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Become A Marketing Consultant

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Working As A Marketing Consultant

  • Communicating with Supervisors, Peers, or Subordinates
  • Establishing and Maintaining Interpersonal Relationships
  • Interacting With Computers
  • Organizing, Planning, and Prioritizing Work
  • Making Decisions and Solving Problems
  • Mostly Sitting

  • Stressful

  • $56,035

    Average Salary

What Does A Marketing Consultant Do

A Marketing Consultant provides strategic and practical advice to boost the company’s marketing efforts. They analyze the details of competitor offerings, such as specifications, market share, pricing, and promotional materials.

How To Become A Marketing Consultant

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. These managers typically have work experience in advertising, marketing, promotions, or sales.

Education

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. For advertising management positions, some employers prefer a bachelor’s degree in advertising or journalism. A relevant course of study might include classes in marketing, consumer behavior, market research, sales, communication methods and technology, visual arts, art history, and photography.

Most marketing managers need a bachelor’s degree. Courses in business law, management, economics, finance, computer science, mathematics, and statistics are advantageous. For example, courses in computer science are helpful in developing an approach to maximize online traffic, by utilizing online search results, because maximizing such traffic is critical for digital advertisements and promotions. In addition, completing an internship while in school can be useful.

Work Experience in a Related Occupation

Advertising, promotional, and marketing managers typically have work experience in advertising, marketing, promotions, or sales. For example, many managers are former sales representatives; buyers or purchasing agents; or public relations specialists.

Important Qualities

Analytical skills. Advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization. 

Communication skills. Managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process. They must also be able to communicate persuasively with the public.

Creativity. Advertising, promotions, and marketing managers must be able to generate new and imaginative ideas.

Decisionmaking skills. Managers often must choose between competing advertising and marketing strategies put forward by staff.

Interpersonal skills. These managers must deal with a range of people in different roles, both inside and outside the organization.

Organizational skills. Advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members.

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Marketing Consultant jobs

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Marketing Consultant Demographic

Gender

  • Female

    53.7%
  • Male

    44.0%
  • Unknown

    2.3%

Ethnicity

  • White

    79.1%
  • Hispanic or Latino

    9.5%
  • Asian

    8.9%
  • Unknown

    1.7%
  • Black or African American

    0.8%
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Languages Spoken

  • Spanish

    43.9%
  • French

    15.7%
  • German

    5.4%
  • Portuguese

    5.1%
  • Chinese

    5.0%
  • Mandarin

    4.9%
  • Italian

    4.6%
  • Japanese

    2.8%
  • Russian

    2.4%
  • Korean

    1.8%
  • Cantonese

    1.4%
  • Arabic

    1.4%
  • Hindi

    1.0%
  • Hebrew

    1.0%
  • Greek

    0.8%
  • Vietnamese

    0.7%
  • Polish

    0.6%
  • Ukrainian

    0.5%
  • Turkish

    0.5%
  • Urdu

    0.5%
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Marketing Consultant

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Marketing Consultant Typical Career Paths

Marketing Consultant Education

Marketing Consultant

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Real Marketing Consultant Salaries

Job Title Company Location Start Date Salary
Marketing Consultant (Organizational Psychologists) Innate Motion America LLC Miami Beach, FL Jan 08, 2016 $180,000
Marketing Consultant (Organizational Psychologist Innate Motion America LLC Miami Beach, FL Aug 01, 2014 $180,000
Product Marketing Consultant Dell Products L.P. Santa Clara, CA Nov 01, 2016 $161,351
Marketing Consultant Roland Corporation U.S. Los Angeles, CA May 15, 2015 $156,525
Marketing Consultant Roland Systems Group U.S. Los Angeles, CA Apr 20, 2015 $156,525
Product Marketing Consultant Dell Products LP Santa Clara, CA Jul 09, 2016 $140,000
Product Marketing Consultant Dell Products, LP Santa Clara, CA Sep 17, 2014 $135,000
Product Marketing Consultant Dell Marketing, LP Santa Clara, CA Sep 17, 2014 $135,000
Marketing Consultant (Organizational Psychologists) Innate Motion America LLC Miami Beach, FL Jan 04, 2016 $130,000
Product Marketing Consultant Dell Marketing LP Round Rock, TX Feb 06, 2016 $123,411
Product Marketing Consultant Dell Marketing L.P. Round Rock, TX May 12, 2014 $121,680
Product Marketing Consultant Dell USA L.P. Round Rock, TX Jan 10, 2016 $117,630
Product Marketing Consultant Dell Marketing L.P. Santa Clara, CA Dec 16, 2015 $116,340
Product Marketing Consultant Dell Marketing LP Round Rock, TX Aug 11, 2016 $115,000
Marketing Consultant Audienz, LLC Bellevue, WA Mar 25, 2013 $86,500
Marketing Automation Consultant Blue Wolf Group LLC New York, NY Mar 07, 2016 $85,000
Consultant, Marketing Sciences Synovate Management Analytics Inc. New York, NY Jan 12, 2015 $85,000
Consultant-Marketing Networkfleet, Inc. San Diego, CA Sep 14, 2015 $80,000
Manager, Marketing-Consulting Palladium Group Global, LLC New York, NY May 09, 2016 $78,000 -
$134,000
Marketing Consultant Prince Electrical Contracting Corp New York, NY Jan 08, 2016 $77,300
Marketing Consultant Prince Electrical Contracting Corp New York, NY Nov 14, 2016 $77,300
Marketing Consultant Alpha Sirus Inc. Dover, NJ Sep 30, 2014 $56,349
Sports Marketing Consultant Leadoff Sports Marketing LLC New York, NY Sep 10, 2015 $55,000
Marketing Consultant Multi Creations Nj Inc. Old Bridge, NJ Oct 01, 2013 $52,175
Marketing Consultant Multi Creations Nj Inc. Old Bridge, NJ Oct 01, 2015 $52,175
Marketing Consultant OEC Freight (Ny) Inc. Itasca, IL Mar 05, 2013 $52,000
Marketing Consultant Puna USA Corporation San Mateo, CA Sep 15, 2016 $51,000
Multilingual Marketing Consultant Motionpoint Corporation Coconut Creek, FL Aug 18, 2016 $50,000
Marketing Consultant Transworld International Trading Corp. Guttenberg, NJ Nov 26, 2014 $49,000

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Top Skills for A Marketing Consultant

WebDesignStrategyOnlinePresenceEmailCampaignsFacebookMarketResearchFinancialSmallBusinessOwnersBusinessDevelopmentInternetTwitterCustomerServicePressReleasesSearchEngineOptimizationROIProjectManagementBusinessPlanCRMWebContentLocalBusinesses

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Top Marketing Consultant Skills

  1. Web Design
  2. Strategy
  3. Online Presence
You can check out examples of real life uses of top skills on resumes here:
  • Edited the website and assisted web designer with the coding and content of the new website using HTML.
  • Defined clients' web strategy and collaborated with clients' agencies to ensure execution of web initiatives.
  • Created greater online presence, consistent branding, increased sales, and customer growth and loyalty.
  • Created detailed email campaigns for subset groups of existing user base, as well as to target new users.
  • Assisted clients with incorporating Facebook, Twitter, and other social media into their promotions.

Top Marketing Consultant Employers

Marketing Consultant Videos

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