B2B Marketing Advisor, Specialty Product Solutions - Work at Home
Cigna
Marketing Advisor Job, Remote or Jackson, MS
This team member is responsible for **B2B marketing strategy development in collaboration with Product, Sales Enablement, and the Solutions and Segment Marketing teams to drive adoption of specialty-focused Evernorth solutions and services** . This team member will be aligned to the Accredo Payer Product organization supporting solutions like Exclusive Accredo, SaveOnSP, Channel Optimization strategies as well as specialty-focused Evernorth portfolio solutions like FamilyPath.
**How you'll make an impact:**
+ Develop a strong understanding of buyers' unique challenges and opportunities in order to position offerings to address and solve key healthcare challenges.
+ Lead market research initiatives related to key specialty product areas to better understand audience perspectives, developing buyer insights and action plans as applicable.
+ Translate complex and diverse subject matters into compelling ideas and messages that address client needs.
+ Create marketing strategies, content and campaigns to drive adoption of solutions and increase understanding of differentiators; build in alignment with available buyer journey maps.
+ Build effective launch plans, which enable appropriate line-of-business Sales and Account Management representatives to be successful at driving solution sales and upsells, and support their ability to identify relevant connections across Evernorth capabilities.
+ Plan, execute and monitor reporting for comprehensive marketing campaigns, which include strategic positioning, market messaging, client-facing sales enablement tools and other B2B (and occasionally B2B2C) marketing communications (both digital and traditional tactic development and monitoring required).
+ Pull through solution messaging to applicable Finalist and RFP resources
+ Develop and manage thought leadership strategies and Evernorth specialty content for marquee specialty topics important to our client audiences, such as biosimilars and gene therapy.
**What you'll need:**
+ 4-7 years of experience in B2B and/or B2B2C marketing, healthcare marketing experience in clinical products or services is preferred
+ Experience developing and executing against integrated marketing plans within timeline, budget and quality standards
+ Critical thinker and creative problem solver, who exercises good judgment in resolving difficult situations, prioritizes and can balance needs with enterprise objectives.
+ Ability to convert complex subject matter into simplified, impactful messaging - strong writing ability needed.
+ Ability to analyze data (research, campaign metrics) and apply to messaging or strategic planning efforts; uses a test and learn approach to work.
+ Experience developing thought leadership content (can include articles, whitepapers, video scripts, etc.)
+ Ability to work effectively in a rapidly changing environment, and while managing multiple projects
+ Ability to lead and influence cross-functional teams
+ Bachelor's and/or Master's degree in marketing or communications preferred
**Scope:**
+ Works collaboratively with internal business clients across a number of functions and Marketing oriented functions (Divisional and Solutions Marketing, PR, Social and Content Centers of Excellence, Creative Services, Events)
+ This role will also navigate relationships with agency partners
+ Success will be measured by effectiveness of marketing initiatives in helping to meet margin and growth targets
If you will be working at home occasionally or permanently, the internet connection must be obtained through a cable broadband or fiber optic internet service provider with speeds of at least 10Mbps download/5Mbps upload.
For this position, we anticipate offering an annual salary of 91,300 - 152,100 USD / yearly, depending on relevant factors, including experience and geographic location.
This role is also anticipated to be eligible to participate in an annual bonus plan.
We want you to be healthy, balanced, and feel secure. That's why you'll enjoy a comprehensive range of benefits, with a focus on supporting your whole health. Starting on day one of your employment, you'll be offered several health-related benefits including medical, vision, dental, and well-being and behavioral health programs. We also offer 401(k) with company match, company paid life insurance, tuition reimbursement, a minimum of 18 days of paid time off per year and paid holidays. For more details on our employee benefits programs, visit Life at Cigna (https://jobs.cigna.com/us/en/life-careers) .
**About Evernorth**
Evernorth, Cigna Corporation's health services segment, exists to elevate health for all. We're building on our legacy and redefining health care as we know it. Unbiased in how we think, we create without limitation. We partner without constraints, deliver value differently and act in the interest of humanity. Solving across silos, closing gaps in care, and empowering clients, customers, and people everywhere to move onward and upward. When you work with us, you'll be empowered to solve the problems others don't, won't or can't. Join us. What difference will you make?
_Qualified applicants will be considered without regard to race, color, age, disability, sex, childbirth (including pregnancy) or related medical conditions including but not limited to lactation, sexual orientation, gender identity or expression, veteran or military status, religion, national origin, ancestry, marital or familial status, genetic information, status with regard to public assistance, citizenship status or any other characteristic protected by applicable equal employment opportunity laws._
_If you require reasonable accommodation in completing the online application process, please email:_ _SeeYourself@cigna.com_ _for support. Do not email_ _SeeYourself@cigna.com_ _for an update on your application or to provide your resume as you will not receive a response._
_Cigna has a tobacco-free policy and reserves the right not to hire tobacco/nicotine users in states where that is legally permissible. Candidates in such states who use tobacco/nicotine will not be considered for employment unless they enter a qualifying smoking cessation program prior to the start of their employment. These states include: Alabama, Alaska, Arizona, Arkansas, Delaware, Florida, Georgia, Hawaii, Idaho, Iowa, Kansas, Maryland, Massachusetts, Michigan, Nebraska, Ohio, Pennsylvania, Texas, Utah, Vermont, and Washington State._
$64k-83k yearly est.
25d ago