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Become A Marketing Consultant

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Working As A Marketing Consultant

  • Communicating with Supervisors, Peers, or Subordinates
  • Establishing and Maintaining Interpersonal Relationships
  • Interacting With Computers
  • Organizing, Planning, and Prioritizing Work
  • Making Decisions and Solving Problems
  • Mostly Sitting

  • Stressful

  • $59,606

    Average Salary

What Does A Marketing Consultant Do

Advertising, promotions, and marketing managers plan programs to generate interest in products or services. They work with art directors, sales agents, and financial staff members.

Duties

Advertising, promotions, and marketing managers typically do the following:

  • Work with department heads or staff to discuss topics such as budgets and contracts, marketing plans, and the selection of advertising media
  • Plan promotional campaigns such as contests, coupons, or giveaways
  • Plan advertising campaigns, including which media to advertise in, such as radio, television, print, online media, and billboards
  • Negotiate advertising contracts
  • Evaluate the look and feel of websites used in campaigns or layouts, which are sketches or plans for an advertisement
  • Initiate market research studies and analyze their findings to understand customer and market opportunities for businesses
  • Develop pricing strategies for products or services marketed to the target customers of a firm
  • Meet with clients to provide marketing or technical advice
  • Direct the hiring of advertising, promotions, and marketing staff and oversee their daily activities

Advertising managers create interest among potential buyers of a product or service. They do this for a department, for an entire organization, or on a project basis (referred to as an account). Advertising managers work in advertising agencies that put together advertising campaigns for clients, in media firms that sell advertising space or time, and in organizations that advertise heavily.

Advertising managers work with sales staff and others to generate ideas for an advertising campaign. They oversee the staff that develops the advertising. They work with the finance department to prepare a budget and cost estimates for the campaign.

Often, advertising managers serve as liaisons between the client and the advertising or promotion agency that develops and places the ads. In larger organizations with extensive advertising departments, different advertising managers may oversee in-house accounts and creative and media services departments.

In addition, some advertising managers specialize in a particular field or type of advertising. For example, media directors determine the way in which an advertising campaign reaches customers. They can use any or all of various media, including radio, television, newspapers, magazines, the Internet, and outdoor signs. 

Advertising managers known as account executives manage clients’ accounts, but they are not responsible for developing or supervising the creation or presentation of advertising. That task becomes the work of the creative services department.

Promotions managers direct programs that combine advertising with purchasing incentives to increase sales. Often, the programs use direct mail, inserts in newspapers, Internet advertisements, in-store displays, product endorsements, or special events to target customers. Purchasing incentives may include discounts, samples, gifts, rebates, coupons, sweepstakes, or contests.

Marketing managers estimate the demand for products and services that an organization and its competitors offer. They identify potential markets for the organization’s products.

Marketing managers also develop pricing strategies to help organizations maximize their profits and market share while ensuring that the organizations’ customers are satisfied. They work with sales, public relations, and product development staff.

For example, a marketing manager may monitor trends that indicate the need for a new product or service. Then he or she oversees the development of that product or service. For more information on sales or public relations, see the profiles on sales managers, public relations and fundraising managers, public relations specialists, and market research analysts.

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How To Become A Marketing Consultant

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. These managers typically have work experience in advertising, marketing, promotions, or sales.

Education

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. For advertising management positions, some employers prefer a bachelor’s degree in advertising or journalism. A relevant course of study might include classes in marketing, consumer behavior, market research, sales, communication methods and technology, visual arts, art history, and photography.

Most marketing managers need a bachelor’s degree. Courses in business law, management, economics, finance, computer science, mathematics, and statistics are advantageous. For example, courses in computer science are helpful in developing an approach to maximize online traffic, by utilizing online search results, because maximizing such traffic is critical for digital advertisements and promotions. In addition, completing an internship while in school can be useful.

Work Experience in a Related Occupation

Advertising, promotional, and marketing managers typically have work experience in advertising, marketing, promotions, or sales. For example, many managers are former sales representatives; buyers or purchasing agents; or public relations specialists.

Important Qualities

Analytical skills. Advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization. 

Communication skills. Managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process. They must also be able to communicate persuasively with the public.

Creativity. Advertising, promotions, and marketing managers must be able to generate new and imaginative ideas.

Decisionmaking skills. Managers often must choose between competing advertising and marketing strategies put forward by staff.

Interpersonal skills. These managers must deal with a range of people in different roles, both inside and outside the organization.

Organizational skills. Advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members.

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Do you work as a Marketing Consultant?

Marketing Consultant Jobs

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Marketing Consultant Career Paths

Marketing Consultant
Business Developer Marketing/Business Development Marketing Director
Chief Marketing Officer
10 Yearsyrs
Business Developer Business Development Manager Marketing Director
Director Of Communications And Marketing
9 Yearsyrs
Marketing Manager Marketing Director General Manager
Director Of Sales
10 Yearsyrs
Marketing Communications Manager Marketing Director Director Of Sales
Director Of Sales & Business Development
13 Yearsyrs
Product Marketing Manager Senior Manager Director Of Sales
Director, Strategic Accounts
13 Yearsyrs
Sales And Marketing Manager Account Manager National Account Manager
Enterprise Account Manager
9 Yearsyrs
Sales And Marketing Manager Business Manager Communications Manager
Manager Of Corporate Communications
8 Yearsyrs
Business Consultant Senior Consultant Product Manager
Marketing Communications Manager
7 Yearsyrs
Marketing Manager General Manager Account Executive
Marketing Director
7 Yearsyrs
Marketing Director General Manager Account Executive
Marketing Manager
6 Yearsyrs
Marketing Strategist
6 Yearsyrs
Marketing Communications Manager Marketing Manager Business Developer
Marketing/Business Development
8 Yearsyrs
Product Marketing Manager Regional Sales Manager
National Sales Director
10 Yearsyrs
Chief Executive Officer Property Manager Director Of Sales
Sales Vice President
9 Yearsyrs
Operations Manager Branch Manager Account Executive
Senior Sales Executive
9 Yearsyrs
Operations Manager Account Executive
Strategic Accounts Manager
9 Yearsyrs
Chief Executive Officer Specialist Account Manager
Territory Account Manager
8 Yearsyrs
Business Consultant Business Manager Regional Sales Manager
Vice President & Sales Manager
9 Yearsyrs
Director Of Sales And Marketing Business Development Manager Director Of Sales
Vice President Of Sales & Operations
12 Yearsyrs
Marketing Director Business Developer
Vice President, Business Development
13 Yearsyrs
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Do you work as a Marketing Consultant?

Help others decide if this is a good career for them

Average Length of Employment
Marketing Director 3.0 years
Marketing Manager 2.9 years
Marketing Lead 2.3 years
Brand Consultant 1.9 years
Top Employers Before
Internship 5.5%
Consultant 3.2%
Manager 3.2%
Top Employers After
Consultant 6.2%
Owner 3.9%
Manager 3.6%
Internship 3.3%
Director 3.0%

Do you work as a Marketing Consultant?

Marketing Consultant Demographics

Gender

Female

53.3%

Male

44.3%

Unknown

2.4%
Ethnicity

White

79.1%

Hispanic or Latino

9.5%

Asian

8.9%

Unknown

1.7%

Black or African American

0.8%
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Languages Spoken

Spanish

43.8%

French

15.9%

German

5.6%

Chinese

5.2%

Mandarin

5.1%

Portuguese

5.0%

Italian

4.4%

Japanese

2.8%

Russian

2.3%

Korean

1.7%

Cantonese

1.4%

Arabic

1.4%

Hindi

1.0%

Hebrew

1.0%

Vietnamese

0.7%

Greek

0.7%

Polish

0.6%

Ukrainian

0.5%

Turkish

0.5%

Romanian

0.4%
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Marketing Consultant Education

Schools

University of Phoenix

13.0%

New York University

7.2%

University of Texas at Austin

6.7%

Michigan State University

6.5%

Northwestern University

5.8%

University of Southern California

5.4%

Syracuse University

5.4%

University of Washington

4.5%

Boston University

4.4%

Northeastern University

4.3%

DePaul University

4.1%

Temple University

4.0%

Arizona State University

4.0%

San Diego State University

3.8%

Cornell University

3.6%

Pennsylvania State University

3.6%

Florida State University

3.5%

San Jose State University

3.5%

George Washington University

3.4%

University of Massachusetts Amherst

3.3%
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Majors

Business

27.4%

Marketing

25.5%

Communication

10.0%

Management

6.1%

Public Relations

3.3%

English

3.1%

Finance

3.0%

Psychology

2.9%

Journalism

2.8%

Political Science

2.2%

Advertising

2.1%

Economics

1.9%

Graphic Design

1.8%

Fine Arts

1.3%

Liberal Arts

1.2%

Education

1.2%

Accounting

1.2%

International Business

1.1%

Photography

1.0%

Writing

1.0%
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Degrees

Bachelors

50.3%

Masters

28.0%

Other

13.5%

Associate

3.4%

Certificate

3.0%

Doctorate

1.2%

Diploma

0.3%

License

0.2%
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Job type you want
Full Time
Part Time
Internship
Temporary

Real Marketing Consultant Salaries

Job Title Company Location Start Date Salary
Marketing Consultant (Organizational Psychologist Innate Motion America LLC Miami Beach, FL Aug 01, 2014 $180,000
Marketing Consultant (Organizational Psychologists) Innate Motion America LLC Miami Beach, FL Jan 08, 2016 $180,000
Product Marketing Consultant Dell Products L.P. Santa Clara, CA Nov 01, 2016 $161,351
Marketing Consultant Roland Systems Group U.S. Los Angeles, CA Apr 20, 2015 $156,525
Marketing Consultant Roland Corporation U.S. Los Angeles, CA May 15, 2015 $156,525
Product Marketing Consultant Dell Products LP Santa Clara, CA Jul 09, 2016 $140,000
Product Marketing Consultant Dell Products, LP Santa Clara, CA Sep 17, 2014 $135,000
Product Marketing Consultant Dell Marketing, LP Santa Clara, CA Sep 17, 2014 $135,000
Marketing Consultant (Organizational Psychologists) Innate Motion America LLC Miami Beach, FL Jan 04, 2016 $130,000
Product Marketing Consultant Dell Marketing LP Round Rock, TX Feb 06, 2016 $123,411
Product Marketing Consultant Dell Marketing L.P. Round Rock, TX May 12, 2014 $121,680
Product Marketing Consultant Dell USA L.P. Round Rock, TX Jan 10, 2016 $117,630
Product Marketing Consultant Dell Marketing L.P. Santa Clara, CA Dec 16, 2015 $116,340
Product Marketing Consultant Dell USA L.P. Round Rock, TX Jan 19, 2015 $115,000
Marketing Consultant Caterpillar Inc. Miami, FL Sep 20, 2015 $87,216
Marketing Consultant Audienz, LLC Bellevue, WA Mar 25, 2013 $86,500
Marketing Automation Consultant Blue Wolf Group LLC New York, NY Mar 07, 2016 $85,000
Consultant, Marketing Sciences Synovate Management Analytics Inc. New York, NY Jan 12, 2015 $85,000
Consultant-Marketing Networkfleet, Inc. San Diego, CA Sep 14, 2015 $80,000
Marketing Consultant Prince Electrical Contracting Corp New York, NY Jan 08, 2016 $77,300
Marketing Consultant Prince Electrical Contracting Corp New York, NY Nov 14, 2016 $77,300
Marketing Consultant Alpha Sirus Inc. Dover, NJ Sep 30, 2014 $56,349
Sports Marketing Consultant Leadoff Sports Marketing LLC New York, NY Sep 10, 2015 $55,000
Marketing Consultant Multi Creations Nj Inc. Old Bridge, NJ Oct 01, 2015 $52,175
Marketing Consultant Multi Creations Nj Inc. Old Bridge, NJ Oct 01, 2013 $52,175
Marketing Consultant OEC Freight (Ny) Inc. Itasca, IL Mar 05, 2013 $52,000
Marketing Consultant Puna USA Corporation San Mateo, CA Sep 15, 2016 $51,000
Multilingual Marketing Consultant Motionpoint Corporation Coconut Creek, FL Aug 18, 2016 $50,000
Marketing Consultant Transworld International Trading Corp. Guttenberg, NJ Nov 26, 2014 $49,000

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Top Skills for A Marketing Consultant

WebDesignStrategyOnlinePresenceEmailCampaignsFacebookMarketResearchFinancialSmallBusinessOwnersBusinessDevelopmentTwitterInternetCustomerServicePressReleasesSearchEngineOptimizationROIProjectManagementBusinessPlanCRMLocalBusinessesWebContent

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  1. Web Design
  2. Strategy
  3. Online Presence
You can check out examples of real life uses of top skills on resumes here:
  • Edited the website and assisted web designer with the coding and content of the new website using HTML.
  • Defined clients' web strategy and collaborated with clients' agencies to ensure execution of web initiatives.
  • Created greater online presence, consistent branding, increased sales, and customer growth and loyalty.
  • Created detailed email campaigns for subset groups of existing user base, as well as to target new users.
  • Integrated and manage social media strategies over, Facebook, Twitter, LinkedIn and YouTube.

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$25 Hr Social Media Manager Job // Social Media Consultant // Social Media Marketing Consultant