Average Salary
$61,688
Average Salary
Job Growth Rate
20%
Job Growth Rate
Job Openings
71,286
Job Openings

Marketing Consultant Careers

Facebook. Instagram. Twitter. LinkedIn. The common thread running through these social media platforms is marketing. Gone are the days of billboards and traditional poster advertisements. Big companies, such as General Motors, Johnson Johnson, and Nestle, are approaching new marketing companies to help run their digital ads on these social media platforms. In fact, small and medium enterprises today are relying on social media to increase sales and brand reach.

In the world of marketing consultancy, we can definitely take a page from the book of Gary Vaynerchuk. An entrepreneur who took his/her dad's wine retail business from 3 million to 60 million a year and founded one of the most influential ad agency, VaynerMedia. According to Gary, the number one principle driving a business is attention. If a company cannot garner attention, then customer value cannot be transferred. On a day-to-day basis, Gary spends his/her time having sit-downs to educate clients, interacting with his/her team in strategizing social media campaigns, directing social media posts, contributing to the content on his/her YouTube channel and helping young entrepreneurs in their business marketing initiatives.

To be a successful marketing consultant, you need to have a vast knowledge of how the social media platform works for marketing a business. Employers generally require a degree in business or marketing for entry-level roles and employees can move up to more senior roles with time and experience. The salary of a marketing consultant is an average of $27 per hour.

There is more than meets the eye when it comes to being a marketing consultant. For example, did you know that they make an average of $29.66 an hour? That's $61,688 a year!

Between 2018 and 2028, the career is expected to grow 20% and produce 139,200 job opportunities across the U.S.

What Does a Marketing Consultant Do

There are certain skills that many marketing consultants have in order to accomplish their responsibilities. By taking a look through resumes, we were able to narrow down the most common skills for a person in this position. We discovered that a lot of resumes listed detail oriented, analytical skills and communication skills.

Learn more about what a Marketing Consultant does

How To Become a Marketing Consultant

If you're interested in becoming a marketing consultant, one of the first things to consider is how much education you need. We've determined that 75.2% of marketing consultants have a bachelor's degree. In terms of higher education levels, we found that 13.1% of marketing consultants have master's degrees. Even though most marketing consultants have a college degree, it's possible to become one with only a high school degree or GED.

Choosing the right major is always an important step when researching how to become a marketing consultant. When we researched the most common majors for a marketing consultant, we found that they most commonly earn bachelor's degree degrees or master's degree degrees. Other degrees that we often see on marketing consultant resumes include associate degree degrees or high school diploma degrees.

You may find that experience in other jobs will help you become a marketing consultant. In fact, many marketing consultant jobs require experience in a role such as marketing manager. Meanwhile, many marketing consultants also have previous career experience in roles such as account executive or marketing director.

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Average Salary
$61,688
Average Salary
Job Growth Rate
20%
Job Growth Rate
Job Openings
71,286
Job Openings

Marketing Consultant Career Paths

Top Careers Before Marketing Consultant

Top Careers After Marketing Consultant

Marketing Consultant Jobs You Might Like

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Tell us your goals and we'll match you with the rights job to get there.

Average Salary for a Marketing Consultant

Marketing Consultants in America make an average salary of $61,688 per year or $30 per hour. The top 10 percent makes over $111,000 per year, while the bottom 10 percent under $34,000 per year.
Average Salary
$61,688
Find Your Salary Estimate
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Best Paying Cities For Marketing Consultants

City
ascdesc
Average Salarydesc
Round Rock, TX
Salary Range66k - 123k$91k$90,559
Wilmington, DE
Salary Range66k - 117k$89k$88,718
Arlington, VA
Salary Range65k - 113k$86k$86,309
Charlotte, NC
Salary Range63k - 107k$83k$82,778
Norwalk, CT
Salary Range55k - 99k$75k$74,574
Alpharetta, GA
Salary Range54k - 93k$72k$71,597
Old Bridge, NJ
Salary Range53k - 94k$71k$71,132
Bellevue, WA
Salary Range51k - 94k$70k$69,537
Chicago, IL
Salary Range52k - 91k$69k$69,284
San Francisco, CA
Salary Range50k - 94k$69k$68,937
New York, NY
Salary Range47k - 84k$64k$63,504
Fairfield, OH
Salary Range47k - 81k$63k$62,557
Wellesley, MA
Salary Range44k - 78k$59k$58,797
Nashua, NH
Salary Range43k - 77k$58k$58,483
Bozeman, MT
Salary Range43k - 77k$58k$58,193
Philadelphia, PA
Salary Range43k - 76k$58k$57,579
West Palm Beach, FL
Salary Range34k - 67k$48k$48,463
$34k
$123k

Recently Added Salaries

CompanyascdescCompanyascdescStart DateascdescSalaryascdesc
Salesforce Marketing Cloud Email Consultant
Accenture Contractor Jobs
08/27/2021
$72,40008/27/2021
Social Media Marketing Consultant RWF
Wells Fargo
08/27/2021
$71,00008/27/2021
Social Media Marketing Consultant RWF
Wells Fargo
08/27/2021
$71,00008/27/2021
Healthcare Payer Marketing Consultant
Accenture Contractor Jobs
08/26/2021
$119,00008/26/2021
Customer Data Platforms Marketing Consultant
Accenture Contractor Jobs
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$72,40008/26/2021
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Calculate your salary

Use Zippia's Salary Calculator to see how your pay matches up.

Marketing Consultant Resumes

Designing and figuring out what to include on your resume can be tough, not to mention time-consuming. That's why we put together a guide that is designed to help you craft the perfect resume for becoming a Marketing Consultant. If you're needing extra inspiration, take a look through our selection of templates that are specific to your job.

Learn How To Write a Marketing Consultant Resume

At Zippia, we went through countless Marketing Consultant resumes and compiled some information about how to optimize them. Here are some suggestions based on what we found, divided by the individual sections of the resume itself.

View Marketing Consultant Resume Examples And Templates

Marketing Consultant Demographics

Gender

female

51.1 %

male

44.1 %

unknown

4.8 %

Ethnicity

White

69.6 %

Hispanic or Latino

10.9 %

Asian

10.8 %

Foreign Languages Spoken

Spanish

44.4 %

French

15.9 %

Chinese

5.2 %
Show More Marketing Consultant Demographics

Marketing Consultant Education

Majors

Business
24.9 %
Marketing
20.7 %

Degrees

Bachelors

75.2 %

Masters

13.1 %

Associate

7.3 %

Top Colleges for Marketing Consultants

1. University of Georgia

Athens, GA • Private

In-State Tuition
$11,830
Enrollment
29,474

2. University of Pennsylvania

Philadelphia, PA • Private

In-State Tuition
$55,584
Enrollment
10,764

3. University of Wisconsin - Madison

Madison, WI • Private

In-State Tuition
$10,555
Enrollment
30,360

4. University of Maryland - College Park

College Park, MD • Private

In-State Tuition
$10,595
Enrollment
30,184

5. Ball State University

Muncie, IN • Private

In-State Tuition
$9,896
Enrollment
15,529

6. Northwestern University

Evanston, IL • Private

In-State Tuition
$54,568
Enrollment
8,451

7. University of Minnesota - Twin Cities

Minneapolis, MN • Private

In-State Tuition
$14,760
Enrollment
31,451

8. University of Nebraska - Lincoln

Lincoln, NE • Private

In-State Tuition
$9,242
Enrollment
20,592

9. Stanford University

Stanford, CA • Private

In-State Tuition
$51,354
Enrollment
7,083

10. Purdue University

West Lafayette, IN • Private

In-State Tuition
$9,992
Enrollment
33,495
Show More Marketing Consultant Education Requirements

Online Courses For Marketing Consultant That You May Like

Marketing Your Business on the Internet
ed2go

Develop an Internet marketing plan for your business that incorporates SEO, advertising, email, social media, and more...

Digital Marketing Agency Social Media Marketing Business
udemy
4.5
(1,948)

Build a Digital Marketing Agency with Social Media Marketing (SMMA), Facebook Ads, Instagram Marketing, WordPress, SEO...

How to Market Yourself as a Coach or Consultant
udemy
4.7
(899)

Learn How To Package, Brand, Market, & Sell Your Services to Create an Enjoyable, Profitable, Successful Business...

Show More Marketing Consultant Courses
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Part Time
Internship
Temporary

Top Skills For a Marketing Consultant

The skills section on your resume can be almost as important as the experience section, so you want it to be an accurate portrayal of what you can do. Luckily, we've found all of the skills you'll need so even if you don't have these skills yet, you know what you need to work on. Out of all the resumes we looked through, 13.7% of marketing consultants listed customer service on their resume, but soft skills such as detail oriented and analytical skills are important as well.

Best States For a Marketing Consultant

Some places are better than others when it comes to starting a career as a marketing consultant. The best states for people in this position are Texas, Delaware, Virginia, and North Carolina. Marketing consultants make the most in Texas with an average salary of $90,580. Whereas in Delaware and Virginia, they would average $89,067 and $86,597, respectively. While marketing consultants would only make an average of $83,551 in North Carolina, you would still make more there than in the rest of the country. We determined these as the best states based on job availability and pay. By finding the median salary, cost of living, and using the Bureau of Labor Statistics' Location Quotient, we narrowed down our list of states to these four.

1. Delaware

Total Marketing Consultant Jobs:
219
Highest 10% Earn:
$149,000
Location Quotient:
1.37
Location Quotient is a measure used by the Bureau of Labor Statistics (BLS) to determine how concentrated a certain industry is in a single state compared to the nation as a whole. You can read more about how BLS calculates location quotients here

2. North Carolina

Total Marketing Consultant Jobs:
1,368
Highest 10% Earn:
$135,000
Location Quotient:
1.12
Location Quotient is a measure used by the Bureau of Labor Statistics (BLS) to determine how concentrated a certain industry is in a single state compared to the nation as a whole. You can read more about how BLS calculates location quotients here

3. Texas

Total Marketing Consultant Jobs:
2,546
Highest 10% Earn:
$157,000
Location Quotient:
0.98
Location Quotient is a measure used by the Bureau of Labor Statistics (BLS) to determine how concentrated a certain industry is in a single state compared to the nation as a whole. You can read more about how BLS calculates location quotients here
Full List Of Best States For Marketing Consultants

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Top Marketing Consultant Employers

We've made finding a great employer to work for easy by doing the hard work for you. We looked into employers that employ marketing consultants and discovered their number of marketing consultant opportunities and average salary. Through our research, we concluded that Verizon Communications was the best, especially with an average salary of $82,444. LivingSocial Inc. follows up with an average salary of $78,321, and then comes Clear Channel Communications Inc with an average of $72,921. In addition, we know most people would rather work from home. So instead of having to change careers, we identified the best employers for remote work as a marketing consultant. The employers include None, None, and None

Marketing Consultant Videos

Updated August 18, 2021