Facebook. Instagram. Twitter. LinkedIn. The common thread running through these social media platforms is marketing. Gone are the days of billboards and traditional poster advertisements. Big companies, such as General Motors, Johnson Johnson, and Nestle, are approaching new marketing companies to help run their digital ads on these social media platforms. In fact, small and medium enterprises today are relying on social media to increase sales and brand reach.

In the world of marketing consultancy, we can definitely take a page from the book of Gary Vaynerchuk. An entrepreneur who took his/her dad's wine retail business from 3 million to 60 million a year and founded one of the most influential ad agency, VaynerMedia. According to Gary, the number one principle driving a business is attention. If a company cannot garner attention, then customer value cannot be transferred. On a day-to-day basis, Gary spends his/her time having sit-downs to educate clients, interacting with his/her team in strategizing social media campaigns, directing social media posts, contributing to the content on his/her YouTube channel and helping young entrepreneurs in their business marketing initiatives.

To be a successful marketing consultant, you need to have a vast knowledge of how the social media platform works for marketing a business. Employers generally require a degree in business or marketing for entry-level roles and employees can move up to more senior roles with time and experience. The salary of a marketing consultant is an average of $27 per hour.

What Does a Marketing Consultant Do

There are certain skills that many marketing consultants have in order to accomplish their responsibilities. By taking a look through resumes, we were able to narrow down the most common skills for a person in this position. We discovered that a lot of resumes listed detail oriented, analytical skills and communication skills.

Learn more about what a Marketing Consultant does

How To Become a Marketing Consultant

If you're interested in becoming a marketing consultant, one of the first things to consider is how much education you need. We've determined that 75.2% of marketing consultants have a bachelor's degree. In terms of higher education levels, we found that 13.1% of marketing consultants have master's degrees. Even though most marketing consultants have a college degree, it's possible to become one with only a high school degree or GED.

Learn More About How To Become a Marketing Consultant

Marketing Consultant Career Paths

Average Salary for a Marketing Consultant

Marketing Consultants in America make an average salary of $70,593 per year or $34 per hour. The top 10 percent makes over $112,000 per year, while the bottom 10 percent under $44,000 per year.
Average Marketing Consultant Salary
$70,593 Yearly
$33.94 hourly
$44,000
10 %
$70,000
Median
$112,000
90 %

What Am I Worth?

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How To Become a Marketing Consultant
How To Become a Marketing Consultant Career Overview

States With The Most Marketing Consultant Jobs

Mouse over a state to see the number of active marketing consultant jobs in each state. The darker areas on the map show where marketing consultants earn the highest salaries across all 50 states.

Average Salary: Job Openings:

Number Of Marketing Consultant Jobs By State

Marketing Consultant Education

Marketing Consultant Majors

24.9 %
20.7 %

Marketing Consultant Degrees

Bachelors

75.2 %

Masters

13.1 %

Associate

7.3 %

Top Colleges for Marketing Consultants

1. University of Georgia

Athens, GA • Private

In-State Tuition
$11,830
Enrollment
29,474

2. University of Pennsylvania

Philadelphia, PA • Private

In-State Tuition
$55,584
Enrollment
10,764

3. University of Wisconsin - Madison

Madison, WI • Private

In-State Tuition
$10,555
Enrollment
30,360

4. University of Maryland - College Park

College Park, MD • Private

In-State Tuition
$10,595
Enrollment
30,184

5. Ball State University

Muncie, IN • Private

In-State Tuition
$9,896
Enrollment
15,529

6. Northwestern University

Evanston, IL • Private

In-State Tuition
$54,568
Enrollment
8,451

7. University of Minnesota - Twin Cities

Minneapolis, MN • Private

In-State Tuition
$14,760
Enrollment
31,451

8. University of Nebraska - Lincoln

Lincoln, NE • Private

In-State Tuition
$9,242
Enrollment
20,592

9. Stanford University

Stanford, CA • Private

In-State Tuition
$51,354
Enrollment
7,083

10. Purdue University

West Lafayette, IN • Private

In-State Tuition
$9,992
Enrollment
33,495

Top Skills For a Marketing Consultant

The skills section on your resume can be almost as important as the experience section, so you want it to be an accurate portrayal of what you can do. Luckily, we've found all of the skills you'll need so even if you don't have these skills yet, you know what you need to work on. Out of all the resumes we looked through, 11.6% of marketing consultants listed customer service on their resume, but soft skills such as detail oriented and analytical skills are important as well.

Choose From 10+ Customizable Marketing Consultant Resume templates

Zippia allows you to choose from different easy-to-use Marketing Consultant templates, and provides you with expert advice. Using the templates, you can rest assured that the structure and format of your Marketing Consultant resume is top notch. Choose a template with the colors, fonts & text sizes that are appropriate for your industry.

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Marketing Consultant Resume
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Marketing Consultant Demographics

Marketing Consultant Gender Distribution

Female
Female
54%
Male
Male
46%

After extensive research and analysis, Zippia's data science team found that:

  • Among marketing consultants, 54.0% of them are women, while 46.0% are men.

  • The most common race/ethnicity among marketing consultants is White, which makes up 70.1% of all marketing consultants.

  • The most common foreign language among marketing consultants is Spanish at 44.4%.

Work Experience Programs For Marketing Consultants

Virtual work experience programs replicate work at top companies and help you gain the skills to be successful when applying and working there. In only a few hours, learn the relevant tools necessary to complete a typical work day at that company. Virtual work experience programs are 100% free, open-access, and self-paced. No experience or application is required!

Markets - Sales & Trading Program

Company: Citi APAC

Cost: Free

Duration: 5-6 hours

Consultant Program

Company: Accenture Nordics

Cost: Free

Duration: 4-5 hours

Strategy Consulting Program

Company: Accenture Australia

Cost: Free

Duration: 5-6 hours

Process Design Program

Company: Accenture North America

Cost: Free

Duration: 5-6 hours

Branding & Design Program

Company: Sydney Romantics

Cost: Free

Duration: 5-6 hours

Developer Program

Company: Accenture Nordics

Cost: Free

Duration: 2-3 hours

Markets (Sales & Trading) Program

Company: JPMorgan Chase

Cost: Free

Duration: 4-5 hours

Global Banking & Markets Program

Company: HSBC

Cost: Free

Duration: 5-6 hours

Global Finance and Business Management Program

Company: JPMorgan Chase & Co.

Cost: Free

Duration: 4-5 hours

Commercial Banking Innovation Development Program Program

Company: JPMorgan Chase

Cost: Free

Duration: 8-12 hours

Online Courses For Marketing Consultant That You May Like

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Learn how to promote your brand on Facebook, create engaging content, launch ads and increase the number of followers!...

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Learn a Proven, Step-by-Step Process You Can Use to Package, Brand, Market, & Sell Your Coaching or Consulting Services...

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Best States For a Marketing Consultant

Some places are better than others when it comes to starting a career as a marketing consultant. The best states for people in this position are Delaware, Texas, Washington, and Oregon. Marketing consultants make the most in Delaware with an average salary of $96,197. Whereas in Texas and Washington, they would average $91,402 and $89,849, respectively. While marketing consultants would only make an average of $86,650 in Oregon, you would still make more there than in the rest of the country. We determined these as the best states based on job availability and pay. By finding the median salary, cost of living, and using the Bureau of Labor Statistics' Location Quotient, we narrowed down our list of states to these four.

1. Delaware

Total Marketing Consultant Jobs:
219
Highest 10% Earn:
$155,000
Location Quotient:
1.37

2. Oregon

Total Marketing Consultant Jobs:
603
Highest 10% Earn:
$144,000
Location Quotient:
1.14

3. Minnesota

Total Marketing Consultant Jobs:
993
Highest 10% Earn:
$125,000
Location Quotient:
1.17
Full List Of Best States For Marketing Consultants

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Top Marketing Consultant Employers

We've made finding a great employer to work for easy by doing the hard work for you. We looked into employers that employ marketing consultants and discovered their number of marketing consultant opportunities and average salary. Through our research, we concluded that Main Street Hub was the best, especially with an average salary of $61,332. Dell follows up with an average salary of $108,204, and then comes LivingSocial with an average of $91,807. In addition, we know most people would rather work from home. So instead of having to change careers, we identified the best employers for remote work as a marketing consultant. The employers include BJC HealthCare, TransUnion, and Principal Financial Group

Most Common Employers For Marketing Consultant

RankCompanyAverage SalaryHourly RateJob Openings
1Microsoft$124,401$59.8148
2Dell$108,204$52.02134
3Amazon$99,467$47.8223
4American Express$98,091$47.1628
5IBM$95,156$45.7524
6Bank of America$91,850$44.1624
7LivingSocial$91,807$44.14126
8Wells Fargo$91,022$43.76124
9AT&T$88,400$42.5066
10Caterpillar$82,105$39.4724

Marketing Consultant Videos

Becoming a Marketing Consultant FAQs

How Long Does It Take To Become A Marketing Consultant?

It takes 6 years of professional experience to become a marketing consultant. That is the time it takes to learn specific marketing consultant skills, but does not account for time spent in formal education. If you include the normal education requirements to complete a college degree, then it takes 9 to 11 years years to become a marketing consultant.

What Qualifications Do You Need To Be A Consultant?

The qualification to be a sales consultant is a bachelor's degree in a business-related degree. Common bachelor's degrees for sales consultants to hold include:

  • Business Administration

  • Business Management

  • Marketing

  • Advertisement

  • Communications

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