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The differences between marketing consultants and business analyst-consultants can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 4-6 years to become a marketing consultant, becoming a business analyst-consultant takes usually requires 2-4 years. Additionally, a business analyst-consultant has an average salary of $90,127, which is higher than the $70,593 average annual salary of a marketing consultant.
The top three skills for a marketing consultant include customer service, web content and media sales. The most important skills for a business analyst-consultant are strong analytical, business process, and data analysis.
| Marketing Consultant | Business Analyst-Consultant | |
| Yearly salary | $70,593 | $90,127 |
| Hourly rate | $33.94 | $43.33 |
| Growth rate | 19% | 11% |
| Number of jobs | 88,935 | 166,560 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 75% | Bachelor's Degree, 69% |
| Average age | 37 | 44 |
| Years of experience | 6 | 4 |
A marketing consultant is responsible for utilizing their extensive retail expertise to develop strategies on how to strengthen client base and achieve better sales. Furthermore, a marketing consultant must perform research and analysis to determine opportunities for financial gains, devise plans to improve client satisfaction, assess the competition, look out for any risks, and develop its brand and image. They should also ensure that all steps taken adhere to the policies and regulations of the organization.
A business analyst-consultant is responsible for overseeing the project management and ensuring that the operations meet the agreed-upon project deliverables. Business analyst-consultants closely coordinate with the clients for their specifications and requirements, monitoring the resources and processes for the project completion, and aligning those to the clients' budget goals. A business analyst-consultant helps the development team on strategizing techniques for brand promotions with minimal costs with maximum quality and productivity. They should have excellent communication and organizational skills, especially on identifying business opportunities to drive revenues and increase profitability.
Marketing consultants and business analyst-consultants have different pay scales, as shown below.
| Marketing Consultant | Business Analyst-Consultant | |
| Average salary | $70,593 | $90,127 |
| Salary range | Between $44,000 And $112,000 | Between $66,000 And $122,000 |
| Highest paying City | Wilmington, DE | Washington, DC |
| Highest paying state | Delaware | California |
| Best paying company | Meta | BNY Mellon |
| Best paying industry | Technology | Finance |
There are a few differences between a marketing consultant and a business analyst-consultant in terms of educational background:
| Marketing Consultant | Business Analyst-Consultant | |
| Most common degree | Bachelor's Degree, 75% | Bachelor's Degree, 69% |
| Most common major | Business | Business |
| Most common college | University of Georgia | Northwestern University |
Here are the differences between marketing consultants' and business analyst-consultants' demographics:
| Marketing Consultant | Business Analyst-Consultant | |
| Average age | 37 | 44 |
| Gender ratio | Male, 46.0% Female, 54.0% | Male, 53.1% Female, 46.9% |
| Race ratio | Black or African American, 5.3% Unknown, 5.0% Hispanic or Latino, 12.7% Asian, 10.8% White, 65.9% American Indian and Alaska Native, 0.1% | Black or African American, 7.5% Unknown, 4.4% Hispanic or Latino, 8.5% Asian, 14.5% White, 64.9% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 12% |