Marketing consultant vs marketing strategist

The differences between marketing consultants and marketing strategists can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 4-6 years to become a marketing consultant, becoming a marketing strategist takes usually requires 8-10 years. Additionally, a marketing strategist has an average salary of $80,033, which is higher than the $70,593 average annual salary of a marketing consultant.

The top three skills for a marketing consultant include customer service, web content and media sales. The most important skills for a marketing strategist are digital marketing, email marketing, and channel marketing.

Marketing consultant vs marketing strategist overview

	Marketing Consultant	Marketing Strategist
Yearly salary	$70,593	$80,033
Hourly rate	$33.94	$38.48
Growth rate	19%	10%
Number of jobs	88,935	89,543
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 75%	Bachelor's Degree, 79%
Average age	37	39
Years of experience	6	10

What does a marketing consultant do?

A marketing consultant is responsible for utilizing their extensive retail expertise to develop strategies on how to strengthen client base and achieve better sales. Furthermore, a marketing consultant must perform research and analysis to determine opportunities for financial gains, devise plans to improve client satisfaction, assess the competition, look out for any risks, and develop its brand and image. They should also ensure that all steps taken adhere to the policies and regulations of the organization.

What does a marketing strategist do?

The marketing strategist is an executive who works with the members of the marketing team to ensure the implementation of high-quality marketing strategies within a given time frame. Marketing strategists examine data to find out the best way to administer resources to increase revenue and profits. Their responsibilities include performing in-depth research to determine new market prospects and customers' preferences as well as forecasting market trends. Also, they set certain marketing goals that reflect the overall business goal together with developing and managing digital campaigns.

Marketing consultant vs marketing strategist salary

Marketing consultants and marketing strategists have different pay scales, as shown below.

	Marketing Consultant	Marketing Strategist
Average salary	$70,593	$80,033
Salary range	Between $44,000 And $112,000	Between $53,000 And $119,000
Highest paying City	Wilmington, DE	Harrisburg, PA
Highest paying state	Delaware	Pennsylvania
Best paying company	Meta	McKinsey & Company Inc
Best paying industry	Technology	Technology

Differences between marketing consultant and marketing strategist education

There are a few differences between a marketing consultant and a marketing strategist in terms of educational background:

	Marketing Consultant	Marketing Strategist
Most common degree	Bachelor's Degree, 75%	Bachelor's Degree, 79%
Most common major	Business	Marketing
Most common college	University of Georgia	University of Georgia

Marketing consultant vs marketing strategist demographics

Here are the differences between marketing consultants' and marketing strategists' demographics:

	Marketing Consultant	Marketing Strategist
Average age	37	39
Gender ratio	Male, 46.0% Female, 54.0%	Male, 47.3% Female, 52.7%
Race ratio	Black or African American, 5.3% Unknown, 5.0% Hispanic or Latino, 12.7% Asian, 10.8% White, 65.9% American Indian and Alaska Native, 0.1%	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage	10%	10%

Differences between marketing consultant and marketing strategist duties and responsibilities

Marketing consultant example responsibilities.

Contact inbound leads using HubSpot.
Design, deploy and manage end-to-end marketing automate solutions (Pardot and Hubspot).
Work with a B2C transportation provider to manage the day-to-day tasks for web advertising campaigns.
Set and achieve target sales goals by utilizing sales strategies and CRM tools such as cold calling and Pardot.
Lead an international team of marketing professionals and graphic designers in a complete rebranding of client's website and marketing materials.
Manage online affiliate marketing tactics utilizing blogs and PPC campaigns

Marketing strategist example responsibilities.

Sole authority for evaluating, choosing, configuring, implementing, managing, and customizing CRM and training of all staff.
Lead CRM implementation from strategic definition and proposal through scoping, requirements and implementation.
Develop and manage strategic B2C and B2B integrate marketing plans leveraging digital and traditional marketing efforts.
Introduce test/control analysis methodology to measure lift and ROI for online lead generation campaigns.
Maintain accurate records and client account information through SalesForce.
Create strategic PowerPoint presentations about new product launches and customize it for every client meeting.

Marketing consultant vs marketing strategist skills

Common marketing consultant skills

Customer Service, 12%
Web Content, 10%
Media Sales, 10%
Digital Marketing, 8%
Marketing Campaigns, 6%
Salesforce Marketing Cloud, 4%

Common marketing strategist skills

Digital Marketing, 11%
Email Marketing, 8%
Channel Marketing, 6%
Marketing Campaigns, 5%
Integrated Marketing, 5%
Project Management, 4%

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Marketing Consultant vs Marketing Strategist

Updated January 8, 2025

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