Marketing consultant vs marketing specialist

The differences between marketing consultants and marketing specialists can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a marketing consultant and a marketing specialist. Additionally, a marketing consultant has an average salary of $70,593, which is higher than the $54,942 average annual salary of a marketing specialist.

The top three skills for a marketing consultant include customer service, web content and media sales. The most important skills for a marketing specialist are digital marketing, marketing campaigns, and project management.

Marketing consultant vs marketing specialist overview

	Marketing Consultant	Marketing Specialist
Yearly salary	$70,593	$54,942
Hourly rate	$33.94	$26.41
Growth rate	19%	19%
Number of jobs	88,935	87,145
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 75%	Bachelor's Degree, 78%
Average age	37	37
Years of experience	6	6

What does a marketing consultant do?

A marketing consultant is responsible for utilizing their extensive retail expertise to develop strategies on how to strengthen client base and achieve better sales. Furthermore, a marketing consultant must perform research and analysis to determine opportunities for financial gains, devise plans to improve client satisfaction, assess the competition, look out for any risks, and develop its brand and image. They should also ensure that all steps taken adhere to the policies and regulations of the organization.

What does a marketing specialist do?

A marketing specialist's primary responsibility revolves around conducting thorough market research and analysis to acquire extensive knowledge and understanding of a brand and how it will work in the consumer market. They must determine and come up with strategies and utilize this to develop various programs or campaigns that would be vital in bringing more awareness to the brand, thus boosting sales and improving client base. Furthermore, a marketing specialist must also use their expertise to figure out new opportunities and trends that will work for the company.

Marketing consultant vs marketing specialist salary

Marketing consultants and marketing specialists have different pay scales, as shown below.

	Marketing Consultant	Marketing Specialist
Average salary	$70,593	$54,942
Salary range	Between $44,000 And $112,000	Between $36,000 And $82,000
Highest paying City	Wilmington, DE	Seattle, WA
Highest paying state	Delaware	Washington
Best paying company	Meta	Google
Best paying industry	Technology	Technology

Differences between marketing consultant and marketing specialist education

There are a few differences between a marketing consultant and a marketing specialist in terms of educational background:

	Marketing Consultant	Marketing Specialist
Most common degree	Bachelor's Degree, 75%	Bachelor's Degree, 78%
Most common major	Business	Business
Most common college	University of Georgia	University of Georgia

Marketing consultant vs marketing specialist demographics

Here are the differences between marketing consultants' and marketing specialists' demographics:

	Marketing Consultant	Marketing Specialist
Average age	37	37
Gender ratio	Male, 46.0% Female, 54.0%	Male, 35.5% Female, 64.5%
Race ratio	Black or African American, 5.3% Unknown, 5.0% Hispanic or Latino, 12.7% Asian, 10.8% White, 65.9% American Indian and Alaska Native, 0.1%	Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.5% Asian, 11.2% White, 65.9% American Indian and Alaska Native, 0.1%
LGBT Percentage	10%	10%

Differences between marketing consultant and marketing specialist duties and responsibilities

Marketing consultant example responsibilities.

Contact inbound leads using HubSpot.
Design, deploy and manage end-to-end marketing automate solutions (Pardot and Hubspot).
Work with a B2C transportation provider to manage the day-to-day tasks for web advertising campaigns.
Set and achieve target sales goals by utilizing sales strategies and CRM tools such as cold calling and Pardot.
Lead an international team of marketing professionals and graphic designers in a complete rebranding of client's website and marketing materials.
Manage online affiliate marketing tactics utilizing blogs and PPC campaigns

Marketing specialist example responsibilities.

Manage company twitter feed, posting new requisitions and articles of interest.
Generate leads, create property postings, social media (Instagram, Facebook, etc . )
Manage PPC campaigns, including SEM budgeting, writing ad copy, keyword selection (incl.
Manage end-to- end process for the brand brochure including creative brief development, copywriting, proofreading and executive approvals.
Manage LinkedIn client group by promoting conversations, approving user requests to join and posting company updates and relevant content.
Accomplish in presentation, negotiation, and closing with demonstrate talent for establishing positive rapport and instilling client confidence and loyalty.

Marketing consultant vs marketing specialist skills

Common marketing consultant skills

Customer Service, 12%
Web Content, 10%
Media Sales, 10%
Digital Marketing, 8%
Marketing Campaigns, 6%
Salesforce Marketing Cloud, 4%

Common marketing specialist skills

Digital Marketing, 13%
Marketing Campaigns, 6%
Project Management, 5%
Email Marketing, 4%
PowerPoint, 4%
Customer Service, 4%

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Marketing Consultant
Marketing Consultant vs Marketing Specialist

Updated January 8, 2025

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