Marketing consultant vs digital marketing specialist

The differences between marketing consultants and digital marketing specialists can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a marketing consultant and a digital marketing specialist. Additionally, a marketing consultant has an average salary of $70,593, which is higher than the $60,359 average annual salary of a digital marketing specialist.

The top three skills for a marketing consultant include customer service, web content and media sales. The most important skills for a digital marketing specialist are digital marketing, marketing campaigns, and email marketing.

Marketing consultant vs digital marketing specialist overview

	Marketing Consultant	Digital Marketing Specialist
Yearly salary	$70,593	$60,359
Hourly rate	$33.94	$29.02
Growth rate	19%	19%
Number of jobs	88,935	94,029
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 75%	Bachelor's Degree, 76%
Average age	37	37
Years of experience	6	6

What does a marketing consultant do?

A marketing consultant is responsible for utilizing their extensive retail expertise to develop strategies on how to strengthen client base and achieve better sales. Furthermore, a marketing consultant must perform research and analysis to determine opportunities for financial gains, devise plans to improve client satisfaction, assess the competition, look out for any risks, and develop its brand and image. They should also ensure that all steps taken adhere to the policies and regulations of the organization.

What does a digital marketing specialist do?

A digital marketing specialist is an individual who is responsible for promoting products or services of a company using appropriate technology platforms effectively. Digital marketing specialists collaborate with marketing teams to plan and execute digital programs such as online advertising, social media, and mobile. They are proficient in digital technology tools that can include web advertising, social media, and web development. Digital marketing specialists must also develop multimedia packages and present recommendations to the company's director of marketing and communications.

Marketing consultant vs digital marketing specialist salary

Marketing consultants and digital marketing specialists have different pay scales, as shown below.

	Marketing Consultant	Digital Marketing Specialist
Average salary	$70,593	$60,359
Salary range	Between $44,000 And $112,000	Between $44,000 And $81,000
Highest paying City	Wilmington, DE	San Francisco, CA
Highest paying state	Delaware	California
Best paying company	Meta	Meta
Best paying industry	Technology	Finance

Differences between marketing consultant and digital marketing specialist education

There are a few differences between a marketing consultant and a digital marketing specialist in terms of educational background:

	Marketing Consultant	Digital Marketing Specialist
Most common degree	Bachelor's Degree, 75%	Bachelor's Degree, 76%
Most common major	Business	Business
Most common college	University of Georgia	University of Georgia

Marketing consultant vs digital marketing specialist demographics

Here are the differences between marketing consultants' and digital marketing specialists' demographics:

	Marketing Consultant	Digital Marketing Specialist
Average age	37	37
Gender ratio	Male, 46.0% Female, 54.0%	Male, 51.1% Female, 48.9%
Race ratio	Black or African American, 5.3% Unknown, 5.0% Hispanic or Latino, 12.7% Asian, 10.8% White, 65.9% American Indian and Alaska Native, 0.1%	Black or African American, 5.0% Unknown, 5.0% Hispanic or Latino, 11.9% Asian, 12.3% White, 65.6% American Indian and Alaska Native, 0.1%
LGBT Percentage	10%	10%

Differences between marketing consultant and digital marketing specialist duties and responsibilities

Marketing consultant example responsibilities.

Contact inbound leads using HubSpot.
Design, deploy and manage end-to-end marketing automate solutions (Pardot and Hubspot).
Work with a B2C transportation provider to manage the day-to-day tasks for web advertising campaigns.
Set and achieve target sales goals by utilizing sales strategies and CRM tools such as cold calling and Pardot.
Lead an international team of marketing professionals and graphic designers in a complete rebranding of client's website and marketing materials.
Manage online affiliate marketing tactics utilizing blogs and PPC campaigns

Digital marketing specialist example responsibilities.

Manage and distribution integrate product promotion campaigns (B2B and B2C).
Set up and manage campaigns on Facebook and LinkedIn including tracking and conversions.
Manage photography department in office and on location in numerous national ad campaign shoots.
Manage Facebook ads, AdWords and LinkedIn ads while ensuring marketing message consistent with the company goals and objectives.
Maintain all social media platforms, create and curate blog content, and manage the website using ExpressionEngine CMS.
Utilize Godaddy software and systems and any require portal tools to achieve campaign goals, objectives and KPI's.

Marketing consultant vs digital marketing specialist skills

Common marketing consultant skills

Customer Service, 12%
Web Content, 10%
Media Sales, 10%
Digital Marketing, 8%
Marketing Campaigns, 6%
Salesforce Marketing Cloud, 4%

Common digital marketing specialist skills

Digital Marketing, 23%
Marketing Campaigns, 6%
Email Marketing, 5%
Google Analytics, 4%
B Testing, 4%
Lead Generation, 3%

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Marketing Consultant vs Digital Marketing Specialist

Updated January 8, 2025

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