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Best marketing consultant certifications
The best certifications for a marketing consultant are Professional Certified Marketer (PCM), Google Data Analytics Professional Certificate, and Certified Sales Professional (CSP).
Marketing consultant certifications demonstrate your competency as a marketing consultant to employers. However, not all marketing consultant certifications provide the same value.
Below is a list of the best marketing consultant certifications. Obtaining a marketing consultant certification will give you a leg up when you apply for jobs and increase your potential salary.
19 best certifications for marketing consultants
| Rank | Marketing consultant certification | Organization |
|---|---|---|
| 1 | Professional Certified Marketer (PCM) | AMA |
| 2 | Google Data Analytics Professional Certificate | |
| 3 | Certified Sales Professional (CSP) | MRERF |
| 4 | Certified Blockchain & Digital Marketing Professional | Blockchain Co... |
| 5 | Certified Internet Marketer (CIM) | IMA |
| 6 | Certified Social Marketing Associate (CSMA) | eMA |
| 7 | Project Management Professional (PMP) | PMI |
| 8 | Professional Researcher Certification (PRC) | IA |
| 9 | Certified Advertising Specialist (CAS) | PPAI |
| 10 | Accreditation in Public Relations (PR) | PRSA |
| 11 | Certified Brand Manager | AIPMM |
| 12 | Salesforce Certified Marketing Cloud Email Specialist | Salesforce Be... |
| 13 | Certified Economic Developer (CEcD) | IEDC |
| 14 | Certification in Meetings Management (CMM) | MPI |
| 15 | Certified Scrum Product Owner (CSPO) | Scrum Allianc... |
| 16 | Communication Management Professional (CMP) | GCCC |
| 17 | Certified International Trade Marketing Specialist (CITMS) | IIEI |
| 18 | Sales Management | SIOR |
| 19 | Program Management Professional (PgMP) | PMI |
19 best marketing consultant certifications
1. Professional Certified Marketer (PCM)
Being a top marketer means continually enhancing your skills as well as highlighting your accomplishments. The American Marketing Association's Professional Certified Marketer (PCM) program gives you a tangible, convenient way to do both. You can earn the PCM designation by passing a comprehensive exam covering the key areas of marketing. Developed with input from hundreds of marketing experts, the PCM program meets strict national professional certification criteria and standards for excellence in marketing.
- More than two years of education or training after high school required? No
- More than two years of work experience required? No
- Oral or written exam required? Yes
- Renewal required? Every 3 year(s)
2. Google Data Analytics Professional Certificate
Prepare for a new career in the high-growth field of data analytics, no experience or degree required. Get professional training designed by Google and have the opportunity to connect with top employers. There are 337,400 U.S. job openings in data analytics with a $67,900 average entry-level salary. Data analytics is the collection, transformation, and organization of data in order to draw conclusions, make predictions, and drive informed decision making. Over 8 courses, gain in-demand skills that prepare you for an entry-level job. You’ll learn from Google employees whose foundations in data analytics served as launchpads for their own careers. At under 10 hours per week, you can complete the certificate in less than 6 months. You’ll prepare yourself for jobs that include junior or associate data analyst, database administrator, and more. Upon completion of the certificate, you can directly apply for jobs with Google and over 130 U.S. employers, including Walmart, Best Buy, Astreya. 82% of Google Career Certificate graduates report a positive career outcome like a new job, promotion, or raise within 6 months.
- More than two years of education or training after high school required? No
- More than two years of work experience required? No
- Oral or written exam required? No
- Renewal required? No
3. Certified Sales Professional (CSP)
The Certified Sales Professional (CSP) program gives a thorough understanding of consultative selling. From business creation to improved time and territory management; goal-setting to prospecting, and everything in between, attendees return to the territory with a renewed enthusiasm for selling.
- More than two years of education or training after high school required? Yes
- More than two years of work experience required? Yes
- Oral or written exam required? Yes
- Renewal required? Every 3 year(s)
4. Certified Blockchain & Digital Marketing Professional
Certified Blockchain and Digital Marketing Professional™ is a unique training and certification specially designed to demonstrate how Blockchain can revolutionize digital marketing. This course focuses on the core concepts of digital marketing and Blockchain technology. It discusses how Blockchain can overcome the challenges faced by digital marketers in the current scenario. The course will render expertise on eliminating digital marketing middlemen, eliminating online ad fraud, building trust and transparency while giving customers full control of their information with the use of Blockchain technology. Certified Blockchain and Digital Marketing Professional training will prove to be your USP and will act as a catalyst to accelerate your career growth.
- More than two years of education or training after high school required? No
- More than two years of work experience required? No
- Oral or written exam required? No
- Renewal required? No
5. Certified Internet Marketer (CIM)
The IMA Certified Internet Marketer (CIM) professional certification program provides participants with the foundational Internet marketing education needed to succeed in today's fast-changing online business environment.
- More than two years of education or training after high school required? No
- More than two years of work experience required? No
- Oral or written exam required? Yes
- Renewal required?
6. Certified Social Marketing Associate (CSMA)
The CSMA examination tests your knowledge of concepts and specifics in social marketing.
- More than two years of education or training after high school required? No
- More than two years of work experience required? No
- Oral or written exam required? Yes
- Renewal required?
7. Project Management Professional (PMP)
The PMP designation following your name tells current and potential employers that you have demonstrated a solid foundation of knowledge from which you can competently practice project management.To be eligible for a PMP Credential, you must first meet specific educational and project management experience requirements and agree to adhere to a code of professional conduct. The final step to becoming a PMP is passing a rigorous multiple-choice examination designed to objectively assess and measure your ability to apply project management knowledge in the following six domains: initiating the project, planning the project, executing the project, monitoring and controlling the project, closing the project, and professional and social responsibility. This computer-based examination is administered globally with translation aids in 10 languages.
- More than two years of education or training after high school required? No
- More than two years of work experience required? Yes
- Oral or written exam required? Yes
- Renewal required? Every 3 year(s)
8. Professional Researcher Certification (PRC)
Professional Researcher Certification (PRC) was developed as a powerful tool for researchers of all levels of work experience and education. MRA's goal is to encourage high standards within the profession to raise competency, establish an objective measure of an individual's knowledge and proficiency and to encourage continued professional development.
- More than two years of education or training after high school required? Yes
- More than two years of work experience required? Yes
- Oral or written exam required? Yes
- Renewal required? Every 2 year(s)
9. Certified Advertising Specialist (CAS)
The PPAI Professional Development Certification Program Certified Advertising Specialist (CAS) Certification is a PPAI industry credential awarded to promotional products professionals with at least three years of promotional products industry experience, and who have met rigorous educational course and testing requirements-demonstrating exemplary commitment to their profession. Professionals who have earned their CAS provide the highest standard of conduct and integrity.
- More than two years of education or training after high school required? Yes
- More than two years of work experience required? Yes
- Oral or written exam required? Yes
- Renewal required? Every 3 year(s)
10. Accreditation in Public Relations (PR)
APR certification proves you have successfully demonstrated competency in the knowledge, skills and abilities required to practice public relations effectively in today's business arena.
- More than two years of education or training after high school required? No
- More than two years of work experience required? Yes
- Oral or written exam required? Yes
- Renewal required? Every 3 year(s)
11. Certified Brand Manager
Certified Brand Manager covers the roles and responsibilities of brand management, the key organizational interfaces, and the use of the classical marketing "Ps" to strengthen your brand. You will explore the different levels of your brand (e.g., elements, attributes, personality and core values), and how each plays an important role in developing and maintaining strong relationships with your customers. The course will provide insights into achieving the ultimate payoff by maximizing brand equity and brand value.
- More than two years of education or training after high school required? No
- More than two years of work experience required? No
- Oral or written exam required? Yes
- Renewal required?
12. Salesforce Certified Marketing Cloud Email Specialist
The Salesforce Marketing Cloud Email Specialist credential is designed for individuals who want to demonstrate their knowledge, skills, and experience in the following areas: email marketing best practices, message design, subscriber and data management, inbox delivery, email automation, and tracking and reporting metrics within the Marketing Cloud Email application.
- More than two years of education or training after high school required? No
- More than two years of work experience required? No
- Oral or written exam required? No
- Renewal required? Every 1 year(s)
13. Certified Economic Developer (CEcD)
Economic development organizations need professionals who possess the expertise to combat new challenges that emerge in a constantly changing industry. The CEcD designation represents demonstrated competency in economic development wilth a high degree of knowledge, significant skills and considerable experience in the field.
- More than two years of education or training after high school required? No
- More than two years of work experience required? Yes
- Oral or written exam required? Yes
- Renewal required? Every 3 year(s)
14. Certification in Meetings Management (CMM)
MPI's Global Certification in Meeting Management is an elite, intensive-learning opportunity designed for tenured and highly accomplished members of our global meeting industry community who seek career acceleration and advancement and professional recognition. The program offers strategic business education, resulting in the most prestigious designation in the meetings and events industry. Through the Global CMM program, applicants benefit from career-focused courses taught by top-level instructors, experienced industry practitioners and industry leaders.
- More than two years of education or training after high school required? Yes
- More than two years of work experience required? Yes
- Oral or written exam required? Yes
- Renewal required?
15. Certified Scrum Product Owner (CSPO)
Certified Scrum Product Owner professionals have been taught the Scrum terminology, practices, and principles that enable them to fulfill the role of Product Owner on a Scrum team. CSPOs are typically the individuals who are closest to the "business side" of the project. They are charged by the organization to "get the product out" and are expected to do the best possible job of satisfying all the stakeholders. CSPOs maintain the product backlog and ensure that everyone knows the priorities.
- More than two years of education or training after high school required? No
- More than two years of work experience required? No
- Oral or written exam required? Yes
- Renewal required?
16. Communication Management Professional (CMP)
•The Communication Management Professional certification is aimed at the generalist/specialist level, a mid-level stage in the communication professional's development, for those with 6-8 years of experience in the communication field.
- More than two years of education or training after high school required? Yes
- More than two years of work experience required? Yes
- Oral or written exam required? Yes
- Renewal required? Every 1 year(s)
17. Certified International Trade Marketing Specialist (CITMS)
An individual earning the esteemed distinction of Certified International Trade Marketing Specialist® (CITMS®) has met the international trade industry's highest professional standard in the area of marketing and or sales. This individual, having demonstrated mastery of the requisite IIEI Bodies of Knowledge associated with this specialty by passing a rigorous Program of Study, and having successfully passed the appropriate industry examination process, will be awarded this prestigious industry title and designation.professional standard in the area of marketing and or sales.
- More than two years of education or training after high school required? Yes
- More than two years of work experience required? Yes
- Oral or written exam required? Yes
- Renewal required? Every 5 year(s)
18. Sales Management
The SIOR designation is a professional achievement for highly qualified commercial real estate practitioners with a strong transactional history in brokerage, fee-based services, or executive management.
- More than two years of education or training after high school required? Yes
- More than two years of work experience required? Yes
- Oral or written exam required? Yes
- Renewal required?
19. Program Management Professional (PgMP)
Project Management Institute's newest credential is specifically developed to acknowledge the qualifications of the professional who leads the coordinated management of multiple projects and ensures the ultimate success of a program. You will benefit from the many advantages of this new designation. Candidates earning this credential will be internationally recognized as professionals with the knowledge and experience to make and implement the important decisions and accomplish the strategic objectives that enhance business results.
- More than two years of education or training after high school required? Yes
- More than two years of work experience required? Yes
- Oral or written exam required? Yes
- Renewal required? Every 3 year(s)
What is the best certification for a marketing consultant?
The best marketing consultant certification is Professional Certified Marketer (PCM). The Professional Certified Marketer (PCM) is awarded by the American Marketing Association. The advanced certification is for more experienced employees as it often requires some work experience to acquire.
Here's a bit more background on how to obtain this marketing consultant certification:
- To become a certified Professional Certified Marketer (PCM), you need to pass the exam.
- Lucky you - certification doesn't require more than two years of work experience.
- Renew certification every 3 year.
What are some of the most in-demand certifications for marketing consultants?
The most in-demand marketing consultant certification is Salesforce Certified Marketing Cloud Email Specialist based on all active job postings. Having this marketing consultant certification will give you access to more marketing consultant jobs with higher salaries.
What certifications can impact a marketing consultant career and salary?
The Professional Certified Marketer certification will help you to secure a marketing director position, which will increase your pay and career trajectory. A marketing director's average salary is $104,999 whereas marketing consultants make an average salary of $70,593.
The most common combination of marketing consultant certifications include: Professional Certified Marketer (PCM), Google Data Analytics Professional Certificate, and Certified Sales Professional (CSP).
Online courses for marketing consultants to earn certifications
1. Data Analysis Immersive (Full-time)
Learn to problem solve, and effectively communicate, like an analyst. This course teaches you to use industry-standard tools to make ethical, data-driven decisions. Experience hands-on training to master SQL, Excel, Tableau, PowerBI, and Python – tools listed in virtually every data analytics job posting across industries...
2. Data Analytics (Part Time)
Harness Excel, SQL, and Tableau to drive powerful analysis and insights. Build confidence and credibility to apply this versatile skill set to countless jobs. This course is offered in person and live online, in a remote classroom setting...
3. Data Analyst
Use Python, SQL and Statistics to advance your programming skills and refine your ability to work with messy, complex datasets...
4. Marketing Analytics
Gain an in-depth understanding of Google Analytics and marketing analytics. Analyze data and build models with Excel, Data Studio, and create informative data visualizations with Tableau...
5. Email Marketing. Increase Sales With Email Marketing!
A Hands-on Guide to Email Marketing for Beginners. Learn How to Boost Your Business With Email Marketing Strategy...
6. Online Marketing For Your Local Business Made Simple
Specific, hands-on techniques from a digital marketing pro so you can be successful using social media, SEO, and ads...
7. Digital Marketing (Part Time)
Build confidence and capability to apply modern marketing strategies on the job. Drive growth with multichannel campaigns powered by data and customer insight. This course is offered in person and live online, in a remote classroom setting...
8. Intro to Data Analytics
Discover if data is a career fit for you Regardless of your industry or role, fluency in the language of data analytics will allow you to contribute to data driven decision making. In this free, two-hour livestream, you’ll learn to understand, analyze, and interpret data so you too can join the data conversation. We’ll cover how to ask the right questions of your data and basic analytic functionality. Then you’ll apply your new found data analytic skills to a real-world dataset, allowing you...
9. Data Structures and Algorithms
Get hands-on practice with over 80 data structures and algorithm exercises and guidance from a dedicated mentor to help prepare you for interviews and on-the-job scenarios...
10. Data Visualization
You will start by building data visualizations and dashboards, considering your audiences to be as effective as possible. Then, you’ll move into drafting presentations using storytelling techniques, visualizations, and animations to provide data-driven recommendations...
11. How to Market Yourself as a Coach or Consultant
Learn a Proven, Step-by-Step Process You Can Use to Package, Brand, Market, & Sell Your Coaching or Consulting Services...
12. Facebook Marketing 2023. Promote Your Business on Facebook!
Learn how to promote your brand on Facebook, create engaging content, launch ads and increase the number of followers!...
13. Digital Marketing
Gain real-world experience running live campaigns as you learn from top experts in the field. Launch your career with a 360-degree understanding of digital marketing...
14. Intro to Data Analysis
Start your data science journey right with this hands-on introduction to the discipline of data analysis. In this course you'll learn the 5 key stages of the data analysis process and apply them to real data sets using Python libraries NumPy, pandas, and Matplotlib...
15. FMCG for Management Consultants and Business Analysts
A practical guide on how to analyze in Excel and improve consumer goods business during consulting projects...
16. Run a Social Media Marketing Online Business
A profitable online business. Quick to set up. Repeat income. Your own Social Media Marketing online business...
17. Data Visualization
Discover how data visualization can communicate insights far more effectively than text or tables. In this course, you’ll learn how to build data visualizations programmatically using Python, and how you can use visualization to both discover and convey trends in your data...
18. Experimental Design & Recommendations
Learn two of the most in-demand skills in the entire field of data science! By the end of this course, you’ll know how to generate personalized recommendations based on user data, as well as run statistically valid tests that produce clean, interpretable results...
19. Sales and Marketing For Online Businesses
A Beginners Guide To Sales & Marketing For Your Online Business And Ventures...
20. The Complete Twitter Marketing Bootcamp
Create a system to consistently generate relevant followers and business leads from Twitter marketing...