The Marketing Communications Writer is known under several names and, much as the name implies, is tasked with writing, editing, and proofreading written material meant to be used for marketing and communication purposes, mostly on online platforms.
Their work contributes to social media platforms, blogs, and websites, but also emails and newsletters. The writing must be up to date with company policies and the writer must write in such a way that it creates or sticks to the already existing, unified, and existing brand voice. They often must work with marketing and advertising departments and teams to develop and implement marketing strategies and campaigns, create and host online and sometimes offline events and seminars, and work with others to polish communication within the company, as well as that with other companies.
Past experience and professional writing standards are a must for any potential cadidate hoping to work in this position. A Bachelor's degree in English, Marketing, or Communications, or a similar field, is preferred but not always necessary.
What is a Marketing Communications Writer?
What Does a Marketing Communications Writer Do
There are certain skills that many marketing communications writers have in order to accomplish their responsibilities. By taking a look through resumes, we were able to narrow down the most common skills for a person in this position. We discovered that a lot of resumes listed social perceptiveness, writing skills and creativity.
How To Become a Marketing Communications Writer
If you're interested in becoming a marketing communications writer, one of the first things to consider is how much education you need. We've determined that 77.2% of marketing communications writers have a bachelor's degree. In terms of higher education levels, we found that 13.0% of marketing communications writers have master's degrees. Even though most marketing communications writers have a college degree, it's impossible to become one with only a high school degree or GED.
Marketing Communications Writer Career Paths
As you move along in your career, you may start taking on more responsibilities or notice that you've taken on a leadership role. Using our career map, a marketing communications writer can determine their career goals through the career progression. For example, they could start out with a role such as marketing manager, progress to a title such as marketing director and then eventually end up with the title senior director of marketing.
Average Salary for a Marketing Communications Writer
What Am I Worth?
States With The Most Marketing Communications Writer Jobs
Mouse over a state to see the number of active marketing communications writer jobs in each state. The darker areas on the map show where marketing communications writers earn the highest salaries across all 50 states.
Number Of Marketing Communications Writer Jobs By State
| Rank | State | Number of Jobs | Average Salary |
|---|---|---|---|
| 1 | California | 3,808 | $91,277 |
| 2 | Texas | 3,066 | $65,305 |
| 3 | Florida | 2,123 | $53,415 |
| 4 | New York | 2,027 | $66,757 |
| 5 | Virginia | 1,783 | $68,157 |
| 6 | Pennsylvania | 1,715 | $60,331 |
| 7 | North Carolina | 1,517 | $59,396 |
| 8 | Georgia | 1,464 | $56,280 |
| 9 | Illinois | 1,271 | $70,535 |
| 10 | Maryland | 1,202 | $66,533 |
| 11 | Ohio | 1,142 | $58,596 |
| 12 | Massachusetts | 1,140 | $81,086 |
| 13 | Minnesota | 1,068 | $56,853 |
| 14 | Colorado | 984 | $66,210 |
| 15 | Michigan | 964 | $62,211 |
| 16 | New Jersey | 880 | $73,173 |
| 17 | Washington | 855 | $96,328 |
| 18 | Arizona | 804 | $55,837 |
| 19 | Wisconsin | 721 | $76,932 |
| 20 | Tennessee | 710 | $46,885 |
| 21 | Missouri | 674 | $50,526 |
| 22 | Indiana | 667 | $75,766 |
| 23 | Connecticut | 591 | $75,156 |
| 24 | Oregon | 547 | $76,094 |
| 25 | South Carolina | 477 | $53,322 |
| 26 | Utah | 471 | $85,541 |
| 27 | Kentucky | 447 | $58,544 |
| 28 | Alabama | 413 | $61,161 |
| 29 | Kansas | 401 | $50,267 |
| 30 | Iowa | 365 | $49,639 |
| 31 | Arkansas | 362 | $57,593 |
| 32 | Nebraska | 351 | $69,352 |
| 33 | Nevada | 330 | $79,382 |
| 34 | Louisiana | 329 | $61,404 |
| 35 | New Hampshire | 316 | $66,908 |
| 36 | Oklahoma | 302 | $60,643 |
| 37 | Mississippi | 256 | $71,679 |
| 38 | New Mexico | 256 | $65,800 |
| 39 | Maine | 247 | $74,526 |
| 40 | Delaware | 235 | $67,412 |
| 41 | Idaho | 206 | $90,112 |
| 42 | West Virginia | 194 | $62,357 |
| 43 | South Dakota | 187 | $58,171 |
| 44 | Rhode Island | 184 | $69,393 |
| 45 | Hawaii | 170 | $65,037 |
| 46 | North Dakota | 164 | $68,132 |
| 47 | Wyoming | 162 | $59,123 |
| 48 | Alaska | 159 | $74,200 |
| 49 | Montana | 149 | $63,018 |
| 50 | Vermont | 147 | $72,934 |
Top Colleges for Marketing Communications Writers
1. University of Pennsylvania
Philadelphia, PA • Private
2. Northwestern University
Evanston, IL • Private
3. University of Southern California
Los Angeles, CA • Private
4. Villanova University
Villanova, PA • Private
5. San Diego State University
San Diego, CA • Private
6. Stanford University
Stanford, CA • Private
7. Bentley University
Waltham, MA • Private
8. Boston University
Boston, MA • Private
9. Worcester Polytechnic Institute
Worcester, MA • Private
10. University of Minnesota - Twin Cities
Minneapolis, MN • Private
Top Skills For a Marketing Communications Writer
The skills section on your resume can be almost as important as the experience section, so you want it to be an accurate portrayal of what you can do. Luckily, we've found all of the skills you'll need so even if you don't have these skills yet, you know what you need to work on. Out of all the resumes we looked through, 9.2% of marketing communications writers listed marketing campaigns on their resume, but soft skills such as social perceptiveness and writing skills are important as well.
Choose From 10+ Customizable Marketing Communications Writer Resume templates
Zippia allows you to choose from different easy-to-use Marketing Communications Writer templates, and provides you with expert advice. Using the templates, you can rest assured that the structure and format of your Marketing Communications Writer resume is top notch. Choose a template with the colors, fonts & text sizes that are appropriate for your industry.
Marketing Communications Writer Demographics
Marketing Communications Writer Gender Distribution
After extensive research and analysis, Zippia's data science team found that:
- Among marketing communications writers, 65.4% of them are women, while 34.6% are men.
- The most common race/ethnicity among marketing communications writers is White, which makes up 79.0% of all marketing communications writers.
- The most common foreign language among marketing communications writers is Spanish at 42.6%.
Work Experience Programs For Marketing Communications Writers
Virtual work experience programs replicate work at top companies and help you gain the skills to be successful when applying and working there. In only a few hours, learn the relevant tools necessary to complete a typical work day at that company. Virtual work experience programs are 100% free, open-access, and self-paced. No experience or application is required!
Company: MinterEllison
Cost: Free
Duration: 3-4 hours
Company: NSW Government Virtual Program
Cost: Free
Duration: 1-2 hours
Company: Accenture Australia
Cost: Free
Duration: 5-6 hours
Company: Teach for Australia
Cost: Free
Duration: 2 hours
Company: JPMorgan Chase
Cost: Free
Duration: 4-5 hours
Company: JPMorgan Chase & Co.
Cost: Free
Duration: 4-5 hours
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Best States For a Marketing Communications Writer
Some places are better than others when it comes to starting a career as a marketing communications writer. The best states for people in this position are Washington, California, Idaho, and Utah. Marketing communications writers make the most in Washington with an average salary of $96,328. Whereas in California and Idaho, they would average $91,277 and $90,112, respectively. While marketing communications writers would only make an average of $85,541 in Utah, you would still make more there than in the rest of the country. We determined these as the best states based on job availability and pay. By finding the median salary, cost of living, and using the Bureau of Labor Statistics' Location Quotient, we narrowed down our list of states to these four.
1. Utah
$85,541
Avg. Salary
2. Idaho
$90,112
Avg. Salary
3. Nevada
$79,382
Avg. Salary
How Do Marketing Communications Writer Rate Their Jobs?
Top Marketing Communications Writer Employers
Most Common Employers For Marketing Communications Writer
| Rank | Company | Average Salary | Hourly Rate | Job Openings |
|---|---|---|---|---|
| 1 | Texas Instruments | $133,965 | $64.41 | 3 |
| 2 | Arrow Electronics | $118,681 | $57.06 | 26 |
| 3 | Citi | $112,409 | $54.04 | 3 |
| 4 | IBM | $105,275 | $50.61 | 9 |
| 5 | Pennsylvania Medical Society | $100,382 | $48.26 | 3 |
| 6 | DXC Technology | $98,635 | $47.42 | 3 |
| 7 | Aetna | $91,673 | $44.07 | 3 |
| 8 | Extron | $87,566 | $42.10 | 4 |
| 9 | Schneider Electric Industrial Services | $85,330 | $41.02 | 6 |
| 10 | Anheuser-Busch | $80,118 | $38.52 | 3 |