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The differences between marketing consultants and marketing and sales coordinators can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a marketing consultant and a marketing and sales coordinator. Additionally, a marketing consultant has an average salary of $70,593, which is higher than the $45,306 average annual salary of a marketing and sales coordinator.
The top three skills for a marketing consultant include customer service, web content and media sales. The most important skills for a marketing and sales coordinator are trade shows, customer service, and marketing campaigns.
| Marketing Consultant | Marketing And Sales Coordinator | |
| Yearly salary | $70,593 | $45,306 |
| Hourly rate | $33.94 | $21.78 |
| Growth rate | 19% | 19% |
| Number of jobs | 88,935 | 89,923 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 75% | Bachelor's Degree, 78% |
| Average age | 37 | 37 |
| Years of experience | 6 | 6 |
A marketing consultant is responsible for utilizing their extensive retail expertise to develop strategies on how to strengthen client base and achieve better sales. Furthermore, a marketing consultant must perform research and analysis to determine opportunities for financial gains, devise plans to improve client satisfaction, assess the competition, look out for any risks, and develop its brand and image. They should also ensure that all steps taken adhere to the policies and regulations of the organization.
A marketing and sales coordinator is responsible for supporting the marketing and sales operations on developing promotional campaigns and marketing strategies, including analyzing the market trends to present new products and services to meet customer demands and public interests. Marketing and sales coordinators perform various administrative tasks, such as creating sales reports, responding to customers' inquiries and concerns, updating the company's social media platforms, and reaching out to existing and potential clients for new offers, generating revenues and business profitability.
Marketing consultants and marketing and sales coordinators have different pay scales, as shown below.
| Marketing Consultant | Marketing And Sales Coordinator | |
| Average salary | $70,593 | $45,306 |
| Salary range | Between $44,000 And $112,000 | Between $33,000 And $61,000 |
| Highest paying City | Wilmington, DE | Alameda, CA |
| Highest paying state | Delaware | Delaware |
| Best paying company | Meta | AIG |
| Best paying industry | Technology | Professional |
There are a few differences between a marketing consultant and a marketing and sales coordinator in terms of educational background:
| Marketing Consultant | Marketing And Sales Coordinator | |
| Most common degree | Bachelor's Degree, 75% | Bachelor's Degree, 78% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between marketing consultants' and marketing and sales coordinators' demographics:
| Marketing Consultant | Marketing And Sales Coordinator | |
| Average age | 37 | 37 |
| Gender ratio | Male, 46.0% Female, 54.0% | Male, 27.0% Female, 73.0% |
| Race ratio | Black or African American, 5.3% Unknown, 5.0% Hispanic or Latino, 12.7% Asian, 10.8% White, 65.9% American Indian and Alaska Native, 0.1% | Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.5% Asian, 10.1% White, 67.1% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |