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The differences between marketing consultants and media consultants can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 4-6 years to become a marketing consultant, becoming a media consultant takes usually requires 2-4 years. Additionally, a marketing consultant has an average salary of $70,593, which is higher than the $53,443 average annual salary of a media consultant.
The top three skills for a marketing consultant include customer service, web content and media sales. The most important skills for a media consultant are website development, facebook, and twitter.
| Marketing Consultant | Media Consultant | |
| Yearly salary | $70,593 | $53,443 |
| Hourly rate | $33.94 | $25.69 |
| Growth rate | 19% | 8% |
| Number of jobs | 88,935 | 28,768 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 75% | Bachelor's Degree, 77% |
| Average age | 37 | 42 |
| Years of experience | 6 | 4 |
A marketing consultant is responsible for utilizing their extensive retail expertise to develop strategies on how to strengthen client base and achieve better sales. Furthermore, a marketing consultant must perform research and analysis to determine opportunities for financial gains, devise plans to improve client satisfaction, assess the competition, look out for any risks, and develop its brand and image. They should also ensure that all steps taken adhere to the policies and regulations of the organization.
A media consultant is responsible for coordinating with different people and groups to boost brand awareness and promote the brand image to the public through media communication. Media consultants work closely with the marketing or public relations team to conduct press releases, develop media campaigns, and advise executives with their speech during interviews and other related public appearances. They may also handle social media platforms, analyzing the current trends to meet the public's demands and interests.
Marketing consultants and media consultants have different pay scales, as shown below.
| Marketing Consultant | Media Consultant | |
| Average salary | $70,593 | $53,443 |
| Salary range | Between $44,000 And $112,000 | Between $32,000 And $89,000 |
| Highest paying City | Wilmington, DE | Washington, DC |
| Highest paying state | Delaware | Washington |
| Best paying company | Meta | iHeartMedia |
| Best paying industry | Technology | - |
There are a few differences between a marketing consultant and a media consultant in terms of educational background:
| Marketing Consultant | Media Consultant | |
| Most common degree | Bachelor's Degree, 75% | Bachelor's Degree, 77% |
| Most common major | Business | Communication |
| Most common college | University of Georgia | Northwestern University |
Here are the differences between marketing consultants' and media consultants' demographics:
| Marketing Consultant | Media Consultant | |
| Average age | 37 | 42 |
| Gender ratio | Male, 46.0% Female, 54.0% | Male, 50.3% Female, 49.7% |
| Race ratio | Black or African American, 5.3% Unknown, 5.0% Hispanic or Latino, 12.7% Asian, 10.8% White, 65.9% American Indian and Alaska Native, 0.1% | Black or African American, 10.0% Unknown, 5.1% Hispanic or Latino, 11.9% Asian, 5.3% White, 67.2% American Indian and Alaska Native, 0.6% |
| LGBT Percentage | 10% | 12% |