Marketing Consultant Statistics in the US

The average employee age for marketing consultants is 36 years. The marketing consultant workforce reached a whopping 349,819 in 2020!

Among marketing consultants, we discovered that 51.1% of them are women, while 44.1% are men. The most common race/ethnicity among marketing consultants is White, which makes up 69.6% of all marketing consultants. Comparatively, there are 10.9% of the Hispanic or Latino ethnicity and 10.8% of the Asian ethnicity. The majority of marketing consultants are located in NY, New York and IL, Chicago.

Marketing consultants are more likely to work at private companies in comparison to public companies. Taking it a step further, marketing consultants are more likely to find a job in the media industry. Looking at marketing consultant statistics, we found was that Texas, Delaware, Virginia, North Carolina and New Mexico are where marketing consultants find the highest salaries.

From where do we know all information about marketing consultant demographics? We analyzed 27,179 marketing consultants resumes to find out what the average demographics are for the job position. Just to be clear, by demographics we mean the study of population-based factors like age, race, and sex. On top of scouring through resumes, we also took note of job proposals from employers and Census Bureau data. And guess what? We found some pretty interesting information.

Marketing Consultant Diversity

From race to gender and even age, we found the average demographic information on those who work as marketing consultants. Keep reading to find out what the results for marketing consultants were.

Marketing Consultant Ethnic Breakdown

The most common ethnicity among marketing consultants is White, which makes up 69.6% of all marketing consultants. Comparatively, there are 10.9% of the Hispanic or Latino ethnicity and 10.8% of the Asian ethnicity.

Job Title
  • White, 69.6%
  • Hispanic or Latino, 11.0%
  • Asian, 10.8%
  • Black or African American, 5.3%
  • Unknown, 3.1%
  • American Indian and Alaska Native, 0.2%

Foreign Languages Spoken By Marketing Consultants

The chart below shows that 44.4% of marketing consultants speak Spanish. The second-most popular foreign language spoken is French at 15.9% and Chinese is the third-most popular at 5.2%.

Job Title
  • Spanish, 44.4%
  • French, 15.9%
  • Chinese, 5.2%
  • Mandarin, 5.1%
  • German, 5.0%
  • Other, 24.4%

Most Common Degree for Marketing Consultant

We assessed our data to determine the typical level of education for marketing consultants. The most common degree for marketing consultants is bachelor's degree. In fact, 70% of marketing consultants earn that degree. A close second is master's degree with 12% and rounding it off is associate degree with 7%.

Job Title
  • Bachelors degree, 70%
  • Masters degree, 12%
  • Associate degree, 7%
  • High School Diploma degree, 2%
  • Other Degrees, 9%

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Marketing Consultant Race And Ethnicity Over Time

Using the Census Bureau data, we found out how the percentage of each ethnic category trended between 2008-2018 among marketing consultants.

  • White
  • Asian
  • Hispanic or Latino
  • Black or African American

Marketing Consultant Gender Over Time

This data shows how men and women predominate in the marketing consultant position over time.


Marketing Consultant Unemployment Rate Over Time

The Bureau of Labor Statistics came in clutch when it came down to figuring out how the unemployment rate has changed over time. Between 2008 and 2018, this is how the number of marketing consultants changed.

  • Unemployment rate

Age Based On Ethnicity And Gender

We determined the average age of marketing consultants based on ethnicity and gender.


Number Of Years On The Job For Marketing Consultant

By looking over 27,179 marketing consultants resumes, we figured out that the average marketing consultant enjoys staying at their job for 1-2 years for a percentage of 30%.

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Less than one year

1-2 years

3-4 years

5-7 years

8-10 years

11+ years

Marketing Consultant Age Breakdown

This chart breaks down the ages of marketing consultant employees. Interestingly enough, the average age of marketing consultants is 40+ years old, which represents 35% of the population.

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20-30 years

30-40 years

40+ years

Comparing The Gender Ratio of Marketing Consultants with Other Job Titles

We compared this job title with other job titles to see how gender percentages varied. As you can see, grain elevator worker and chief estimator have the biggest difference in gender.

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Job Titleascdesc
Human Resources Administrative Assistant11%85%
Wedding Coordinator11%83%
Assistant To Human Resources Director12%83%
Marketing Consultant44%51%
Timber Buyer88%7%
Chief Estimator91%6%
Grain Elevator Worker91%8%
Grain Elevator Worker
Chief Estimator
Timber Buyer
Marketing Consultant
Assistant To Human Resources Director
Wedding Coordinator
Human Resources Administrative Assistant

Comparing The LGBT Ratio of Marketing Consultants with Other Job Titles

After finding the gender ratio, we wondered if the percentages of LGBT persons were different as well. Using the data below, you can see how other job titles compare to marketing consultants.

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Job Titleascdesc
Assistant Media Buyer12.70%
Marketing Consultant14.22%
Corporate Human Resources Recruiter16.05%
Compensation Adjuster19.42%
Business Analyst/Manager20.62%
Repertoire Manager23.56%

How Much Do Women Make Compared To Man As Marketing Consultant?

Male Income
Female Income

Marketing Consultant Income By Gender And Race/Ethnicity

We found interesting that Asian men and Asian women make more money compared to others.

  • Male
  • Female
Black or African American
Hispanic or Latino

Marketing Consultant Income By Race/Ethnicity And Education

This chart shows the impact that education has on the income level of different ethnicities.

All Race and Ethnicity
Bachelor's Degree$66,939
Master's Degree$81,411
Doctorate Degree$83,331

Marketing Consultant Income By Race/Ethnicity And Education

This chart shows the impact that education has on the income level of different ethnicities.

  • Asian
  • Black or African American
  • Hispanic or Latino
  • White
Bachelor's Degree
Master's Degree
Doctorate Degree

Marketing Consultant Heatmaps

The amount you can make as a marketing consultant can depend on where you live. For example, the highest salary of marketing consultants is $101,635. Use our chart to find out where that salary is located.

Where Do Marketing Consultants Earn The Most?

The map here shows where marketing consultants earn the highest salaries in the U.S. The darker areas across the 50 states highlight the highest salaries.

Average Salary

Where Are Marketing Consultants Located?

By looking through more than 27,179 resumes, we found that the most popular places for marketing consultants are NY, New York and IL, Chicago.

Number of Marketing Consultants

Where Are Marketing Consultants In High Demand?

We looked over job openings to determine where in the country marketing consultants are in the most demand.

Jobs Openings

Marketing Consultant Employment Statistics

This section highlights the information we gathered about the types of businesses and industries that employ marketing consultants. We found that the most common company type is private. In addition, the industry that employs the most marketing consultants is the media industry.

What Percentage Of Marketing Consultant Jobs Are Remote?

2.5% Remote

Freelance, outsourced or remote workers who spend much of their time working from home.

97.5% On-Site

Some of the vacancies require to stay on-site without possibility of working remotely.

Company Size

We created this chart to show you the average size of companies that typically hire marketing consultants.

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< 50 employees

50 - 100 employees

100 - 500 employees

500 - 1,000 employees

1,000 - 10,000 employees

> 10,000

The Types Of Companies Marketing Consultant Work In

Employees with the marketing consultant job title have their preferences when it comes to working for a company. For instance, most marketing consultants prefer to work at private companies over public companies.

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Industry Concentration

Just based on the number of employees within each industry, we were able to determine the most common industries that employ marketing consultants. Those industries include media, technology and finance.

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Fortune 500





Marketing Consultant Jobs