilitate the training of new sales representatives focusing on education of available electronic sales tools and pertinent marketing processes.
  • Gathered input from sales representatives, product managers, and executives for developing promotional materials.
  • Coordinated specific products to be displayed with product managers and regional sales representatives.
  • Maintained various databases used in communicating with sales representatives by marketing managers.
  • Develop, create and distribute biweekly sales communication to numerous Sales Representatives.
  • Support 6 regional sales representatives with approved marketing communications and supplies.
  • Scheduled and assigned appointments with Inside sales representatives.
  • Develop relationship with buyers and inside sales representatives.
  • Provided field sales representatives with customer information regarding new & potential sales opportunities, resulting in increased sales and revenue.
  • Lead generation and B2B marketing for Hewlett Packard and Dell Warming potential customers for sales representatives and setting contact dates
  • Work with print vendor to print and stock sales literature and manage inventory for field sales representatives.
  • Provide sales support to internal and external customers, including authors and sales representatives in all channels.
  • Distributed monthly sales reports to necessary Sales Representatives, General Managers, Directors and the President.
  • Received orders by phone, from the Online Store and from the Sales Representatives.
  • Work with sales representatives to provide unique and custom collateral designed to increase sales.
  • Researched new trends and implemented ideas for innovation tools for sales representatives.
  • Work as a liaison between inside sales representatives for appointment setting.
  • Trained all field sales representatives on new marketing technologies and campaigns.
  • Produced quality leads for the sales representatives.

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48. Vendor Relations

low Demand
Here's how Vendor Relations is used in Marketing Communications Specialist jobs:
  • Initiated corporate and end-user communications for international financial services/leasing organization through marketing, events coordination, promotional assistance and vendor relationships.
  • Coordinate the print production relationships, agency relationships and other vendor relationships, internally and externally as needed.
  • Reduced marketing costs and improved delivery schedules by developing marketing tracking systems and vendor relations programs.
  • Developed and nurtured professional connections to help generate an ongoing steam of vendor relationships.
  • Managed all outside vendor relationships ensuring cost effective services; consistently remained under budget.
  • Initiated and maintained excellent vendor relationships
  • Supervised vendor relationships and contracts.
  • Designed and managed custom media projects, vendor relationships, white papers, presentations, event support materials, and brochures.
  • Maintained strong vendor relationships and coordinated with printers and photographers to ensure projects are completed on schedule, and within budget.
  • Led vendor relationship management as well as supervised all advertising projects from the conception of the plan to tactical execution.
  • Manage vendor relationships to successfully implement corporate strategies, participate in RFP process and develop best practices for vendors.
  • Manage design house and print vendor relationships determining print specifications, scheduling deadlines, and press proofs approvals.
  • Maintain multiple external vendor relationships and serve as a liaison to the Account Management and Sales departments.
  • Spearheaded internal client and vendor relationships ensuring the above happens on time and on budget.
  • Cultivated vendor relationships moving Hitachi from 56th to 3rd on trade show priority listing.
  • Managed vendor relationships and worked in conjunction to evolve CRV brand.
  • Oversee vendor relationships and manage a $1 million+ marketing budget.
  • Manage 3rd party marketing vendor relationships and execution of projects.
  • Managed the data vendor relationship and direct mail vendor relationships.
  • Managed the budget and 3rd party vendor relations.

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49. Special Projects

low Demand
Here's how Special Projects is used in Marketing Communications Specialist jobs:
  • Organized, planned, and managed annual customer loyalty conference/special projects.
  • Developed marketing collateral including newsletters, brochures and special projects.
  • Maintained accurate files, organized special projects, handled travel arrangements including VISA statements and expense reports.
  • Assisted Marketing Director with special projects aimed at promoting company products and services.
  • Conducted research and analysis, executed special projects, and performed technical reviews.
  • Served as department pinch-hitter for special projects and programs needing support and troubleshooting.
  • Assisted Sales Manager and Director of Marketing with administrative tasks and special projects.
  • Traffic Coordinator of product shipping for commercials, media and special projects.
  • Orchestrated the execution of special projects for senior leadership.
  • Worked on various special projects as assigned.
  • Prepared executive briefs, speeches, presentations, and other special projects for Sr. Mgmt.

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50. Communications Programs

low Demand
Here's how Communications Programs is used in Marketing Communications Specialist jobs:
  • Played an integral role in creating and implementing communications programs that effectively described and promoted the organization and its products.
  • Developed, produced and implemented marketing and communications programs that supported South Florida's largest Jewish social service agency.
  • Managed communications programs and promotions and developed professional conference materials, analyzed web sites and conducted member surveys.
  • Assist with the development and implementation of marketing and communications programs that positively promote the community.
  • Executed marketing communications programs to increase awareness and generate demand for medical software developer.
  • Developed and implemented successful marketing communications programs for angioplasty guiding catheters and accessories lines.
  • Directed communications programs; developed content to promote tourism and travel to Tahiti.
  • Initiated development of marketing communications programs and was responsible for their execution.
  • Developed, launched, and managed all corporate marketing communications programs.
  • Coordinate communications programs and share best practices across all stakeholders.
  • Established U.S. strategy and tactical operations for worldwide communications programs.
  • Contributed marketing ideas and copy for marketing communications programs.
  • Assisted in developing and implementing worldwide marketing communications programs.
  • Managed marketing communications programs and media relations initiatives.
  • Managed corporate and partner communications programs.
  • Executed global marketing communications programs for rapidly growing international markets; France, England, Germany, Russia and China.
  • Planned, researched, developed, produced and implemented marketing and communications programs that supported JCS' corporate objectives.
  • Developed public relations and marketing communications programs for the most successful information technology consulting company in Minnesota.

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20 Most Common Skill for a Marketing Communications Specialist

Web Content30.8%
Press Releases9.8%
Trade Shows9.7%
Promotional Materials6.5%
Special Events4.8%
Facebook4.4%
Twitter3.8%
New Product Development3.2%

Typical Skill-Sets Required For A Marketing Communications Specialist

RankSkillPercentage of ResumesPercentage
1
1
Web Content
Web Content
23.3%
23.3%
2
2
Press Releases
Press Releases
7.4%
7.4%
3
3
Trade Shows
Trade Shows
7.3%
7.3%
4
4
Promotional Materials
Promotional Materials
4.9%
4.9%
5
5
Special Events
Special Events
3.7%
3.7%
6
6
Facebook
Facebook
3.3%
3.3%
7
7
Twitter
Twitter
2.9%
2.9%
8
8
New Product Development
New Product Development
2.4%
2.4%
9
9
Intranet
Intranet
2.4%
2.4%
10
10
Company Website
Company Website
2.1%
2.1%
11
11
SEO
SEO
2%
2%
12
12
Communication Plans
Communication Plans
1.9%
1.9%
13
13
Email
Email
1.9%
1.9%
14
14
Project Management
Project Management
1.8%
1.8%
15
15
Linkedin
Linkedin
1.7%
1.7%
16
16
Customer Service
Customer Service
1.4%
1.4%
17
17
Powerpoint
Powerpoint
1.4%
1.4%
18
18
Market Research
Market Research
1.4%
1.4%
19
19
CRM
CRM
1.4%
1.4%
20
20
Google Analytics
Google Analytics
1.3%
1.3%
21
21
Business Development
Business Development
1.3%
1.3%
22
22
ROI
ROI
1.2%
1.2%
23
23
External Communications
External Communications
1.2%
1.2%
24
24
Communication Strategies
Communication Strategies
1.1%
1.1%
25
25
Adobe Photoshop
Adobe Photoshop
1.1%
1.1%
26
26
Internal Communications
Internal Communications
1.1%
1.1%
27
27
Communication Materials
Communication Materials
1.1%
1.1%
28
28
Corporate Communications
Corporate Communications
1%
1%
29
29
Annual Reports
Annual Reports
1%
1%
30
30
Html
Html
0.9%
0.9%
31
31
Youtube
Youtube
0.9%
0.9%
32
32
Search Engine Optimization
Search Engine Optimization
0.8%
0.8%
33
33
Corporate Website
Corporate Website
0.8%
0.8%
34
34
Content Development
Content Development
0.8%
0.8%
35
35
Sharepoint
Sharepoint
0.8%
0.8%
36
36
Graphic Design
Graphic Design
0.8%
0.8%
37
37
Business Units
Business Units
0.8%
0.8%
38
38
RFP
RFP
0.7%
0.7%
39
39
Data Sheets
Data Sheets
0.7%
0.7%
40
40
Web Application
Web Application
0.7%
0.7%
41
41
Sales Tools
Sales Tools
0.6%
0.6%
42
42
CMS
CMS
0.6%
0.6%
43
43
Sales Presentations
Sales Presentations
0.6%
0.6%
44
44
Print ADS
Print ADS
0.6%
0.6%
45
45
Photo Shoots
Photo Shoots
0.5%
0.5%
46
46
Instagram
Instagram
0.5%
0.5%
47
47
Sales Representatives
Sales Representatives
0.5%
0.5%
48
48
Vendor Relations
Vendor Relations
0.5%
0.5%
49
49
Special Projects
Special Projects
0.5%
0.5%
50
50
Communications Programs
Communications Programs
0.5%
0.5%

28,154 Marketing Communications Specialist Jobs

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