How much does a marketing consultant make?

The average marketing consultant salary in the United States is $70,593. Marketing consultant salaries typically range between $44,000 and $112,000 yearly. The average hourly rate for marketing consultants is $33.94 per hour. Marketing consultant salary is impacted by location, education, and experience. Marketing consultants earn the highest average salary in Delaware.

Marketing consultant salary

Q: What state pays Marketing Consultants the most?

Delaware pays Marketing Consultants the most in the United States, with an average salary of $96,197 per year, or $46.25 per hour.

Q: How do I know if I'm being paid fairly as a marketing consultant?

You know if you are being paid fairly as a marketing consultant if your pay is close to the average pay for the state you live in. For example, if you live in Texas you should be paid close to $91,402 per year.

Q: What is a good starting salary for a Marketing Consultant?

A good starting salary for a marketing consultant is $40,000 in the United States. That puts you in the 10th percentile of annual income for a marketing consultant in the U.S., which is about what you would expect if you were new to the field. The average salary for marketing consultants is $67,448, but that normally requires some level of experience to achieve. Furthermore, a good starting salary for a marketing consultant can vary by state.

Q: Do marketing consultants get paid well?

Yes, marketing consultants get paid well. While the average marketing consultant makes around $61,000 a year, the top 10% average $135,000 a year. A major factor in determining whether a marketing consultant will be paid well is the company they work for, the industry, and the state.

Q: How much money does a marketing consultant make?

A marketing consultant makes $61,000 a year, on average ($29.66 an hour). However, there is a considerable range in how much a marketing consultant can earn - starting from as little as $34,000 to as much as $110,000 a year.

Quoted expert

Zachary Johnson Ph.D.

Average marketing consultant salary

$70,593

$33.94 hourly rate

Entry-level marketing consultant salary

$44,000 yearly salary

Updated December 15, 2025

Average Marketing Consultant Salary

The average salary for a marketing consultant is approximately $70,593 per year or $34 per hour. However, this figure can vary significantly based on geographical location and experience level. For instance, marketing consultants in states like California and New York often earn higher salaries due to the cost of living and demand for skilled professionals.

Factors Influencing Salary

Experience plays a critical role in determining salary. Entry-level consultants may start at a lower range, while those with extensive industry experience can command salaries exceeding $100,000. Additionally, specialization in areas like digital marketing or brand strategy can further enhance earning potential.

Job Opportunities

Marketing consultants are in demand across diverse sectors, including healthcare, technology, and retail. This variety provides opportunities for professionals to tailor their career paths based on personal interests and expertise. Utilizing platforms like Zippia can help job seekers find positions that match their skills and desired salary levels.

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Marketing consultant salary by:

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Where can a Marketing Consultant earn more?

Compare salary by location

109k

89k

69k

49k

29k

Columbus, OH$96,431

Columbus, OH$59,465

Compare salary by company

159k

139k

119k

99k

79k

59k

Meta$131,351

KeyBank$88,532

Marketing consultant salaries by experience level

Experience level	Avg. salary	Hourly rate
Entry-level marketing consultant	$44,300	$21.30
Mid-level marketing consultant	$74,800	$35.96
Senior-level marketing consultant	$123,000	$58.90

Marketing consultant salary estimates from across the web

Based on the latest salary information compiled by Zippia, Salary.com, Indeed, Ziprecruiter and Comparably, the average salary for a marketing consultant typically falls between $54,772 and $94,477.

zippia

$70,593yearly

indeed[1]

$54,772yearly

comparably[2]

$94,477yearly

Salary.com[3]

$79,136yearly

ZipRecruiter[4]

$77,219yearly

Average marketing consultant salary by state

The average marketing consultant salary in Delaware, Texas, and Washington are the highest in the U.S. The lowest average marketing consultant salary states are Nebraska, Alaska, and Florida.

State view
County view

Average salary:

Highest paying states for marketing consultants

Rank	State	Avg. salary	Hourly rate
1	Delaware	$96,197	$46.25
2	Oregon	$86,650	$41.66
3	Minnesota	$79,279	$38.11
4	Texas	$91,402	$43.94
5	Connecticut	$76,171	$36.62
6	California	$83,089	$39.95
7	Rhode Island	$72,017	$34.62
8	Washington	$89,849	$43.20
9	New Jersey	$78,968	$37.97
10	North Carolina	$72,315	$34.77
11	Idaho	$71,363	$34.31
12	District of Columbia	$76,029	$36.55
13	Virginia	$75,780	$36.43
14	Illinois	$72,388	$34.80
15	West Virginia	$74,762	$35.94
16	Wisconsin	$71,210	$34.24
17	Massachusetts	$73,228	$35.21
18	Colorado	$73,147	$35.17
19	New Hampshire	$67,616	$32.51
20	Nevada	$69,384	$33.36
21	New York	$70,163	$33.73
22	Maine	$67,475	$32.44
23	Arizona	$70,381	$33.84
24	Pennsylvania	$65,930	$31.70
25	Oklahoma	$63,838	$30.69
26	Utah	$67,101	$32.26
27	Iowa	$70,504	$33.90
28	Hawaii	$73,047	$35.12
29	Vermont	$66,329	$31.89
30	South Dakota	$59,974	$28.83
31	Michigan	$67,081	$32.25
32	Arkansas	$64,607	$31.06
33	Alabama	$59,795	$28.75
34	Georgia	$66,957	$32.19
35	Maryland	$69,082	$33.21
36	Missouri	$66,030	$31.75
37	Kentucky	$62,954	$30.27
38	Tennessee	$61,658	$29.64
39	Mississippi	$53,660	$25.80
40	Ohio	$59,647	$28.68
41	Kansas	$58,089	$27.93
42	New Mexico	$60,402	$29.04
43	Montana	$55,908	$26.88
44	Wyoming	$45,651	$21.95
45	Indiana	$59,024	$28.38
46	Nebraska	$55,038	$26.46
47	South Carolina	$57,808	$27.79
48	North Dakota	$49,140	$23.63
49	Alaska	$54,765	$26.33
50	Florida	$53,788	$25.86
51	Louisiana	$56,277	$27.06

Top marketing consultant jobs near you

Highest paying cities for marketing consultants

The highest-paying cities for marketing consultants are Wilmington, DE, Austin, TX, and San Francisco, CA.

Rank	City	Avg. salary	Hourly rate
1	Wilmington, DE	$96,431	$46.36
2	Austin, TX	$91,921	$44.19
3	San Francisco, CA	$91,629	$44.05
4	Seattle, WA	$90,673	$43.59
5	Minneapolis, MN	$79,373	$38.16
6	Jersey City, NJ	$79,076	$38.02
7	Norwalk, CT	$76,453	$36.76
8	Arlington, VA	$76,378	$36.72
9	Denver, CO	$73,051	$35.12
10	Boston, MA	$73,045	$35.12
11	Chicago, IL	$72,517	$34.86
12	Milwaukee, WI	$71,359	$34.31
13	Charlotte, NC	$71,228	$34.24
14	Phoenix, AZ	$70,569	$33.93
15	Deer Park, NY	$70,343	$33.82
16	Des Moines, IA	$70,113	$33.71
17	Alpharetta, GA	$67,047	$32.23
18	Saint Louis, MO	$66,814	$32.12
19	Philadelphia, PA	$66,202	$31.83
20	Columbus, OH	$59,465	$28.59

Marketing Consultants are the most in-demand in these five cities:

Marketing consultant salary details

A marketing consultant's salary ranges from $44,000 a year at the 10th percentile to $112,000 at the 90th percentile.

Average marketing consultant salary graph, trends, and summary

What is a marketing consultant's salary?

Percentile	Annual salary	Monthly salary	Hourly rate
90th Percentile	$112,000	$9,333	$54
75th Percentile	$90,000	$7,500	$43
Average	$70,593	$5,883	$34
25th Percentile	$55,000	$4,583	$26
10th Percentile	$44,000	$3,667	$21

Highest paying marketing consultant jobs

The highest paying types of marketing consultants are consultant/marketing director, marketing and communication consultant, and communications consultant.

Job title	Annual salary	Monthly salary	Hourly rate	Job openings
Consultant/Marketing Director	$111,827	$9,319	$53.76	122,157
Business Development Consultant	$85,153	$7,096	$40.94	168,111
Sales/Marketing	$41,130	$3,427	$19.77	175,318
Marketing And Sales Coordinator	$45,306	$3,776	$21.78	89,923
Marketing Internship	$30,260	$2,522	$14.55	122,135
Marketing Account Manager	$67,983	$5,665	$32.68	163,297

How would you rate the starting salaries for marketing consultants, as well as the prospects for salary advancement?

Zachary Johnson Ph.D.

Associate Professor of Marketing and Founder, ProfVal.com, Adelphi University

COVID has disrupted everything, at least for the time being. And the salaries that I'm seeing from employers range widely -- anywhere from the low $40s to tropical $100s. Overall, estimates suggest that marketing jobs are expected to increase somewhere between 5-10% within the next ten years. Still, the next few years are likely to be unpredictable until the pandemic subsides. One of the best places to compare mid-level salaries -- which should be the medium to the long-term goal -- is O*Net, a website developed by the U.S. government. Each page provides the Department of Labor's analysis of a job category based on wages, skills, and other areas to help a graduate assess potential career paths.

Top companies hiring marketing consultants now:

Which companies pay marketing consultants the most?

Marketing consultant salaries at Meta and RSA are the highest-paying according to our most recent salary estimates. In addition, the average marketing consultant salary at companies like Dell and Chevron are highly competitive.

Rank	Company	Average salary	Hourly rate
1	Meta	$131,351	$63.15
2	RSA Security LLC	$108,628	$52.23
3	Dell	$108,204	$52.02
4	Chevron	$108,130	$51.99
5	Vista Equity Partners	$106,873	$51.38
6	AbbVie	$106,240	$51.08
7	Epicor	$105,113	$50.54
8	Atlantic Capital Bank	$100,896	$48.51
9	AstraZeneca	$100,558	$48.35
10	Amazon	$99,467	$47.82
11	McKinsey & Company Inc	$95,093	$45.72
12	Baird	$94,147	$45.26
13	Taste of Solae	$93,989	$45.19
14	Medtronic	$92,737	$44.59
15	EPAM Systems	$92,549	$44.49
16	DuPont	$91,919	$44.19
17	Bank of America	$91,850	$44.16
18	Wells Fargo	$91,022	$43.76
19	OneAmerica	$88,746	$42.67
20	KeyBank	$88,532	$42.56

Wage gap by gender, race and education

$69,000$68,200$67,400$66,600$65,800$65,000

MaleFemale

Marketing Consultant salary by industry

The average marketing consultant salary varies across industries:

The average marketing consultant salary in the technology industry is $93,209, the highest of any industry.
The average marketing consultant salary in the finance industry is $86,308.
Marketing consultants in the professional industry earn an average salary of $64,762, the lowest of any industry.

Highest paying industries for marketing consultants

Rank	Industry	Average salary	Hourly rate
1	Technology	$93,209	$44.81
2	Finance	$86,308	$41.49
3	Manufacturing	$75,274	$36.19
4	Real Estate	$73,538	$35.35
5	Health Care	$72,273	$34.75
6	Media	$71,059	$34.16
7	Retail	$68,200	$32.79
8	Professional	$64,762	$31.14

High paying marketing consultant jobs

Marketing consultant salary trends

The average marketing consultant salary has risen by $5,964 over the last ten years. In 2014, the average marketing consultant earned $64,629 annually, but today, they earn $70,593 a year. That works out to a 5% change in pay for marketing consultants over the last decade.

Compare marketing consultant salaries for cities or states with the national average over time.

Average marketing consultant salary over time

Compare marketing consultant salaries for individual cities or states with the national average.

Marketing consultant salary by year

Year	Avg. salary	Hourly rate	% Change
2025	$70,600	$33.94	+3.1%
2024	$68,400	$32.90	+1.1%
2023	$67,700	$32.55	-0.2%
2022	$67,800	$32.61	+1.1%
2021	$67,100	$32.26	+0.7%

Recently added marketing consultant salaries

Company	Job	Location	Date added	Salary
Shift Digital	Dealer Marketing Consultant-New York/New Jersey	Trenton, NJ	06/29/2025	$90,000
Shift Digital	Dealer Marketing Consultant-New York/New Jersey	New York, NY	06/29/2025	$90,000
T-Mobile	Marketing Consultant	Overland Park, KS	06/28/2025	$110,000
Publicis Groupe	Dealer Marketing Consultant	Irving, TX	06/28/2025	$65,000
Current	Leasing & Marketing Consultant	Mesa, AZ	06/27/2025	$39,653
Aspen Square Management	Leasing & Marketing Consultant	Mesa, AZ	06/26/2025	$39,653
Meta	Marketing Science Consultant	New York, NY	06/25/2025	$130,000
Westgate Resorts	Center Marketing Consultant	Lake Park, GA	06/21/2025	$31,305
Westgate Resorts	Center Marketing Consultant	Yulee, FL	06/17/2025	$31,305
Meta	Marketing Science Consultant	Chicago, IL	06/13/2025	$155,000

Marketing consultant salary FAQs

What state pays Marketing Consultants the most?

How do I know if I'm being paid fairly as a marketing consultant?

What is a good starting salary for a Marketing Consultant?

Do marketing consultants get paid well?

How much money does a marketing consultant make?

Have more questions? See all answers to common business and financial questions.

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Updated December 15, 2025

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