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The differences between marketing communications writers and marketing communications coordinators can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 1-2 years to become a marketing communications writer, becoming a marketing communications coordinator takes usually requires 4-6 years. Additionally, a marketing communications writer has an average salary of $70,481, which is higher than the $49,151 average annual salary of a marketing communications coordinator.
The top three skills for a marketing communications writer include marketing campaigns, CRM and web content. The most important skills for a marketing communications coordinator are press releases, project management, and graphic design.
| Marketing Communications Writer | Marketing Communications Coordinator | |
| Yearly salary | $70,481 | $49,151 |
| Hourly rate | $33.89 | $23.63 |
| Growth rate | 4% | 19% |
| Number of jobs | 99,978 | 96,492 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 77% | Bachelor's Degree, 83% |
| Average age | 42 | 37 |
| Years of experience | 2 | 6 |
A marketing communications writer is primarily responsible for developing, creating, and editing content for different marketing purposes, such as social media, newsletters, advertisements, and other public communications projects. Most of the tasks are time-sensitive and require coordination with various marketing and communications teams to ensure accuracy and consistency. Furthermore, as a communications writer, it is essential to have an in-depth understanding of the marketing conditions and trends, and a firm grasp of the company's vision, mission, policies, and regulations.
Marketing communications coordinators play an administrative role in supporting the communications department in the execution and monitoring of communications strategies. The coordinators establish public relations and marketing materials and implement advertising and marketing campaigns. They plan and organize promotional presentations and update calendars. Among the necessary skills for this job are interpersonal skills, computer skills, communication skills, and marketing techniques. They should also have a degree in communications or marketing.
Marketing communications writers and marketing communications coordinators have different pay scales, as shown below.
| Marketing Communications Writer | Marketing Communications Coordinator | |
| Average salary | $70,481 | $49,151 |
| Salary range | Between $43,000 And $113,000 | Between $36,000 And $67,000 |
| Highest paying City | San Francisco, CA | San Francisco, CA |
| Highest paying state | Washington | New Jersey |
| Best paying company | Arrow Electronics | Avid |
| Best paying industry | Finance | Manufacturing |
There are a few differences between a marketing communications writer and a marketing communications coordinator in terms of educational background:
| Marketing Communications Writer | Marketing Communications Coordinator | |
| Most common degree | Bachelor's Degree, 77% | Bachelor's Degree, 83% |
| Most common major | Communication | Communication |
| Most common college | University of Pennsylvania | University of Georgia |
Here are the differences between marketing communications writers' and marketing communications coordinators' demographics:
| Marketing Communications Writer | Marketing Communications Coordinator | |
| Average age | 42 | 37 |
| Gender ratio | Male, 34.6% Female, 65.4% | Male, 24.6% Female, 75.4% |
| Race ratio | Black or African American, 6.1% Unknown, 5.6% Hispanic or Latino, 7.8% Asian, 5.0% White, 75.1% American Indian and Alaska Native, 0.4% | Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.4% Asian, 9.9% White, 67.4% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 16% | 10% |