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Best states for a marketing consultant
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Marlene Kahla Ph.D.
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We decided to bring you a list of the best states for jobs for marketing consultants in the United States. Marketing consultant positions are available in every state, but not all states are the same. Some states do not offer the same wages, benefits, time off, etc for marketing consultants.Our research found that Delaware is the best state for marketing consultants, while Delaware and Texas are ranked highest in terms of median salary. Delaware has a median salary of $96,197 and Delaware has the highest median salary among all 50 states for marketing consultants.
Delaware is the best state for jobs for marketing consultants, and Louisiana is the worst. The most common pay in Delaware is $96,197, while the median pay in Louisiana is $56,277.Delaware is the best state, and Wilmington is the city with the highest pay for marketing consultants.
10 best states for marketing consultants in 2025
1. Delaware
Total marketing consultant jobs: 219 Average annual salary: $96,197 Lowest 10 percent earn: $59,000 Highest 10 percent earn: $155,000 Location Quotient: 1.37
2. Oregon
Total marketing consultant jobs: 603 Average annual salary: $86,650 Lowest 10 percent earn: $51,000 Highest 10 percent earn: $144,000 Location Quotient: 1.14
3. Minnesota
Total marketing consultant jobs: 993 Average annual salary: $79,279 Lowest 10 percent earn: $49,000 Highest 10 percent earn: $125,000 Location Quotient: 1.17
4. Texas
Total marketing consultant jobs: 2,546 Average annual salary: $91,402 Lowest 10 percent earn: $55,000 Highest 10 percent earn: $151,000 Location Quotient: 0.98
5. Connecticut
Total marketing consultant jobs: 532 Average annual salary: $76,171 Lowest 10 percent earn: $48,000 Highest 10 percent earn: $119,000 Location Quotient: 1.26
6. California
Total marketing consultant jobs: 4,234 Average annual salary: $83,089 Lowest 10 percent earn: $49,000 Highest 10 percent earn: $138,000 Location Quotient: 1.13
7. Rhode Island
Total marketing consultant jobs: 214 Average annual salary: $72,017 Lowest 10 percent earn: $46,000 Highest 10 percent earn: $111,000 Location Quotient: 1.38
8. Washington
Total marketing consultant jobs: 768 Average annual salary: $89,849 Lowest 10 percent earn: $53,000 Highest 10 percent earn: $149,000 Location Quotient: 0.82
9. New Jersey
Total marketing consultant jobs: 1,030 Average annual salary: $78,968 Lowest 10 percent earn: $49,000 Highest 10 percent earn: $125,000 Location Quotient: 1.02
10. North Carolina
Total marketing consultant jobs: 1,368 Average annual salary: $72,315 Lowest 10 percent earn: $43,000 Highest 10 percent earn: $119,000 Location Quotient: 1.12
Marketing consultant jobsNear Columbus, OH
How Zippia determines the best states to be a marketing consultant
You can read about how the best state rankings are calculated here.
Detailed list of the best states for a marketing consultant
| Rank | State | Average salary | Lowest 10% earn | Population | Job count |
|---|---|---|---|---|---|
| 1 | Delaware | $96,197 | $59,000 | 961,939 | 219 |
| 2 | Oregon | $86,650 | $51,000 | 4,142,776 | 603 |
| 3 | Minnesota | $79,279 | $49,000 | 5,576,606 | 993 |
| 4 | Texas | $91,402 | $55,000 | 28,304,596 | 2,546 |
| 5 | Connecticut | $76,171 | $48,000 | 3,588,184 | 532 |
| 6 | California | $83,089 | $49,000 | 39,536,653 | 4,234 |
| 7 | Rhode Island | $72,017 | $46,000 | 1,059,639 | 214 |
| 8 | Washington | $89,849 | $53,000 | 7,405,743 | 768 |
| 9 | New Jersey | $78,968 | $49,000 | 9,005,644 | 1,030 |
| 10 | North Carolina | $72,315 | $43,000 | 10,273,419 | 1,368 |
| 11 | Idaho | $71,363 | $43,000 | 1,716,943 | 221 |
| 12 | District of Columbia | $76,029 | $46,000 | 693,972 | 276 |
| 13 | Virginia | $75,780 | $46,000 | 8,470,020 | 1,171 |
| 14 | Illinois | $72,388 | $44,000 | 12,802,023 | 1,564 |
| 15 | West Virginia | $74,762 | $45,000 | 1,815,857 | 136 |
| 16 | Wisconsin | $71,210 | $44,000 | 5,795,483 | 597 |
| 17 | Massachusetts | $73,228 | $47,000 | 6,859,819 | 1,201 |
| 18 | Colorado | $73,147 | $45,000 | 5,607,154 | 763 |
| 19 | New Hampshire | $67,616 | $44,000 | 1,342,795 | 282 |
| 20 | Nevada | $69,384 | $41,000 | 2,998,039 | 263 |
| 21 | New York | $70,163 | $44,000 | 19,849,399 | 2,043 |
| 22 | Maine | $67,475 | $44,000 | 1,335,907 | 186 |
| 23 | Arizona | $70,381 | $42,000 | 7,016,270 | 676 |
| 24 | Pennsylvania | $65,930 | $41,000 | 12,805,537 | 1,573 |
| 25 | Oklahoma | $63,838 | $39,000 | 3,930,864 | 613 |
| 26 | Utah | $67,101 | $40,000 | 3,101,833 | 432 |
| 27 | Iowa | $70,504 | $43,000 | 3,145,711 | 293 |
| 28 | Hawaii | $73,047 | $51,000 | 1,427,538 | 118 |
| 29 | Vermont | $66,329 | $43,000 | 623,657 | 133 |
| 30 | South Dakota | $59,974 | $37,000 | 869,666 | 283 |
| 31 | Michigan | $67,081 | $41,000 | 9,962,311 | 745 |
| 32 | Arkansas | $64,607 | $39,000 | 3,004,279 | 302 |
| 33 | Alabama | $59,795 | $36,000 | 4,874,747 | 809 |
| 34 | Georgia | $66,957 | $40,000 | 10,429,379 | 1,270 |
| 35 | Maryland | $69,082 | $42,000 | 6,052,177 | 709 |
| 36 | Missouri | $66,030 | $40,000 | 6,113,532 | 575 |
| 37 | Kentucky | $62,954 | $38,000 | 4,454,189 | 375 |
| 38 | Tennessee | $61,658 | $37,000 | 6,715,984 | 565 |
| 39 | Mississippi | $53,660 | $32,000 | 2,984,100 | 436 |
| 40 | Ohio | $59,647 | $36,000 | 11,658,609 | 1,075 |
| 41 | Kansas | $58,089 | $36,000 | 2,913,123 | 348 |
| 42 | New Mexico | $60,402 | $36,000 | 2,088,070 | 186 |
| 43 | Montana | $55,908 | $34,000 | 1,050,493 | 154 |
| 44 | Wyoming | $45,651 | $28,000 | 579,315 | 100 |
| 45 | Indiana | $59,024 | $36,000 | 6,666,818 | 522 |
| 46 | Nebraska | $55,038 | $34,000 | 1,920,076 | 270 |
| 47 | South Carolina | $57,808 | $35,000 | 5,024,369 | 370 |
| 48 | North Dakota | $49,140 | $31,000 | 755,393 | 120 |
| 49 | Alaska | $54,765 | $35,000 | 739,795 | 99 |
| 50 | Florida | $53,788 | $32,000 | 20,984,400 | 1,876 |
| 51 | Louisiana | $56,277 | $34,000 | 4,684,333 | 236 |
Highest paying states for marketing consultants
| Rank | State | Avg. Marketing Consultant Salary |
|---|---|---|
| 1 | Delaware | $96,197 |
| 2 | Oregon | $86,650 |
| 3 | Minnesota | $79,279 |
| 4 | Texas | $91,402 |
| 5 | Connecticut | $76,171 |
| 6 | California | $83,089 |
| 7 | Rhode Island | $72,017 |
| 8 | Washington | $89,849 |
| 9 | New Jersey | $78,968 |
| 10 | North Carolina | $72,315 |
| 11 | Idaho | $71,363 |
| 12 | District of Columbia | $76,029 |
| 13 | Virginia | $75,780 |
| 14 | Illinois | $72,388 |
| 15 | West Virginia | $74,762 |
| 16 | Wisconsin | $71,210 |
| 17 | Massachusetts | $73,228 |
| 18 | Colorado | $73,147 |
| 19 | New Hampshire | $67,616 |
| 20 | Nevada | $69,384 |
| 21 | New York | $70,163 |
| 22 | Maine | $67,475 |
| 23 | Arizona | $70,381 |
| 24 | Pennsylvania | $65,930 |
| 25 | Oklahoma | $63,838 |
| 26 | Utah | $67,101 |
| 27 | Iowa | $70,504 |
| 28 | Hawaii | $73,047 |
| 29 | Vermont | $66,329 |
| 30 | South Dakota | $59,974 |
| 31 | Michigan | $67,081 |
| 32 | Arkansas | $64,607 |
| 33 | Alabama | $59,795 |
| 34 | Georgia | $66,957 |
| 35 | Maryland | $69,082 |
| 36 | Missouri | $66,030 |
| 37 | Kentucky | $62,954 |
| 38 | Tennessee | $61,658 |
| 39 | Mississippi | $53,660 |
| 40 | Ohio | $59,647 |
| 41 | Kansas | $58,089 |
| 42 | New Mexico | $60,402 |
| 43 | Montana | $55,908 |
| 44 | Wyoming | $45,651 |
| 45 | Indiana | $59,024 |
| 46 | Nebraska | $55,038 |
| 47 | South Carolina | $57,808 |
| 48 | North Dakota | $49,140 |
| 49 | Alaska | $54,765 |
| 50 | Florida | $53,788 |
| 51 | Louisiana | $56,277 |
Expert opinions on the best states for marketing consultants
Are there any particularly good places in the United States for marketing consultants to find work opportunities?
Marlene Kahla Ph.D.
Professor of Marketing, Nelson Rusche College of Business
Companies throughout the United States need good marketers.
Through acceptance of video conferencing to conduct business, many graduates will work at least 50% of their jobs from home. As the pandemic levels off, some companies continue to have their salespeople meet with clients on a person-to-person basis at least 50% of the time.
After quarantine, people started looking to move away from large cities into smaller neighborhoods, simpler lives, and work from home. The trend is to move away from states with high tax rates.
Southeastern United States, coastal states, and central may see a surge in employment availability.
Marketing consultant best states FAQs
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Updated January 8, 2025