How to hire a marketing & community relations director

How to hire a marketing & community relations director, step by step

Here's a step-by-step marketing & community relations director hiring guide:

• Step 1: Identify your hiring needs
• Step 2: Create an ideal candidate profile
• Step 3: Make a budget
• Step 4: Write a marketing & community relations director job description
• Step 5: Post your job
• Step 6: Interview candidates
• Step 7: Send a job offer and onboard your new marketing & community relations director
• Step 8: Go through the hiring process checklist

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1. Identify your hiring needs

   The marketing & community relations director hiring process starts by determining what type of worker you actually need. Certain roles might require a full-time employee, whereas part-time workers or contractors can do others.

   Determine employee vs contractor status

   Is the person you're thinking of hiring a US citizen or green card holder?

   Yes

   No

   You should also consider the ideal background you'd like them a marketing & community relations director to have before you start to hire. For example, what industry or field would you like them to have experience in, what level of seniority or education does the job require, and how much it'll cost to hire a marketing & community relations director that fits the bill.

   The following list breaks down different types of marketing & community relations directors and their corresponding salaries.

   Type of Marketing & Community Relations Director	Description	Hourly rate
   Marketing & Community Relations Director	Public relations managers plan and direct the creation of material that will maintain or enhance the public image of their employer or client. Fundraising managers coordinate campaigns that bring in donations for their organization.	$48-103
   Director Of Communications And Marketing	A director of communications and marketing spearheads a company's marketing and communication projects in adherence with the company's vision and mission. Being the director, they have the authority to make decisions, delegate responsibilities among managers and teams, and direct the project and program cycle from planning to execution, solving issues and concerns if any would arise... Show more	$27-63
   Director Of Sales And Marketing	A director of sales and marketing's responsibilities revolve around overseeing the sales, budgets, and all programs related to marketing. They must implement budget goals and revenue targets, evaluate the progress of the various teams, participate in securing sales and reaching out to high profile clients, and even negotiate contracts... Show more	$35-90

   Show more

2. Create an ideal candidate profile

   Common skills:

   • Community Relations
   • Press Releases
   • Community Outreach
   • Promotional Campaigns
   • Market Research
   • Event Planning
   • Facebook
   • Care Services
   • R
   • Community Events
   • Twitter
   • Business Development
   • Building Relationships
   • External Communications

   Check all skills

   Responsibilities:

   • Manage all internal company-wide communications, including company intranet, quarterly all- company meetings broadcast to all locations and executive communications.
   • Conceive company offerings and strategic packages for analytics, optimization, marketing operations, campaign management and architecture service lines.
   • Direct strategic planning and execution for entertainment partnership platform to include B2C communications and marketing.

3. Make a budget

   Including a salary range in your marketing & community relations director job description is one of the best ways to attract top talent. A marketing & community relations director can vary based on:

   • Location. For example, marketing & community relations directors' average salary in hawaii is 41% less than in california.
   • Seniority. Entry-level marketing & community relations directors 53% less than senior-level marketing & community relations directors.
   • Certifications. A marketing & community relations director with certifications usually earns a higher salary.
   • Company. Working for an established firm or a new start-up company can make a big difference in a marketing & community relations director's salary.

   Average marketing & community relations director salary

   $147,137yearly

   $70.74 hourly rate

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   Entry-level marketing & community relations director salary

   $100,000 yearly salary

   Updated December 17, 2025

4. Writing a marketing & community relations director job description

   A job description for a marketing & community relations director role includes a summary of the job's main responsibilities, required skills, and preferred background experience. Including a salary range can also go a long way in attracting more candidates to apply, and showing the first name of the hiring manager can also make applicants more comfortable. As an example, here's a marketing & community relations director job description:

   Marketing & community relations director job description example

   Director, Community Marketing is responsible to drive development of community marketing strategy for Medicaid products in Ohio including distribution mix, resource planning, market analysis/targeting and collaborate with Marketing for advertising/materials support to assure achievement of membership goals.
   Essential Functions:
   Drive development of community marketing strategy for all products in Ohio including distribution mix, resource planning, and market analysis/targeting and collaborate with Marketing for advertising/materials support to assure achievement of membership goals Development of Managers and team leads as well as assuring targeted coaching of community marketing and education representatives to improve results Leverage internal and external reporting as well as your own analysis to have complete understanding of the numbers that drive the business and use that knowledge to assure targeted, successful strategy development Work closely with Finance to develop all membership projections for all Ohio products Build detailed, documented community marketing plans for annual planning as well as any specific opportunities like open enrollment or a new addition to the network Leverage understanding metrics to identify market issues/opportunities and develop mitigation strategies Provide summaries to the President, Ohio Market on productivity and results as requested Manage system for collecting and analyzing competitive information Build, maintain and improve all structure and processes necessary to assure impeccable regulatory record, achievement of goals and consistency from market-to-market and product-to-product Play a key role in system selection and implementation of CRM/SFAAssure that appropriate reporting is being used to manage the business Assure 100% proper adoption by Sales force Assist in hiring, training, coaching, and developing direct reports Assign and evaluate workload and performance of work of direct reports Assist in disciplinary actions Perform any other job-related instructions, as requested
   
   Education and Experience:
   Bachelor's degree or equivalent work experience, is required Master's degree is preferred Medicaid health plan experience, is preferred Documented experience building detailed Sales plans, is required Experience in consultative selling in complex decision-making processes, is preferred Previous experiencing going through a CRM/SFA implementation, is preferred Experience in negotiation, is preferred
   Competencies, Knowledge and Skills:
   Advanced level of proficiency with Microsoft Outlook, Word, Excel and PowerPointCommunication & technical writing skills Consultative selling skills ForecastingAbility to work independently and within a team environment Attention to detail Familiarity of the healthcare field Knowledge of Medicare/MedicaidCritical listening and thinking skills Presentation skills Negotiation skills Project management/time management skills Proper phone etiquette Customer service oriented Decision making / problem solving skills Strong understanding of the components of structure that form a high performing Sales organization Ability to leverage numbers analysis to drive strategy development Thorough understanding of reporting to run an activity-based business in a B-C environment Knowledge of multi-channel lead management including field and telephonic selling resources
   
   Licensure and Certification:
   Employment in this position is conditional pending successful clearance of a driver's license record check. If the driver's license record results are unacceptable, the offer will be withdrawn or, if you have started employment in this position, your employment in this position will be terminated To help protect our employees, members, and the communities we serve from acquiring communicable diseases, full COVID-19 and Influenza vaccination is an essential requirement of this position. CareSource requires annual proof of Influenza vaccination for designated positions during Influenza season (October 1 - March 31) as a condition of continued employment. Employees hired during Influenza season will have forty-five (45) days from their hire date to complete the required vaccination. CareSource requires all employees to be fully vaccinated (two weeks removed from completion of a two-dose mRNA series or two weeks removed from a one dose vaccine) against the COVID-19 virus. Employees are required to disclose and provide proof of their vaccination status as a condition of continued employment. Candidates who accept an offer of employment must upload proof of vaccination prior to their start date. Failure to meet the vaccination requirement, including providing proof of vaccination prior to the start date, may result in rescission of an employment offer or termination of employment. CareSource adheres to all federal, state, and local regulations. CareSource provides reasonable accommodations to qualified individuals with disabilities or medical conditions, sincerely held religious beliefs, or as required by state law to enable the employee to perform the essential functions of the position. Request for accommodations will be reviewed by the CareSource Health & Wellness team.
   
   Working Conditions:
   General office environment; may be required to sit or stand for extended periods of time Required to use general office equipment, such as a telephone, photocopier, fax machine, computer, mobile device May be required to travel to fulfill duties of the position
   
   Organization Level Competencies
   Strategic PlanningCoaching & Developing OthersBusiness AcumenCreating an Inclusive EnvironmentExecutionEmotional Intelligence EssentialsDrive for ResultsFacilitating ChangeInfluencingBuilding Partnerships
   
   This job description is not all inclusive. CareSource reserves the right to amend this job description at any time. CareSource is an Equal Opportunity Employer, including disability and veteran status. We are committed to a diverse and inclusive work environment.

   Copy this example

   

5. Post your job

   There are a few common ways to find marketing & community relations directors for your business:

   • Promoting internally or recruiting from your existing workforce.
   • Ask for referrals from friends, family members, and current employees.
   • Attend job fairs at local colleges to meet candidates with the right educational background.
   • Use social media platforms like LinkedIn, Facebook, and Twitter to recruit passive job-seekers.

   Post your job online:

   • Post your marketing & community relations director job on Zippia to find and attract quality marketing & community relations director candidates.
   • Use niche websites such as pr news job board, pr council, prsa job center, hoojobs.
   • Post a job on free websites.

6. Interview candidates

   To successfully recruit marketing & community relations directors, your first interview needs to engage with candidates to learn about their interest in the role and experience in the field. You can go into more detail about the company, the role, and the responsibilities during follow-up interviews.

   It's also good to ask about candidates' unique skills and talents. You can move on to the technical interview if a candidate is good enough for the next step.

   The right interview questions can help you assess a candidate's hard skills, behavioral intelligence, and soft skills.

7. Send a job offer and onboard your new marketing & community relations director

   Once you've found the marketing & community relations director candidate you'd like to hire, it's time to write an offer letter. This should include an explicit job offer that includes the salary and the details of any other perks. Qualified candidates might be looking at multiple positions, so your offer must be competitive if you like the candidate. Also, be prepared for a negotiation stage, as candidates may way want to tweak the details of your initial offer. Once you've settled on these details, you can draft a contract to formalize your agreement.

   You should also follow up with applicants who don't get the job with an email letting them know that you've filled the position.

   To prepare for the new marketing & community relations director first day, you should share an onboarding schedule with them that covers their first period on the job. You should also quickly complete any necessary paperwork, such as employee action forms and onboarding documents like I-9, benefits enrollment, and federal and state tax forms. Finally, Human Resources must ensure a new employee file is created for internal record keeping.

8. Go through the hiring process checklist

   • Determine employee type (full-time, part-time, contractor, etc.)
   • Submit a job requisition form to the HR department
   • Define job responsibilities and requirements
   • Establish budget and timeline
   • Determine hiring decision makers for the role
   • Write job description
   • Post job on job boards, company website, etc.
   • Promote the job internally
   • Process applications through applicant tracking system
   • Review resumes and cover letters
   • Shortlist candidates for screening
   • Hold phone/virtual interview screening with first round of candidates
   • Conduct in-person interviews with top candidates from first round
   • Score candidates based on weighted criteria (e.g., experience, education, background, cultural fit, skill set, etc.)
   • Conduct background checks on top candidates
   • Check references of top candidates
   • Consult with HR and hiring decision makers on job offer specifics
   • Extend offer to top candidate(s)
   • Receive formal job offer acceptance and signed employment contract
   • Inform other candidates that the position has been filled
   • Set and communicate onboarding schedule to new hire(s)
   • Complete new hire paperwork (i9, benefits enrollment, tax forms, etc.)

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