Become A Marketing Communications Writer

* Create promotional copy for internal brand platforms, quickly and adeptly;
* Write promotional copy aligned with client voice for client deliverables, such as campaigns, events and roundtables, on tight deadlines;
* Comfortable switch between brand voices, marketing styles and platforms;
* Write creative marketing posts for internal or external projects when needed;
* Develop social media and email campaign copy when needed and requested;
* Work closely with clients who are market experts in editing and managing content creation for marketing campaigns;
* Review systems, identify and implement opportunities for improvement, including both process and technology solutions; and
* Other duties as requested and required from time to time.
* Requirements

* Lead
* revamp of inbound marketing campaigns and nurture programs to better utilize
* content tools and measurement capabilities
* Manage
* advertising strategy and oversee advertisements included in SEM, retargeting
* and media agency placements to ensure consistency and reach across all
* platforms
* Maximize
* reach of editorial content by being a main point-of-contact with public
* relations agency and facilitating placements
* Oversee
* content gating best practices that enhance the overarching content strategy
* Targeted
* email outreach (including, but not limited to industry and account based
* marketing) strategy and execution
* Interact
* with, direct and manage budgets with partner agencies to enhance content
* strategy
* Research
* and create innovative ideas that can bridge email, web, social, SEM/SEO and
* digital assets to drive solutions based campaigns aligned to business and
* marketing objectives

* Develop and implement integrated strategic communications plans to acquire new producers and institutional accounts, retain and engage existing producers and advance the First Protective brand.
* Develop and implement an overall comprehensive marketing strategy to grow our producer base and retain and grow existing producer relationships utilizing events, websites/online, social media, drip campaigns, mailing efforts and outbound marketing calls.
* Lead marketing team to support the development of communications strategy, meetings and events, sponsorship relationships, and key partnerships (DI, PES).
* Partner with National Sales Manager and Director of Internal Sales to identify and prioritize key elements of marketing strategy to support sales goals.
* Develop a comprehensive marketing campaign for each regional office that utilizes technology to communicate with existing producers with intentional market analysis to determine the most effective manner to engage both independent producers and financial institutions.
* Support Regional Directors sales with a strategic and systematic plan that includes multiple divisions at First Protective including communications, marketing assistants, meetings and events, webinars, database maintenance, meetings and wholesaler support.
* Collaborate with key distributors and partners to maximize exposure, growth and to leverage their resources.
* Collaborate with Director of Operations to identify and utilize latest technology for virtual and live experiences to maximize meeting exposure.
* Develop social media strategy using data mining to target our audience.
* Perform other duties as assigned.
* Strives to develop and drive initiatives that align with key corporate values:
* Do the Right Thing
* Serve People
* Build Trust
* Simplify Everything

* 1. Creates, coordinates and manages the corporate look, design and image of New Hanover Regional Medical Center's printed materials and visual presentations.
* Maintains graphics standards manual.
* Produces and oversees medical center brochures, booklets, posters, stationery, slides, position papers, educational and promotional items, graphics for social media, internal communication materials and other marketing collateral to ensure they project a common image that reflects well on the medical center.
* Participates in and offers guidance on the development of marketing campaigns to ensure they reflect and further advance the visual image of the medical center and align with the strategic priorities of NHRMC.
* Participates in marketing strategic planning for service lines.
* Coordinates activites for assigned service lines, ensuring strategic marketing and communication objectives are achieved.
* Counsels NHRMC staff on the best ways to communicate and market through graphic design projects, advising them on costs, timelines, and effectiveness of various options.
* Works with Facilities Services to ensure signs meet design standards and effectively communicate wayfinding and NHRMC branding.
* Works with Director to oversee freelancers as needed to help manage workflow and keep department production advancing smoothly.
* Produces and coordinates special graphic projects as needed for Director and Administration.
* Monitors department jobs and works with marketing team to create and communicate timelines.
* Follows department procedures for opening and closing projects, obtaining and tracking approvals, meeting deadlines and communicating status with colleagues and managing projects.
* Selects and works with print vendors, determining best printer for each project based on quality, cost and turnaround, Compares print services and recommends ways to achieve cost savings without compromising quality.
* Oversees and builds image library ensuring usage rights are identified and collaborates with marketing team to ensure consent forms are archived.
* Takes photos of events and services, manages stock photography to ensure department has photographic images needed for marketing and communications materials.
* Hires professional freelance photographers, coordinates and directs photo shoots.
* Works with Web and Intranet Coordinator on design of electronic communications and ensures they reflect corporate brand.
* Manages print and web advertising to ensure ad schedule, specs, and deadlines are met.
* Maintains digital and print inventory of ads.
* Demonstrates standards of performance (Ownership, Teamwork, Communication, Compassion) that support patient satisfaction and principles of service excellence.
* Performs other duties as assigned.
* ESSENTIAL JOB SPECIFICATIONS: 1

* Write andpublish executive summaries
* Workalongside business leaders throughout the organization to write-up andcommunicate the activity within their function.
* Help write theirstory
* Review andsummarize customer feedback on our operations, products and any other topic theycommunicate
* Publishresearch memos to leadership on new and existing products andcompetitors
* Maintain andpublish standard reports for executiveoperations