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The differences between marketing consultants and marketing communications specialists can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a marketing consultant and a marketing communications specialist. Additionally, a marketing consultant has an average salary of $70,593, which is higher than the $53,993 average annual salary of a marketing communications specialist.
The top three skills for a marketing consultant include customer service, web content and media sales. The most important skills for a marketing communications specialist are digital marketing, project management, and graphic design.
| Marketing Consultant | Marketing Communications Specialist | |
| Yearly salary | $70,593 | $53,993 |
| Hourly rate | $33.94 | $25.96 |
| Growth rate | 19% | 19% |
| Number of jobs | 88,935 | 95,444 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 75% | Bachelor's Degree, 79% |
| Average age | 37 | 37 |
| Years of experience | 6 | 6 |
A marketing consultant is responsible for utilizing their extensive retail expertise to develop strategies on how to strengthen client base and achieve better sales. Furthermore, a marketing consultant must perform research and analysis to determine opportunities for financial gains, devise plans to improve client satisfaction, assess the competition, look out for any risks, and develop its brand and image. They should also ensure that all steps taken adhere to the policies and regulations of the organization.
A marketing communications specialist is an individual who is responsible for creating all the marketing materials that are distributed to customers to increase brand awareness for the company's products or services. To create these materials, marketing communications specialists must collaborate with graphic design teams. They are required to track their marketing performance so that they can identify ways to improve their marketing strategies. Marketing communications specialists must also set up interviews and press conferences as part of their marketing campaign.
Marketing consultants and marketing communications specialists have different pay scales, as shown below.
| Marketing Consultant | Marketing Communications Specialist | |
| Average salary | $70,593 | $53,993 |
| Salary range | Between $44,000 And $112,000 | Between $36,000 And $80,000 |
| Highest paying City | Wilmington, DE | Seattle, WA |
| Highest paying state | Delaware | Delaware |
| Best paying company | Meta | Apple |
| Best paying industry | Technology | Technology |
There are a few differences between a marketing consultant and a marketing communications specialist in terms of educational background:
| Marketing Consultant | Marketing Communications Specialist | |
| Most common degree | Bachelor's Degree, 75% | Bachelor's Degree, 79% |
| Most common major | Business | Communication |
| Most common college | University of Georgia | Northwestern University |
Here are the differences between marketing consultants' and marketing communications specialists' demographics:
| Marketing Consultant | Marketing Communications Specialist | |
| Average age | 37 | 37 |
| Gender ratio | Male, 46.0% Female, 54.0% | Male, 28.0% Female, 72.0% |
| Race ratio | Black or African American, 5.3% Unknown, 5.0% Hispanic or Latino, 12.7% Asian, 10.8% White, 65.9% American Indian and Alaska Native, 0.1% | Black or African American, 5.3% Unknown, 5.0% Hispanic or Latino, 12.6% Asian, 9.6% White, 67.3% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |