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Become A Marketing Consultant

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Working As A Marketing Consultant

  • Analyzing Data or Information
  • Getting Information
  • Interacting With Computers
  • Interpreting the Meaning of Information for Others
  • Communicating with Supervisors, Peers, or Subordinates
  • Mostly Sitting

  • Make Decisions

  • $66,000

    Average Salary

What Does A Marketing Consultant Do

Market research analysts study market conditions to examine potential sales of a product or service. They help companies understand what products people want, who will buy them, and at what price.

Duties

Market research analysts typically do the following:

  • Monitor and forecast marketing and sales trends
  • Measure the effectiveness of marketing programs and strategies
  • Devise and evaluate methods for collecting data, such as surveys, questionnaires, and opinion polls
  • Gather data on consumers, competitors, and market conditions
  • Analyze data using statistical software
  • Convert complex data and findings into understandable tables, graphs, and written reports
  • Prepare reports and present results to clients and management

Market research analysts research and gather data to help a company market its products or services. They gather data on consumer demographics, preferences, needs, and buying habits. They collect data and information using a variety of methods, such as interviews, questionnaires, focus groups, market analysis surveys, public opinion polls, and literature reviews.

Analysts help determine a company’s position in the marketplace by researching their competitors and analyzing their prices, sales, and marketing methods. Using this information, they may determine potential markets, product demand, and pricing. Their knowledge of the targeted consumer enables them to develop advertising brochures and commercials, sales plans, and product promotions. 

Market research analysts evaluate data using statistical techniques and software. They must interpret what the data mean for their client, and they may forecast future trends. They often make charts, graphs, infographics, and other visual aids to present the results of their research. 

Workers who design and conduct surveys are known as survey researchers.

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How To Become A Marketing Consultant

Most market research analysts need at least a bachelor’s degree. Top research positions may require a master’s degree. Strong math and analytical skills are essential. 

Education

Market research analysts typically need a bachelor’s degree in market research or a related field. Many have degrees in fields such as statistics, math, and computer science. Others have backgrounds in business administration, the social sciences, or communications.

Courses in statistics, research methods, and marketing are essential for these workers. Courses in communications and social sciences, such as economics or consumer behavior, are also important.

Some market research analyst jobs require a master’s degree. Several schools offer graduate programs in marketing research, but many analysts complete degrees in other fields, such as statistics and marketing, and/or earn a master’s degree in business administration (MBA). A master’s degree is often required for leadership positions or positions that perform more technical research. 

Licenses, Certifications, and Registrations

Certification is voluntary, but analysts may pursue certification to demonstrate a level of professional competency. The Marketing Research Association offers the Professional Researcher Certification (PRC) for market research analysts. Candidates qualify based on experience and knowledge; they must pass an exam, be a member of a professional organization, and have at least 3 years working in opinion and marketing research. Individuals must complete 20 hours of industry-related continuing education courses every 2 years to renew their certification.

Important Qualities

Analytical skills. Market research analysts must be able to understand large amounts of data and information. 

Communication skills. Market research analysts need strong communication skills when gathering information, interpreting data, and presenting results to clients. 

Critical-thinking skills. To determine what marketing strategy would work best for a company, market research analysts must assess all available information.

Detail oriented. Market research analysts must be detail oriented because they often do precise data analysis.

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Marketing Consultant Jobs

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Marketing Consultant Career Paths

Marketing Consultant
Marketing Manager Marketing Director
Senior Director Of Marketing
12 Yearsyrs
Account Manager Marketing Manager
Regional Marketing Manager
6 Yearsyrs
Account Manager Project Manager Marketing Manager
Marketing Program Manager
6 Yearsyrs
Account Manager Owner Marketing Director
Marketing Operations Director
8 Yearsyrs
Manager Product Manager Product Marketing Manager
Manager, Channel Marketing
8 Yearsyrs
Communications Manager Social Media Manager Digital Marketing Manager
Senior Manager-Digital Marketing
9 Yearsyrs
Senior Marketing Consultant
8 Yearsyrs
Assistant Manager Restaurant Manager Event Manager
Director Of Marketing And Events
5 Yearsyrs
Manager Product Manager Brand Manager
Customer Marketing Manager
7 Yearsyrs
Project Manager Product Manager Product Marketing Manager
Marketing Manager, Global Marketing
8 Yearsyrs
Marketing Communications Manager Product Marketing Manager
Partner Marketing Manager
7 Yearsyrs
Marketing Communications Manager Marketing Program Manager
Manager, Field Marketing
5 Yearsyrs
Senior Account Executive Public Relations Manager Marketing Communications Manager
Content Marketing Manager
6 Yearsyrs
Assistant Manager Communications Manager Social Media Manager
Online Marketing Manager
5 Yearsyrs
Assistant Manager Communications Manager Marketing Manager/Project Manager
Marketing Account Manager
5 Yearsyrs
Senior Account Executive Public Relations Manager Social Media Manager
Digital Marketing Strategist
5 Yearsyrs
District Sales Manager Merchandising Manager Promotion Manager
Manager, Integrated Marketing
7 Yearsyrs
Freelance Marketing Consultant Marketing Analyst Assistant Marketing Manager
Marketing Services Manager
6 Yearsyrs
Freelance Marketing Consultant Senior Copywriter
Brand Strategist
5 Yearsyrs
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Do you work as a Marketing Consultant?

Help others decide if this is a good career for them

Average Length of Employment
Marketing Advisor 2.1 years
Brand Consultant 1.8 years
Top Careers Before Marketing Consultant
Internship 5.8%
Consultant 3.4%
Manager 3.3%
Top Careers After Marketing Consultant
Consultant 6.1%
Owner 4.2%
Internship 3.4%
Manager 3.4%
Director 2.9%

Do you work as a Marketing Consultant?

Marketing Consultant Demographics

Gender

Female

49.4%

Male

41.5%

Unknown

9.1%
Ethnicity

White

61.3%

Hispanic or Latino

14.8%

Black or African American

11.1%

Asian

8.9%

Unknown

3.8%
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Foreign Languages Spoken

Spanish

44.4%

French

15.9%

Chinese

5.2%

Mandarin

5.1%

German

5.0%

Italian

4.7%

Portuguese

4.7%

Japanese

2.9%

Russian

2.3%

Korean

1.6%

Arabic

1.6%

Cantonese

1.6%

Hindi

1.2%

Greek

0.7%

Hebrew

0.6%

Vietnamese

0.6%

Urdu

0.5%

Polish

0.5%

Ukrainian

0.5%

Swedish

0.4%
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Marketing Consultant Education

Schools

University of Phoenix

14.7%

New York University

7.8%

University of Texas at Austin

6.3%

Michigan State University

5.4%

University of Washington

5.0%

University of Southern California

4.9%

Arizona State University

4.9%

Pennsylvania State University

4.6%

San Diego State University

4.4%

San Jose State University

4.3%

Northwestern University

4.2%

Syracuse University

4.1%

Boston University

4.0%

DePaul University

3.9%

Temple University

3.8%

San Francisco State University

3.6%

Ohio State University

3.6%

Northeastern University

3.6%

University of California - Los Angeles

3.5%

Pepperdine University

3.5%
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Majors

Business

27.9%

Marketing

25.0%

Communication

10.1%

Management

5.9%

Public Relations

3.2%

English

3.1%

Psychology

3.1%

Finance

2.9%

Journalism

2.9%

Political Science

2.1%

Graphic Design

2.1%

Advertising

2.0%

Economics

1.8%

Fine Arts

1.3%

Education

1.2%

Accounting

1.2%

Liberal Arts

1.1%

International Business

1.1%

Kinesiology

1.0%

Sociology

1.0%
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Degrees

Bachelors

51.7%

Masters

26.5%

Other

12.9%

Associate

4.0%

Certificate

3.2%

Doctorate

1.2%

Diploma

0.4%

License

0.2%
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Job type you want
Full Time
Part Time
Internship
Temporary
Average Yearly Salary
$66,000
View Detailed Salary Report
$37,000
Min 10%
$66,000
Median 50%
$66,000
Median 50%
$66,000
Median 50%
$66,000
Median 50%
$66,000
Median 50%
$66,000
Median 50%
$66,000
Median 50%
$114,000
Max 90%
Best Paying Company
NFL
Highest Paying City
San Francisco, CA
Highest Paying State
Nebraska
Avg Experience Level
2.1 years
How much does a Marketing Consultant make at top companies?
The national average salary for a Marketing Consultant in the United States is $66,117 per year or $32 per hour. Those in the bottom 10 percent make under $37,000 a year, and the top 10 percent make over $115,000.

Real Marketing Consultant Salaries

Job Title Company Location Start Date Salary
Marketing Consultant (Organizational Psychologist Innate Motion America LLC Miami Beach, FL Aug 01, 2014 $180,000
Marketing Consultant (Organizational Psychologists) Innate Motion America LLC Miami Beach, FL Jan 08, 2016 $180,000
Product Marketing Consultant Dell Products L.P. Santa Clara, CA Nov 01, 2016 $161,351
Marketing Consultant Roland Systems Group U.S. Los Angeles, CA Apr 20, 2015 $156,525
Marketing Consultant Roland Corporation U.S. Los Angeles, CA May 15, 2015 $156,525
Product Marketing Consultant Dell Products LP Santa Clara, CA Jul 09, 2016 $140,000
Product Marketing Consultant Dell Marketing, LP Santa Clara, CA Sep 17, 2014 $135,000
Product Marketing Consultant Dell Products, LP Santa Clara, CA Sep 17, 2014 $135,000
Marketing Consultant (Organizational Psychologists) Innate Motion America LLC Miami Beach, FL Jan 04, 2016 $130,000
Product Marketing Consultant Dell Marketing LP Round Rock, TX Feb 06, 2016 $123,411
Product Marketing Consultant Dell Marketing L.P. Round Rock, TX May 12, 2014 $121,680
Product Marketing Consultant Dell USA L.P. Round Rock, TX Jan 10, 2016 $117,630
Product Marketing Consultant Dell Marketing L.P. Santa Clara, CA Dec 16, 2015 $116,340
Product Marketing Consultant Dell USA L.P. Round Rock, TX Jan 19, 2015 $115,000
Marketing Consultant Caterpillar Inc. Miami, FL Sep 20, 2015 $87,216
Marketing Consultant Audienz, LLC Bellevue, WA Mar 25, 2013 $86,500
Consultant, Marketing Sciences Synovate Management Analytics Inc. New York, NY Jan 12, 2015 $85,000
Marketing Automation Consultant Blue Wolf Group LLC New York, NY Mar 07, 2016 $85,000
Consultant-Marketing Networkfleet, Inc. San Diego, CA Sep 14, 2015 $80,000
Marketing Consultant Prince Electrical Contracting Corp New York, NY Nov 14, 2016 $77,300
Marketing Consultant Prince Electrical Contracting Corp New York, NY Jan 08, 2016 $77,300
Marketing Consultant Alpha Sirus Inc. Dover, NJ Sep 30, 2014 $56,349
Sports Marketing Consultant Leadoff Sports Marketing LLC New York, NY Sep 10, 2015 $55,000
Marketing Consultant Multi Creations Nj Inc. Old Bridge, NJ Oct 01, 2015 $52,175
Marketing Consultant Multi Creations Nj Inc. Old Bridge, NJ Oct 01, 2013 $52,175
Marketing Consultant OEC Freight (Ny) Inc. Itasca, IL Mar 05, 2013 $52,000
Marketing Consultant Puna USA Corporation San Mateo, CA Sep 15, 2016 $51,000
Multilingual Marketing Consultant Motionpoint Corporation Coconut Creek, FL Aug 18, 2016 $50,000
Marketing Consultant Transworld International Trading Corp. Guttenberg, NJ Nov 26, 2014 $49,000

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Top Skills for A Marketing Consultant

  1. Web Application
  2. Online
  3. Market Share
You can check out examples of real life uses of top skills on resumes here:
  • Designed visual assets for web application to ease user understanding and navigation.
  • Developed online patient education website for breast disease with printed follow-up collateral.
  • Managed creative development of content driven customer engagement programs aimed at increasing wallet and market share for high potential investment segments.
  • Provided business development, marketing research strategies, public relations and development of marketing materials for professional service firms.
  • Managed marketing activities such as email campaigns, collateral related material for different initiatives.

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Top 10 Best States for Marketing Consultants

  1. Rhode Island
  2. Colorado
  3. Texas
  4. Delaware
  5. Washington
  6. California
  7. Virginia
  8. District of Columbia
  9. Illinois
  10. Pennsylvania
  • (139 jobs)
  • (682 jobs)
  • (1,698 jobs)
  • (85 jobs)
  • (964 jobs)
  • (5,292 jobs)
  • (795 jobs)
  • (264 jobs)
  • (1,420 jobs)
  • (875 jobs)

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