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Job outlook for marketing communications writers in the United States
Marketing communications writer job growth summary. After extensive research, interviews, and analysis, Zippia's data science team found that:
The projected marketing communications writer job growth rate is 4% from 2018-2028.
About 5,900 new jobs for marketing communications writers are projected over the next decade.
Marketing communications writer salaries have increased 10% for marketing communications writers in the last 5 years.
There are over 13,839 marketing communications writers currently employed in the United States.
There are 99,978 active marketing communications writer job openings in the US.
The average marketing communications writer salary is $70,481.
Are marketing communications writer jobs in demand?
Marketing communications writer job and salary trends over time
Marketing communications writer jobs over time
Marketing communications writer job growth rate over time
| Year | # of jobs | % of population |
|---|---|---|
| 2021 | 13,839 | 0.00% |
| 2020 | 12,938 | 0.00% |
| 2019 | 12,890 | 0.00% |
| 2018 | 12,274 | 0.00% |
| 2017 | 11,691 | 0.00% |
Average marketing communications writer salary over time
Marketing communications writer salary by year
| Year | Avg. salary | Hourly rate | % Change |
|---|---|---|---|
| 2025 | $70,481 | $33.88 | +6.2% |
| 2024 | $66,364 | $31.91 | +1.7% |
| 2023 | $65,283 | $31.39 | +0.6% |
| 2022 | $64,915 | $31.21 | +0.9% |
| 2021 | $64,306 | $30.92 | +1.6% |
Marketing communications writer jobs by state
Most common states for marketing communications writers
| Rank | State | Population | # of jobs | Employment/ 1000ppl |
|---|---|---|---|---|
| 1 | District of Columbia | 693,972 | 477 | 69% |
| 2 | Wyoming | 579,315 | 162 | 28% |
| 3 | New Hampshire | 1,342,795 | 316 | 24% |
| 4 | Delaware | 961,939 | 235 | 24% |
| 5 | Vermont | 623,657 | 147 | 24% |
| 6 | South Dakota | 869,666 | 187 | 22% |
| 7 | North Dakota | 755,393 | 164 | 22% |
| 8 | Virginia | 8,470,020 | 1,783 | 21% |
| 9 | Alaska | 739,795 | 159 | 21% |
| 10 | Maryland | 6,052,177 | 1,202 | 20% |
| 11 | Minnesota | 5,576,606 | 1,068 | 19% |
| 12 | Colorado | 5,607,154 | 984 | 18% |
| 13 | Nebraska | 1,920,076 | 351 | 18% |
| 14 | Maine | 1,335,907 | 247 | 18% |
| 15 | Massachusetts | 6,859,819 | 1,140 | 17% |
| 16 | Rhode Island | 1,059,639 | 184 | 17% |
| 17 | Connecticut | 3,588,184 | 591 | 16% |
| 18 | North Carolina | 10,273,419 | 1,517 | 15% |
| 19 | Utah | 3,101,833 | 471 | 15% |
| 20 | Montana | 1,050,493 | 149 | 14% |
Most common cities for marketing communications writers
| Rank | City | # of jobs | Employment/ 1000ppl | Avg. salary |
|---|---|---|---|---|
| 1 | Downers Grove | 1 | 2% | $70,556 |
| 2 | Cambridge | 1 | 1% | $81,137 |
| 3 | Rancho Cucamonga | 1 | 1% | $87,891 |
| 4 | Southfield | 1 | 1% | $62,433 |
| 5 | Chicago | 2 | 0% | $70,889 |
Marketing Communications Writer job outlook: Expert opinions
Our panel of marketing communications writer experts
University of Louisiana at Monroe
Coastal Carolina University
University of Cincinnati Clermont College
Grand Valley State University
Saint Mary's College
University of Kentucky
Winthrop University
Denison University
What general advice would you give to a Marketing Communications Writer?
Dr. Terry Nugent: Graduates with a BA in English have more opportunities than ever before in the job market. While most think only about the degree as a stepping stone into K12 teaching or graduate school, the degree can also be a stepping stone into the corporate world. Large corporations need people who have experience writing complex texts, applying critical thinking and analytic abilities, and audience awareness when communicating with stakeholders at all levels of their industry. Industries that hire English majors include nonprofit organizations, government agencies, medical institutions, journalism, publishing, and entertainment. Basically, I would encourage a senior or new graduate to think outside the box—hone in on the industry you think you would be most interested in, think about the kind of work environment you are best suited for, and then look for entry-level positions with companies in that industry.
What will help Marketing Communications Writers increase their earning potential?
Dr. Terry Nugent: Despite evolving AI technology, effective communication requires an understanding of the rhetorical situation and how language works. That being said, learning to use both current and emerging technology will be critical as writing will increasingly incorporate mixed media and be published in digital form. Familiarity with both Google and Microsoft based programs, graphic designing and editing tools, and tools for creating charts, graphs, and infographics will be critical. Additionally, graduates will need to hone their teamworking and collaborative skills since almost all work requires working with diverse groups which leads to a final skillset that should be developed. Businesses often operate on a global level requiring employees to be able to work closely with diverse cultures therefore, some knowledge of linguistics will be very helpful.
What Marketing Communications Writer skills would you recommend for someone trying to advance their career?
Nicole Walker: AI is the current threat to creative careers, but I believe that English majors will be highly sought after to write and communicate in distinct voices. English majors learn tone, nuance, metaphor, subtly. Hone those skills because those are things AI cannot just algorithmically recreate.
What will help Marketing Communications Writers increase their earning potential?
Nicole Walker: English majors make it clear what's going on in other disciplines, in other sectors, in other businesses, and in government and politics. We are the great connectors between people and between ideas.
What general advice would you give to a Marketing Communications Writer?
Laura Willis Calo Ph.D.: A couple of skills that will become all the more important in coming years are editing and critical thinking. With AI being able to produce initial drafts of content, our role as 'writer' is transitioning to that of 'editor.' In reworking AI-generated content, we need to think critically to ensure it is in line with the strategy driving our work.
What Marketing Communications Writer skills would you recommend for someone trying to advance their career?
Laura Willis Calo Ph.D.: Highlight your relevant experiences from internships and/or courses focused on experiential learning. Complete certifications, such as those offered through PRSA, Hubspot, and Google, that further develop your skills and demonstrate your mastery.
What general advice would you give to a Marketing Communications Writer?
Dr. Joy Daggs: I think making yourself the most well-rounded candidate you can be is the best way to maximize your salary potential. Try lots of things in your undergraduate experience. What you think you want to do as a freshman may not be as appealing after you try it. Most jobs do not require only one skill, so having a variety of skills where you can plug in several places in an organization is helpful. Even if you want to go into something like event planning, you still need writing skills, design skills, interpersonal skills, etc. to do that job effectively.
Don't be afraid to negotiate your salary. There are workshops from organizations such as AAUW (American Association of University Women) to help you build those skills.
What Marketing Communications Writer skills would you recommend for someone trying to advance their career?
Dr. Joy Daggs: 1. Knowing how to use AI responsibly. It can be used to make work more efficient. It's important to understand how to use it appropriately at a tool.
2. Understanding social media and how to interpret data to create and change messages.
3. 'Soft skills' such as public speaking, conflict management, and relationship building are not going away. You may need to learn to adapt those skills to a digital platform, such as Zoom or Teams. I am seeing current articles from publications such as Forbes about current graduates struggling in these areas, so sharpening these skills and your writing skills will set you apart.
What will help Marketing Communications Writers increase their earning potential?
Dr. Joy Daggs: I have quite a bit of advice:
1. Get as much experience as an undergraduate as possible. Many programs require internships, but even if they don't, seek opportunities to get experience. Take leadership roles in student organizations. Even if it's not specifically a 'public relations' entitled position, anything where you practice your skills is helpful. Even if you need to work a job in retail or service, those jobs still provide important benefits other than a paycheck. Don't discount your experiences!
2. Don't pass up opportunities to meet professionals. Many schools and departments bring their alumni on campus or do virtual events so that you can meet and chat with professionals. Even if it's not required for class, GO. You never know when a casual conversation may lead to an internship or an important professional connection.
3. Use your LinkedIn profile to your advantage. Make sure you have a professional picture that shows you in your best light. Follow organizations that you want to work for and other professional organizations related to your interests. I know of people getting interviews based off of LinkedIn interactions. Check your other social media accounts to make sure that you are not presenting yourself poorly. Most likely, organizations will Google you or look up your personal social media. There are reports of students losing opportunities because of poor social media choices.
What general advice would you give to a Marketing Communications Writer?
Erica Haugtvedt Ph.D.: The skills I think that will become more prevalent and important in the next 3-5 years are critical thinking skills. By critical thinking, I mean looking at the big picture and thinking about values, ethics, and thinking ahead to implications and consequences. AI will be able to produce a lot of words, but whether those words are appropriate to the situation, purpose, and context--whether those words are the words that we need--that will be something that only a conscientious and intelligent person can bring to the situation. People who are able to do that should be leaders in any field.
What Marketing Communications Writer skills would you recommend for someone trying to advance their career?
Dr. Holly Sullenger PhD: Soft skills such as communication, active listening, giving and receiving feedback, writing, and presenting well are crucial and will become more important.
What will help Marketing Communications Writers increase their earning potential?
Dr. Holly Sullenger PhD: Don't bring up salary in the first interview, look for published salary ranges, connect with current employees on LinkedIn, ask about workplace, teams, leadership, and address salary expectations at the end of the second interview or in response to the job offer.
What general advice would you give to a Marketing Communications Writer?
Mr. Daniel Routh: More and more companies want to expand their presence on social media, and someone with good video, photography, writing, and spoken communication skills is in demand. Someone who communicates well also has potential for leadership and promotion, especially in HR and PR fields.
What Marketing Communications Writer skills would you recommend for someone trying to advance their career?
Mr. Daniel Routh: Most communication specialists enjoy new challenges and projects that require some creativity, interacting with people, and getting a message out. Some communication specialist work is more project based, which can mean late nights before an event or video project deadline.
What will help Marketing Communications Writers increase their earning potential?
Mr. Daniel Routh: On a day-to-day basis, a communication specialist is likely to be interviewing or networking, planning an event, taking photos or videos, posting and managing social media on Facebook, Instagram, TikTok, X, and YouTube, meeting with teams or clients about branding and marketing, editing videos, or writing news updates.
What Marketing Communications Writer skills would you recommend for someone trying to advance their career?
David Painter Ph.D.: Many Communication Specialists appreciate the variety in their work as well as their ability to decide which industry they want to promote. From crafting compelling brand narratives for tourist or hospitality organizations to managing digital platforms for financial or legal organizations to strategizing communication plans for sports, fashion, or automotive companies, the possibilities are nearly infinite. Moreover, communication specialists enjoy the creativity, strategic thinking, and collaboration their role demands. However, the job can also be stressful, particularly during crises or when managing conflicting narratives. Long hours and balancing multiple projects can be challenging, but for many, the fast-paced nature and the ability to shape public perception make it worth it.
What general advice would you give to a Marketing Communications Writer?
Andrew Wood Ph.D.: The best way to maximize your salary potential is to demonstrate flexibility in at least two ways. A growing number of employers are expressing generational concerns with recent graduates' abilities to balance their personal priorities with organizational needs. Flexibility in this case reflects an capacity to recognize a problem and to provide solutions to unexpected challenges without needing excess managerial oversight. That said, flexibility also refers to an employee's recognition that they ought not plan to stay at one job (or even within one career) for a lifetime. Dedication to the present job is important; maintaining a broad network beyond one's workplace, though, is also essential to longer-term success.
What general advice would you give to a Marketing Communications Writer?
Amy Mehaffey: A Marketing Specialist's daily tasks include developing and implementing marketing campaigns, analyzing market trends, and creating content for various platforms. They also coordinate with other departments at any given company to ensure brand consistency and monitor the effectiveness of marketing efforts through data analysis. Oftentimes, a marketing specialist may be the only person at a company who has an understanding of the importance of outreach, communication, marketing, and telling the business's story. Therefore, this person often becomes somewhat of an internal advocate for the purpose of marketing itself and acts as an educator to their peers on various marketing concepts and tactics. Day-to-day duties are highly dependent on the number of marketing people on the team, ranging from ad buying, writing, public relations, content creation, and more. Larger firms may have marketing specialists with specific emphasis areas like email marketing, social media, analytics, etc.
What Marketing Communications Writer skills would you recommend for someone trying to advance their career?
Amy Mehaffey: There is an increasing reliance on digital marketing and data analytics in the field of marketing. Businesses understand the importance of digital technologies, online platforms, and targeted marketing, creating a high demand for skilled professionals in this dynamic and evolving field. Understanding the strategy behind marketing and the connection between data, psychology, and human behavior is crucial. Marketing offers creativity, strategic thinking, and the opportunity to see tangible results from efforts, making it a rewarding career.
What will help Marketing Communications Writers increase their earning potential?
Amy Mehaffey: People like being a Marketing Specialist because it offers creativity, strategic thinking, and the opportunity to see tangible results from their efforts. It can be fulfilling to help a business grow. However, individuals in this field may dislike the fast-paced environment, tight deadlines, and the constant need to stay updated with rapidly changing marketing trends and technologies. It requires risk-taking, trusting instincts, and a commitment to lifelong learning to succeed in the marketing field.
What Marketing Communications Writer skills would you recommend for someone trying to advance their career?
Dr. Alice Veksler Ph.D., BCPA: Practice your interpersonal skills and think about how what you have learned in your coursework translates to your chosen field of work. Teamwork, conflict resolution, social media savvy, and professionalism can make or break a career. Being able to articulate and demonstrate mastery of these skills with concrete examples during an interview can help land the job and then embodying the skillset of an excellent communicator will lead to professional success. Networking is also key so making sure that you do internships and engage with others in your chosen field helps with securing a job. Forging connections early in one's career can pay massive dividends down the road. We say that 'you get jobs by talking to people' and this maxim is especially true for a broad field like communication studies. Finally, I always encourage a healthy work-life balance to avoid burnout and maximize productivity.
What general advice would you give to a Marketing Communications Writer?
Zachary Moore Ph.D., M.B.A.: Marketing is a very diverse field, and salaries can vary considerably depending on the types of jobs young marketers pursue. But generally, taking a bet on oneself by pursuing jobs with a commission-based compensation plan can lead to higher earnings in the long term. In marketing, these positions tend to be in sales. Being willing to take risks and betting on yourself to succeed are important determinants of your career earnings potential.
What Marketing Communications Writer skills would you recommend for someone trying to advance their career?
Zachary Moore Ph.D., M.B.A.: Marketing is a dynamic, rapidly evolving field. It always has been, and it always will be. Marketing tactics are driven by the popular culture of the societies companies serve. This said, aspiring marketers must realize that as things change, they must be willing to adapt their tactics to meet the consumer where they are. However, just as things change, there are enduring truths that shape marketing practice. Consumers want to be valued and heard. By keeping these touchstones in mind and staying up to date with modern trends, marketers can develop long-lasting careers and maintain relevancy as society evolves. My biggest advice is to be a successful marketer, you must do three things: 1. Keep your customers at the heart of what you do. 2. Meet your customers where they are. 3. Create value for your customers, company, and self. If a marketer can accomplish these three things, they can develop a career that will withstand the forces of change.
What will help Marketing Communications Writers increase their earning potential?
Zachary Moore Ph.D., M.B.A.: Over the next few years, Artificial Intelligence (AI) will continue to evolve and become more important in marketing practice. Learning to work with AI will be a very important skill for marketers. AI skills are broad and encompass many different uses of the technology. While there are some skills that are specific to certain facets of the marketing industry, all aspiring marketers should be familiar with AI tools for content creation (written, graphic, and audio/video), data visualization, text scraping, and marketing research. While AI will certainly shape the marketing field in the coming years, marketers must still be excellent storytellers and communicators. Marketers who can tell compelling stories to various stakeholder groups using traditional tools with the assistance of artificial intelligence will have a potent skill set that will allow them to succeed in their endeavors.
Wendy Weinhold Ph.D.
Associate Professor of JournalismCoastal Carolina University
Communication And Media Studies
What general advice would you give to a Marketing Communications Writer?
Wendy Weinhold Ph.D.: Negotiation is so important whenever you start a job. Research will help you understand what people are making in similar jobs in your area, and you will be more likely to get a better offer if you know what to ask for based on what’s reasonable. Beyond salary, you can negotiate technology—such as laptop computers, tablets, phones—as well as other perks, such as professional development stipends. And remember: your first salary is just a start!
What general advice would you give to a Marketing Communications Writer?
Laura Wilson: Writing and editing will always be important and prevalent. Clear communication is increasingly important. Encourage writers to work WITH AI by learning how to use the software and edit the output. Encourage exploration of certificates to make them more marketable.
What Marketing Communications Writer skills would you recommend for someone trying to advance their career?
Laura Wilson: Be ready to explain how a degree in English translates to the working world. Be passionate and knowledgeable about why a company would need a writer/humanitarian. Develop an elevator pitch that explains soft skills and hard skills in relation to work they'd do in any field.
What general advice would you give to a Marketing Communications Writer?
Dr. Mikhila Wildey PhD: Maximizing salary potential often has to do with knowing your worth. It is important for individuals to do some research on what similar positions in the field are being paid in order to understand what an acceptable salary range may be for a particular position. In order to argue for an offer to be on the higher end of a typical salary range and maximize earning potential, it is important to vocalize your skills and assets within interviews and in your application materials. Individuals will need to self-advocate to show why they should earn a higher salary. It can be helpful to write out their skills and assets on paper first and rehearse saying them out loud to feel more comfortable and confident within an interview.
What Marketing Communications Writer skills would you recommend for someone trying to advance their career?
Dr. Mikhila Wildey PhD: I think the ability to engage and connect with people will be very important in the field as we shift more and more to a culture that is driven by AI. Although AI can be a useful tool, it likely won’t ever fully replace the value of human interaction and connection. In addition, employers often comment that they want to see employees with strong work ethic, and I think this will continue to be the case in 3-5 years. Having a strong work ethic can separate the people that move forward in their careers to those who remain stagnant.
What will help Marketing Communications Writers increase their earning potential?
Dr. Mikhila Wildey PhD: My general advice for a graduate beginning their career in the field is to work hard, stay open-minded, and network! Most employees won’t stay in the same position for their entire career, and so I often tell graduates to not get too hung up on the first job needing to be the 'perfect' job for them. Often, the first job will be a place where they learn how to navigate the workplace, learn about their own strengths/weaknesses, and figure out what they like and don’t like. I encourage graduates to use this information to help them make decisions about the next steps in their career. And, if they are working hard and networking with people at their job, then opportunities will often times present themselves or be more available to them as they navigate their future career path.
What Marketing Communications Writer skills would you recommend for someone trying to advance their career?
Dr. Veronica Hefner: Knowing how to brand yourself, both in person and online, is becoming increasingly important. If you're networking at an event, do you have short stories or anecdotes that you can share that help you come across as interesting? A story can tell a listener about your values, work ethics, drive, and competencies much better than you sharing a laundry list of your achievements. The same thing is true when branding yourself online. Another skill is the ability to communicate, even if that sounds simple. Are you able to write a professional email? Can you carry on an intelligent conversation with a potential client? Do you know when to stop talking and actively listen? Are you able to get your message across to diverse audiences? These skills are applicable no matter what job you do.
What general advice would you give to a Marketing Communications Writer?
Dr. Travis Simkins: Likes: Creativity, Analytical and Quantitative Aspects, Variety, Impact, Collaboration. Dislikes: Pressure and Deadlines, Uncertainty, Measurement and Accountability, Constant Change
What Marketing Communications Writer skills would you recommend for someone trying to advance their career?
Dr. Travis Simkins: There are a lot of great reasons to enter the field of marketing now. The demand for digital marketing skills is high, marketing blends creativity and strategy, marketing is about building relationships and understanding consumers, marketing is dynamic and constantly evolving.
What will help Marketing Communications Writers increase their earning potential?
Dr. Travis Simkins: Here are some activities that a marketing specialist might engage in on a day-to-day basis: Market Research, Campaign Planning and Execution, Content Creation, Digital Marketing, Brand Management, Relationship Building, Analytics and Reporting, Project Management, Continuous Learning
Ying Lu Ph.D.
Associate ProfessorUniversity of Kentucky
Hospitality Administration/Management
What Marketing Communications Writer skills would you recommend for someone trying to advance their career?
Ying Lu Ph.D.: Introducing and instructing customers on how to use various tech equipment to have a better consumption experience.
Bonnye Stuart
Internship Coordinator, Speech Communication Coordinator, Study Abroad Adviser, Integrated Marketing Communication InstructorWinthrop University
Public Relations, Advertising, And Applied Communication
What general advice would you give to a Marketing Communications Writer?
Bonnye Stuart: First of all – have an e-portfolio of your work to show what you can do! Share that during the interview. Build trust with your employer during the interview stage that you have the skills and can-do attitude necessary to be an asset to his/her company! Be willing to go the extra mile, take on extra tasks, work long and hard on projects – all without asking if you will be paid extra for doing this!
What general advice would you give to a Marketing Communications Writer?
Dr. Charles St-Georges Ph.D.: Be sure to communicate to potential employers all the skills you've acquired besides just 'speaking the language.' For example, your study of language and culture has helped you develop strong communication skills in both speaking and writing, and your intercultural competence has enabled you to engage with and learn from diverse populations in positive, productive ways. Your analytical skills are well developed after several years interpreting texts and cultural production across a variety of contexts and in comparison with your own language and culture. You already have significant experience adapting to new systems and learning to function and communicate quickly and effectively within them. Language majors are also uniquely aware of how cross-cultural communication needs to work if it is to happen successfully in an increasingly globalized world, regardless of the language of communication. Take the time to reflect on all the skills you've developed as a language major so you're ready to articulate them and advocate for yourself in a job interview.
What will help Marketing Communications Writers increase their earning potential?
Dr. Charles St-Georges Ph.D.: Advocate for yourself by clearly articulating all the skills and knowledge your language degree brings with it. This is something that is often underestimated and undervalued as a pay differential conceived of strictly in terms of language competency. Let your employer know everything else your language competency brings to the table.