How to hire a marketing consultant

How to hire a marketing consultant, step by step

Here's a step-by-step marketing consultant hiring guide:

• Step 1: Identify your hiring needs
• Step 2: Create an ideal candidate profile
• Step 3: Make a budget
• Step 4: Write a marketing consultant job description
• Step 5: Post your job
• Step 6: Interview candidates
• Step 7: Send a job offer and onboard your new marketing consultant
• Step 8: Go through the hiring process checklist

What does a marketing consultant do?

Post a marketing consultant job for free, promote it for a fee

Post free

1. Identify your hiring needs

   Before you post your marketing consultant job, you should take the time to determine what type of worker your business needs. While certain jobs definitely require a full-time employee, it's sometimes better to find a marketing consultant for hire on a part-time basis or as a contractor.

   Determine employee vs contractor status

   Is the person you're thinking of hiring a US citizen or green card holder?

   Yes

   No

   Hiring the perfect marketing consultant also involves considering the ideal background you'd like them to have. Depending on what industry or field they have experience in, they'll bring different skills to the job. It's also important to consider what levels of seniority and education the job requires and what kind of salary such a candidate would likely demand.

   This list shows salaries for various types of marketing consultants.

   Type of Marketing Consultant	Description	Hourly rate
   Marketing Consultant	Market research analysts study market conditions to examine potential sales of a product or service. They help companies understand what products people want, who will buy them, and at what price.	$21-53
   Consultant/Marketing Director	A consultant/marketing director is responsible for conducting data and statistical analysis of the current market trends to identify opportunities that would strengthen the company's brand image on the market. Consultant/marketing directors evaluate the company's marketing techniques and determine methods to improve promotional campaigns and media presence... Show more	$37-76
   Business Development Consultant	The role of business consultants is to provide an analysis of a company on its business practices and make recommendations for long-term goals. This role is also connected with various duties and responsibilities, including reviewing the company's financial statements, engaging in research on how to improve the company's offers, and developing new business models... Show more	$25-65

   Show more

2. Create an ideal candidate profile

   Common skills:

   • Customer Service
   • Web Content
   • Media Sales
   • Digital Marketing
   • Marketing Campaigns
   • Salesforce Marketing Cloud
   • PowerPoint
   • Salesforce
   • Email Campaigns
   • Market Research
   • Facebook
   • Business Development
   • Twitter
   • Press Releases

   Check all skills

   Responsibilities:

   • Contact inbound leads using HubSpot.
   • Design, deploy and manage end-to-end marketing automate solutions (Pardot and Hubspot).
   • Work with a B2C transportation provider to manage the day-to-day tasks for web advertising campaigns.
   • Set and achieve target sales goals by utilizing sales strategies and CRM tools such as cold calling and Pardot.
   • Lead an international team of marketing professionals and graphic designers in a complete rebranding of client's website and marketing materials.
   • Manage online affiliate marketing tactics utilizing blogs and PPC campaigns

   More marketing consultant duties

3. Make a budget

   Including a salary range in the marketing consultant job description is a good way to get more applicants. A marketing consultant salary can be affected by several factors, such as the location of the job, the level of experience, education, certifications, and the employer's prestige.

   For example, the average salary for a marketing consultant in Nebraska may be lower than in Delaware, and an entry-level engineer typically earns less than a senior-level marketing consultant. Additionally, a marketing consultant with lots of experience in the field may command a higher salary as a result.

   Average marketing consultant salary

   $70,593yearly

   $33.94 hourly rate

   ---

   Entry-level marketing consultant salary

   $44,000 yearly salary

   Updated December 24, 2025

   Average marketing consultant salary by state

   Rank	State	Avg. salary	Hourly rate
   1	Delaware	$96,431	$46
   2	Texas	$91,921	$44
   3	California	$91,629	$44
   4	Washington	$90,673	$44
   5	Minnesota	$79,373	$38
   6	New Jersey	$79,076	$38
   7	Connecticut	$76,453	$37
   8	Virginia	$76,378	$37
   9	Colorado	$73,051	$35
   10	Massachusetts	$73,045	$35
   11	Illinois	$72,517	$35
   12	Wisconsin	$71,359	$34
   13	North Carolina	$71,228	$34
   14	Arizona	$70,569	$34
   15	New York	$70,343	$34
   16	Iowa	$70,113	$34
   17	Georgia	$67,047	$32
   18	Missouri	$66,814	$32
   19	Pennsylvania	$66,202	$32
   20	Ohio	$59,465	$29

   Average marketing consultant salary by company

   Company

   Rank	Company	Average salary	Hourly rate	Job openings
   1	Meta	$131,351	$63.15	129
   2	RSA Security LLC	$108,628	$52.23
   3	Dell	$108,204	$52.02
   4	Chevron	$108,130	$51.99
   5	Vista Equity Partners	$106,873	$51.38	4
   6	AbbVie	$106,240	$51.08	105
   7	Epicor	$105,113	$50.54	1
   8	Atlantic Capital Bank	$100,896	$48.51
   9	AstraZeneca	$100,558	$48.35	6
   10	Amazon	$99,467	$47.82	229
   11	McKinsey & Company Inc	$95,093	$45.72	8
   12	Baird	$94,147	$45.26	10
   13	Taste of Solae	$93,989	$45.19
   14	Medtronic	$92,737	$44.59	26
   15	EPAM Systems	$92,549	$44.49	32
   16	DuPont	$91,919	$44.19	9
   17	Bank of America	$91,850	$44.16	16
   18	Wells Fargo	$91,022	$43.76	6
   19	OneAmerica	$88,746	$42.67	3
   20	KeyBank	$88,532	$42.56	5

4. Writing a marketing consultant job description

   A marketing consultant job description should include a summary of the role, required skills, and a list of responsibilities. It's also good to include a salary range and the first name of the hiring manager. Below, you can find an example of a marketing consultant job description:

   Marketing consultant job description example

   1) Initiate's renewal process for existing clients and discusses and creates renewal strategy with Producer and Account Manager. 2) Analyzes and compares current exposures and develops renewal or new business specifications for marketing of the account. 3) Maintains superior relationships with insurance carriers, ensuring retention of the book of business and high satisfaction. Uses consultative marketing / sales skills and successfully employs a consultative selling approach to market products to agents and brokers.4) Plans and sets goals to place new and renewal business in collaboration with Producer and Accounts Managers, or other key associates5) Negotiates to ensure agreements with our submissions are the highest and most complete quality in order to get the business written at a competitive price.6) Coordinates with the placement of hard to place and surplus lines accounts.7) Reviews and summarizes marketing results and forwards to Account Managers.8) Binds insurance coverage.9) Provides strategic marketing advice to staff. Meets with clients as needed or directed by Producer.10) Notifies Producer of pertinent information related to client retention.11) Complies with agency management system data standards and data integrity (enters and maintains complete and accurate information).12) Other duties as assigned.
   Additional Job Description
   Additional Job Description
   Education:
   Bachelor's degree or equivalent combination of education and experience is required.Insurance designations are preferred.Must continue to meet Continuing Education requirements for license renewal
   Licensure / Certifications:
   Texas Department of Insurance General Lines Property and Casualty LicenseRisk Management License - Preferred
   Experience:
   4-5 years property/casualty insurance work experience Extensive knowledge of property/casualty coverages In some lines of business, relevant agent/broker experience may be appropriate Good analytical skills for evaluating exposures, controls, loss experience and coverage gaps The ability to effectively communicate both orally and in writing Good presentation skills Good interpersonal skills, customer focus and ability to work as part of a team.Competitive spirit
   Knowledge, Skills, and Abilities:
   Extensive knowledge in the insurance industry with an emphasis on Commercial Lines InsuranceThe position requires experience managing both small and mid-size commercial accounts and have a strong understanding of the underwriting process that involves new and renewal business Uses knowledge of internal and external factors impacting the property & casualty industry to make decisions Excellent verbal and written communication skills Good planning, organizational and prioritization skills Ability to work within a team and to foster teamwork Excellent customer service skills, including telephone and listening skills Good leadership, problem solving and time management skills
   
   Physical Demands and Work Environment:While performing the essential duties of this position, an employee would frequently be required to stand, walk, and sit. Specific vision abilities required by this position include close vision, distance vision, and the ability to adjust focus. The noise level in the work environment is usually moderate.Disclaimer:The above statements are intended to describe the general nature and level of work being performed by people assigned to this job. They are not intended to be an exhaustive list of all responsibilities, duties, and skills required of personnel so classified.
   
   Texas Dow Employees Credit Union is an equal opportunity employer, dedicated to a policy of non-discrimination in employment on any basis including race, color, age, protected veteran status, sex, religion, disability, genetic information, national origin or other status protected by federal, state or local law. Consistent with the American Disabilities Act, applicants may request accommodations needed to participate in the application process.

   Copy this example

   

5. Post your job

   To find marketing consultants for your business, try out a few different recruiting strategies:

   • Consider internal talent. One of the most important talent pools for any company is its current employees.
   • Ask for referrals. Reach out to friends, family members, and your current work to ask if they know any marketing consultants they would recommend.
   • Recruit at local colleges. Attend job fairs at local colleges to recruit entry-level marketing consultants with the right educational background.
   • Social media platforms. LinkedIn, Facebook, and Twitter have more than 3.5 billion users, and they're a great place for company branding and reaching potential job candidates.

   To find marketing consultant candidates, you can consider the following options:

   • Post your job opening on Zippia or other job search websites.
   • Use niche websites that focus on engineering and technology jobs, such as swipe files, exit five, marketinghire, american marketing association.
   • Post your job on free job posting websites.

6. Interview candidates

   Your first interview with marketing consultant candidates should focus on their interest in the role and background experience. As the hiring process goes on, you can learn more about how they'd fit into the company culture in later rounds of interviews.

   Remember to include a few questions that allow candidates to expand on their strengths in their own words. Asking about their unique skills might reveal things you'd miss otherwise. At this point, good candidates can move on to the technical interview.

   The right interview questions can help you assess a candidate's hard skills, behavioral intelligence, and soft skills.

7. Send a job offer and onboard your new marketing consultant

   Once you've selected the best marketing consultant candidate for the job, it's time to write an offer letter. In addition to salary, this letter should include details about the benefits and perks you offer the candidate. Ensuring that your offer is competitive is essential, as qualified candidates may be considering other job opportunities. The candidate may wish to negotiate the terms of the offer, and you should be open to discussion. After you reach an agreement, the final step is formalizing the agreement with a contract.

   It's also good etiquette to follow up with applicants who don't get the job by sending them an email letting them know that the position has been filled.

   To prepare for the new employee's start date, you can create an onboarding schedule and complete any necessary paperwork, such as employee action forms and onboarding documents like I-9 forms, benefits enrollment, and federal and state tax forms. Human Resources should also ensure that a new employee file is created.

8. Go through the hiring process checklist

   • Determine employee type (full-time, part-time, contractor, etc.)
   • Submit a job requisition form to the HR department
   • Define job responsibilities and requirements
   • Establish budget and timeline
   • Determine hiring decision makers for the role
   • Write job description
   • Post job on job boards, company website, etc.
   • Promote the job internally
   • Process applications through applicant tracking system
   • Review resumes and cover letters
   • Shortlist candidates for screening
   • Hold phone/virtual interview screening with first round of candidates
   • Conduct in-person interviews with top candidates from first round
   • Score candidates based on weighted criteria (e.g., experience, education, background, cultural fit, skill set, etc.)
   • Conduct background checks on top candidates
   • Check references of top candidates
   • Consult with HR and hiring decision makers on job offer specifics
   • Extend offer to top candidate(s)
   • Receive formal job offer acceptance and signed employment contract
   • Inform other candidates that the position has been filled
   • Set and communicate onboarding schedule to new hire(s)
   • Complete new hire paperwork (i9, benefits enrollment, tax forms, etc.)

   Sign up to download full list

   Sign up

How much does it cost to hire a marketing consultant?