The Marketing Communications Writer is known under several names and, much as the name implies, is tasked with writing, editing, and proofreading written material meant to be used for marketing and communication purposes, mostly on online platforms.
Their work contributes to social media platforms, blogs, and websites, but also emails and newsletters. The writing must be up to date with company policies and the writer must write in such a way that it creates or sticks to the already existing, unified, and existing brand voice. They often must work with marketing and advertising departments and teams to develop and implement marketing strategies and campaigns, create and host online and sometimes offline events and seminars, and work with others to polish communication within the company, as well as that with other companies.
Past experience and professional writing standards are a must for any potential cadidate hoping to work in this position. A Bachelor's degree in English, Marketing, or Communications, or a similar field, is preferred but not always necessary.
There is more than meets the eye when it comes to being a marketing communications writer. For example, did you know that they make an average of $26.94 an hour? That's $56,044 a year!
Between 2018 and 2028, the career is expected to grow 0% and produce -100 job opportunities across the U.S.
There are certain skills that many marketing communications writers have in order to accomplish their responsibilities. By taking a look through resumes, we were able to narrow down the most common skills for a person in this position. We discovered that a lot of resumes listed social perceptiveness, writing skills and creativity.
When it comes to the most important skills required to be a marketing communications writer, we found that a lot of resumes listed 10.7% of marketing communications writers included crm, while 10.6% of resumes included web content, and 7.2% of resumes included roi. Hard skills like these are helpful to have when it comes to performing essential job responsibilities.
When it comes to searching for a job, many search for a key term or phrase. Instead, it might be more helpful to search by industry, as you might be missing jobs that you never thought about in industries that you didn't even think offered positions related to the marketing communications writer job title. But what industry to start with? Most marketing communications writers actually find jobs in the technology and manufacturing industries.
If you're interested in becoming a marketing communications writer, one of the first things to consider is how much education you need. We've determined that 72.2% of marketing communications writers have a bachelor's degree. In terms of higher education levels, we found that 11.9% of marketing communications writers have master's degrees. Even though most marketing communications writers have a college degree, it's possible to become one with only a high school degree or GED.
Choosing the right major is always an important step when researching how to become a marketing communications writer. When we researched the most common majors for a marketing communications writer, we found that they most commonly earn bachelor's degree degrees or master's degree degrees. Other degrees that we often see on marketing communications writer resumes include associate degree degrees or high school diploma degrees.
You may find that experience in other jobs will help you become a marketing communications writer. In fact, many marketing communications writer jobs require experience in a role such as internship. Meanwhile, many marketing communications writers also have previous career experience in roles such as technical writer or marketing communications manager.