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Best states for a marketing communications writer
Quoted expert
Marlene Kahla Ph.D.
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Marketing communications writer opportunities vary in different parts of the country. In order to help you determine the best states for marketing communications writers, we ranked all fifty states from best to worst for marketing communications writers.Although there are abundant marketing communications writer jobs in the United States, a large number of them are in the South. Utah is the best state in the country for marketing communications writer jobs.
Utah is the best state for jobs for marketing communications writers, and Iowa is the worst. The most common pay in Utah is $85,541, while the median pay in Iowa is $49,639.We found that the South is best for marketing communications writers, and the Northeast is the worst. San Francisco, CA is the best city in the country for marketing communications writer jobs, where as Utah is the best state in the country.
10 best states for marketing communications writers in 2026
1. Utah
Total marketing communications writer jobs: 471 Average annual salary: $85,541 Lowest 10 percent earn: $50,000 Highest 10 percent earn: $144,000 Location Quotient: 1.07
2. Idaho
Total marketing communications writer jobs: 206 Average annual salary: $90,112 Lowest 10 percent earn: $53,000 Highest 10 percent earn: $152,000 Location Quotient: 0.91
3. Nevada
Total marketing communications writer jobs: 330 Average annual salary: $79,382 Lowest 10 percent earn: $46,000 Highest 10 percent earn: $134,000 Location Quotient: 1.14
4. Maine
Total marketing communications writer jobs: 247 Average annual salary: $74,526 Lowest 10 percent earn: $39,000 Highest 10 percent earn: $140,000 Location Quotient: 1.35
5. District of Columbia
Total marketing communications writer jobs: 477 Average annual salary: $80,739 Lowest 10 percent earn: $43,000 Highest 10 percent earn: $148,000 Location Quotient: 2.06
6. Washington
Total marketing communications writer jobs: 855 Average annual salary: $96,328 Lowest 10 percent earn: $56,000 Highest 10 percent earn: $163,000 Location Quotient: 0.85
7. California
Total marketing communications writer jobs: 3,808 Average annual salary: $91,277 Lowest 10 percent earn: $54,000 Highest 10 percent earn: $152,000 Location Quotient: 0.94
8. Vermont
Total marketing communications writer jobs: 147 Average annual salary: $72,934 Lowest 10 percent earn: $38,000 Highest 10 percent earn: $138,000 Location Quotient: 1.39
9. Connecticut
Total marketing communications writer jobs: 591 Average annual salary: $75,156 Lowest 10 percent earn: $40,000 Highest 10 percent earn: $139,000 Location Quotient: 1.29
10. Wisconsin
Total marketing communications writer jobs: 721 Average annual salary: $76,932 Lowest 10 percent earn: $43,000 Highest 10 percent earn: $136,000 Location Quotient: 0.94
Marketing communications writer jobsNear Columbus, OH
How Zippia determines the best states to be a marketing communications writer
You can read about how the best state rankings are calculated here.
Detailed list of the best states for a marketing communications writer
| Rank | State | Average salary | Lowest 10% earn | Population | Job count |
|---|---|---|---|---|---|
| 1 | Utah | $85,541 | $50,000 | 3,101,833 | 471 |
| 2 | Idaho | $90,112 | $53,000 | 1,716,943 | 206 |
| 3 | Nevada | $79,382 | $46,000 | 2,998,039 | 330 |
| 4 | Maine | $74,526 | $39,000 | 1,335,907 | 247 |
| 5 | District of Columbia | $80,739 | $43,000 | 693,972 | 477 |
| 6 | Washington | $96,328 | $56,000 | 7,405,743 | 855 |
| 7 | California | $91,277 | $54,000 | 39,536,653 | 3,808 |
| 8 | Vermont | $72,934 | $38,000 | 623,657 | 147 |
| 9 | Connecticut | $75,156 | $40,000 | 3,588,184 | 591 |
| 10 | Wisconsin | $76,932 | $43,000 | 5,795,483 | 721 |
| 11 | Alaska | $74,200 | $53,000 | 739,795 | 159 |
| 12 | Massachusetts | $81,086 | $43,000 | 6,859,819 | 1,140 |
| 13 | Oregon | $76,094 | $44,000 | 4,142,776 | 547 |
| 14 | North Dakota | $68,132 | $42,000 | 755,393 | 164 |
| 15 | Nebraska | $69,352 | $41,000 | 1,920,076 | 351 |
| 16 | Rhode Island | $69,393 | $37,000 | 1,059,639 | 184 |
| 17 | Indiana | $75,766 | $42,000 | 6,666,818 | 667 |
| 18 | Mississippi | $71,679 | $40,000 | 2,984,100 | 256 |
| 19 | New Hampshire | $66,908 | $35,000 | 1,342,795 | 316 |
| 20 | Delaware | $67,412 | $36,000 | 961,939 | 235 |
| 21 | Virginia | $68,157 | $36,000 | 8,470,020 | 1,783 |
| 22 | Texas | $65,305 | $37,000 | 28,304,596 | 3,066 |
| 23 | New Mexico | $65,800 | $39,000 | 2,088,070 | 256 |
| 24 | Colorado | $66,210 | $40,000 | 5,607,154 | 984 |
| 25 | Maryland | $66,533 | $35,000 | 6,052,177 | 1,202 |
| 26 | New Jersey | $73,173 | $39,000 | 9,005,644 | 880 |
| 27 | Illinois | $70,535 | $40,000 | 12,802,023 | 1,271 |
| 28 | New York | $66,757 | $35,000 | 19,849,399 | 2,027 |
| 29 | Wyoming | $59,123 | $36,000 | 579,315 | 162 |
| 30 | Hawaii | $65,037 | $52,000 | 1,427,538 | 170 |
| 31 | West Virginia | $62,357 | $34,000 | 1,815,857 | 194 |
| 32 | South Dakota | $58,171 | $35,000 | 869,666 | 187 |
| 33 | Michigan | $62,211 | $33,000 | 9,962,311 | 964 |
| 34 | Pennsylvania | $60,331 | $32,000 | 12,805,537 | 1,715 |
| 35 | Montana | $63,018 | $39,000 | 1,050,493 | 149 |
| 36 | North Carolina | $59,396 | $32,000 | 10,273,419 | 1,517 |
| 37 | Minnesota | $56,853 | $33,000 | 5,576,606 | 1,068 |
| 38 | Arkansas | $57,593 | $33,000 | 3,004,279 | 362 |
| 39 | Alabama | $61,161 | $34,000 | 4,874,747 | 413 |
| 40 | Oklahoma | $60,643 | $35,000 | 3,930,864 | 302 |
| 41 | Kentucky | $58,544 | $33,000 | 4,454,189 | 447 |
| 42 | Louisiana | $61,404 | $34,000 | 4,684,333 | 329 |
| 43 | Ohio | $58,596 | $31,000 | 11,658,609 | 1,142 |
| 44 | Georgia | $56,280 | $31,000 | 10,429,379 | 1,464 |
| 45 | Arizona | $55,837 | $33,000 | 7,016,270 | 804 |
| 46 | Florida | $53,415 | $29,000 | 20,984,400 | 2,123 |
| 47 | Kansas | $50,267 | $29,000 | 2,913,123 | 401 |
| 48 | South Carolina | $53,322 | $29,000 | 5,024,369 | 477 |
| 49 | Missouri | $50,526 | $29,000 | 6,113,532 | 674 |
| 50 | Tennessee | $46,885 | $26,000 | 6,715,984 | 710 |
| 51 | Iowa | $49,639 | $29,000 | 3,145,711 | 365 |
Highest paying states for marketing communications writers
| Rank | State | Avg. Marketing Communications Writer Salary |
|---|---|---|
| 1 | Utah | $85,541 |
| 2 | Idaho | $90,112 |
| 3 | Nevada | $79,382 |
| 4 | Maine | $74,526 |
| 5 | District of Columbia | $80,739 |
| 6 | Washington | $96,328 |
| 7 | California | $91,277 |
| 8 | Vermont | $72,934 |
| 9 | Connecticut | $75,156 |
| 10 | Wisconsin | $76,932 |
| 11 | Alaska | $74,200 |
| 12 | Massachusetts | $81,086 |
| 13 | Oregon | $76,094 |
| 14 | North Dakota | $68,132 |
| 15 | Nebraska | $69,352 |
| 16 | Rhode Island | $69,393 |
| 17 | Indiana | $75,766 |
| 18 | Mississippi | $71,679 |
| 19 | New Hampshire | $66,908 |
| 20 | Delaware | $67,412 |
| 21 | Virginia | $68,157 |
| 22 | Texas | $65,305 |
| 23 | New Mexico | $65,800 |
| 24 | Colorado | $66,210 |
| 25 | Maryland | $66,533 |
| 26 | New Jersey | $73,173 |
| 27 | Illinois | $70,535 |
| 28 | New York | $66,757 |
| 29 | Wyoming | $59,123 |
| 30 | Hawaii | $65,037 |
| 31 | West Virginia | $62,357 |
| 32 | South Dakota | $58,171 |
| 33 | Michigan | $62,211 |
| 34 | Pennsylvania | $60,331 |
| 35 | Montana | $63,018 |
| 36 | North Carolina | $59,396 |
| 37 | Minnesota | $56,853 |
| 38 | Arkansas | $57,593 |
| 39 | Alabama | $61,161 |
| 40 | Oklahoma | $60,643 |
| 41 | Kentucky | $58,544 |
| 42 | Louisiana | $61,404 |
| 43 | Ohio | $58,596 |
| 44 | Georgia | $56,280 |
| 45 | Arizona | $55,837 |
| 46 | Florida | $53,415 |
| 47 | Kansas | $50,267 |
| 48 | South Carolina | $53,322 |
| 49 | Missouri | $50,526 |
| 50 | Tennessee | $46,885 |
| 51 | Iowa | $49,639 |
Expert opinions on the best states for marketing communications writers
Are there any particularly good places in the United States for marketing communications writers to find work opportunities?
Marlene Kahla Ph.D.
Professor of Marketing, Nelson Rusche College of Business
Companies throughout the United States need good marketers.
Through acceptance of video conferencing to conduct business, many graduates will work at least 50% of their jobs from home. As the pandemic levels off, some companies continue to have their salespeople meet with clients on a person-to-person basis at least 50% of the time.
After quarantine, people started looking to move away from large cities into smaller neighborhoods, simpler lives, and work from home. The trend is to move away from states with high tax rates.
Southeastern United States, coastal states, and central may see a surge in employment availability.
Marketing communications writer best states FAQs
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Updated January 8, 2025