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The differences between marketing consultants and digital marketing consultants can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a marketing consultant and a digital marketing consultant. Additionally, a digital marketing consultant has an average salary of $71,064, which is higher than the $70,593 average annual salary of a marketing consultant.
The top three skills for a marketing consultant include customer service, web content and media sales. The most important skills for a digital marketing consultant are digital marketing, social media marketing, and CRM.
| Marketing Consultant | Digital Marketing Consultant | |
| Yearly salary | $70,593 | $71,064 |
| Hourly rate | $33.94 | $34.17 |
| Growth rate | 19% | 19% |
| Number of jobs | 88,935 | 99,520 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 75% | Bachelor's Degree, 76% |
| Average age | 37 | 37 |
| Years of experience | 6 | 6 |
A marketing consultant is responsible for utilizing their extensive retail expertise to develop strategies on how to strengthen client base and achieve better sales. Furthermore, a marketing consultant must perform research and analysis to determine opportunities for financial gains, devise plans to improve client satisfaction, assess the competition, look out for any risks, and develop its brand and image. They should also ensure that all steps taken adhere to the policies and regulations of the organization.
A digital marketing consultant specializes in developing marketing strategies for a company's products and services, aiming to expand customer engagement and brand awareness through digital media. Their responsibilities revolve around performing research and analysis to identify the marketing trends and opportunities, recommending marketing techniques and plans through reports and presentations, and producing cost estimates for clients. A digital marketing consultant may also perform risk assessment, identify consumer targets, and assist clients in various online campaigns and projects.
Marketing consultants and digital marketing consultants have different pay scales, as shown below.
| Marketing Consultant | Digital Marketing Consultant | |
| Average salary | $70,593 | $71,064 |
| Salary range | Between $44,000 And $112,000 | Between $49,000 And $101,000 |
| Highest paying City | Wilmington, DE | Washington, DC |
| Highest paying state | Delaware | New Jersey |
| Best paying company | Meta | Booz Allen Hamilton |
| Best paying industry | Technology | Manufacturing |
There are a few differences between a marketing consultant and a digital marketing consultant in terms of educational background:
| Marketing Consultant | Digital Marketing Consultant | |
| Most common degree | Bachelor's Degree, 75% | Bachelor's Degree, 76% |
| Most common major | Business | Marketing |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between marketing consultants' and digital marketing consultants' demographics:
| Marketing Consultant | Digital Marketing Consultant | |
| Average age | 37 | 37 |
| Gender ratio | Male, 46.0% Female, 54.0% | Male, 58.0% Female, 42.0% |
| Race ratio | Black or African American, 5.3% Unknown, 5.0% Hispanic or Latino, 12.7% Asian, 10.8% White, 65.9% American Indian and Alaska Native, 0.1% | Black or African American, 5.1% Unknown, 5.0% Hispanic or Latino, 12.3% Asian, 10.2% White, 67.3% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |