Explore jobs
Find specific jobs
Explore careers
Explore professions
Best companies
Explore companies
The differences between marketing consultants and marketing executives can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 4-6 years to become a marketing consultant, becoming a marketing executive takes usually requires 8-10 years. Additionally, a marketing executive has an average salary of $73,499, which is higher than the $70,593 average annual salary of a marketing consultant.
The top three skills for a marketing consultant include customer service, web content and media sales. The most important skills for a marketing executive are digital marketing, marketing campaigns, and product development.
| Marketing Consultant | Marketing Executive | |
| Yearly salary | $70,593 | $73,499 |
| Hourly rate | $33.94 | $35.34 |
| Growth rate | 19% | 10% |
| Number of jobs | 88,935 | 145,040 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 75% | Bachelor's Degree, 70% |
| Average age | 37 | 39 |
| Years of experience | 6 | 10 |
A marketing consultant is responsible for utilizing their extensive retail expertise to develop strategies on how to strengthen client base and achieve better sales. Furthermore, a marketing consultant must perform research and analysis to determine opportunities for financial gains, devise plans to improve client satisfaction, assess the competition, look out for any risks, and develop its brand and image. They should also ensure that all steps taken adhere to the policies and regulations of the organization.
A marketing executive is responsible for developing effective marketing strategies and promotional campaigns to drive revenues and increase the business' profitability. Marketing executives work closely with the rest of the marketing team to analyze current market trends and design new products and services to meet the public's needs and demands. They also monitor expenses and find efficient ways to reduce costs without compromising the quality of the products. A marketing executive must have excellent communication and leadership skills, especially on guiding the sales team and maximize their productivity and sales potentials by organizing sales training and programs.
Marketing consultants and marketing executives have different pay scales, as shown below.
| Marketing Consultant | Marketing Executive | |
| Average salary | $70,593 | $73,499 |
| Salary range | Between $44,000 And $112,000 | Between $49,000 And $108,000 |
| Highest paying City | Wilmington, DE | San Francisco, CA |
| Highest paying state | Delaware | Nevada |
| Best paying company | Meta | Microsoft |
| Best paying industry | Technology | Retail |
There are a few differences between a marketing consultant and a marketing executive in terms of educational background:
| Marketing Consultant | Marketing Executive | |
| Most common degree | Bachelor's Degree, 75% | Bachelor's Degree, 70% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between marketing consultants' and marketing executives' demographics:
| Marketing Consultant | Marketing Executive | |
| Average age | 37 | 39 |
| Gender ratio | Male, 46.0% Female, 54.0% | Male, 47.2% Female, 52.8% |
| Race ratio | Black or African American, 5.3% Unknown, 5.0% Hispanic or Latino, 12.7% Asian, 10.8% White, 65.9% American Indian and Alaska Native, 0.1% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |