Marketing consultant demographics and statistics in the US
Marketing consultant demographics research summary. Zippia estimates marketing consultant demographics and statistics in the United States by using a database of 30 million profiles. Our marketing consultant estimates are verified against BLS, Census, and current job openings data for accuracy. Zippia's data science team found the following key facts about marketing consultants after extensive research and analysis:
- There are over 374,058 marketing consultants currently employed in the United States.
- 54.0% of all marketing consultants are women, while 46.0% are men.
- The average marketing consultant age is 36 years old.
- The most common ethnicity of marketing consultants is White (65.9%), followed by Hispanic or Latino (12.7%), Asian (10.8%) and Black or African American (5.3%).
- Marketing consultants are most in-demand in San Francisco, CA.
- The technology industry is the highest-paying for marketing consultants.
- 10% of all marketing consultants are LGBT.
On this page
Marketing consultant demographics by:
Marketing consultant gender statistics
54.0% of marketing consultants are women and 46.0% of marketing consultants are men.
- Female, 54.0%
- Male, 46.0%
Marketing consultant gender ratio
| Gender | Percentages |
|---|---|
| Female | 54.0% |
| Male | 46.0% |
Marketing consultant gender pay gap
Women earn 95¢ for every $1 earned by men
Male income
$68,868
Female income
$65,400
Marketing consultant gender ratio over time
This data breaks down the percentage of men and women in marketing consultant positions over time. Currently, 54.0% of marketing consultants are female.
Marketing consultant gender ratio by year
| Year | Male | Female |
|---|---|---|
| 2010 | 54.41% | 45.59% |
| 2011 | 51.94% | 48.06% |
| 2012 | 52.19% | 47.81% |
| 2013 | 48.70% | 51.30% |
| 2014 | 48.74% | 51.26% |
| 2015 | 50.92% | 49.08% |
| 2016 | 50.15% | 49.85% |
| 2017 | 50.12% | 49.88% |
| 2018 | 49.15% | 50.85% |
| 2019 | 47.78% | 52.22% |
| 2020 | 45.27% | 54.73% |
| 2021 | 46.00% | 54.00% |
Marketing consultant related jobs gender ratio
We compared marketing consultants with similar job titles to see how gender ratios vary. As you can see, timber buyer and chief estimator have the biggest gender ratio gaps.
| Job title | Male | Female |
|---|---|---|
| Wedding Coordinator | 9% | 91% |
| Conference Planning Manager | 9% | 91% |
| Human Resources Administrative Assistant | 9% | 91% |
| Marketing Consultant | 46% | 54% |
| Electronic Security Specialist | 94% | 6% |
| Chief Estimator | 95% | 5% |
| Timber Buyer | 97% | 3% |
Male
Female
100%
75%
50%
25%
0%
0%
25%
50%
75%
100%
Marketing consultant demographics by race
The most common ethnicity among marketing consultants is White, which makes up 65.9% of all marketing consultants. Comparatively, 12.7% of marketing consultants are Hispanic or Latino and 10.8% of marketing consultants are Asian.
- White, 65.9%
- Hispanic or Latino, 12.7%
- Asian, 10.8%
- Black or African American, 5.3%
- Unknown, 5.0%
- American Indian and Alaska Native, 0.3%
Marketing consultant race
| Marketing consultant race | Percentages |
|---|---|
| White | 65.9% |
| Hispanic or Latino | 12.7% |
| Asian | 10.8% |
| Black or African American | 5.3% |
| Unknown | 5.0% |
| American Indian and Alaska Native | 0.3% |
Marketing consultant race and ethnicity over time
See how marketing consultant racial and ethnic diversity trended since 2010 according to the United States Census Bureau data.
Marketing consultant race and ethnicity by year
| Year | White | Black or African American | Asian | Hispanic or Latino |
|---|---|---|---|---|
| 2010 | 74.87% | 5.51% | 8.59% | 9.17% |
| 2011 | 73.16% | 5.51% | 9.02% | 10.13% |
| 2012 | 73.22% | 5.72% | 8.31% | 10.36% |
| 2013 | 72.98% | 5.93% | 7.76% | 10.38% |
| 2014 | 73.31% | 5.36% | 8.93% | 9.83% |
| 2015 | 72.27% | 4.94% | 9.23% | 10.53% |
| 2016 | 70.49% | 6.11% | 9.45% | 11.43% |
| 2017 | 70.47% | 5.97% | 9.52% | 11.04% |
| 2018 | 69.77% | 5.63% | 9.53% | 11.63% |
| 2019 | 70.11% | 5.52% | 9.74% | 11.69% |
| 2020 | 68.20% | 4.97% | 9.82% | 12.55% |
| 2021 | 65.92% | 5.32% | 10.84% | 12.74% |
Marketing consultant wage gap by race
According to our data, asian marketing consultants have the highest average salary compared to other ethnicities. Black or african american marketing consultants have the lowest average salary at $63,225.
| Ethnicity | Salary |
|---|---|
| Unknown | $67,025 |
| White | $69,890 |
| Black or African American | $63,225 |
| Asian | $76,861 |
| Hispanic or Latino | $68,053 |
Average marketing consultant age
See how the average age of marketing consultants varies based on ethnicity and gender.
Male
Female
Marketing consultant age by race and gender
| Race | Male age | Female age |
|---|---|---|
| Unknown | 34 | 29.5 |
| White | 37 | 34 |
| Black or African American | 33.5 | 31 |
| Asian | 35 | 35 |
| Hispanic or Latino | 31 | 33 |
Marketing consultant age breakdown
The average age of marketing consultants is 30-40 years years old, representing 35% of the marketing consultant population.
Marketing consultant age breakdown
| Marketing Consultant Years | Percentages |
|---|---|
| 40+ years | 35% |
| 30-40 years | 35% |
| 20-30 years | 30% |
Marketing consultant educational attainment
The most common degree for marketing consultants is bachelor's degree, with 75% of marketing consultants earning that degree. The second and third most common degree levels are master's degree degree at 13% and master's degree degree at 7%.
- Bachelor's, 75%
- Master's, 13%
- Associate, 7%
- High School Diploma, 2%
- Other Degrees, 3%
Marketing consultants by degree level
| Marketing consultant degree | Percentages |
|---|---|
| Bachelor's | 75% |
| Master's | 13% |
| Associate | 7% |
| High School Diploma | 2% |
| Other Degrees | 3% |
Marketing consultant jobs you might like
Marketing consultant wage gap by degree level
According to the data, marketing consultants with a Doctorate degree earn more than those without, at $86,475 annually. With a Master's degree, marketing consultants earn a median annual income of $85,470 compared to $72,486 for marketing consultants with an Bachelor's degree.
| Education | Salary |
|---|---|
| Master's Degree | $85,470 |
| Bachelor's Degree | $72,486 |
| Doctorate Degree | $86,475 |
Marketing consultant employment statistics
Most marketing consultants work for a private in the media industry.
Company size where marketing consultants work
Below, you can see the size of companies where marketing consultants work.
Marketing consultant jobs by employer size
| Company size | Percentages |
|---|---|
| < 50 employees | 6% |
| 50 - 100 employees | 15% |
| 100 - 500 employees | 13% |
| 500 - 1,000 employees | 8% |
| 1,000 - 10,000 employees | 23% |
| > 10,000 employees | 34% |
Marketing consultant jobs by company type
Employees with the marketing consultant job title have their preferences when it comes to working for a company. For instance, most marketing consultants prefer to work at private companies over public companies.
Marketing consultant jobs by sector
| Company type | Percentages |
|---|---|
| Education | 4% |
| Public | 38% |
| Private | 57% |
| Government | 1% |
Marketing consultant jobs by industry
The most common industries for marketing consultants are media, professional and finance.
Marketing consultant industry statistics
| Industry | Percentages |
|---|---|
| Media | 21% |
| Fortune 500 | 19% |
| Professional | 10% |
| Finance | 9% |
| Technology | 7% |
| Manufacturing | 5% |
| Retail | 5% |
| Internet | 3% |
| Health Care | 3% |
| Education | 3% |
| Insurance | 3% |
| Hospitality | 2% |
| Telecommunication | 2% |
| Start-up | 2% |
| Pharmaceutical | 1% |
| Transportation | 1% |
| Government | 1% |
| Automotive | 1% |
| Energy | 1% |
| Non Profits | 1% |
| Real Estate | 1% |
Marketing consultant turnover and employment statistics
Marketing consultant unemployment rate over time
The unemployment rate for marketing consultants between 2008 and the most recent data has varied, according to the Bureau of Labor Statistics.
Marketing consultant unemployment rate by year
| Year | Marketing consultant unemployment rate |
|---|---|
| 2010 | 7.74% |
| 2011 | 5.95% |
| 2012 | 6.43% |
| 2013 | 4.82% |
| 2014 | 4.69% |
| 2015 | 3.53% |
| 2016 | 4.06% |
| 2017 | 3.47% |
| 2018 | 3.02% |
| 2019 | 3.21% |
| 2020 | 5.42% |
| 2021 | 5.17% |
Average marketing consultant tenure
The average marketing consultant stays at their job for 1-2 years, based on the 27,179 marketing consultants resumes in Zippia's database.
Marketing consultant tenure statistics
| Number of years | Percentages |
|---|---|
| Less than 1 year | 27% |
| 1-2 years | 30% |
| 3-4 years | 11% |
| 5-7 years | 14% |
| 8-10 years | 7% |
| 11+ years | 11% |
Marketing consultant LGBT ratio compared to similar jobs
Review the percent of marketing consultants that are members of the LGBT community. You can see how this compares to similar jobs in the chart below.
| Job title | LGBT | Job openings |
|---|---|---|
| Electrical Estimator | 4.41% | 36,760 |
| Logistics Support Specialist | 8.65% | 104,890 |
| Headhunter | 8.93% | 16,367 |
| Marketing Consultant | 10.00% | - |
| Staff Specialist | 11.05% | 132,417 |
| Methods Examiner | 11.64% | 2,129 |
| Fundraising Specialist | 19.25% | 19,019 |
Similar marketing consultant jobs LGBT demographics
| Profession | Percentages of LGBT | Job openings |
|---|---|---|
| Electrical Estimator | 4.41% | 36,760 |
| Logistics Support Specialist | 8.65% | 104,890 |
| Headhunter | 8.93% | 16,367 |
| Staff Specialist | 11.05% | 132,417 |
| Methods Examiner | 11.64% | 2,129 |
| Fundraising Specialist | 19.25% | 19,019 |
Foreign languages spoken by marketing consultants
The most common foreign language among marketing consultants is Spanish at 44.4%. The second-most popular foreign language spoken is French at 15.9% and Chinese is the third-most popular at 5.2%.
- Spanish, 44.4%
- French, 15.9%
- Chinese, 5.2%
- Mandarin, 5.1%
- German, 5.0%
- Other, 24.4%
Marketing consultant languages spoken
| Foreign language | Percentages |
|---|---|
| Spanish | 44.4% |
| French | 15.9% |
| Chinese | 5.2% |
| Mandarin | 5.1% |
| German | 5.0% |
| Other | 24.4% |
