Facebook. Instagram. Twitter. LinkedIn. The common thread running through these social media platforms is marketing. Gone are the days of billboards and traditional poster advertisements. Big companies, such as General Motors, Johnson Johnson, and Nestle, are approaching new marketing companies to help run their digital ads on these social media platforms. In fact, small and medium enterprises today are relying on social media to increase sales and brand reach.
In the world of marketing consultancy, we can definitely take a page from the book of Gary Vaynerchuk. An entrepreneur who took his/her dad's wine retail business from 3 million to 60 million a year and founded one of the most influential ad agency, VaynerMedia. According to Gary, the number one principle driving a business is attention. If a company cannot garner attention, then customer value cannot be transferred. On a day-to-day basis, Gary spends his/her time having sit-downs to educate clients, interacting with his/her team in strategizing social media campaigns, directing social media posts, contributing to the content on his/her YouTube channel and helping young entrepreneurs in their business marketing initiatives.
To be a successful marketing consultant, you need to have a vast knowledge of how the social media platform works for marketing a business. Employers generally require a degree in business or marketing for entry-level roles and employees can move up to more senior roles with time and experience. The salary of a marketing consultant is an average of $27 per hour.
There is more than meets the eye when it comes to being a marketing consultant. For example, did you know that they make an average of $29.66 an hour? That's $61,688 a year!
Between 2018 and 2028, the career is expected to grow 20% and produce 139,200 job opportunities across the U.S.
There are certain skills that many marketing consultants have in order to accomplish their responsibilities. By taking a look through resumes, we were able to narrow down the most common skills for a person in this position. We discovered that a lot of resumes listed detail oriented, analytical skills and communication skills.
If you're interested in becoming a marketing consultant, one of the first things to consider is how much education you need. We've determined that 75.2% of marketing consultants have a bachelor's degree. In terms of higher education levels, we found that 13.1% of marketing consultants have master's degrees. Even though most marketing consultants have a college degree, it's possible to become one with only a high school degree or GED.
Choosing the right major is always an important step when researching how to become a marketing consultant. When we researched the most common majors for a marketing consultant, we found that they most commonly earn bachelor's degree degrees or master's degree degrees. Other degrees that we often see on marketing consultant resumes include associate degree degrees or high school diploma degrees.
You may find that experience in other jobs will help you become a marketing consultant. In fact, many marketing consultant jobs require experience in a role such as marketing manager. Meanwhile, many marketing consultants also have previous career experience in roles such as account executive or marketing director.