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Updated July 11, 2022

Average Marketing Consultant Salary

$67,448 yearly
To create our salary estimates, Zippia starts with data published in publicly available sources such as the U.S. Bureau of Labor Statistics (BLS), Foreign Labor Certification Data Center (FLC) Show More

$32.43 hourly

Entry level Salary
$40,000 yearly
$40,000
10 %
$67,448
Median
$112,000
90 %

How much does a Marketing Consultant make?

Marketing consultants make $67,448 per year on average, or $32.43 per hour, in the United States. Marketing consultants on the lower end of that spectrum, the bottom 10% to be exact, make roughly $40,000 a year, while the top 10% makes $112,000.

Location impacts how much a marketing consultant can expect to make. Marketing consultants make the most in Delaware, Washington, Rhode Island, Texas, and Virginia.

Highest Paying States For Marketing Consultants

The darker areas on the map show where marketing consultants earn the highest salaries across all 50 states.

  • State View
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Average Salary:

Marketing Consultant average salary by State

Rank  State  Avg. Salary  Hourly Rate  Job Count  
1Delaware$105,473$50.71219
2Rhode Island$91,728$44.10214
3Oregon$84,681$40.71603
4Texas$88,706$42.652,546
5Virginia$88,551$42.571,171
6North Carolina$79,121$38.041,368
7Connecticut$81,032$38.96532
8Washington$92,716$44.58768
9New Jersey$83,844$40.311,030
10North Dakota$77,807$37.41120
11West Virginia$86,517$41.59136
12District of Columbia$82,619$39.72276
13Minnesota$75,678$36.38993
14Idaho$76,424$36.74221
15Alabama$69,271$33.30809
16Alaska$81,416$39.1499
17Massachusetts$77,001$37.021,201
18Illinois$75,863$36.471,564
19Maine$72,472$34.84186
20New York$74,163$35.662,043
21New Hampshire$70,077$33.69282
22Wisconsin$72,192$34.71597
23Georgia$71,656$34.451,270
24California$72,987$35.094,234
25Oklahoma$65,766$31.62613
26Colorado$72,982$35.09763
27Tennessee$70,794$34.04565
28Maryland$76,095$36.58709
29New Mexico$71,691$34.47186
30Kansas$69,449$33.39348
31South Dakota$60,812$29.24283
32Kentucky$68,054$32.72375
33Pennsylvania$64,215$30.871,573
34Indiana$68,174$32.78522
35Iowa$68,139$32.76293
36Vermont$60,957$29.31133
37Missouri$65,981$31.72575
38Utah$62,046$29.83432
39Arizona$64,895$31.20676
40Ohio$63,885$30.711,075
41Mississippi$54,918$26.40436
42Montana$58,852$28.29154
43Arkansas$60,239$28.96302
44Wyoming$48,487$23.31100
45Nevada$58,675$28.21263
46Nebraska$57,757$27.77270
47Hawaii$49,397$23.75118
48Michigan$60,919$29.29745
49South Carolina$62,121$29.87370
50Louisiana$58,433$28.09236
51Florida$50,905$24.471,876

Highest Paying Cities For Marketing Consultants

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Rank  City  Avg. Salary  Hourly Rate  
1Wilmington, DE$105,379$50.66
2Seattle, WA$94,063$45.22
3Woonsocket, RI$91,205$43.85
4Irving, TX$90,421$43.47
5Arlington, VA$89,895$43.22
6Old Bridge, NJ$84,064$40.42
7Norwalk, CT$81,671$39.26
8Charlotte, NC$77,984$37.49
9San Francisco, CA$77,158$37.10
10Boston, MA$76,986$37.01
11Chicago, IL$76,144$36.61
12Minneapolis, MN$75,782$36.43
13New York, NY$74,611$35.87
14Denver, CO$73,002$35.10
15Alpharetta, GA$72,550$34.88

Here Are The Five Most In Demand Cities Right Now:

  1. Wilmington, DE
  2. Seattle, WA
  3. Woonsocket, RI
  4. Irving, TX
  5. Arlington, VA

Marketing Consultant Salary Details

Marketing Consultant Salary

What is a Marketing Consultant's Salary?

Percentile  Annual Salary  Monthly Salary  Hourly Rate  
90th Percentile$112,000$9,333$54
75th Percentile$88,000$7,333$42
Average$67,448$5,621$32
25th Percentile$51,000$4,250$25
10th Percentile$40,000$3,333$19

Average Salary By Related Titles

Job Title  Annual Salary  Monthly Salary  Hourly Rate  Job Openings  
Consultant/Marketing Director$167,669$13,972$80.61122,157
Business Development Consultant$80,547$6,712$38.72168,111
Sales/Marketing$54,795$4,566$26.34175,318
Marketing And Sales Coordinator$45,850$3,821$22.0489,923
Marketing Internship$30,393$2,533$14.61122,135
Marketing Account Manager$70,256$5,855$33.78163,297

How would you rate the starting salaries for Marketing Consultants, as well as the prospects for salary advancement?

Mary Beth Pinto

Professor, Pennsylvania State University - Erie (The Behrend College)

Phenomenal. I can't believe the high salaries that firms are paying out today. But, it comes at a cost - that is, MUCH MUCH is demanded. Our mobile 24-7 technology creates a space for continual on-demand access. College students today hate email - they are all about texting, Instagram, and other social platforms. The high salaries demand that new hires are ready to perform!Show more

Here are the five companies hiring the most now:

  1. Dell Jobs (134)
  2. Microsoft Jobs (48)
  3. IBM Jobs (24)
  4. AT&T Jobs (66)
  5. American Express Jobs (28)

Which Companies Pay Marketing Consultants The Most?

According to our most recent salary estimates, Meta and Dell are the highest paying companies for marketing consultants.
Rank  Company  Average Salary  Hourly Rate  Job Openings  
1Meta$134,078$64.462942
2Dell$129,738$62.3741
3McKinsey & Company Inc$105,771$50.85171
4Chevron$105,256$50.60
5Baird$101,023$48.5712
6AbbVie$97,099$46.6848
7Neustar$95,247$45.798
8LPL Financial$89,673$43.1117
9DuPont$89,220$42.8911
10Bank of America$85,110$40.92685
11Wells Fargo$84,734$40.74572
12Discover$83,498$40.1444
13TransUnion$82,640$39.73
14KeyBank$82,514$39.677
15Kindred Healthcare$81,456$39.1618
16UnitedHealth Group$80,367$38.64212
17Acquia$80,331$38.62
18Brighthouse Financial$79,905$38.42
19American Family Insurance$79,647$38.297
20Accenture$78,944$37.95587

How Much Do Marketing Consultants Make In Different Industries?

Here are some examples of how much a marketing consultant salaries can based on different industries:

  1. The technology industry pays marketing consultants an average salary of $91,577

  2. The finance industry pay $78,751

  3. The lowest paying industry for marketing consultants is the hospitality industry. Marketing consultants in this industry earn an average salary of $60,695

Highest Paying Industries For Marketing Consultants

Rank  Industry  Average Salary  Hourly Rate  
1Technology$91,577$44.03
2Finance$78,751$37.86
3Professional$68,639$33.00
4Health Care$68,509$32.94
5Media$67,658$32.53
6Manufacturing$66,725$32.08
7Retail$64,897$31.20
8Hospitality$60,695$29.18

High Paying Marketing Consultant Jobs

Marketing Consultant Salary Trends

The salary for a marketing consultant can vary depending on the years of experience that a person has, from entry level to senior level. Data on how experience level affects total compensation is provided by the Bureau of Labor Statistics (BLS) as part of their National Compensation Survey, which is based on factors such as knowledge, complexity, contacts, and environment.

Marketing Consultant Salary By Experience Level

Experience Level  Avg. Salary  Hourly Rate  
Entry Level$40,400$19.42
Mid Level$65,400$31.45
Senior Level$111,000$53.42

Average Marketing Consultant Salary Over Time

Compare salaries for individual cities or states with the national average.

    Marketing Consultant Salary By Year

    Year  Avg. Salary  Hourly Rate  % Change  
    2022$67,400$32.43+3.1%
    2021$65,400$31.43+1.1%
    2020$64,700$31.10-0.2%
    2019$64,800$31.16+1.1%
    2018$64,100$30.83+0.7%

    Recently Added Marketing Consultant Salaries

    Marketing Consultant Salaries FAQs

    What state pays Marketing Consultants the most?

    Delaware pays Marketing Consultants the most in the United States, with an average salary of $105,473 per year, or $50.71 per hour.

    How do I know if I'm being paid fairly as a Marketing Consultant?

    You know if you are being paid fairly as a Marketing Consultant if your pay is close to the average pay for the state you live in. For example, if you live in Washington you should be paid close to $92,716 per year.

    What type of Marketing Consultant gets paid the most?

    Consultant/Marketing Director gets paid the most. Consultant/Marketing Director made a median salary of $167,669. The best-paid 10 percent make $197,000, while the lowest-paid 10 percent make $142,000.

    What is a good starting salary for a Marketing Consultant?

    A good starting salary for a marketing consultant is $40,000 in the United States. That puts you in the 10th percentile of annual income for a marketing consultant in the U.S., which is about what you would expect if you were new to the field. The average salary for marketing consultants is $67,448, but that normally requires some level of experience to achieve. Furthermore, a good starting salary for a marketing consultant can vary by state.

    Do marketing consultants get paid well?

    Yes, marketing consultants get paid well. While the average marketing consultant makes around $61,000 a year, the top 10% average $135,000 a year. A major factor in determining whether a marketing consultant will be paid well is the company they work for, the industry, and the state.

    How much money does a marketing consultant make?

    A marketing consultant makes $61,000 a year, on average ($29.66 an hour). However, there is a considerable range in how much a marketing consultant can earn - starting from as little as $34,000 to as much as $110,000 a year.

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