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The differences between marketing consultants and sales and marketing consultants can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 4-6 years to become a marketing consultant, becoming a sales and marketing consultant takes usually requires 8-10 years. Additionally, a marketing consultant has an average salary of $70,593, which is higher than the $55,455 average annual salary of a sales and marketing consultant.
The top three skills for a marketing consultant include customer service, web content and media sales. The most important skills for a sales and marketing consultant are customer service, sales process, and customer satisfaction.
| Marketing Consultant | Sales And Marketing Consultant | |
| Yearly salary | $70,593 | $55,455 |
| Hourly rate | $33.94 | $26.66 |
| Growth rate | 19% | 10% |
| Number of jobs | 88,935 | 191,510 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 75% | Bachelor's Degree, 75% |
| Average age | 37 | 39 |
| Years of experience | 6 | 10 |
A marketing consultant is responsible for utilizing their extensive retail expertise to develop strategies on how to strengthen client base and achieve better sales. Furthermore, a marketing consultant must perform research and analysis to determine opportunities for financial gains, devise plans to improve client satisfaction, assess the competition, look out for any risks, and develop its brand and image. They should also ensure that all steps taken adhere to the policies and regulations of the organization.
A sales and marketing consultant specializes in developing solutions to enhance a company's sales and marketing performance. Their responsibilities typically revolve around conducting research and analysis to identify marketing opportunities, assess existing projects and programs to recommend improvements, devise business plans and strategies, and produce materials for traditional or digital marketing. Furthermore, as a sales and marketing consultant, it is essential to monitor the progress of every procedure, prepare progress reports and presentations for clients, and create sales forecasts and cost estimates.
Marketing consultants and sales and marketing consultants have different pay scales, as shown below.
| Marketing Consultant | Sales And Marketing Consultant | |
| Average salary | $70,593 | $55,455 |
| Salary range | Between $44,000 And $112,000 | Between $33,000 And $91,000 |
| Highest paying City | Wilmington, DE | - |
| Highest paying state | Delaware | - |
| Best paying company | Meta | - |
| Best paying industry | Technology | - |
There are a few differences between a marketing consultant and a sales and marketing consultant in terms of educational background:
| Marketing Consultant | Sales And Marketing Consultant | |
| Most common degree | Bachelor's Degree, 75% | Bachelor's Degree, 75% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between marketing consultants' and sales and marketing consultants' demographics:
| Marketing Consultant | Sales And Marketing Consultant | |
| Average age | 37 | 39 |
| Gender ratio | Male, 46.0% Female, 54.0% | Male, 57.3% Female, 42.7% |
| Race ratio | Black or African American, 5.3% Unknown, 5.0% Hispanic or Latino, 12.7% Asian, 10.8% White, 65.9% American Indian and Alaska Native, 0.1% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |