Explore jobs
Find specific jobs
Explore careers
Explore professions
Best companies
Explore companies
What is a marketing communications writer and how to become one
The Marketing Communications Writer is known under several names and, much as the name implies, is tasked with writing, editing, and proofreading written material meant to be used for marketing and communication purposes, mostly on online platforms.
Their work contributes to social media platforms, blogs, and websites, but also emails and newsletters. The writing must be up to date with company policies and the writer must write in such a way that it creates or sticks to the already existing, unified, and existing brand voice. They often must work with marketing and advertising departments and teams to develop and implement marketing strategies and campaigns, create and host online and sometimes offline events and seminars, and work with others to polish communication within the company, as well as that with other companies.
Past experience and professional writing standards are a must for any potential cadidate hoping to work in this position. A Bachelor's degree in English, Marketing, or Communications, or a similar field, is preferred but not always necessary.
What general advice would you give to a marketing communications writer?
Carolyn Dekker
Assistant Professor, English, Finlandia University
Many of our recent English graduates want to become teachers. As school re-opening plans reveal themselves to be unsafe (mainly for teachers in at-risk age and health demographics), schools are anticipating a wave of teacher retirements and an elevated need for substitute teachers. Recent graduates may want to sit for teaching certification exams. Many states, including Michigan, have an alternate-route teaching certificate path that will issue a temporary certificate so that you can work as a teacher while pursuing a Master's in Education part-time.
Avg. Salary $70,481
Avg. Salary $59,228
Growth rate 4%
Growth rate 0.3%
American Indian and Alaska Native 0.36%
Asian 5.02%
Black or African American 6.10%
Hispanic or Latino 7.83%
Unknown 5.58%
White 75.12%
Genderfemale 65.37%
male 34.63%
Age - 41American Indian and Alaska Native 3.00%
Asian 7.00%
Black or African American 14.00%
Hispanic or Latino 19.00%
White 57.00%
Genderfemale 47.00%
male 53.00%
Age - 41Stress level is manageable
7.1 - high
Complexity level is advanced
7 - challenging
Work life balance is fair
6.4 - fair
Marketing communications writer career paths
Key steps to become a marketing communications writer
Explore marketing communications writer education requirements
Start to develop specific marketing communications writer skills
Skills Percentages Marketing Campaigns 9.16% CRM 8.34% Web Content 7.34% B2B Marketing 6.30% Integrated Marketing 5.87% Complete relevant marketing communications writer training and internships
Accountants spend an average of Less than 1 month on post-employment, on-the-job training. New marketing communications writers learn the skills and techniques required for their job and employer during this time. The chart below shows how long it takes to gain competency as a marketing communications writer based on U.S. Bureau of Labor Statistics data and data from real marketing communications writer resumes.Research marketing communications writer duties and responsibilities
- Manage budget and evaluate marketing ROI from online and direct mail campaigns.
- Manage publication review process, including technical and editorial review by in-house and outside reviewers.
- Involve in developing the front-end applications using web technologies like HTML CSS and JavaScript.
- Design and develop intranet web applications using JavaScript, HTML and CSS.
Prepare your marketing communications writer resume
When your background is strong enough, you can start writing your marketing communications writer resume.
You can use Zippia's AI resume builder to make the resume writing process easier while also making sure that you include key information that hiring managers expect to see on a marketing communications writer resume. You'll find resume tips and examples of skills, responsibilities, and summaries, all provided by Zippi, your career sidekick.
Choose from 10+ customizable marketing communications writer resume templates
Build a professional marketing communications writer resume in minutes. Browse through our resume examples to identify the best way to word your resume. Then choose from 10+ resume templates to create your marketing communications writer resume.
Apply for marketing communications writer jobs
Now it's time to start searching for a marketing communications writer job. Consider the tips below for a successful job search:
- Browse job boards for relevant postings
- Consult your professional network
- Reach out to companies you're interested in working for directly
- Watch out for job scams
How did you land your first marketing communications writer job
Are you a marketing communications writer?
Share your story for a free salary report.
Average marketing communications writer salary
The average marketing communications writer salary in the United States is $70,481 per year or $34 per hour. Marketing communications writer salaries range between $43,000 and $113,000 per year.
What am I worth?
How do marketing communications writers rate their job?
Marketing communications writer reviews
Being able to help enhance websites for clients.
Unreasonable deadlines.
Updated January 8, 2025
