Top Marketing Communications Writer Skills

Below we've compiled a list of the most important skills for a Marketing Communications Writer. We ranked the top skills based on the percentage of Marketing Communications Writer resumes they appeared on. For example, 27.3% of Marketing Communications Writer resumes contained Web Content as a skill. Let's find out what skills a Marketing Communications Writer actually needs in order to be successful in the workplace.

The six most common skills found on Marketing Communications Writer resumes in 2020. Read below to see the full list.

1. Web Content

high Demand
Here's how Web Content is used in Marketing Communications Writer jobs:
  • Managed company and product information in web content management system.
  • Aligned newsletter/web content with corporate brand and advertising/marketing campaigns.
  • Selected Clients and Accomplishments: ROCHESTER INSTITUTE OF TECHNOLOGY Web content development project for College of Applied Science and Technology.
  • Develop online and print communications, including e-newsletters, web content, blog posts, press releases and printed materials.
  • Managed web content for the Department of English after mastering Carnegie Mellon University's content management system.
  • Work closely with clients to develop printed material, collateral, web content, media campaigns.
  • Brand was executed congruently among collateral, sales tools, web content, and PR.
  • Shoot iPhone video, manage web content and post to social media, including Facebook.
  • Developed print collateral, web content, and proposals for various clients.
  • Write and edit company emails, newsletters, and web content.
  • Created newspaper copy and web content for marketing campaigns.
  • Managed web content for social media.
  • Create and revise graphical and video-based web content including infographics, stock image design, logo creation and wide-ranging video projects.
  • Coordinated web content and conducted social media analysis (using Google Analytics, Commission Junction, etc.)
  • Project Manager Authored speeches, annual reports, news releases, and web content.
  • Web content copywriter and publisher for cityorlando.net/fpr.

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2. Press Releases

high Demand
Here's how Press Releases is used in Marketing Communications Writer jobs:
  • Prepared press releases, newsletters, and other external/internal company communications.
  • Prepared press releases, technical bulletins, and application articles for a major chemical company for publication in industry trade magazines.
  • Create Press Releases, Reviews Blasts, Blog submissions, award packs, certificates, update and maintain outlook client/vendor database.
  • Coordinated articles, press releases, brochures and online content collateral which was delivered to the sales force and business partners.
  • Press general coordination (appearance of company in the media, press conferences, press releases, gazettes, etc.)
  • Developed press releases and supported the Marketing Department in leading the creation of a wide variety of persuasive communication pieces.
  • Created an array of corporate communications, including press releases, FAQs, spec sheets and corporate magazine articles.
  • Drafted press releases, as needed and worked with a team on the company magazine and performed internet research.
  • Edited and rewrote press releases, corporate articles and all press-related materials for VISA International's London-based European headquarters.
  • Worked with executive team to write internal memos, presentations, press releases, speeches, and reports.
  • Research, write, and revise first drafts of press releases for issue by public relations manager.
  • Press Releases - Brochures, Pamphlets, and handbooks - All other print and electronic media pieces.
  • Developed content and wrote copy for web and print advertising, press releases, and trade magazines.
  • Work with product managers and sales team to develop articles, brochures, and press releases.
  • Served as the primary copywriter for press releases, articles, and internal newsletters and bulletins.
  • Created newsletters, user guides, web pages, manuals, procedures, and press releases.
  • Worked with Director of Communications on special assignments, including editing of press releases and scripts.
  • Developed brochures, presentations, newsletters, speeches, feature articles, and press releases.
  • Created company marketing materials including blogs, press releases, newsletters and web copy.
  • Maintain media contact lists; write and distribute additional corporate press releases as necessary.

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3. Trade Shows

high Demand
Here's how Trade Shows is used in Marketing Communications Writer jobs:
  • Coordinated arrangements for national and international trade shows and monthly seminars for distributors.
  • Managed and directed domestic and international trade shows.
  • Trade Shows: Manage schedule of 40 annual events, define show kits and strategies, booth design, coordination.
  • Planned, managed, and executed all aspects of company trade shows including logistics from initial booking through exhibition.
  • Worked with the 3rd party designer in Asia to deliver marketing collateral on time for trade shows and marketing events
  • Perform marketing research on trade shows, competitors, and clients to provide to senior level management.
  • Prepared presentations for Sales Conferences and Trade Shows for executives, consultants and analysts.
  • Coordinated the shipping, set up and personnel for trade shows and events.
  • Coordinated and/or attended over 75 trade shows or seminars during this time period.
  • Planned and attended trade shows for business units, including CES and COMDEX.
  • Coordinated trade shows, Parade of Homes, client open houses and fundraisers.
  • Led product demonstrations for trade shows and user groups across the country.
  • Managed all aspects of global trade shows and supported national sales conferences.
  • Organize company presence at international trade shows in 2014 and 2015.
  • Coordinate all aspects of U.S. and international trade shows.
  • Generate positive networking events for trade shows and meetings.
  • Collaborate with external vendors to provide cohesive trade shows.
  • Coordinate, plan and execute corporate trade shows.
  • Planned and participated in internal computer trade shows.
  • Manage 22 annual trade shows plus sales event.

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4. Facebook

high Demand
Here's how Facebook is used in Marketing Communications Writer jobs:
  • Planned and implemented Facebook promotions and campaigns.
  • Led the revamping of the president's presence on the web and on social media sites such as Facebook and Twitter.
  • Opened/maintained my own website, blog, and Facebook pages, in order to provide writing services for customers.
  • Managed, monitored and contributed content (videos, photos, links) to the Santa Clara University Facebook page
  • Performed audit on current social media status on Facebook, Twitter, Yelp, and Google+.
  • Created engaging and strategic content for social channels such as Facebook, Twitter, YouTube.
  • Involved with the activity of how to increase fans number on the Facebook page B.
  • Implement company's social media marketing strategy on LinkedIn, Facebook and Constant Contact.
  • Content creation for Social Media (Facebook / Twitter) and company blog.
  • Manage social media, including Facebook and Twitter accounts for all 3 schools.
  • Maintained social media sites including LinkedIn, Google+, Twitter and Facebook.
  • Set up and monitor social media sites such as Twitter and Facebook.
  • Maintain social media accounts on LinkedIn, Facebook, and Twitter.
  • Manage Social Networking sites: Twitter, Facebook, LinkedIn.
  • Updated the NEC Facebook and Twitter pages.
  • Managed Facebook (2-5 posts per day) and Twitter site (7-8 posts per day).
  • Provided input on using social media, including Facebook, Twitter, and LinkedIn, to increase awareness and fundraising.
  • Develop and provide content for social media other similar platforms, including Twitter, Facebook and Soundcloud.
  • Developed and maintained Bishop Moore's first social media platforms on facebook and twitter.
  • Repurposed existing content for social media, including Facebook and other content-rich sites.

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5. Promotional Materials

high Demand
Here's how Promotional Materials is used in Marketing Communications Writer jobs:
  • Participated in a Marketing Communications internship where I wrote and edited promotional materials for the National MS Society.
  • Designed in store promotional materials.
  • Created new portfolios, promotional materials, and letters for a commercial photographer serving the advertising and editorial industries.
  • Work with suppliers and producers to obtain photography and other promotional materials for company and station use.
  • Assist product managers with the development and production of marketing and promotional materials.
  • Write, edit and manage updates of promotional materials.
  • Led end-to-end development of promotional materials targeting global Healthcare Providers.
  • Lead multitiered project teams and designers to produce promotional materials that positively reflect the credit union brand.

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6. Twitter

high Demand
Here's how Twitter is used in Marketing Communications Writer jobs:
  • Managed College of the Arts Twitter account.
  • Cultivated active blogging, Facebook and Twitter networks, augmenting local-market based events and promotions with viral communications tools.
  • Created and managed Twitter page publicizing pertinent information to customers, reaching approximately 9000 followers.
  • Monitored and managed real-time communications for Twitter and LinkedIn client community group.
  • Worked with interactive agency and Twitter representative to concept and execute online strategy.
  • Managed Twitter and LinkedIn communications.

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7. Special Events

high Demand
Here's how Special Events is used in Marketing Communications Writer jobs:
  • Arranged company special events, new product preview events, client appreciation events, fashion shows, and off-site sample sales.
  • Managed annual fundraiser, planning various special events to raise $12K in charitable donations.
  • Coordinated special events Home Deport Team for national store promotional / product demonstration events.
  • Collaborate with URI Communications, Publications, Alumni, and Special Events.
  • Handled public information, special events and corporate donation requests.
  • Served as a media contact at special events.

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8. Customer Service

high Demand
Here's how Customer Service is used in Marketing Communications Writer jobs:
  • Ensured customer satisfaction and retention through concise communication of responsibilities and expectations as well as responsive customer service.
  • Provided marketing and customer service expertise to Hospital Administrators at 14 Tenet Texas hospitals.
  • Provided specialized marketing/project management/customer service in a custom sign production facility.
  • Planned and managed a customer service community outreach event.
  • Provided superior customer service to clients by understanding processes in each department, gained from training in all departments.
  • Worked directly with product management & development, billing, customer service & support, and order entry.
  • Coordinate social media and fan base outlets for effective follow-up and customer service.
  • Collaborated with leadership to assist in training new employees and improving customer service.
  • Provided customer service, delivered new customer orientations.
  • Worked at Provide Commerce and Circuit City Provided customer service.
  • Developed and wrote campaign series for JCPenney Human Resources employee engagement campaign, reinforcing excellent customer service and attention.

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9. Communication Plans

high Demand
Here's how Communication Plans is used in Marketing Communications Writer jobs:
  • Managed development and implementation of internal and external communication plans; created presentations for meetings.
  • Participate in strategic communication planning and support communication plans for global events activities.
  • Develop, coordinate and implement communication plans with customers.
  • Developed and implemented strategic marketing and communication plans.
  • Developed strategic communication plans for various internal customers.
  • Implement and monitor marketing communication plans.
  • Assisted in the creation and implementation of employee communication plans.
  • Developed communication plans for campaigns, wrote and edited communication materials and produced a weekly wellness emailnewsletter for Louisiana 2 Step.
  • Created communication plans for both internal and externalinitiatives while representing marketing department on three company-wide initiatives.

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10. SEO

high Demand
Here's how SEO is used in Marketing Communications Writer jobs:
  • Write SEO-optimized content, including website content, educational material, technical documentation, and marketing collateral.
  • Worked with a team to prepare the launch of three sites and provide SEO recommendations where necessary.
  • Led post-merger (2010) restructuring of website content to reflect new product line and SEO.
  • Increased online room sales revenues by 20% via Internet search engine optimization (SEO)
  • Directed successful SEO and link-building campaign to increase the website's credibility and drive traffic.
  • Created written content optimized for SEO as well as engaging for the target audience.
  • Search Engine Marketing(SEM) and SEO management.
  • Maintained website content with Sitecore content management system (CMS), working to simplify writing and integrate SEO.
  • Research and write content for "E" outlets, focusing on Search Engine Optimization (SEO) Key words.

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11. Market Research

high Demand
Here's how Market Research is used in Marketing Communications Writer jobs:
  • Market Research/Data Management - Collected, evaluated and analyzed data on customers, prospects and competitors to project potential market penetration.
  • Brand Market Research & Development Researched policy trends and analyzed effect of policy on early childhood education market.
  • Conducted primary market research and provided data analysis/insights to drive marketing and communication strategy
  • Participated in market research and focus groups for university branding initiative.
  • Conducted market research analysis to identify customer base.
  • Conducted and evaluated market research at multiple organizations.
  • Conducted market research to facilitate the formulation of the Sacramento Lawyer media kit and achieved increased advertisement sales by 20%.
  • Initiate and lead client advertising and promotions via market research, competitive analysis, strategic recommendations and creative tactics.
  • Conducted demographic market research to identify & develop new business & brand recognition within the Greater Kansas City area.
  • Designed a market research campaign with UK students and Universities to assess the market viability of software products.
  • Conducted communication market research, established objectives, budgets, promotional strategies, and tactics.
  • Prepared presentation material and Sales Kit for product promotion C. Market Research and Analysis.
  • Led social media market research to improve the Blog.
  • Conducted market research to support GTE products.
  • Research: conducted geographic and vertical market research to advance the sale or in preparation for RFx bid response.
  • Market Research Conducted market research on early childhood education and special needs industry.
  • Performed market research for the university's magazine, Wingate Today.

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12. Internal Communications

high Demand
Here's how Internal Communications is used in Marketing Communications Writer jobs:
  • Supported Marketing & Communications Manager with internal and client events, marketing tools, internal communications and various business-related projects.
  • Handled internal communications for Honeywell's international automotive division with more than 12,000 employees.
  • Directed internal communications including employee reward & recognition, community involvement and corporate giving.
  • Supported the development and execution of internal communications that engaged employees.
  • Supported business development, internal communications programs.
  • Write and edit product collateral, business case studies, white papers, press releases, ad copy and internal communications.
  • Create a wide variety of external and internal communications copy for all Lifespan partner hospitals.
  • Reported on Monthly OUC and Orange county meetings for internal communications.
  • Researched, edited, wrote internal communications (posters, broadcast e-mails, etc.

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13. Email

high Demand
Here's how Email is used in Marketing Communications Writer jobs:
  • Promoted gallery opening through direct email communications, digital marketing, and designing and creating promotional postcards.
  • Created effective sales email campaigns and measured and assessed marketplace business results.
  • Produced mass emails to alumni chapter organizations.
  • Managed mass emails and general correspondence.
  • Coordinate outlines for campus-wide email communications.
  • Developed 7 new communications tools, including Web pages, email communications, collateral, trade show messaging and sales communications.
  • Conceptualized, created and produced marketing collateral such as brochures, direct mailers, email blasts, and press portfolios.
  • Researched and implemented web-based software for data-sharing, blogging, team communication, email marketing, photo editing and more.
  • Developed general campaign communications materials for email, web, and print distribution, talking points, acknowledgment letters.
  • Create lead nurture email campaign to increase engagement and deliver consistent brand messaging throughout the sales process.
  • Customized marketing projects to include various advertising mediums from email and social media to print and video.
  • Plan and manage day to day communications for over 20,000 financial sales associates via email and website.
  • Strengthen customer service abilities through answering phone calls, emails, and customer inquiries through rebates.
  • Developed content, including research analysis, for print, email, and online marketing materials.
  • Set up new company email program through Google Apps offered FREE to non-profits.
  • Contacted, email and responded to clients both domestic and regional clients.
  • Managed email marketing program, coordinating schedule, format and list management.
  • Create consistent branding across all channels from brochures to email signatures.
  • Create and execute dynamic direct response email campaigns to increasecorporate sales.
  • Provided email and telephone support to Contigo customers.

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14. Company Website

high Demand
Here's how Company Website is used in Marketing Communications Writer jobs:
  • Developed new section of company website targeting college students.
  • Assisted in company branding and developing company website.
  • Design company website while ensuring that content met the requirements of business units and fulfilled the needs of website users.
  • Coordinated the creation of a new company website then specified and acquired new software to maintain and update.
  • Maintained the company website by uploading firmware, banners, and product content into catalog pages.
  • Created, updated and maintained all pages of the Gypsum divisions section of the company website.
  • Created and sent e-mail blasts, and posted copy directly to company website.
  • Maintain program catalog pages on company website.
  • Created a company website, proofread company proposals and procedures, and edited the company manual and flyers.

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15. Communications Strategy

average Demand
Here's how Communications Strategy is used in Marketing Communications Writer jobs:
  • Developed and implemented an aggressive and forward-leaning communications strategy to position us at the center of business and policy debate.
  • Direct marketing communications strategy and ongoing audience engagement planning, with authority over all programs targeting stakeholders across diverse demographics.
  • Managed public relations program using traditional and social media including communications strategy, writing press releases and conducting media relations.
  • Developed marketing communications strategy and calendar to ensure timely messages are delivered utilizing traditional, digital and social media channels.
  • Set communications strategy and managed agency professionals and budgets including public relations, social media, and market research.
  • Led and managed all key aspects of Festival marketing and communications strategy from an operational and financial perspective.

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16. Corporate Communications

average Demand
Here's how Corporate Communications is used in Marketing Communications Writer jobs:
  • Handled corporate communications for the marketing department of a leading financial software division of a hi-tech company.
  • Liaised with senior management and corporate communications teams to coordinate internal and media communications for NMAC/IFS.
  • Managed branding, consumer advertising, event marketing and corporate communications initiatives.
  • Developed and managed content for management newsletter and other corporate communications.
  • Provided general support of corporate communications activities in road sector.
  • Edited and proofread all corporate communications to ensure consistency with the company's established voice, style, and brand identity.
  • Managed, created, and published a wide variety of corporate communications to more than 2,000 employees and contractors daily.
  • Researched, wrote and produced publicity, feature, news, technical, and other projects in corporate communications.
  • Pitched story ideas to Corporate Communications team to keep portal material relevant, visual and engaging.
  • Build and manage the corporate communications budget.
  • Pitch story ideas to Corporate Communications team.
  • Worked with corporate communications department to position topics for internal distribution via bi-weekly e-newsletters.

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17. Linkedin

average Demand
Here's how Linkedin is used in Marketing Communications Writer jobs:
  • Developed project plan for implementation of lead generation software LinkedIn Sales Navigator working with multiple internal and external resources for implementation.
  • Research and initiate social media initiatives including Facebook and LinkedIn.
  • Updated and maintained company LinkedIn profile and medical directory sites.
  • Created social media online marketing such as LinkedIn company page to connect with potential and current customers to drive more sales.
  • Assisted financial services marketing team to promote four financial services segments via LinkedIn, industry groups and forums, and blogs.
  • Managed LinkedIn client group by promoting conversations, approving user requests to join and posting company updates and relevant content.

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18. Business Development

average Demand
Here's how Business Development is used in Marketing Communications Writer jobs:
  • Measure Return on Investment to produce comprehensive reports for executives and business development staff.
  • Provide customer relations support to Senior Management and Business Development.
  • Conducted extensive business development to develop partnerships.
  • Administered the Business Development portal community.
  • Write and manage business development collateral for team of 20 consultants.
  • Conduct market research and competitive analysis for senior management, guiding strategic planning, business development, and product development decisions.

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19. Annual Reports

average Demand
Here's how Annual Reports is used in Marketing Communications Writer jobs:
  • Develop corporate profile, media kit, website, corporate presentations, and the 1999 and 2001 Annual Reports.
  • Project manager, annual reports for 2006 and 2007.
  • Developed marketing communications procedural manual formatting all communications efforts (letterhead, annual reports, house organs, logo placement).
  • Maintained and cataloged accurate records of marketing activities for quarterly and annual reports to assist with marketing-sales forecasts.
  • Produce newsletters and annual reports that has successfully resulted in effective donor cultivation.
  • Generate internal quarterly and annual reports for limited partners.

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20. Communications Materials

average Demand
Here's how Communications Materials is used in Marketing Communications Writer jobs:
  • Developed marketing and communications materials to promote firm services and win work in a highly competitive professional service industry.
  • Developed creative concepts, brands and advertising and marketing communications materials for business-to-business and consumer audiences.
  • Created high-quality documentation, marketing and communications materials, website support.
  • Researched, composed, and wrote all marketing communications materials for the marketing team.
  • Led the creation and execution of marketing communications materials, including print, new media, video and promotional items.
  • Led the creation and production of marketing communications materials.

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21. News Stories

average Demand
Here's how News Stories is used in Marketing Communications Writer jobs:
  • Coded 10+ news stories for publishing to The National Exchange Club s website.
  • Intern Conducted interviews; wrote press releases, news stories and feature stories for Castleton's News & Events page.
  • Reported, wrote and edited international news stories related to business, economics and information technology.
  • Composed stories for Headline News on a wide range of topics, including news stories, features and analysis pieces.
  • Worked for James Madison University's student-run newspaper writing news stories on events surrounding the campus and local community.
  • Researched and wrote feature articles, news stories and profile pieces for company's monthly affiliate magazine.

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22. Powerpoint

average Demand
Here's how Powerpoint is used in Marketing Communications Writer jobs:
  • Prepare a weekly agenda and PowerPoint presentation for Promotional Meetings.
  • Prepare corporate presentations with Keynote and Microsoft PowerPoint.
  • Provided copy for all marketing collateral pieces including brochures, PowerPoint presentations, correspondence to investors, and internal clients.
  • Helped organize the national convention, created PowerPoint presentations, created literature for giveaway bags and selected music.
  • Draft and edit scripts, develop content for PowerPoint presentations, and update website to promote upcoming presentations.
  • Prepare briefing materials and create PowerPoint presentations for corporate and management Created multiple databases using Excel and Access.
  • Utilize Microsoft Exchange, Microsoft Word, Microsoft PowerPoint and Microsoft Excel on a daily basis.
  • Created PowerPoint tutorials and training materials on a wide range of topics for staff.
  • Created, animated and edited PowerPoints for a four day national convention.

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23. External Communications

average Demand
Here's how External Communications is used in Marketing Communications Writer jobs:
  • Managed global external communications plan to promote products and services consistently across multiple geographies as dictated by business strategy.
  • Established strategic direction for all internal and external communications, executing a measured and integrated approach.
  • Coordinated external communications by distributing campus news to outside newspapers and websites.
  • Spearheaded incorporating social media into Aerospace s external communications efforts.
  • Design and management of external communications actions for official dealers.
  • Implemented branding guidelines for internal and external communications.

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24. New Product Development

average Demand
Here's how New Product Development is used in Marketing Communications Writer jobs:
  • Developed and directed communications for all new product development campaigns by working closely with legal, regulatory affairs and medical affairs.
  • Worked in close collaboration with sales and marketing departments to uncover opportunities for new product development and monitored SEO activities.
  • Conducted demographic research, vehicles segment analysis, and global market analysis that assisted in new product development.
  • Formulated and implemented strategies involving new product development, advertising, promotion, pricing and distribution.
  • Supported VP of Marketing Communications with marketing research for market penetration and new product development.
  • Manage supply chain activities including purchasing, inventory management, and new product development.

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25. Photo Shoots

average Demand
Here's how Photo Shoots is used in Marketing Communications Writer jobs:
  • Supervised photo shoots and maintained photo library.
  • Led composite article projects featuring multiple writers and worked with photography staff to coordinate on-site photo shoots.
  • Coordinated publication of all new product brochures including photo shoots, product information and print materials.
  • Coordinated photo shoots for various publications and websites.
  • Assisted with radio/TV production and photo shoots.
  • Planned and managed photo shoots.
  • Managed a budget for all projects, including photo shoots, events and activations, social campaigns and retailer co op.

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26. Web Application

average Demand
Here's how Web Application is used in Marketing Communications Writer jobs:
  • Developed internal ASP- and SQL-based web applications for tracking customer contact information and company contract data.
  • Collaborated with designers and product marketing manager to design multiple web applications.
  • Produced content that assists clients in the use of the web application tools, video tutorials and websitemedia.
  • Developed and implemented a multi-language web application that facilitated worldwide internal employee communications for a leading entertainment studio.

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27. Html

average Demand
Here's how Html is used in Marketing Communications Writer jobs:
  • Prepared product documentation in various formats, including hard copy format (PDF) and online format (HTML).
  • Designed and created a new navigation tools for HHC's central site using HTML, JavaScript and CSS.
  • Implemented and wrote - both HTML code and content for the company's monthly client newsletter.
  • Manage, edit and contribute online content working across several content management systems, including HTML.
  • Draft and edit copy for company websites and make HTML updates as needed.
  • Created HTML marketing and promotional material targeted to the secondary mortgage market Co-wrote executive summary, contract components and eligibility requirements
  • Write and edit text, html and content for publications and Internet data according to the Associated Press style guidelines.

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28. Blog Posts

average Demand
Here's how Blog Posts is used in Marketing Communications Writer jobs:
  • Created copy for blog posts, technical whitepapers, and case studies which led to increased leads and revenue
  • Create regular blog posts and tweets pertaining to healthcare, retail, and supply chain topics.
  • Authored blog posts following corporate events garnering attention from upper management.
  • Produced company blog posts featured on top electronics industry websites.
  • Created content for marketing/sales collateral, social media, blog posts, and newsletters that led to $2,000,000 in business.
  • Copy edit content written by staff, including all web and social media content, blog posts, and newsletters.

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29. CRM

average Demand
Here's how CRM is used in Marketing Communications Writer jobs:
  • Work with developer to design a CRM database to report business unit movement based on data driven insights.
  • Integrated landing page forms with CRM to automate contact imports, reducing manual entry.
  • Led IT requirement project to deliver CRM solution.
  • Leverage CRM tool (Salesforce.com) to develop goals and deliver/generate a positive Return on Investment on each show.
  • Layer implementation for the storage of Event and Behavior tracking into Teradata CRM.
  • Developed EJB interfaces to Teradata DB and Teradata CRM for retrieving Campaign data.
  • Plan Marketing et Communication, outils de communication, CRM, Prospection

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30. Content Development

low Demand
Here's how Content Development is used in Marketing Communications Writer jobs:
  • Manage website content development to incorporate new SEO keyword optimization.
  • Content development and execution of public and membership newsletters.
  • Manage event planning and the related content development, including exhibitions.
  • Oversee content development and design production from concept to completion.
  • Support the video developer through strategic direction, storyboarding, and content development (initiated our first-ever animated video).
  • Developed training curriculum and provided training to national and international staff on proposal management, content development, and client research.

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31. Search Engine Optimization

low Demand
Here's how Search Engine Optimization is used in Marketing Communications Writer jobs:
  • Used search engine optimization techniques to increase organic search engine standings and increase lead generation.
  • Evaluated Search Engine Optimization for companies' website.
  • Executed online marketing strategies that included search engine optimization, social media, video/podcast content, and photography/video production.
  • Coordinated online marketing strategy, including but not limited to interactive search engine marketing, search engine optimization and social networking.
  • Contributed to search engine optimization project; performed keyword research and followed the statistics of website activity.
  • Developed digital/e-marketing communications strategies, including web-based advertising, search engine optimization programs and business/brand websites.

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32. Instagram

low Demand
Here's how Instagram is used in Marketing Communications Writer jobs:
  • Posted modeling pictures on Instagram, tweeted pictures, hash tagged pictures in Material Girl clothing.
  • Skilled with Snapchat and Instagram.
  • Conceptualized a social media plan that garnered 771 Instagram posts by attendees and increased overall engagement.
  • Created content for social media platforms, including Facebook and Instagram; designed monthly email templates and all mailed content.
  • Developed and executed innovative marketing plans across several media platforms including blogs, website, Twitter, Instagram and Facebook.
  • Manage social media postings, ads, contests, messages, and reviews on Facebook, Instagram, and Twitter.

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33. Subject Matter

low Demand
Here's how Subject Matter is used in Marketing Communications Writer jobs:
  • Coordinated with subject matter experts and C-level executives to obtain accurate information about the company.
  • Engaged and motivated busy high level subject matter experts and professionals to interview and give input to writing projects.
  • Take pictures of events, major projects, and other subject matters of interest to residents and potential residents.
  • Traveled to various locations, to meet/interview subject matter experts to develop stories and content.
  • Developed hundreds of story segments focusing on a multitude of subject matter.
  • Handled media enquiries, set up interviews with subject matter experts, wrote press releases and pitched stories to media contacts.
  • Responded to requests for proposals by working in tandem with sales,subject matter experts and senior management.

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34. Web Copy

low Demand
Here's how Web Copy is used in Marketing Communications Writer jobs:
  • Write web copy and work with designer to re-launch website.
  • Implemented full-scale Search Engine Optimization efforts, including web copy, image and video optimization, metatags and local directory submissions.
  • Web copy required comprehensive knowledge of corporate strengths and objectives, prospect motivators, and cross-selling opportunities.
  • Edited and composed web copy, case studies, event literature, brochures, corporate bios, letters, and more.
  • Write content marketing material including social media, blog posts, and web copy for business ghosting clients.
  • Proof read and edited all referenced written materials, web copy and promotional materials.

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35. ROI

low Demand
Here's how ROI is used in Marketing Communications Writer jobs:
  • Devised and executed marketing communications strategy with a strong business/ROI focus for consulting services group specializing in storage management.
  • Provide ROI and qualitative recaps by tracking and analyzing promotions offered to organizations.
  • Redesigned PR communications program, tripling media and analyst coverage; developed/wrote 8-pub ad campaign targeting key verticals; ROI.
  • Interviewed customers to develop and write customer win press releases and ROI-focused customer success stories.
  • Support Sales Initiatives Prepared cost and ROI analysis for events.
  • Provided regular reports for information that included participation, cost analysis, and budgetary information for all events to determine ROI.

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36. Video Scripts

low Demand
Here's how Video Scripts is used in Marketing Communications Writer jobs:
  • Compose technical information required for preparation of user manuals, training materials and video scripts for auto and heavy truck manufacturer.
  • Write and edit consumer health articles, patient education materials, and health and wellness video scripts for varying literacy levels.
  • Published advertisements, wrote video scripts, and created attractive sales materials.
  • Developed video scripts for Foundation events.
  • Generated miscellaneous written materials: speeches, video scripts, event invitations and formal industry correspondence.
  • Write copy to support social media, email marketing, video scripts, and ecommerce reports.

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37. Youtube

low Demand
Here's how Youtube is used in Marketing Communications Writer jobs:
  • Organized and managed the official YouTube channel of the university to promote a social media presence.
  • Created corporate video and published on YouTube in both English and Spanish.
  • Filmed, photographed, and edited videos for school website and Youtube channel.
  • Established and nourished relationships with industry leaders, bloggers and YouTube personalities.
  • Supervised and edited Saved by Iridium program-related online videos for YouTube.
  • Posted social media and hospital promotional/patient testimonial YouTube videos.

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38. Marcom

low Demand
Here's how Marcom is used in Marketing Communications Writer jobs:
  • Led MarCom's strategies for B2B food industry customers and execute across shared sales and broker teams.
  • Plan story budgets for all communications at weekly MarComm meetings with three other team members.
  • Result: comprehensive rolling- calendar marcom plan utilizing an array of available media targeted to specific audience segments.
  • Acted as liaison between region and global marcomm on identity changeover/re-branding project.
  • Support sales and executive teams in messaging communications, press events, promotions and marcom projects.
  • Developed, maintained, and wrote internal/external marcom, websites, emails, brochures, corp. briefs, dept.
  • Interfaced with Marketimg VPs and Marcom Managers to revamp company website.

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39. Project Management

low Demand
Here's how Project Management is used in Marketing Communications Writer jobs:
  • Project management for advancement communications, web design, and marketing initiatives including video and print production.
  • Project Management: Designed and developed the annual INROADS brochure and managed the collaborative presentation
  • Project Management Created and implemented various targeted marketing campaigns based on independent funding research.
  • Implemented Trello for project management and virtual collaboration with remote employees.
  • Project Manager - Integrated an Online Project Management Tool (Active Collab) to the current production process of the company.
  • Project Management -- Managed all aspects of product development for IBM Writing Assistant.
  • Grant Writing, Career Advising Provided marketing communications and project management consulting to increase marketability and business opportunities.
  • Project Management Managed all print, tradeshow, and new media collateral for company from inception to finished product.

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40. Data Sheets

low Demand
Here's how Data Sheets is used in Marketing Communications Writer jobs:
  • Interviewed stakeholder to produce blog posts, data sheets, and other collateral for products and services.
  • Developed vertical market data sheets and customer case studies for SiteIQ, security surveillance software.
  • Assisted product managers, produced data sheets and other collateral; coordinated activities.
  • Assisted in updating MSDS and Data sheets and safety procedures for our building.
  • Created and designed product data sheets and training marketing collateral using PageMaker and QuarkXpress.
  • Managed accuracy and completeness of Technical Data Sheets.

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41. Online

low Demand
Here's how Online is used in Marketing Communications Writer jobs:
  • Developed online marketing ventures to promote the University's mission and strategic plan and supported student engagement initiatives.
  • Assisted Media Solutions with editing its online tutorial for requesting audio/visual equipment.
  • Improved corporate communications via better written communications in print and online.
  • Develop, implement and monitor all online marketing initiatives.
  • Managed hundreds of marketing promotions with dozens of partner companies including managing online stores for companies across the US and overseas.
  • Manage the Collateral Library - a website for internal PLT associates and other channel partners to order PLT marketing materials online.
  • Identify and execute strategic partnerships to acquire compelling content, features, and online tools that support the online strategy.
  • Assisted in developing monthly and yearly online surveys for Sun City Hilton Head community and worked on weekly e-newsletter.
  • Prepared direct mail and online items to encourage insurance policyholders to take advantage of bank deposit and loan products.
  • Partner with the Web developer to design, manage, and optimize website content and other online assets.
  • Track and report on the key performance indicators of our social media and online content strategy.
  • Developed online business strategies for American Express and First Union (now Wells Fargo).
  • Created integrated communications plans to maximize use of online, social media, interactive media.
  • Integrated online and offline tactics to expand database and generate higher-level, quality sales leads.
  • Serve as main copywriter; create and develop content for both print and online.
  • Initiated an advertising campaign for CMA CGM new online service system via social networks.
  • Fall 2012 Competed in and won in a Glo-Bus Online Strategy Simulation.
  • Designed Online Banking Ads to promote products and events to current members.
  • Created and updated online forms with editable files for member use.
  • Formatted content for the website within their online content management system.

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42. Graphic Design

low Demand
Here's how Graphic Design is used in Marketing Communications Writer jobs:
  • Page and graphic design for regional periodicals and government organizations.
  • Conceive, write, proof and collaborate with graphic designers to create marketing collateral for Medicare and Medicaid members.
  • Conceptualized ad message/focus, with internal graphic designer, on print/web ads, for internal and external use.
  • Work closely with graphic designers, event planners, website team, public relations, and management.
  • Directed the work activity of graphic designers, photographers and printers.
  • Worked closely with graphic design team to enhance imagery and concept.

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43. Creative Direction

low Demand
Here's how Creative Direction is used in Marketing Communications Writer jobs:
  • Provided creative direction for advertising and sales support literature.
  • Associate Creative Director Responsible for creative direction on various clients including The Peace Center and Legacy Bank.
  • Directed media advertising; including ad-rate negotiation, creative direction, and post-publication analysis.
  • Revamp advertising strategy, including broadening online presence and initiating new creative direction.
  • Provided creative direction and continuity for collateral materials to launch and support products.
  • Provided creative direction for graphics and photography in all marketing collateral and advertising.

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44. Trade Publications

low Demand
Here's how Trade Publications is used in Marketing Communications Writer jobs:
  • Coordinated technical articles for placement in leading trade publications.
  • Draft articles for major trade publications.
  • Heightened client brand credibility with bylined articles in entertainment trade publications.

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45. Fact Sheets

low Demand
Here's how Fact Sheets is used in Marketing Communications Writer jobs:
  • Collaborate with corporate marketing to produce collateral, fact sheets and industry messaging for products and solutions.
  • Interviewed subject experts and wrote fact sheets, informational brochures and support documentation for telecommunication company's products and services.
  • Coordinate and develop quarterly newsletters, fact sheets, brochures, job aids, advertisements, and board presentations.
  • Interviewed national ATOD experts and drafted articles, press releases, fact sheets, speeches, signage, and other materials.
  • Create graphics and layout for publications, brochures, newsletters, fact sheets, and fliers.
  • Created marketing brochures, fact sheets, advertisements, talking points/FAQs, and other marketing collateral.

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46. Target Audience

low Demand
Here's how Target Audience is used in Marketing Communications Writer jobs:
  • Created and implemented a complete destination to attract selected target audience and generate local media coverage.
  • Developed integrated marketing communications plan to attract and retain target audience.
  • Devise optimal communications strategies to reach target audiences.

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47. Brochures

low Demand
Here's how Brochures is used in Marketing Communications Writer jobs:
  • Created / updated brochures, booklets, nationally distributed newsletter templates, and other informational literature.
  • Collaborate with the supervisor and a management team on creating brochures for individual and corporate-level donations.
  • Created in-house illustration designs for industry related presentations and electronic brochures and other print media.
  • Created promotional color brochures and fliers for special company-sponsored events.
  • Designed display brochures for branches to increase community engagement.
  • Generated materials including brochures and labels.
  • Managed creation and production of company brochures, website, newsletters, publications, presentations, application tools and multimedia.
  • Created marketing materials: collateral, brochures, flash demos, banner ads, talking points, sparklers and FAQs.
  • Developed illustrations and layouts for ads, brochures, sales sheets, catalogs and building presentations and other multimedia projects.
  • Create company literature and other forms of communication including brochures layout, design and content for existing and new products.
  • Directed the development and production of all brochures, marketing materials, electronic media, and related materials.
  • Designed & created various marketing materials including technical brochures, advertisements, event invitations, etc.
  • Enabled nurses to focus on clinical priorities by writing/editing physician manuals, practice guides, brochures.
  • Developed content for customer-facing letters, brochures, billing inserts and other print materials.
  • Created and coordinated multimedia packages - letters, brochures, for particular assignments.
  • Developed all of sell/price sheets and brochures for sales departments.
  • Added brochures, ads, blogs, practice/patient how-to guides.
  • Developed price books, consumer brochures and other program literature.
  • Produce newsletters, brochures, and other collateral pieces.
  • Designed presentations, brochures, newsletters & signage.

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48. Sharepoint

low Demand
Here's how Sharepoint is used in Marketing Communications Writer jobs:
  • Established online SharePoint site providing personalized collateral for the account executive's client requirements.
  • Update corporate websites such as, SharePoint and other public sites with regional related news and updates.
  • Organize and distribute the monthly health email update Thrive through SharePoint and IsaMail.
  • Update the company SharePoint intranet as needed.
  • Set up and maintain Sharepoint site for culinary and marketing teams.
  • Coordinated efforts between web developers, SharePoint site administrators and product support representatives to build and support an active online community.

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49. Corporate Identity

low Demand
Here's how Corporate Identity is used in Marketing Communications Writer jobs:
  • Designed and produced marketing materials, corporate identity and training materials for air quality monitoring and compliance software company.
  • Establish cohesive corporate identity and branding through development of corporate marketing, business-to-business marketing and promotional materials.
  • Implemented new 3M corporate identity branding guidelines.
  • Supported trade shows, IPO and three corporate identity makeovers.
  • Created Corporate Identity and Graphic Standards Manual.
  • Created new corporate identity and strategic positioning after sale of corporate division while ensuring smooth transition for customers.

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50. Sales Tools

low Demand
Here's how Sales Tools is used in Marketing Communications Writer jobs:
  • Championed international presence through development of sales tools and campaigns in four European and three Asian languages.
  • Developed and implemented internal and external marketing communications initiatives, sales tools, collateral materials, and trade show management.
  • Worked directly with distributors and customers to develop customized sales tools to optimize their product offering.
  • Developed marketing collateral and sales tools for residential and commercial business.
  • Designed creative information development methods and marketing/sales tools
  • Designed and delivered marketing collateral and sales tools.

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20 Most Common Skill for a Marketing Communications Writer

Web Content35.6%
Press Releases12.6%
Trade Shows6.4%
Facebook4.9%
Promotional Materials4.8%
Twitter4.5%
Special Events4%
Customer Service2.5%

Typical Skill-Sets Required For A Marketing Communications Writer

RankSkillPercentage of ResumesPercentage
1
1
Web Content
Web Content
27.3%
27.3%
2
2
Press Releases
Press Releases
9.7%
9.7%
3
3
Trade Shows
Trade Shows
4.9%
4.9%
4
4
Facebook
Facebook
3.8%
3.8%
5
5
Promotional Materials
Promotional Materials
3.7%
3.7%
6
6
Twitter
Twitter
3.4%
3.4%
7
7
Special Events
Special Events
3.1%
3.1%
8
8
Customer Service
Customer Service
1.9%
1.9%
9
9
Communication Plans
Communication Plans
1.9%
1.9%
10
10
SEO
SEO
1.9%
1.9%
11
11
Market Research
Market Research
1.8%
1.8%
12
12
Internal Communications
Internal Communications
1.8%
1.8%
13
13
Email
Email
1.7%
1.7%
14
14
Company Website
Company Website
1.6%
1.6%
15
15
Communications Strategy
Communications Strategy
1.6%
1.6%
16
16
Corporate Communications
Corporate Communications
1.5%
1.5%
17
17
Linkedin
Linkedin
1.4%
1.4%
18
18
Business Development
Business Development
1.3%
1.3%
19
19
Annual Reports
Annual Reports
1.2%
1.2%
20
20
Communications Materials
Communications Materials
1.2%
1.2%
21
21
News Stories
News Stories
1.2%
1.2%
22
22
Powerpoint
Powerpoint
1.2%
1.2%
23
23
External Communications
External Communications
1.2%
1.2%
24
24
New Product Development
New Product Development
1.1%
1.1%
25
25
Photo Shoots
Photo Shoots
1.1%
1.1%
26
26
Web Application
Web Application
1.1%
1.1%
27
27
Html
Html
1%
1%
28
28
Blog Posts
Blog Posts
1%
1%
29
29
CRM
CRM
1%
1%
30
30
Content Development
Content Development
0.8%
0.8%
31
31
Search Engine Optimization
Search Engine Optimization
0.8%
0.8%
32
32
Instagram
Instagram
0.7%
0.7%
33
33
Subject Matter
Subject Matter
0.7%
0.7%
34
34
Web Copy
Web Copy
0.7%
0.7%
35
35
ROI
ROI
0.7%
0.7%
36
36
Video Scripts
Video Scripts
0.7%
0.7%
37
37
Youtube
Youtube
0.7%
0.7%
38
38
Marcom
Marcom
0.7%
0.7%
39
39
Project Management
Project Management
0.7%
0.7%
40
40
Data Sheets
Data Sheets
0.7%
0.7%
41
41
Online
Online
0.6%
0.6%
42
42
Graphic Design
Graphic Design
0.6%
0.6%
43
43
Creative Direction
Creative Direction
0.6%
0.6%
44
44
Trade Publications
Trade Publications
0.6%
0.6%
45
45
Fact Sheets
Fact Sheets
0.5%
0.5%
46
46
Target Audience
Target Audience
0.5%
0.5%
47
47
Brochures
Brochures
0.5%
0.5%
48
48
Sharepoint
Sharepoint
0.5%
0.5%
49
49
Corporate Identity
Corporate Identity
0.5%
0.5%
50
50
Sales Tools
Sales Tools
0.5%
0.5%

20,390 Marketing Communications Writer Jobs

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