Explore jobs
Find specific jobs
Explore careers
Explore professions
Best companies
Explore companies
The differences between marketing consultants and marketing & sales specialists can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a marketing consultant and a marketing & sales specialist. Additionally, a marketing consultant has an average salary of $70,593, which is higher than the $54,214 average annual salary of a marketing & sales specialist.
The top three skills for a marketing consultant include customer service, web content and media sales. The most important skills for a marketing & sales specialist are customer service, digital marketing, and ROI.
| Marketing Consultant | Marketing & Sales Specialist | |
| Yearly salary | $70,593 | $54,214 |
| Hourly rate | $33.94 | $26.06 |
| Growth rate | 19% | 19% |
| Number of jobs | 88,935 | 209,292 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 75% | Bachelor's Degree, 75% |
| Average age | 37 | 37 |
| Years of experience | 6 | 6 |
A marketing consultant is responsible for utilizing their extensive retail expertise to develop strategies on how to strengthen client base and achieve better sales. Furthermore, a marketing consultant must perform research and analysis to determine opportunities for financial gains, devise plans to improve client satisfaction, assess the competition, look out for any risks, and develop its brand and image. They should also ensure that all steps taken adhere to the policies and regulations of the organization.
A marketing/sales specialist is responsible for analyzing the effectiveness of marketing campaigns and promotional strategies, evaluating market data trends to identify business opportunities for revenue resources and profitability. Marketing/sales specialists conduct surveys on various social media platforms and other communication mediums to determine consumer demands and public interests. They also coordinate with the senior management to develop efficient program management systems and execute deliverables with the highest customer satisfaction. A marketing/sales specialist meets with potential clients, negotiates contracts, and addresses their inquiries, concerns, and special requests.
Marketing consultants and marketing & sales specialists have different pay scales, as shown below.
| Marketing Consultant | Marketing & Sales Specialist | |
| Average salary | $70,593 | $54,214 |
| Salary range | Between $44,000 And $112,000 | Between $37,000 And $78,000 |
| Highest paying City | Wilmington, DE | Renton, WA |
| Highest paying state | Delaware | Washington |
| Best paying company | Meta | McKinsey & Company Inc |
| Best paying industry | Technology | Telecommunication |
There are a few differences between a marketing consultant and a marketing & sales specialist in terms of educational background:
| Marketing Consultant | Marketing & Sales Specialist | |
| Most common degree | Bachelor's Degree, 75% | Bachelor's Degree, 75% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between marketing consultants' and marketing & sales specialists' demographics:
| Marketing Consultant | Marketing & Sales Specialist | |
| Average age | 37 | 37 |
| Gender ratio | Male, 46.0% Female, 54.0% | Male, 43.7% Female, 56.3% |
| Race ratio | Black or African American, 5.3% Unknown, 5.0% Hispanic or Latino, 12.7% Asian, 10.8% White, 65.9% American Indian and Alaska Native, 0.1% | Black or African American, 5.3% Unknown, 5.0% Hispanic or Latino, 12.6% Asian, 10.8% White, 66.2% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |