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The differences between marketing consultants and business consultants can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 4-6 years to become a marketing consultant, becoming a business consultant takes usually requires 2-4 years. Additionally, a business consultant has an average salary of $87,214, which is higher than the $70,593 average annual salary of a marketing consultant.
The top three skills for a marketing consultant include customer service, web content and media sales. The most important skills for a business consultant are data analysis, project management, and strong analytical.
| Marketing Consultant | Business Consultant | |
| Yearly salary | $70,593 | $87,214 |
| Hourly rate | $33.94 | $41.93 |
| Growth rate | 19% | 11% |
| Number of jobs | 88,935 | 128,033 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 75% | Bachelor's Degree, 67% |
| Average age | 37 | 44 |
| Years of experience | 6 | 4 |
A marketing consultant is responsible for utilizing their extensive retail expertise to develop strategies on how to strengthen client base and achieve better sales. Furthermore, a marketing consultant must perform research and analysis to determine opportunities for financial gains, devise plans to improve client satisfaction, assess the competition, look out for any risks, and develop its brand and image. They should also ensure that all steps taken adhere to the policies and regulations of the organization.
A business consultant is an individual who works directly with business owners on developing a business plan and identifying their marketing needs. Business consultants offer business owners a wide range of services, such as supplementing existing staff, provide expertise in a specific market, and influencing other people. To increase revenue in business, business consultants should have experience success with the previous business owners. Business consultants must also have a bachelor's degree in business management and received years of field training.
Marketing consultants and business consultants have different pay scales, as shown below.
| Marketing Consultant | Business Consultant | |
| Average salary | $70,593 | $87,214 |
| Salary range | Between $44,000 And $112,000 | Between $64,000 And $117,000 |
| Highest paying City | Wilmington, DE | San Francisco, CA |
| Highest paying state | Delaware | Alaska |
| Best paying company | Meta | ZS |
| Best paying industry | Technology | Technology |
There are a few differences between a marketing consultant and a business consultant in terms of educational background:
| Marketing Consultant | Business Consultant | |
| Most common degree | Bachelor's Degree, 75% | Bachelor's Degree, 67% |
| Most common major | Business | Business |
| Most common college | University of Georgia | Northwestern University |
Here are the differences between marketing consultants' and business consultants' demographics:
| Marketing Consultant | Business Consultant | |
| Average age | 37 | 44 |
| Gender ratio | Male, 46.0% Female, 54.0% | Male, 62.8% Female, 37.2% |
| Race ratio | Black or African American, 5.3% Unknown, 5.0% Hispanic or Latino, 12.7% Asian, 10.8% White, 65.9% American Indian and Alaska Native, 0.1% | Black or African American, 8.0% Unknown, 4.5% Hispanic or Latino, 8.9% Asian, 13.4% White, 65.1% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 12% |