Marketing consultant vs marketing account executive

The differences between marketing consultants and marketing account executives can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 4-6 years to become a marketing consultant, becoming a marketing account executive takes usually requires 8-10 years. Additionally, a marketing consultant has an average salary of $70,593, which is higher than the $52,986 average annual salary of a marketing account executive.

The top three skills for a marketing consultant include customer service, web content and media sales. The most important skills for a marketing account executive are digital marketing, c-level, and CRM.

Marketing consultant vs marketing account executive overview

	Marketing Consultant	Marketing Account Executive
Yearly salary	$70,593	$52,986
Hourly rate	$33.94	$25.47
Growth rate	19%	10%
Number of jobs	88,935	188,195
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 75%	Bachelor's Degree, 80%
Average age	37	39
Years of experience	6	10

What does a marketing consultant do?

A marketing consultant is responsible for utilizing their extensive retail expertise to develop strategies on how to strengthen client base and achieve better sales. Furthermore, a marketing consultant must perform research and analysis to determine opportunities for financial gains, devise plans to improve client satisfaction, assess the competition, look out for any risks, and develop its brand and image. They should also ensure that all steps taken adhere to the policies and regulations of the organization.

What does a marketing account executive do?

Marketing account executives manage and develop marketing campaigns in promoting services and products. They work with other employees in market research, distribution, sales, advertising, and sales. They connect the financial service company or advertising agency and the existing client. They have to handle the daily affairs of the organization. They see to it that customers are satisfied with the products or services they received. As a marketing account executive, you are expected to bring in more clients into the company to improve corporate revenue.

Marketing consultant vs marketing account executive salary

Marketing consultants and marketing account executives have different pay scales, as shown below.

	Marketing Consultant	Marketing Account Executive
Average salary	$70,593	$52,986
Salary range	Between $44,000 And $112,000	Between $36,000 And $75,000
Highest paying City	Wilmington, DE	Reston, VA
Highest paying state	Delaware	Virginia
Best paying company	Meta	Google
Best paying industry	Technology	Finance

Differences between marketing consultant and marketing account executive education

There are a few differences between a marketing consultant and a marketing account executive in terms of educational background:

	Marketing Consultant	Marketing Account Executive
Most common degree	Bachelor's Degree, 75%	Bachelor's Degree, 80%
Most common major	Business	Business
Most common college	University of Georgia	University of Georgia

Marketing consultant vs marketing account executive demographics

Here are the differences between marketing consultants' and marketing account executives' demographics:

	Marketing Consultant	Marketing Account Executive
Average age	37	39
Gender ratio	Male, 46.0% Female, 54.0%	Male, 45.1% Female, 54.9%
Race ratio	Black or African American, 5.3% Unknown, 5.0% Hispanic or Latino, 12.7% Asian, 10.8% White, 65.9% American Indian and Alaska Native, 0.1%	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage	10%	10%

Differences between marketing consultant and marketing account executive duties and responsibilities

Marketing consultant example responsibilities.

Contact inbound leads using HubSpot.
Design, deploy and manage end-to-end marketing automate solutions (Pardot and Hubspot).
Work with a B2C transportation provider to manage the day-to-day tasks for web advertising campaigns.
Set and achieve target sales goals by utilizing sales strategies and CRM tools such as cold calling and Pardot.
Lead an international team of marketing professionals and graphic designers in a complete rebranding of client's website and marketing materials.
Manage online affiliate marketing tactics utilizing blogs and PPC campaigns

Marketing account executive example responsibilities.

Engage with the Facebook community and manage feedback and customer inquiries.
Create engaging content on Facebook and Instagram to inform potential leads about services, along with promoting clients businesses.
Set and achieve target sales goals by utilizing sales strategies and CRM tools such as cold calling and Pardot.
Create innovative marketing and business plans with SEO, SEM and social media strategies to define selling plan and campaign.
Create customized sales presentations including PowerPoint presentations, custom tailor brochures, and specialize demo presentations.
Recruit to develop and execute the CRM programs targeting consumers for Astra-Zeneca brands.

Marketing consultant vs marketing account executive skills

Common marketing consultant skills

Customer Service, 12%
Web Content, 10%
Media Sales, 10%
Digital Marketing, 8%
Marketing Campaigns, 6%
Salesforce Marketing Cloud, 4%

Common marketing account executive skills

Digital Marketing, 35%
C-Level, 11%
CRM, 6%
Customer Satisfaction, 5%
Lead Generation, 4%
Brand Awareness, 4%

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Marketing Consultant vs Marketing Account Executive

Updated January 8, 2025

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