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Marketing communications writer skills for your resume and career

Updated January 8, 2025
5 min read
Quoted experts
Lauren Easom M.Ed, GCDF,
Jamie Bowen Ph.D.
Below we've compiled a list of the most critical marketing communications writer skills. We ranked the top skills for marketing communications writers based on the percentage of resumes they appeared on. For example, 9.2% of marketing communications writer resumes contained marketing campaigns as a skill. Continue reading to find out what skills a marketing communications writer needs to be successful in the workplace.

15 marketing communications writer skills for your resume and career

1. Marketing Campaigns

Here's how marketing communications writers use marketing campaigns:
  • Use customer/marketplace data and trends to develop strategic brand marketing campaigns across multiple business units.
  • Developed communications and marketing campaigns for elected officials running for local and state offices.

2. CRM

CRM stands for Customer relationship management and it is a complete process through which a business or organization monitors and administers its interactions with the customers. A process in which large amounts of data are collected through marketing via a company's website, polls, surveys, and other social media applications. The basic goal of CRM is to target the right audience for their product, and then fulfill their needs, to increase the sales and revenue of the company.

Here's how marketing communications writers use crm:
  • Work with developer to design a CRM database to report business unit movement based on data driven insights.
  • Leverage CRM tool (Salesforce.com) to develop goals and deliver/generate a positive Return on Investment on each show.

3. Web Content

Here's how marketing communications writers use web content:
  • Managed company and product information in web content management system.
  • Selected Clients and Accomplishments: ROCHESTER INSTITUTE OF TECHNOLOGY Web content development project for College of Applied Science and Technology.

4. B2B Marketing

Here's how marketing communications writers use b2b marketing:
  • Visioned and executed site-specific marketing, advertising and public relations initiatives for PDRH and regional B2B marketing for PTN.
  • Achieved unprecedented combination of consumer and B2B marketing programs to simultaneously foster business sector technology adoptions and consumer sales.

5. Integrated Marketing

Here's how marketing communications writers use integrated marketing:
  • Developed integrated marketing communications plan to attract and retain target audience.
  • Collaborated with four students to develop an integrated marketing communication plan.

6. ROI

Here's how marketing communications writers use roi:
  • Provide ROI and qualitative recaps by tracking and analyzing promotions offered to organizations.
  • Redesigned PR communications program, tripling media and analyst coverage; developed/wrote 8-pub ad campaign targeting key verticals; ROI.

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7. Press Releases

Here's how marketing communications writers use press releases:
  • Prepared press releases, newsletters, and other external/internal company communications.
  • Prepared press releases, technical bulletins, and application articles for a major chemical company for publication in industry trade magazines.

8. Project Management

Here's how marketing communications writers use project management:
  • Project management for advancement communications, web design, and marketing initiatives including video and print production.
  • Project Management: Designed and developed the annual INROADS brochure and managed the collaborative presentation

9. PowerPoint

Here's how marketing communications writers use powerpoint:
  • Prepare a weekly agenda and PowerPoint presentation for Promotional Meetings.
  • Prepare corporate presentations with Keynote and Microsoft PowerPoint.

10. Proofreading

Here's how marketing communications writers use proofreading:
  • Ghost writing ebooks and editing, proofreading, and rewriting various articles for First Class Writers
  • Provided editorial and proofreading assistance with presentation and marketing materials, speeches and content development.

11. Twitter

Here's how marketing communications writers use twitter:
  • Led the revamping of the president's presence on the web and on social media sites such as Facebook and Twitter.
  • Managed the social media platforms including Facebook and Twitter, in order to increase engagement with potential CE students.

12. Facebook

Here's how marketing communications writers use facebook:
  • Planned and implemented Facebook promotions and campaigns.
  • Managed, monitored and contributed content (videos, photos, links) to the Santa Clara University Facebook page

13. Content Development

Content development refers to how users receive knowledgeable fillings obtained through extensive research, editing, and manipulations of the content to suit their needs.

Here's how marketing communications writers use content development:
  • Manage website content development to incorporate new SEO keyword optimization.
  • Content development and execution of public and membership newsletters.

14. SEO

Here's how marketing communications writers use seo:
  • Worked with a team to prepare the launch of three sites and provide SEO recommendations where necessary.
  • Led post-merger (2010) restructuring of website content to reflect new product line and SEO.

15. Marketing Collateral

Marketing collateral refers to a collection of media items that a company will use to support the sales of its products and services. This term was used to describe the catalogs, brochures, and other print media, whereas these days the marketing collateral meaning is also used in digital marketing and has been growing given the platform of blogs and other social media platforms.

Here's how marketing communications writers use marketing collateral:
  • Write SEO-optimized content, including website content, educational material, technical documentation, and marketing collateral.
  • Managed internal and external resources associated with marketing collateral projects focused on the Hispanic-market.
top-skills

What skills help Marketing Communications Writers find jobs?

Tell us what job you are looking for, we’ll show you what skills employers want.

What skills stand out on marketing communications writer resumes?

Lauren Easom M.Ed, GCDFLauren Easom M.Ed, GCDF LinkedIn profile

Director, Georgia College

Two skills that employers are always looking for on a resume is an individual's ability to problem solve and work well in a team.

What soft skills should all marketing communications writers possess?

Jamie Bowen Ph.D.

Assistant Professor, Austin Peay State University

It is important to have a diverse resume, so having experience working with or in the media is important. Additionally, having public relations abilities or experience can help land that person the job of their dreams.

What hard/technical skills are most important for marketing communications writers?

Jamie Bowen Ph.D.

Assistant Professor, Austin Peay State University

Any experience working with the Adobe Suite can go leaps and bounds in landing someone a job as a Communication Specialist. However, knowing how to use a camera to take pictures and video and then edit the footage can set them apart from the rest of the pack.

What marketing communications writer skills would you recommend for someone trying to advance their career?

Annemarie FranczykAnnemarie Franczyk LinkedIn profile

Associate Professor, Buffalo State College

No one location is better than the rest. The wider the graduates cast their nets, the luckier they will be in landing a job.

What type of skills will young marketing communications writers need?

Anne Balazs Ph.D.Anne Balazs Ph.D. LinkedIn profile

Dean of College of Business, University of Toledo

As always, new graduates will need to remain in "learning mode" and be adaptable to the workplace. Their business school education prepares them with a skill set and a mindset for problem-solving that they will use throughout their career. So the ability to pick up new software and technology (like we all have recently with online platforms) is one necessary skill. The ability to communicate interpersonally and effectively remains a valuable skill. Further, the ability to communicate complex arguments and/or quantitative data takes time and practice to develop. An especially valuable skill is being able to recognize opportunities in the market i.e., what's next. It's a combination of art and science, using your analytical skills to see what's not there and how to address a future need creatively.

What technical skills for a marketing communications writer stand out to employers?

Curtis LawrenceCurtis Lawrence LinkedIn profile

Associate Professor, Columbia College Chicago

In this field of multimedia reporting, the ability to produce solid reporting remains critical. Other critical skills include the ability to produce and edit video and audio. This is important no matter what area of journalism one pursues.
Do you want to know more?
Read more about what experts have to say about marketing communications writer

List of marketing communications writer skills to add to your resume

Marketing communications writer skills

The most important skills for a marketing communications writer resume and required skills for a marketing communications writer to have include:

  • Marketing Campaigns
  • CRM
  • Web Content
  • B2B Marketing
  • Integrated Marketing
  • ROI
  • Press Releases
  • Project Management
  • PowerPoint
  • Proofreading
  • Twitter
  • Facebook
  • Content Development
  • SEO
  • Marketing Collateral
  • Linkedin
  • Communications Strategy
  • Market Research
  • Graphic Design
  • Subject Matter Experts
  • Blog Posts
  • Email Campaigns
  • Trade Shows
  • Corporate Communications
  • Instagram
  • SharePoint
  • Business Objectives
  • Communications Materials
  • External Audiences
  • Copywriting
  • External Communications
  • Content Creation
  • Business Development
  • Content Management System
  • Google Analytics
  • Feature Stories
  • HTML
  • Content Marketing
  • News Articles
  • Video Scripts
  • Fact Sheets
  • Target Audience
  • Web Pages
  • Promotional Materials
  • Collateral Materials
  • Web Site
  • Product Launches
  • Event Planning
  • News Stories

Updated January 8, 2025

Zippia Research Team
Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

Updated January 8, 2025

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