How to hire a marketing communications writer

How to hire a marketing communications writer, step by step

Here's a step-by-step marketing communications writer hiring guide:

• Step 1: Identify your hiring needs
• Step 2: Create an ideal candidate profile
• Step 3: Make a budget
• Step 4: Write a marketing communications writer job description
• Step 5: Post your job
• Step 6: Interview candidates
• Step 7: Send a job offer and onboard your new marketing communications writer
• Step 8: Go through the hiring process checklist

What does a marketing communications writer do?

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1. Identify your hiring needs

   Before you post your marketing communications writer job, you should take the time to determine what type of worker your business needs. While certain jobs definitely require a full-time employee, it's sometimes better to find a marketing communications writer for hire on a part-time basis or as a contractor.

   Determine employee vs contractor status

   Is the person you're thinking of hiring a US citizen or green card holder?

   Yes

   No

   A marketing communications writer's background is also an important factor in determining whether they'll be a good fit for the position. For example, marketing communications writers from different industries or fields will have radically different experiences and will bring different viewpoints to the role. You also need to consider the candidate's previous level of experience to make sure they'll be comfortable with the job's level of seniority.

   This list shows salaries for various types of marketing communications writers.

   Type of Marketing Communications Writer	Description	Hourly rate
   Marketing Communications Writer	Writers and authors develop written content for advertisements, books, magazines, movie and television scripts, songs, blogs, and other online publications.	$20-54
   Writer	A writer can have different responsibilities depending on which industry or line of work they are involved. There are writers assigned in a corporate setting, some in journalism, while there are also writers in the entertainment Industry... Show more	$19-51
   Marketing Analyst	A marketing analyst specializes in researching market conditions to develop strategies to boost sales and revenues. They are primarily responsible for analyzing competition and trends, identifying the organization's strengths and weaknesses, and determining potential opportunities... Show more	$19-40

   Show more

2. Create an ideal candidate profile

   Common skills:

   • Marketing Campaigns
   • CRM
   • Web Content
   • B2B Marketing
   • Integrated Marketing
   • ROI
   • Press Releases
   • Project Management
   • PowerPoint
   • Proofreading
   • Twitter
   • Facebook
   • Content Development
   • SEO

   Check all skills

   Responsibilities:

   • Manage budget and evaluate marketing ROI from online and direct mail campaigns.
   • Manage publication review process, including technical and editorial review by in-house and outside reviewers.
   • Involve in developing the front-end applications using web technologies like HTML CSS and JavaScript.
   • Design and develop intranet web applications using JavaScript, HTML and CSS.
   • Provide copy for all marketing collateral pieces including brochures, PowerPoint presentations, correspondence to investors, and internal clients.
   • Provide writing, editing, and proofreading services to businesses.

   More marketing communications writer duties

3. Make a budget

   Including a salary range in your marketing communications writer job description is a great way to entice the best and brightest candidates. A marketing communications writer salary can vary based on several factors:

   • Location. For example, marketing communications writers' average salary in tennessee is 51% less than in washington.
   • Seniority. Entry-level marketing communications writers earn 62% less than senior-level marketing communications writers.
   • Certifications. A marketing communications writer with a few certifications under their belt will likely demand a higher salary.
   • Company. Working for a prestigious company or an exciting start-up can make a huge difference in a marketing communications writer's salary.

   Average marketing communications writer salary

   $70,481yearly

   $33.89 hourly rate

   ---

   Entry-level marketing communications writer salary

   $43,000 yearly salary

   Updated December 16, 2025

   Average marketing communications writer salary by state

   Rank	State	Avg. salary	Hourly rate
   1	California	$100,587	$48
   2	Nevada	$84,683	$41
   3	Massachusetts	$81,209	$39
   4	District of Columbia	$80,736	$39
   5	Wisconsin	$77,226	$37
   6	Indiana	$75,265	$36
   7	New Jersey	$72,825	$35
   8	Mississippi	$72,347	$35
   9	Illinois	$71,290	$34
   10	North Dakota	$68,238	$33
   11	Virginia	$68,025	$33
   12	New York	$66,723	$32
   13	Maryland	$66,645	$32
   14	Colorado	$65,889	$32
   15	Texas	$65,518	$32
   16	Montana	$63,672	$31
   17	Louisiana	$61,340	$29
   18	North Carolina	$58,186	$28
   19	Ohio	$57,904	$28
   20	Minnesota	$56,880	$27

   Average marketing communications writer salary by company

   Company

   Rank	Company	Average salary	Hourly rate	Job openings
   1	Arrow Electronics	$118,681	$57.06	54
   2	CVS Health	$110,218	$52.99	92
   3	Carl Zeiss Meditec, Inc.	$102,602	$49.33
   4	Aetna	$91,673	$44.07
   5	Ketchum	$90,776	$43.64
   6	Pinnacol Assurance	$90,590	$43.55
   7	Pharmaceutical Product Development	$90,579	$43.55
   8	Russell Investments	$88,395	$42.50	3
   9	ICONMA	$86,015	$41.35	2
   10	AGCO	$85,687	$41.20	4
   11	Ascension Michigan	$85,322	$41.02	7
   12	TCG Digital	$84,834	$40.79
   13	National Community Renaissance	$84,143	$40.45
   14	Lennar	$84,047	$40.41	14
   15	PDS Tech	$83,349	$40.07
   16	Uline	$77,252	$37.14	9
   17	Elevance Health	$76,427	$36.74
   18	Randstad North America, Inc.	$74,557	$35.84	5
   19	Americorps	$73,789	$35.48	22
   20	Robert Half	$72,747	$34.97	60

4. Writing a marketing communications writer job description

   A good marketing communications writer job description should include a few things:

   • Summary of the role
   • List of responsibilities
   • Required skills and experience

   Including a salary range and the first name of the hiring manager is also appreciated by candidates. Here's an example of a marketing communications writer job description:

   Marketing communications writer job description example

   • 2 year or Bachelor’s Degree preferred, but will accept H.S Diploma or G.E.D .
   • Proficient in Microsoft Excel
   • Strong business acumen with the ability to quickly assess a new environment and develop solutions that support the business strategy, critical objectives, and cultural norms
   • Creative with a strategic mindset along with the ability to turn concepts into action
   • Strong relationship building and influence skills
   • A change agent who is flexible, resilient, and able to thrive in a dynamic, rapid paced environment
   • Willingness to take smart risks and innovate to win
   • Highly organized and able to manage time effectively
   • Exceptional verbal and written communication skills

   
   
   Additional Information
   

   This position is well suited to a creative and analytical thinker and problem solver with the organizational ability to manage multiple projects concurrently.
   
   **What you must know before you apply:**

   
   This position does not require prior experience as full training is provided, but as we invest in someone, we expect equal investment into the projects assigned. The ideal candidate must have high level of written and verbal skills. This position will require the ability to pro-actively manage team members to complete projects. Must have the flexibility to travel to assist with special company events when necessary.

   Apply if you have the following experience: entry level sales, customer service, manager, marketing, student, accounting, entrepreneur, summer job, entry level, sales, marketing, general, retail, restaurant, hospitality, home improvement, construction, management, administrative, administrative assistant, business development, business, internship, advertising, human resources, receptionist, entry level, retail, insurance, education, outside sales, strategy-planning, project manager, part-time, server, summer employment, promotions, pr, customer service, full-time, restaurant, quality control, assistant, secretary, public relations, summer, salesman, hotel, safety, executive assistant, summer work, communications, training, human resources, office manager, media, general, social services, sales manager, pharmaceutical sales, food services, jobs, summer, recruiter, sales, bartender, general business, project management, hospitality, server, collections, bookkeeper, intern, management trainee, purchasing, full time, part time, bilingual, inventory, recruiter, counselor, travel, teaching, help desk, law enforcement, trainer, media, professional, trainee, data entry, internship, administration, new graduate, hostess, executive assistant, hostess, sales management, coordinator, cashier, medical sales, distribution, financial, manager, sports, entertainment, international, consultant, real estate, telecommunications, general, retail, business, sports, entertainment, marketing, sports marketing, customer service

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5. Post your job

   To find the right marketing communications writer for your business, consider trying out a few different recruiting strategies:

   • Consider internal talent. One of the most important sources of talent for any company is its existing workforce.
   • Ask for referrals. Reach out to friends, family members, and current employees and ask if they know or have worked with marketing communications writers they would recommend.
   • Recruit at local colleges. Attend job fairs at local colleges to recruit marketing communications writers who meet your education requirements.
   • Social media platforms. LinkedIn, Facebook and Twitter now have more than 3.5 billion users, and you can use social media to reach potential job candidates.

   Post your job online:

   • Post your marketing communications writer job on Zippia to find and recruit marketing communications writer candidates who meet your exact specifications.
   • Use field-specific websites.
   • Post a job on free websites.

6. Interview candidates

   To successfully recruit marketing communications writers, your first interview needs to engage with candidates to learn about their interest in the role and experience in the field. You can go into more detail about the company, the role, and the responsibilities during follow-up interviews.

   It's also good to ask about candidates' unique skills and talents to see if they match your ideal candidate profile. If you think a candidate is good enough for the next step, you can move on to the technical interview.

   The right interview questions can help you assess a candidate's hard skills, behavioral intelligence, and soft skills.

7. Send a job offer and onboard your new marketing communications writer

   Once you've selected the best marketing communications writer candidate for the job, it's time to write an offer letter. In addition to salary, this letter should include details about the benefits and perks you offer the candidate. Ensuring that your offer is competitive is essential, as qualified candidates may be considering other job opportunities. The candidate may wish to negotiate the terms of the offer, and you should be open to discussion. After you reach an agreement, the final step is formalizing the agreement with a contract.

   It's also good etiquette to follow up with applicants who don't get the job by sending them an email letting them know that the position has been filled.

   To prepare for the new marketing communications writer first day, you should share an onboarding schedule with them that covers their first period on the job. You should also quickly complete any necessary paperwork, such as employee action forms and onboarding documents like I-9, benefits enrollment, and federal and state tax forms. Finally, Human Resources must ensure a new employee file is created for internal record keeping.

8. Go through the hiring process checklist

   • Determine employee type (full-time, part-time, contractor, etc.)
   • Submit a job requisition form to the HR department
   • Define job responsibilities and requirements
   • Establish budget and timeline
   • Determine hiring decision makers for the role
   • Write job description
   • Post job on job boards, company website, etc.
   • Promote the job internally
   • Process applications through applicant tracking system
   • Review resumes and cover letters
   • Shortlist candidates for screening
   • Hold phone/virtual interview screening with first round of candidates
   • Conduct in-person interviews with top candidates from first round
   • Score candidates based on weighted criteria (e.g., experience, education, background, cultural fit, skill set, etc.)
   • Conduct background checks on top candidates
   • Check references of top candidates
   • Consult with HR and hiring decision makers on job offer specifics
   • Extend offer to top candidate(s)
   • Receive formal job offer acceptance and signed employment contract
   • Inform other candidates that the position has been filled
   • Set and communicate onboarding schedule to new hire(s)
   • Complete new hire paperwork (i9, benefits enrollment, tax forms, etc.)

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