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The differences between marketing consultants and marketing managers can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 4-6 years to become a marketing consultant, becoming a marketing manager takes usually requires 8-10 years. Additionally, a marketing manager has an average salary of $104,550, which is higher than the $70,593 average annual salary of a marketing consultant.
The top three skills for a marketing consultant include customer service, web content and media sales. The most important skills for a marketing manager are digital marketing, marketing campaigns, and project management.
| Marketing Consultant | Marketing Manager | |
| Yearly salary | $70,593 | $104,550 |
| Hourly rate | $33.94 | $50.26 |
| Growth rate | 19% | 10% |
| Number of jobs | 88,935 | 89,627 |
| Job satisfaction | - | 3 |
| Most common degree | Bachelor's Degree, 75% | Bachelor's Degree, 75% |
| Average age | 37 | 39 |
| Years of experience | 6 | 10 |
A marketing consultant is responsible for utilizing their extensive retail expertise to develop strategies on how to strengthen client base and achieve better sales. Furthermore, a marketing consultant must perform research and analysis to determine opportunities for financial gains, devise plans to improve client satisfaction, assess the competition, look out for any risks, and develop its brand and image. They should also ensure that all steps taken adhere to the policies and regulations of the organization.
Marketing managers are experienced employees who oversee the marketing department of the organization. They manage activities such as marketing campaigns, social media postings, company branding, and other strategic marketing activities. They provide strategic direction and come up with departmental goals. They also provide proper training for employees in the department to ensure that they have a deep understanding of its marketing tools. Marketing managers should be creative, should have good interpersonal skills, and should be flexible.
Marketing consultants and marketing managers have different pay scales, as shown below.
| Marketing Consultant | Marketing Manager | |
| Average salary | $70,593 | $104,550 |
| Salary range | Between $44,000 And $112,000 | Between $71,000 And $153,000 |
| Highest paying City | Wilmington, DE | Menlo Park, CA |
| Highest paying state | Delaware | California |
| Best paying company | Meta | Meta |
| Best paying industry | Technology | Technology |
There are a few differences between a marketing consultant and a marketing manager in terms of educational background:
| Marketing Consultant | Marketing Manager | |
| Most common degree | Bachelor's Degree, 75% | Bachelor's Degree, 75% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between marketing consultants' and marketing managers' demographics:
| Marketing Consultant | Marketing Manager | |
| Average age | 37 | 39 |
| Gender ratio | Male, 46.0% Female, 54.0% | Male, 44.4% Female, 55.6% |
| Race ratio | Black or African American, 5.3% Unknown, 5.0% Hispanic or Latino, 12.7% Asian, 10.8% White, 65.9% American Indian and Alaska Native, 0.1% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |