Marketing consultant vs marketing analyst

The differences between marketing consultants and marketing analysts can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a marketing consultant and a marketing analyst. Additionally, a marketing consultant has an average salary of $70,593, which is higher than the $59,380 average annual salary of a marketing analyst.

The top three skills for a marketing consultant include customer service, web content and media sales. The most important skills for a marketing analyst are digital marketing, SQL, and google analytics.

Marketing consultant vs marketing analyst overview

	Marketing Consultant	Marketing Analyst
Yearly salary	$70,593	$59,380
Hourly rate	$33.94	$28.55
Growth rate	19%	19%
Number of jobs	88,935	95,650
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 75%	Bachelor's Degree, 78%
Average age	37	37
Years of experience	6	6

What does a marketing consultant do?

A marketing consultant is responsible for utilizing their extensive retail expertise to develop strategies on how to strengthen client base and achieve better sales. Furthermore, a marketing consultant must perform research and analysis to determine opportunities for financial gains, devise plans to improve client satisfaction, assess the competition, look out for any risks, and develop its brand and image. They should also ensure that all steps taken adhere to the policies and regulations of the organization.

What does a marketing analyst do?

A marketing analyst specializes in researching market conditions to develop strategies to boost sales and revenues. They are primarily responsible for analyzing competition and trends, identifying the organization's strengths and weaknesses, and determining potential opportunities. There may also be instances where they must train and lead staff, set goals and budgets, and produce presentations and reports. Furthermore, as a marketing analyst, they must share their expertise for the company's benefit while adhering to its vision and mission.

Marketing consultant vs marketing analyst salary

Marketing consultants and marketing analysts have different pay scales, as shown below.

	Marketing Consultant	Marketing Analyst
Average salary	$70,593	$59,380
Salary range	Between $44,000 And $112,000	Between $41,000 And $84,000
Highest paying City	Wilmington, DE	Seattle, WA
Highest paying state	Delaware	Washington
Best paying company	Meta	Meta
Best paying industry	Technology	Finance

Differences between marketing consultant and marketing analyst education

There are a few differences between a marketing consultant and a marketing analyst in terms of educational background:

	Marketing Consultant	Marketing Analyst
Most common degree	Bachelor's Degree, 75%	Bachelor's Degree, 78%
Most common major	Business	Business
Most common college	University of Georgia	University of Georgia

Marketing consultant vs marketing analyst demographics

Here are the differences between marketing consultants' and marketing analysts' demographics:

	Marketing Consultant	Marketing Analyst
Average age	37	37
Gender ratio	Male, 46.0% Female, 54.0%	Male, 47.3% Female, 52.7%
Race ratio	Black or African American, 5.3% Unknown, 5.0% Hispanic or Latino, 12.7% Asian, 10.8% White, 65.9% American Indian and Alaska Native, 0.1%	Black or African American, 4.7% Unknown, 4.9% Hispanic or Latino, 11.2% Asian, 14.2% White, 64.9% American Indian and Alaska Native, 0.1%
LGBT Percentage	10%	10%

Differences between marketing consultant and marketing analyst duties and responsibilities

Marketing consultant example responsibilities.

Contact inbound leads using HubSpot.
Design, deploy and manage end-to-end marketing automate solutions (Pardot and Hubspot).
Work with a B2C transportation provider to manage the day-to-day tasks for web advertising campaigns.
Set and achieve target sales goals by utilizing sales strategies and CRM tools such as cold calling and Pardot.
Lead an international team of marketing professionals and graphic designers in a complete rebranding of client's website and marketing materials.
Manage online affiliate marketing tactics utilizing blogs and PPC campaigns

Marketing analyst example responsibilities.

Train users; manage change requests/defects, UAT, and provide post production support.
Manage and guide online and offline marketing campaign set-up and A/B testing process to drive campaign success and increase revenue.
Serve in a consultative role to clients working with their webmasters to discuss the use of HTML to achieve total compliance.
Manage company PPC accounts for a variety of divisions including keyword research and analysis, bid adjustment, and ad testing.
Investigate questionable sales leads within SalesForce.com.
Manage multiple SQL databases and deliver data analysis and business reports.

Marketing consultant vs marketing analyst skills

Common marketing consultant skills

Customer Service, 12%
Web Content, 10%
Media Sales, 10%
Digital Marketing, 8%
Marketing Campaigns, 6%
Salesforce Marketing Cloud, 4%

Common marketing analyst skills

Digital Marketing, 8%
SQL, 5%
Google Analytics, 5%
Marketing Campaigns, 5%
PowerPoint, 4%
CRM, 4%

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Marketing Consultant vs Marketing Analyst

Updated January 8, 2025

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